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Papers by Gareth Allison
Journal of Consumer Marketing, Nov 9, 2015
Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-na... more Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city. Design/methodology/approach – Data were collected via in-depth interviews with 21 culturally diverse residents of Dubai. Data were analysed inductively, leading to the emergence of three themes characterising social dynamics underpinning the consumption of non-native cuisines in an Asian multicultural environment. Findings – Three types of social dynamics were identified: instrumental uses, expressive uses and conviviality considerations. Research limitations/implications – The study suggests that the different types of cultural dynamics at play have different roles; some act as influencing or constraining factors in the everyday practice of multicultural consumption, whereas others are used more proactively as enablers. Originality/value – This paper contributes to the authors’ understanding of how people “practice conviviality” in multicultural marketplaces, providing insights into the complex social dynamics, underpinning the consumption of non-native cuisines in multicultural marketplaces. Although the consumer literature on food and cuisines has acknowledged the social influences surrounding cuisines and food consumption, these have typically been viewed in a single block. This study shows the importance of conviviality considerations in non-native cuisine consumption. Further, the paper shows that the consumption of non-native cuisines is an everyday practice in a multicultural context, which is used with varying degrees of proactiveness for social lubrication and multicultural socialisation.
This abstract discusses researching in the Middle East
This research investigated three main research questions. First, can the structure and nature of ... more This research investigated three main research questions. First, can the structure and nature of motivation for the consumption of luxury products be identified? Second, are there differences between consumers from different parts of the world in their motivation for consuming luxury products? Third, can cultural values be used to predict motivation for the consumption of luxury products?
Journal of Consumer Marketing, 2015
Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-na... more Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city. Design/methodology/approach – Data were collected via in-depth interviews with 21 culturally diverse residents of Dubai. Data were analysed inductively, leading to the emergence of three themes characterising social dynamics underpinning the consumption of non-native cuisines in an Asian multicultural environment. Findings – Three types of social dynamics were identified: instrumental uses, expressive uses and conviviality considerations. Research limitations/implications – The study suggests that the different types of cultural dynamics at play have different roles; some act as influencing or constraining factors in the everyday practice of multicultural consumption, whereas others are used more proactively as enablers. Originality/value – This paper contributes to the authors’ understanding of how people “practice con...
This research investigated three main research questions. First, can the structure and nature of ... more This research investigated three main research questions. First, can the structure and nature of motivation for the consumption of luxury products be identified? Second, are there differences between consumers from different parts of the world in their motivation for consuming luxury products? Third, can cultural values be used to predict motivation for the consumption of luxury products?
The aim of this report is to address the effects on past and future primary sector returns due to... more The aim of this report is to address the effects on past and future primary sector returns due to trade policy, changing consumer behaviour, market access and commodity prices. The importance of providing products that consumers demand has never been clearer in New ...
Journal of Consumer Marketing, Nov 9, 2015
Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-na... more Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city. Design/methodology/approach – Data were collected via in-depth interviews with 21 culturally diverse residents of Dubai. Data were analysed inductively, leading to the emergence of three themes characterising social dynamics underpinning the consumption of non-native cuisines in an Asian multicultural environment. Findings – Three types of social dynamics were identified: instrumental uses, expressive uses and conviviality considerations. Research limitations/implications – The study suggests that the different types of cultural dynamics at play have different roles; some act as influencing or constraining factors in the everyday practice of multicultural consumption, whereas others are used more proactively as enablers. Originality/value – This paper contributes to the authors’ understanding of how people “practice conviviality” in multicultural marketplaces, providing insights into the complex social dynamics, underpinning the consumption of non-native cuisines in multicultural marketplaces. Although the consumer literature on food and cuisines has acknowledged the social influences surrounding cuisines and food consumption, these have typically been viewed in a single block. This study shows the importance of conviviality considerations in non-native cuisine consumption. Further, the paper shows that the consumption of non-native cuisines is an everyday practice in a multicultural context, which is used with varying degrees of proactiveness for social lubrication and multicultural socialisation.
This abstract discusses researching in the Middle East
This research investigated three main research questions. First, can the structure and nature of ... more This research investigated three main research questions. First, can the structure and nature of motivation for the consumption of luxury products be identified? Second, are there differences between consumers from different parts of the world in their motivation for consuming luxury products? Third, can cultural values be used to predict motivation for the consumption of luxury products?
Journal of Consumer Marketing, 2015
Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-na... more Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city. Design/methodology/approach – Data were collected via in-depth interviews with 21 culturally diverse residents of Dubai. Data were analysed inductively, leading to the emergence of three themes characterising social dynamics underpinning the consumption of non-native cuisines in an Asian multicultural environment. Findings – Three types of social dynamics were identified: instrumental uses, expressive uses and conviviality considerations. Research limitations/implications – The study suggests that the different types of cultural dynamics at play have different roles; some act as influencing or constraining factors in the everyday practice of multicultural consumption, whereas others are used more proactively as enablers. Originality/value – This paper contributes to the authors’ understanding of how people “practice con...
This research investigated three main research questions. First, can the structure and nature of ... more This research investigated three main research questions. First, can the structure and nature of motivation for the consumption of luxury products be identified? Second, are there differences between consumers from different parts of the world in their motivation for consuming luxury products? Third, can cultural values be used to predict motivation for the consumption of luxury products?
The aim of this report is to address the effects on past and future primary sector returns due to... more The aim of this report is to address the effects on past and future primary sector returns due to trade policy, changing consumer behaviour, market access and commodity prices. The importance of providing products that consumers demand has never been clearer in New ...