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Papers by George Skourtis
Annals of Tourism Research, 2019
Drawing on social exchange theory and the service-dominant logic framework this paper explores th... more Drawing on social exchange theory and the service-dominant logic framework this paper explores the association between value co-creation and the willingness to engage in customer citizenship behavior in the hospitality and tourism context. Tourism and hospitality firms are increasingly offering opportunities for co-production and value-in-use not only to increase revisit and re-purchase intentions but also to benefit from manifestations of customer citizenship behavior such as customer feedback, advocacy, customer-to-customer assistance and tolerance in less satisfactory future services. The paper offers a building block for future work to investigate the causal relationship between the dimensions of value co-creation (co-production and value-in-use) and customer citizenship behavior.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Ideas in Marketing: Finding the New and Polishing the Old, 2014
International Journal of Management Cases, 2011
ABSTRACT This study applies the conceptual of Fair Trade Tourism, focusing on South Africa. The c... more ABSTRACT This study applies the conceptual of Fair Trade Tourism, focusing on South Africa. The continued growth in South Africa in the range of 10 per year which is projected for the next decade, promises to launch the industry to new heights through infrastructure development and the showcasing of South Africa as an attractive leisure and business destination. Fair Trade Tourism is about ensuring that people, whose land, natural resources, labour, knowledge and culture are used for tourism activities, actually benefit from tourism. The goal in this effort is to define the benefits of including more people to local communities via Fair Trade Tourism, and empower them with justice in the developing country of South Africa. Moreover, there will be researched the possible economic benefits that Fair Trade Tourism might bring to local communities. In tourism, hotels and tour operators, Fair Trade Tourism can be certified against specific standards developed around business operations, such as labour standards, employment equity, skills development, community involvement, environmental management. The tourism industry is making a significant difference in South Africa, and environment gains from Fair Trade Tourism with particular interest in the option of establishing fairly operated tourism enterprises.
British Food Journal, 2013
ABSTRACT Purpose ‐ The first purpose of this study is to analyse the impact of prior CSR informat... more ABSTRACT Purpose ‐ The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product-harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations. Design/methodology/approach ‐ An experimental design consisting of three between-subjects conditions was applied and three CSR initiative conditions were selected (positive, negative CSR and no CSR information as a control condition). In this framework, three different scenarios were designed and tested under the condition of a product-harm crisis related to margarine. Findings ‐ This study highlights that CSR has an impact on attribution of blame, brand evaluation and buying intention but not on the perceived degree of danger. CSR importance has a moderation effect on the relationship between CSR and blame attribution, brand evaluation and buying intention. Practical implications ‐ Companies in the food industry should generate CSR strategies and should develop favourable CSR history not only because CSR has an impact on brand evaluation and buying intention in routine situations but because it is a part of crisis management and response strategy as well. Originality/value ‐ There is lack of research directly emphasizing the role of CSR in product-harm crises, in the food industry. Besides, the assessment of CSR as an antecedent assurance factor in crisis situations has significant meaning due to the high vulnerability of food industry.
Annals of Tourism Research, 2019
Drawing on social exchange theory and the service-dominant logic framework this paper explores th... more Drawing on social exchange theory and the service-dominant logic framework this paper explores the association between value co-creation and the willingness to engage in customer citizenship behavior in the hospitality and tourism context. Tourism and hospitality firms are increasingly offering opportunities for co-production and value-in-use not only to increase revisit and re-purchase intentions but also to benefit from manifestations of customer citizenship behavior such as customer feedback, advocacy, customer-to-customer assistance and tolerance in less satisfactory future services. The paper offers a building block for future work to investigate the causal relationship between the dimensions of value co-creation (co-production and value-in-use) and customer citizenship behavior.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Ideas in Marketing: Finding the New and Polishing the Old, 2014
International Journal of Management Cases, 2011
ABSTRACT This study applies the conceptual of Fair Trade Tourism, focusing on South Africa. The c... more ABSTRACT This study applies the conceptual of Fair Trade Tourism, focusing on South Africa. The continued growth in South Africa in the range of 10 per year which is projected for the next decade, promises to launch the industry to new heights through infrastructure development and the showcasing of South Africa as an attractive leisure and business destination. Fair Trade Tourism is about ensuring that people, whose land, natural resources, labour, knowledge and culture are used for tourism activities, actually benefit from tourism. The goal in this effort is to define the benefits of including more people to local communities via Fair Trade Tourism, and empower them with justice in the developing country of South Africa. Moreover, there will be researched the possible economic benefits that Fair Trade Tourism might bring to local communities. In tourism, hotels and tour operators, Fair Trade Tourism can be certified against specific standards developed around business operations, such as labour standards, employment equity, skills development, community involvement, environmental management. The tourism industry is making a significant difference in South Africa, and environment gains from Fair Trade Tourism with particular interest in the option of establishing fairly operated tourism enterprises.
British Food Journal, 2013
ABSTRACT Purpose ‐ The first purpose of this study is to analyse the impact of prior CSR informat... more ABSTRACT Purpose ‐ The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product-harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations. Design/methodology/approach ‐ An experimental design consisting of three between-subjects conditions was applied and three CSR initiative conditions were selected (positive, negative CSR and no CSR information as a control condition). In this framework, three different scenarios were designed and tested under the condition of a product-harm crisis related to margarine. Findings ‐ This study highlights that CSR has an impact on attribution of blame, brand evaluation and buying intention but not on the perceived degree of danger. CSR importance has a moderation effect on the relationship between CSR and blame attribution, brand evaluation and buying intention. Practical implications ‐ Companies in the food industry should generate CSR strategies and should develop favourable CSR history not only because CSR has an impact on brand evaluation and buying intention in routine situations but because it is a part of crisis management and response strategy as well. Originality/value ‐ There is lack of research directly emphasizing the role of CSR in product-harm crises, in the food industry. Besides, the assessment of CSR as an antecedent assurance factor in crisis situations has significant meaning due to the high vulnerability of food industry.