Gerald Goldhaber - Academia.edu (original) (raw)
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Papers by Gerald Goldhaber
Communication Education, 1972
Western Speech, Dec 1, 1974
Western Speech, Apr 1, 1973
Western Speech, Dec 1, 1972
The Speech teacher, Mar 1, 1972
Students who videotaped oral assignments to be played back for class had better class attendance,... more Students who videotaped oral assignments to be played back for class had better class attendance, became more favorable toward the use of videotape in the classroom, and evaluated the instructor and course more favorably than those doing the assignments “live” for the class.
Journal of Communication, Jun 1, 1970
An experiment was conducted to determine the ability of students at two levels of academic achiev... more An experiment was conducted to determine the ability of students at two levels of academic achievement to comprehend compressed speech. The effects of two variables: rate of presentation and academic grade level of the subjects, and their interaction, were investigated. Compression of speech was done electronically with a speech compressor to achieve rates of 165 to 330 words per minute. The data were test scores representing the number of correct answers on a 20 item test of factual recall. An analysis of variance revealed significant differences within the main effects of rate and academic level of subjects; no significant difference was found in the interaction of the two variables.
Annals of the International Communication Association, Dec 1, 1980
Journal of Business Communication, Oct 1, 1977
The communication audit procedure being developed by the International Communication Association ... more The communication audit procedure being developed by the International Communication Association is the only coordinated attempt by investiga tors, trained primarily in the study of human communicative behavior in organizations, to develop standardized instruments designed to investigate and classify communicational variables in complex organizations. Develop ment procedures being followed allow a systematic and reliable means to satisfy organizational development needs
Journal of Business Communication, Oct 1, 1977
The International Communication Association (ICA) Communication audit provides an organization wi... more The International Communication Association (ICA) Communication audit provides an organization with advance information that may prevent major breakdowns. The ICA Communication Audit process, including goals, products, instruments, audit logistics and timetable, feedback of ...
Human Communication Research, 1980
Proceedings of the Human Factors Society annual meeting, Oct 1, 1988
Communication Quarterly, Sep 1, 1988
Speech monographs, Mar 1, 1968
New Media & Society, Dec 1, 2003
According to diffusion theory, consumer beliefs or perceptions of innovation attributes, along wi... more According to diffusion theory, consumer beliefs or perceptions of innovation attributes, along with external socioeconomic and media exposures, influence the decision to adopt an innovation. To examine the relative influence of beliefs, attitudes, and external variables, the current study synthesizes perspectives from the Technology Adoption Model (TAM) and diffusion theory, and presents an integrated model of consumer adoption. The article reports the results of a survey investigating the measurement model in predicting potential adoption by late adopters of cellular phones. The model confirms the importance of attitudes towards potential adoption. Also significant are the influence of media ownership on perceptions of advantage, observability, and compatibility of the innovation. Media use and change agent contacts significantly influence perceptions of complexity of the innovation. Age, income and occupation were the sociodemographic variables that indirectly influenced adoption intention.
New Directions for Institutional Advancement, 1978
Communication Education, 1972
Western Speech, Dec 1, 1974
Western Speech, Apr 1, 1973
Western Speech, Dec 1, 1972
The Speech teacher, Mar 1, 1972
Students who videotaped oral assignments to be played back for class had better class attendance,... more Students who videotaped oral assignments to be played back for class had better class attendance, became more favorable toward the use of videotape in the classroom, and evaluated the instructor and course more favorably than those doing the assignments “live” for the class.
Journal of Communication, Jun 1, 1970
An experiment was conducted to determine the ability of students at two levels of academic achiev... more An experiment was conducted to determine the ability of students at two levels of academic achievement to comprehend compressed speech. The effects of two variables: rate of presentation and academic grade level of the subjects, and their interaction, were investigated. Compression of speech was done electronically with a speech compressor to achieve rates of 165 to 330 words per minute. The data were test scores representing the number of correct answers on a 20 item test of factual recall. An analysis of variance revealed significant differences within the main effects of rate and academic level of subjects; no significant difference was found in the interaction of the two variables.
Annals of the International Communication Association, Dec 1, 1980
Journal of Business Communication, Oct 1, 1977
The communication audit procedure being developed by the International Communication Association ... more The communication audit procedure being developed by the International Communication Association is the only coordinated attempt by investiga tors, trained primarily in the study of human communicative behavior in organizations, to develop standardized instruments designed to investigate and classify communicational variables in complex organizations. Develop ment procedures being followed allow a systematic and reliable means to satisfy organizational development needs
Journal of Business Communication, Oct 1, 1977
The International Communication Association (ICA) Communication audit provides an organization wi... more The International Communication Association (ICA) Communication audit provides an organization with advance information that may prevent major breakdowns. The ICA Communication Audit process, including goals, products, instruments, audit logistics and timetable, feedback of ...
Human Communication Research, 1980
Proceedings of the Human Factors Society annual meeting, Oct 1, 1988
Communication Quarterly, Sep 1, 1988
Speech monographs, Mar 1, 1968
New Media & Society, Dec 1, 2003
According to diffusion theory, consumer beliefs or perceptions of innovation attributes, along wi... more According to diffusion theory, consumer beliefs or perceptions of innovation attributes, along with external socioeconomic and media exposures, influence the decision to adopt an innovation. To examine the relative influence of beliefs, attitudes, and external variables, the current study synthesizes perspectives from the Technology Adoption Model (TAM) and diffusion theory, and presents an integrated model of consumer adoption. The article reports the results of a survey investigating the measurement model in predicting potential adoption by late adopters of cellular phones. The model confirms the importance of attitudes towards potential adoption. Also significant are the influence of media ownership on perceptions of advantage, observability, and compatibility of the innovation. Media use and change agent contacts significantly influence perceptions of complexity of the innovation. Age, income and occupation were the sociodemographic variables that indirectly influenced adoption intention.
New Directions for Institutional Advancement, 1978