Gerald Hills - Academia.edu (original) (raw)

Papers by Gerald Hills

International Journal of Entrepreneurial Behavior & Research

ABSTRACT Table of Contents Marketing and Entrepreneurship: Concepts Methodological Individualism ... more ABSTRACT Table of Contents Marketing and Entrepreneurship: Concepts Methodological Individualism as the Economic Core of the Small FirmMarketing Interface, Brian Gibson Entrepreneurial, Market Relevant Strategies of Small and Large Firms, GusM Geursen and Jodie L. Conduit A Profile of Rural Women Small Business Owners: A Case Study, GaryMankelow, Bill Merrilees, and Hayley Gardoll Entrepreneurial Success and Marketing Strategy in Nineteenth CenturyAustralia: The Case of John Pottie & Sons, John Fisher and JohnStanton In Search of an Adequate Marketing Approach for Small Entrepreneurial Firms,Per Blenker Creativity at the Marketing/Entrepreneurship Interface: An Investigation ofSmaller Firms in the Central Belt of Scotland, Ian Fillis Innovative Marketing in SMEs: A Comparative Australian Framework, DarrylCummins, Audrey Gilmore, David Carson, Aodheen O'Donnell, Ken Grant, BillKeating, Richard Laney, and Bill Pickett Developing a Competency in Contact Networking in EntrepreneuriallyOwner-Managed Small Firms: A Revised Model, Jimmy Hill and PauricMcGowan Temporal Issues Related to Marketing at the Entrepreneurship Interface: TheHigh Technology Case, Robert G. Schwartz and Richard D. Teach Characteristics of Successful Low-Budget Marketing Strategies for NewVentures: Analysis of Selected Cases, Stanley F. Stasch Teaching Marketing and Entrepreneurship: Unique Lessons, Challenges andOpportunities, J. Donald Weinrauch and Dennis I. Menezes Strategic Marketing and Planning Examining the Influences on the Owner Manager's Attitude of StrategicMarketing Planning: Towards an Explanatory Framework, David H. Demick,Pauric McGowan, and Sharon McCue Buyerpreneurship, Intrapreneurship, Capipreneurship and Powerpreneurship:Conceptualizing the Complete Entrepreneurial Construct and Its Relationship toStrategy,GusM. Geursen, Stewart Jones, and Rod Shrader Environmental Turbulence and Information Search Activities in SMEs: Does AgeMatter? Jianwen Liao, Harold Welsch, and Michael Stoica Normative Implications of the Relationship Development Process Within Small-and Medium-Sized Enterprises, Geoffrey Stewart and Seung Bai Bach An Empirical Investigation into Entrepreneurship and OrganizationalInnovation-Based Competitive Strategy, Jay Weerawardena and LeonardCoote Establishing Credibility in the Absence of Reputation, MichelleWilson Small Firms' Views of Integrated Marketing Communications--A Perspectivefrom New Zealand Retailers, Kim Shyan Fam Effective Media in Malaysia: Industry Views for Small and Large Businesses,David S. Waller and Kim Shyan Fam Opportunity Recognition A Theory of Entrepreneurial Opportunity Identification and Development,Alexander Ardichvili, Richard Cardozo, and Sourav Ray An Empirical Examination of Entrepreneurial Opportunity Recognition,Michael T. Manion, Gerald E. Hillis, G.T. Lumpkin, and Rodney C.Shrader Factors Affecting Development of Perceived New Product Opportunities:Licensing Versus Venturing, Debra Malewicki and Gerald E. Hills Innovation/Product Development The Evolution of Market and Technological Innovation Capabilities in SmallFirms' Life, Guido Capaldo, Luca Iandoli, Mario Raffa, and GiuseppeZollo Business Models and Market Development: Key Oversights in the RadicalInnovation Process, Gina Colarelli O'Connor, Mark P. Rice, and RichardLiefer Investigating Innovation in Small Firms: A Case Study Approach, KymCowley and Bill Merrilees Innovation Processes in an Early Entrepreneurial Department Store: DavidJones 1906-1927, Dale Miller and Bill Merrilees E-Commerce and Marketing E-Entrepreneurs: Marketing Driven or Technologically Driven? Marie-LouiseFry and Bill Merrilees Server Log Files: A Case Study of a New Market Research Tool forEntrepreneurs, Jamie Murphy, Charles F.

Journal of Business Research, 1996

Academy of Entrepreneurship Journal, Jul 1, 2014

Marketing Education Review, 1992

The Sustainable Global Marketplace, 2014

The validity of entrepreneurship scholars' tendency to regard opportunities as concrete reali... more The validity of entrepreneurship scholars' tendency to regard opportunities as concrete realities waiting to be discovered by entrepreneurs is questioned. Based on economics literature, the "opportunity discovery" perspective, embraced by so many scholars, emphasizes the importance of observation and information asymmetries. However, it may ignore important characteristics of opportunity as a phenomenon.In this study, written responses from the Panel Study of Entrepreneurial Dynamics (PSED), a national longitudinal survey of nascent entrepreneurs, were analyzed to determine how the original idea for starting their businesses was developed. The responses suggest that many entrepreneurs entertain an "opportunity enactment" perspective. In other words, opportunities only become apparent through the ways that entrepreneurs make sense of their experiences. Although they may talk about "discovering" opportunities because academic scholars describe opportu...

Journal of Strategic Marketing, 2015

ABSTRACT Entrepreneurial marketing (EM), born out of the practice of firms operating in condition... more ABSTRACT Entrepreneurial marketing (EM), born out of the practice of firms operating in conditions of uncertainty, is emerging as a powerful alternative to cope with the decreasing effectiveness associated with traditional marketing. In this article, the authors provide their collective position regarding the field of EM. A brief history and conceptual background of EM is presented and the contextual differences that have shaped its evolution are considered. Distinctions between traditional and EM are derived based on discussions of the concepts of size, speed, market, opportunity, risk, and uncertainty. The perspective of value co-creation in uncertainty is used to develop a contingency framework to serve as the foundation towards a general theory of EM. Operand and operant resources and environmental conditions are proposed to moderate the EM process from opportunity recognition to entrepreneurial organization, EM, and temporary competitive advantage. The theoretical facets are illustrated with seven propositions and directions for future research.

Entrepreneurship Research Journal, 2013

ABSTRACT During the last 25 years, Entrepreneurship has become a well-established discipline join... more ABSTRACT During the last 25 years, Entrepreneurship has become a well-established discipline joining the long-established marketing discipline as two important cornerstones in Business Studies. The interface between these disciplines, the Marketing and Entrepreneurship Interface (M/E Interface), has been researched for 30 years and is now becoming an established research area with outlets in both marketing and entrepreneurship. In a meeting to formulate a research strategy for M/E, a number of M/E scholars discussed the past, present, and future of M/E research. One conclusion was labeled “the future is in the past”. Much of what has been discussed for two decades is still as valid as in earlier days. Trends in society have made the M/E research questions even more important to address today. The challenge for future researchers is to make better theoretical synthesis of previous thinking and empirical efforts.Although there has been growth in the amount of M/E research, one fact has not changed. There are still numerous, exciting opportunities to create new knowledge at the M/E Interface. This article discusses the existing streams of research and potential opportunities for additional research. Research at the M/E Interface presents an opportunity for new scholars to be at the forefront of a new discipline.

Zeitschrift für Betriebswirtschaft, 2011

Zusammenfassung: Entrepreneurial Marketing (EM) ist ein dynamisch wachsendes Forschungsfeld, das ... more Zusammenfassung: Entrepreneurial Marketing (EM) ist ein dynamisch wachsendes Forschungsfeld, das zunächst als heterogen erscheint. Da eine solche Heterogenität die Orientierung innerhalb des Forschungsfeldes erschwert, hat sich dieser Beitrag zum Ziel gesetzt, die EM-Literatur zu inventarisieren und damit zentrale Diskussionslinien der EM-Forschung herauszuarbeiten. Auf Basis einer umfassenden Literaturanalyse wird zunächst die Entwicklungsgeschichte der EM-Forschung nachgezeichnet, und es werden Schlüsselautoren und Schlüsselzeitschriften identifiziert. Mittels einer Zitationsanalyse von 199 EM-Beiträgen mit insgesamt 6.195 Referenzen und einer anschließenden Expertenevaluation wurden vier Hauptdiskussionslinien der EM-Forschung identifiziert: 1) theoretische Grundlagen, 2) Entrepreneurship/Marketing-Schnittstelle, 3) Gründungsund KMU-Marketing, und 4) EM im Sinne eines unternehmerischen Marketing. Diese vier Themenbereiche und die jeweilige Grundlagenliteratur bilden einen Rahmen für die Weiterentwicklung der EM-Forschung.

Technological Forecasting and Social Change, 1975

A conceptual approach for analyzing social/external informational forces is developed for use in ... more A conceptual approach for analyzing social/external informational forces is developed for use in examining specific environmental issues. A taxonomy is formulated to guide identification and study of the: (1) levels of socio-environmental systems; (2) specific flows between and within the relevant subsystems; and (3) the processes that operate within and between the subsystem. An approach to examining environmental systems is presented based on purpose of analysis, relevant goal structure, and model building focus. An illustrative model is developed and applied to unit-pricing at the retail level. Finally, the implications of attempting to analyze macro-social information flows are considered.

Journal of Small Business Management, 2008

The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an... more The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium-sized firm marketing behavior are reported and analyzed. Some distinctive differences between EM and administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of marketing thought and offers several issues that should stimulate future research in EM.

Journal of Small Business & Entrepreneurship, 2011

and he chairs the annual Research Symposium on Marketing and Entrepreneurship. His current resear... more and he chairs the annual Research Symposium on Marketing and Entrepreneurship. His current research interests include entrepreneurial marketing and opportunity recognition. Claes M. Hultman holds a chair in Marketing at Swedish Business School at Örebro University and he is the author of many books and articles in marketing & entrepreneurship. His current research interests include entrepreneurial marketing and commercialisation processes in innovation based firms.

Journal of Research in Marketing and Entrepreneurship, 2012

ABSTRACT Purpose – Entrepreneurial marketing (EM) is at the brink of becoming an established disc... more ABSTRACT Purpose – Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub categories, the purpose of this paper is to examine the field's intellectual structure with the help of citation and co-citation analysis. Design/methodology/approach – This paper is based on a two-stage research design. First a citation analysis is carried out through which thematic clusters are identified. In a second step a co-citation analysis is conducted to determine the intellectual structure of EM research. Findings – This study exposes the most influential authors and publications and emphasizes conjunctions among scholars and their findings. Results show three streams that are the foundation of EM research: theoretical foundations of management, entrepreneurship, and marketing; the research interface of marketing and entrepreneurship; SME and new venture marketing. Research limitations/implications – The results of a bibliometric analysis are limited by the publications that have been selected as a starting point. However, through the selection criteria chosen to identify the database for analysis, the authors are confident that the results illustrate the intellectual structure of EM research in its entirety. The authors recommend that future research should be conducted in one of the three sub-fields identified in this study. Practical implications – By laying out different research streams within EM it is hoped that future research will be guided in different directions. “Fine-tuning” of research efforts will benefit small, new, and entrepreneurial firms. Originality/value – The analyses conducted in this paper draw a picture of the field that is based on a quantitative approach and therefore sets itself apart from other literature reviews that have a qualitative core.

Journal of Research in Marketing and Entrepreneurship, 2011

... Special thanks to the following experts who contributed their research importance rates to th... more ... Special thanks to the following experts who contributed their research importance rates to this study: Nicole Coviello, Jenny Darroch, Jonathan Deacon, Fabian Eggers, Joseph Giglierano, Kenneth Grant, David Hansen, Gerald Hills, Claes Hultman, Chicery Kasouf, Sascha ...

Journal of Research in Marketing and Entrepreneurship, 2004

This exploratory study examines differences in opportunity recognition by industry. A sample of 1... more This exploratory study examines differences in opportunity recognition by industry. A sample of 142 entrepreneurs completed a detailed questionnaire. Certain differences by industry were found in the product, firm and respondents' characteristics as well as in opportunity recognition processes, especially in regards to innovation and level of creativity. In addition, there is a very clear, significant relationship between level of creativity and the number of opportunities identified and pursued across industries. The implications of this is that future research that involves creativity, such as using the creativity-based model provided by Lumpkin et al. (2003), should include industry in the analysis.

Journal of Marketing, 1973

Consumer problems of low-income, inner city residents may be the result of both poor performance ... more Consumer problems of low-income, inner city residents may be the result of both poor performance by marketing institutions and lack of buyer skills and motivation. Although solving these problems depends upon specific knowledge of possible determining factors, research has focused more on retail performance than on buyer behavior. This study explores one aspect of that behavior—the effects of residence, age, and education on black shoppers’ perceptions of food store characteristics.