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In this article, we analyze the competitiveness of the printing industry of Bahia. Some character... more In this article, we analyze the competitiveness of the printing industry of Bahia. Some characteristic of the companies in the industry are described and its indicators compared with those presented by competitors in the Northeast and in Brazil. Therefore, we initially present a brief theoretical framework on competitiveness emphasizing the description of the model of analysis used, the model of Michael Porter's National Diamond. The empirical part consisted of a quantitative and qualitative approach, it was used both statistical data, which served to determine the profile of companies within the printing industry, as the technique of directed interviews to collect testimonials, opinions, criticisms and suggestions of entrepreneurs / managers of the studied sector. Through the survey it was found very different realities within the industry, in which companies with the latest technology in printing and finishing compete with small yet adept graphic typography. The study showed, ...
É permitida a reprodução parcial ou total dos textos desta publicação, desde que citada a fonte.
In this article, we analyze the competitiveness of the printing industry of Bahia. Some character... more In this article, we analyze the competitiveness of the printing industry of Bahia. Some characteristic of the companies in the industry are described and its indicators compared with those presented by competitors in the Northeast and in Brazil. Therefore, we initially present a brief theoretical framework on competitiveness emphasizing the description of the model of analysis used, the model of Michael Porter's National Diamond. The empirical part consisted of a quantitative and qualitative approach, it was used both statistical data, which served to determine the profile of companies within the printing industry, as the technique of directed interviews to collect testimonials, opinions, criticisms and suggestions of entrepreneurs / managers of the studied sector. Through the survey it was found very different realities within the industry, in which companies with the latest technology in printing and finishing compete with small yet adept graphic typography. The study showed, ...
É permitida a reprodução parcial ou total dos textos desta publicação, desde que citada a fonte.