Hadi Kheirollahi - Academia.edu (original) (raw)
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Papers by Hadi Kheirollahi
This study is conducted to evaluate the impact of relationship marketing's underpinnings on relat... more This study is conducted to evaluate the impact of relationship marketing's underpinnings on relationship quality (customers' trust and satisfaction) and then determine the impact on customers' loyalty in Hormozghan Cement Company. A researcher built questionnaire (derived from previous studies and the relevant literature) was completed by 246 Company's customers in Iran. Correlation analysis, Multiple Regression analysis and Path analysis assessed the impact on customer loyalty of four key constructs of relationship marketing (product quality, product price, brand image, value offers) and mediators. Customer loyalty is basically formed by the constructs of product quality, price quality, brand image and value offers via mediating role of costumer trust and satisfaction. The relationships investigated in this study deserve further research. Because the data analyzed were collected from one company of the industry in a sole Country, more studies are required before general conclusions can be drawn. It is reasonable to conclude, on this evidence, which customer loyalty can be created, reinforced and retained by marketing plans aimed at building satisfaction, demonstrating product quality to customers and getting in touch with them in a timely manner. This study is the first research of the subject within the Cement Industry
This study is conducted to evaluate the impact of relationship marketing's underpinnings on relat... more This study is conducted to evaluate the impact of relationship marketing's underpinnings on relationship quality (customers' trust and satisfaction) and then determine the impact on customers' loyalty in Hormozghan Cement Company. A researcher built questionnaire (derived from previous studies and the relevant literature) was completed by 246 Company's customers in Iran. Correlation analysis, Multiple Regression analysis and Path analysis assessed the impact on customer loyalty of four key constructs of relationship marketing (product quality, product price, brand image, value offers) and mediators. Customer loyalty is basically formed by the constructs of product quality, price quality, brand image and value offers via mediating role of costumer trust and satisfaction. The relationships investigated in this study deserve further research. Because the data analyzed were collected from one company of the industry in a sole Country, more studies are required before general conclusions can be drawn. It is reasonable to conclude, on this evidence, which customer loyalty can be created, reinforced and retained by marketing plans aimed at building satisfaction, demonstrating product quality to customers and getting in touch with them in a timely manner. This study is the first research of the subject within the Cement Industry