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Papers by Haidy Ashour

Research paper thumbnail of Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt

Journal of Marketing Communications, 2020

The ongoing transformation of branding in developing countries remains under-researched despite i... more The ongoing transformation of branding in developing countries remains under-researched despite its central importance to competitive advantage. The Egyptian banking sector is a prime example: it d...

Research paper thumbnail of The effect of entrepreneurial orientation on business performance: Evidence from small medium size enterprise

Entrepreneurship has long been considered a significant factor for socioeconomic growth and devel... more Entrepreneurship has long been considered a significant factor for socioeconomic growth and development because it provides millions of job opportunities, offers a variety of consumer goods and services, and generally increases national prosperity and competitiveness (Lee, 2000). Many scholars have focused on the individual level behavior analysis for the entrepreneurs and others as Wiklund (2005) focused on the firm level in behavior in explaining entrepreneurial performance on the basis that the behavior gives a meaning to entrepreneurial process. Other scholars remain in the area of studying entrepreneurship without entrepreneurs and it remains worthwhile for a certain period at the individual level (e.g. using a trait-based approach). Although, we believe that the dispositional characteristics are to be related to the firm level behavior as well as affect the firm performance outcomes for a complete understanding of the entrepreneurial process. To date, few studies have examined how dispositional traits, firm-level behaviors, and firm-level outcomes are related (Poon et al., 2006).

Research paper thumbnail of Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt

Journal of Marketing Communications, 2020

The ongoing transformation of branding in developing countries remains under-researched despite i... more The ongoing transformation of branding in developing countries remains under-researched despite its central importance to competitive advantage. The Egyptian banking sector is a prime example: it d...

Research paper thumbnail of The effect of entrepreneurial orientation on business performance: Evidence from small medium size enterprise

Entrepreneurship has long been considered a significant factor for socioeconomic growth and devel... more Entrepreneurship has long been considered a significant factor for socioeconomic growth and development because it provides millions of job opportunities, offers a variety of consumer goods and services, and generally increases national prosperity and competitiveness (Lee, 2000). Many scholars have focused on the individual level behavior analysis for the entrepreneurs and others as Wiklund (2005) focused on the firm level in behavior in explaining entrepreneurial performance on the basis that the behavior gives a meaning to entrepreneurial process. Other scholars remain in the area of studying entrepreneurship without entrepreneurs and it remains worthwhile for a certain period at the individual level (e.g. using a trait-based approach). Although, we believe that the dispositional characteristics are to be related to the firm level behavior as well as affect the firm performance outcomes for a complete understanding of the entrepreneurial process. To date, few studies have examined how dispositional traits, firm-level behaviors, and firm-level outcomes are related (Poon et al., 2006).

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