Mari Harris - Academia.edu (original) (raw)
Papers by Mari Harris
Journal of Health Communication, Oct 30, 2023
Springer eBooks, 1997
An article with exactly this same title was published in Social Indicators Research (41:279-304, ... more An article with exactly this same title was published in Social Indicators Research (41:279-304, 1997). The purpose of the current article is to update the findings discussed in that first article. Therefore the abstract published previously is still relevant: The last few decades have been the most crucial and eventful ones in South Africa's history. During this time, the empirical research and knowledge provided by opinion polls yielded much-needed insight into the grass roots of a society in transition, providing an instrument with which to measure the political climate, to observe trends and developments and to give input into the decision-making process of companies and political parties. Although the process of change and political transition still remains difficult to properly define, this article will provide some insight into the attitudes, perceptions and values of the South African public by giving attention to trends that have transpired over the years. Special attention is devoted to perceptions on pertinent issues such as the mood in the country, optimism, economic well-being, social harmony and trust-all essential elements in an emerging democracy. Again, extensive use is made of data and findings from Markinor's biannual Socio-Political Trends surveys and the World Values Studies.
International Social Science Journal, 1995
South African journal of business management, Dec 31, 1998
The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in... more The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a nationally-representative developing nation sample. Both instruments perfonned well in a demanding crosscultural test as part of a syndicated research study. The results indicate that high and low OSL consumers exhibit value differences consistent with Schwartz" theory about the content and structure of values suggesting that the shortened CSI may be tapping value differences. The predicted sinusoid pattern between value priorities and OSL also emerged. The association between values and brand loyalty exhibited three general sinusoid patterns. Comparative sample partitions based on value priorities and OSLs suggt:st that values may be sensitive to a wider range of motivations that underlie differences in exploratory product acquisition. shopping behaviour and brand loyalty. The results suggest that value priorities and OSL are important influences on brand loyalty behaviour. Waardes, optimum stimulasievlakke en handelsnaamlojaliteit: nuwe skale in nuwe bevolkings. Die optimum stimulasievlak (OSV) en waardevoorkeure van 3 493 Suid-Afrikaners is in die eerste uitgawe van Steenkamp en Baumgartner se nuwe verkorte Change Seeker Index (CS!) en Schwartz se nuwe Portraits Questionnaire (PQ) in 'n nasionaal-verteenwoordigende steekproef in •n ontwikkelende nasie gemeet. Albei toetsmetodes het goed gevaar in 'n veeleisende kruiskulturele toets wat deel was van •n sindikaatnavorsingstudie. Die resultate toon dat hoe en lae OSV-verbruikers waardeverskille toon wat in ooreenstemming is met Schwartz se teorie oor die inhoud en struktuur van waardes. wat suggereer dat die verkorte CSI waardeverskille wel onderskep. Die verwagte sinuskromme tussen waardevoorkeure en OSV het ook na vore gekom. Die verbintenis tussen waardes en handelsnaamlojaliteit het drie algemene sinuskrommes getoon. Vergelykende steekproefverdelings. gebaseer op \\aardernorkeure en OSVs. suggereer dat waardes vir 'n groter verskeidenheid motiverings gevoelig kan wees wat verskille in proefprodukverkryging, koopgedrag en handelsnaamlojaliteit ten grondslag le. Die resultate toon dat waardevoorkeure en OSVs 'n belangrike invloed op handelsnaamlojaliteit het.
Social Indicators Research, Jan 11, 2007
An article with exactly this same title was published in Social Indicators Research (41:279-304, ... more An article with exactly this same title was published in Social Indicators Research (41:279-304, 1997). The purpose of the current article is to update the findings discussed in that first article. Therefore the abstract published previously is still relevant: The last few decades have been the most crucial and eventful ones in South Africa's history. During this time, the empirical research and knowledge provided by opinion polls yielded much-needed insight into the grass roots of a society in transition, providing an instrument with which to measure the political climate, to observe trends and developments and to give input into the decision-making process of companies and political parties. Although the process of change and political transition still remains difficult to properly define, this article will provide some insight into the attitudes, perceptions and values of the South African public by giving attention to trends that have transpired over the years. Special attention is devoted to perceptions on pertinent issues such as the mood in the country, optimism, economic well-being, social harmony and trust-all essential elements in an emerging democracy. Again, extensive use is made of data and findings from Markinor's biannual Socio-Political Trends surveys and the World Values Studies.
RePEc: Research Papers in Economics, Sep 1, 1998
ACR North American Advances, 1999
ABSTRACT - This paper calls attention to within-country diversity, an entirely neglected issue in... more ABSTRACT - This paper calls attention to within-country diversity, an entirely neglected issue in country-of-origin (COO) research, by examining the link between social identity and brand preference in South Africa. Respondents were clustered into 14 social identity clusters on the ...
... OLK7-J4S-G9TX Page 4. Page 5. SA Tribes Who we are, how we live and what we want from life in... more ... OLK7-J4S-G9TX Page 4. Page 5. SA Tribes Who we are, how we live and what we want from life in the new South Africa Steven M. Burgess with contributions from Mari Harris Professor Robert Mattes Page 6. First published in ...
Developments in marketing science: proceedings of the Academy of Marketing Science, 2015
The optimum stimulation level (OSL) of a representative sample of 3493 South Africans was measure... more The optimum stimulation level (OSL) of a representative sample of 3493 South Africans was measured using Steenkamp and Baumgartner’s new shortened Change Seeker Index. The study measures populations not previously the focus of OSL research. Age, employment status, education, home language and gender emerged as antecedents of OSL. Although living standards measures are used widely in marketing strategy in South Africa, the results suggest that only 4 of 17 living standard measures are OSL antecedents. The results suggest important differences between high and low OSL respondents concerning the number of brands used in nine product categories, the usage of financial services products and in lifestyle interests. The strong link between OSL and lifestyle interests suggests an urgent need for further research.
Journal of Cross-Cultural Psychology, 2001
Several studies demonstrate that Schwartz’s (1992) theory of human values is valid in cultures pr... more Several studies demonstrate that Schwartz’s (1992) theory of human values is valid in cultures previously beyond its range. We measured the 10 value constructs in the theory with the Portrait Values Questionnaire (PVQ), a new and less abstract method. Analyses in representative samples in South Africa ( n = 3,210) and Italy ( n = 5,867) and in samples of 13- to 14-year-old Ugandan girls ( n = 840) yielded structures of relations among values similar to the theoretical prototype. In an Israeli student sample ( n = 200), the values exhibited convergent and discriminant validity when measured with the PVQ and with the standard value survey. Predicted relations of value priorities with a set of 10 background, personality, attitude, and behavioral variables in the four samples supported the construct validity of the values theory with an alternative method of measurement.
ABSTRACT - This paper calls attention to within-country diversity, an entirely neglected issue in... more ABSTRACT - This paper calls attention to within-country diversity, an entirely neglected issue in country-of-origin (COO) research, by examining the link between social identity and brand preference in South Africa. Respondents were clustered into 14 social identity clusters on the ...
... OLK7-J4S-G9TX Page 4. Page 5. SA Tribes Who we are, how we live and what we want from life in... more ... OLK7-J4S-G9TX Page 4. Page 5. SA Tribes Who we are, how we live and what we want from life in the new South Africa Steven M. Burgess with contributions from Mari Harris Professor Robert Mattes Page 6. First published in ...
International Social Science Journal, 1995
South African Journal of Business Management
The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in... more The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a nationally-representative developing nation sample. Both instruments performed well in a demanding cross-cultural test as part of a syndicated research study. The results indicate that high and low OSL consumers exhibit value differences consistent with Schwartz' theory about the content and structure of values suggesting that the shortened CSI may be tapping value differences. The predicted sinusoid pattern between value priorities and OSL also emerged. The association between values and brand loyalty exhibited three general sinusoid patterns. Comparative sample partitions based on value priorities and OSLs suggest that values may be sensitive to a wider range of motivations that underlie differences in exploratory product acqui...
South African Crime Quarterly, 2016
Abstract: The findings of the latest Markinor opinion poll on government performance indicate tha... more Abstract: The findings of the latest Markinor opinion poll on government performance indicate that two thirds of all South Africans believe that government's ability to fight crime is at its lowest level since 2003-despite the fact that official crime statistics are going down. ...
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Journal of Health Communication, Oct 30, 2023
Springer eBooks, 1997
An article with exactly this same title was published in Social Indicators Research (41:279-304, ... more An article with exactly this same title was published in Social Indicators Research (41:279-304, 1997). The purpose of the current article is to update the findings discussed in that first article. Therefore the abstract published previously is still relevant: The last few decades have been the most crucial and eventful ones in South Africa's history. During this time, the empirical research and knowledge provided by opinion polls yielded much-needed insight into the grass roots of a society in transition, providing an instrument with which to measure the political climate, to observe trends and developments and to give input into the decision-making process of companies and political parties. Although the process of change and political transition still remains difficult to properly define, this article will provide some insight into the attitudes, perceptions and values of the South African public by giving attention to trends that have transpired over the years. Special attention is devoted to perceptions on pertinent issues such as the mood in the country, optimism, economic well-being, social harmony and trust-all essential elements in an emerging democracy. Again, extensive use is made of data and findings from Markinor's biannual Socio-Political Trends surveys and the World Values Studies.
International Social Science Journal, 1995
South African journal of business management, Dec 31, 1998
The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in... more The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a nationally-representative developing nation sample. Both instruments perfonned well in a demanding crosscultural test as part of a syndicated research study. The results indicate that high and low OSL consumers exhibit value differences consistent with Schwartz" theory about the content and structure of values suggesting that the shortened CSI may be tapping value differences. The predicted sinusoid pattern between value priorities and OSL also emerged. The association between values and brand loyalty exhibited three general sinusoid patterns. Comparative sample partitions based on value priorities and OSLs suggt:st that values may be sensitive to a wider range of motivations that underlie differences in exploratory product acquisition. shopping behaviour and brand loyalty. The results suggest that value priorities and OSL are important influences on brand loyalty behaviour. Waardes, optimum stimulasievlakke en handelsnaamlojaliteit: nuwe skale in nuwe bevolkings. Die optimum stimulasievlak (OSV) en waardevoorkeure van 3 493 Suid-Afrikaners is in die eerste uitgawe van Steenkamp en Baumgartner se nuwe verkorte Change Seeker Index (CS!) en Schwartz se nuwe Portraits Questionnaire (PQ) in 'n nasionaal-verteenwoordigende steekproef in •n ontwikkelende nasie gemeet. Albei toetsmetodes het goed gevaar in 'n veeleisende kruiskulturele toets wat deel was van •n sindikaatnavorsingstudie. Die resultate toon dat hoe en lae OSV-verbruikers waardeverskille toon wat in ooreenstemming is met Schwartz se teorie oor die inhoud en struktuur van waardes. wat suggereer dat die verkorte CSI waardeverskille wel onderskep. Die verwagte sinuskromme tussen waardevoorkeure en OSV het ook na vore gekom. Die verbintenis tussen waardes en handelsnaamlojaliteit het drie algemene sinuskrommes getoon. Vergelykende steekproefverdelings. gebaseer op \\aardernorkeure en OSVs. suggereer dat waardes vir 'n groter verskeidenheid motiverings gevoelig kan wees wat verskille in proefprodukverkryging, koopgedrag en handelsnaamlojaliteit ten grondslag le. Die resultate toon dat waardevoorkeure en OSVs 'n belangrike invloed op handelsnaamlojaliteit het.
Social Indicators Research, Jan 11, 2007
An article with exactly this same title was published in Social Indicators Research (41:279-304, ... more An article with exactly this same title was published in Social Indicators Research (41:279-304, 1997). The purpose of the current article is to update the findings discussed in that first article. Therefore the abstract published previously is still relevant: The last few decades have been the most crucial and eventful ones in South Africa's history. During this time, the empirical research and knowledge provided by opinion polls yielded much-needed insight into the grass roots of a society in transition, providing an instrument with which to measure the political climate, to observe trends and developments and to give input into the decision-making process of companies and political parties. Although the process of change and political transition still remains difficult to properly define, this article will provide some insight into the attitudes, perceptions and values of the South African public by giving attention to trends that have transpired over the years. Special attention is devoted to perceptions on pertinent issues such as the mood in the country, optimism, economic well-being, social harmony and trust-all essential elements in an emerging democracy. Again, extensive use is made of data and findings from Markinor's biannual Socio-Political Trends surveys and the World Values Studies.
RePEc: Research Papers in Economics, Sep 1, 1998
ACR North American Advances, 1999
ABSTRACT - This paper calls attention to within-country diversity, an entirely neglected issue in... more ABSTRACT - This paper calls attention to within-country diversity, an entirely neglected issue in country-of-origin (COO) research, by examining the link between social identity and brand preference in South Africa. Respondents were clustered into 14 social identity clusters on the ...
... OLK7-J4S-G9TX Page 4. Page 5. SA Tribes Who we are, how we live and what we want from life in... more ... OLK7-J4S-G9TX Page 4. Page 5. SA Tribes Who we are, how we live and what we want from life in the new South Africa Steven M. Burgess with contributions from Mari Harris Professor Robert Mattes Page 6. First published in ...
Developments in marketing science: proceedings of the Academy of Marketing Science, 2015
The optimum stimulation level (OSL) of a representative sample of 3493 South Africans was measure... more The optimum stimulation level (OSL) of a representative sample of 3493 South Africans was measured using Steenkamp and Baumgartner’s new shortened Change Seeker Index. The study measures populations not previously the focus of OSL research. Age, employment status, education, home language and gender emerged as antecedents of OSL. Although living standards measures are used widely in marketing strategy in South Africa, the results suggest that only 4 of 17 living standard measures are OSL antecedents. The results suggest important differences between high and low OSL respondents concerning the number of brands used in nine product categories, the usage of financial services products and in lifestyle interests. The strong link between OSL and lifestyle interests suggests an urgent need for further research.
Journal of Cross-Cultural Psychology, 2001
Several studies demonstrate that Schwartz’s (1992) theory of human values is valid in cultures pr... more Several studies demonstrate that Schwartz’s (1992) theory of human values is valid in cultures previously beyond its range. We measured the 10 value constructs in the theory with the Portrait Values Questionnaire (PVQ), a new and less abstract method. Analyses in representative samples in South Africa ( n = 3,210) and Italy ( n = 5,867) and in samples of 13- to 14-year-old Ugandan girls ( n = 840) yielded structures of relations among values similar to the theoretical prototype. In an Israeli student sample ( n = 200), the values exhibited convergent and discriminant validity when measured with the PVQ and with the standard value survey. Predicted relations of value priorities with a set of 10 background, personality, attitude, and behavioral variables in the four samples supported the construct validity of the values theory with an alternative method of measurement.
ABSTRACT - This paper calls attention to within-country diversity, an entirely neglected issue in... more ABSTRACT - This paper calls attention to within-country diversity, an entirely neglected issue in country-of-origin (COO) research, by examining the link between social identity and brand preference in South Africa. Respondents were clustered into 14 social identity clusters on the ...
... OLK7-J4S-G9TX Page 4. Page 5. SA Tribes Who we are, how we live and what we want from life in... more ... OLK7-J4S-G9TX Page 4. Page 5. SA Tribes Who we are, how we live and what we want from life in the new South Africa Steven M. Burgess with contributions from Mari Harris Professor Robert Mattes Page 6. First published in ...
International Social Science Journal, 1995
South African Journal of Business Management
The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in... more The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a nationally-representative developing nation sample. Both instruments performed well in a demanding cross-cultural test as part of a syndicated research study. The results indicate that high and low OSL consumers exhibit value differences consistent with Schwartz' theory about the content and structure of values suggesting that the shortened CSI may be tapping value differences. The predicted sinusoid pattern between value priorities and OSL also emerged. The association between values and brand loyalty exhibited three general sinusoid patterns. Comparative sample partitions based on value priorities and OSLs suggest that values may be sensitive to a wider range of motivations that underlie differences in exploratory product acqui...
South African Crime Quarterly, 2016
Abstract: The findings of the latest Markinor opinion poll on government performance indicate tha... more Abstract: The findings of the latest Markinor opinion poll on government performance indicate that two thirds of all South Africans believe that government's ability to fight crime is at its lowest level since 2003-despite the fact that official crime statistics are going down. ...
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015