Hasan Rifqi - Academia.edu (original) (raw)
Uploads
Papers by Hasan Rifqi
HASAN RIFQI , 2024
The importance of conducting this research is further strengthened by data showingthatMSMEs that ... more The importance of conducting this research is further strengthened by data showingthatMSMEs that adopt digital technology tend to experience a significant increase in sales compared to those that have not adopted it. This study aims to examine in more depth the effect of implementing digital entrepreneurship on increasing MSME sales. By understanding the factors that influence the success of digitalization, it is hoped that this study can provide appropriate recommendations for MSME actors in implementing digital strategies. The research method used in this study is a literature study or literature review. Literature study is a research method that collects, analyzes, and interprets secondary data from various relevant sources. These sources include books, journal articles, research reports, and other trusted sources related to the research topic, namely the effect of implementing "digital entrepreneurship" on MSME actors on increasing sales. This study shows that the implementation of digital entrepreneurship has a significant positive impact on increasing MSME sales in Indonesia. MSME actors can take advantage of various online platforms such as social media, marketplaces, and websites to promote products and interact with consumers. This digital marketing strategy helps increase brand awareness and attract consumer interest at a more affordable cost compared to traditional methods. In addition, digitalization also allows MSMEs to implement more efficient management systems, such as inventory management, sales data analysis, and improving customer service. Although there are some obstacles, the benefits of adopting digital technology are much greater. Therefore, efforts to encourage MSME digitalization must continue to be carried out with various stakeholders. Success is determined by an understanding of technology, consistency in implementing digital strategies, and adaptation to consumer preferences.
HASAN RIFQI , 2024
The importance of conducting this research is further strengthened by data showingthatMSMEs that ... more The importance of conducting this research is further strengthened by data showingthatMSMEs that adopt digital technology tend to experience a significant increase in sales compared to those that have not adopted it. This study aims to examine in more depth the effect of implementing digital entrepreneurship on increasing MSME sales. By understanding the factors that influence the success of digitalization, it is hoped that this study can provide appropriate recommendations for MSME actors in implementing digital strategies. The research method used in this study is a literature study or literature review. Literature study is a research method that collects, analyzes, and interprets secondary data from various relevant sources. These sources include books, journal articles, research reports, and other trusted sources related to the research topic, namely the effect of implementing "digital entrepreneurship" on MSME actors on increasing sales. This study shows that the implementation of digital entrepreneurship has a significant positive impact on increasing MSME sales in Indonesia. MSME actors can take advantage of various online platforms such as social media, marketplaces, and websites to promote products and interact with consumers. This digital marketing strategy helps increase brand awareness and attract consumer interest at a more affordable cost compared to traditional methods. In addition, digitalization also allows MSMEs to implement more efficient management systems, such as inventory management, sales data analysis, and improving customer service. Although there are some obstacles, the benefits of adopting digital technology are much greater. Therefore, efforts to encourage MSME digitalization must continue to be carried out with various stakeholders. Success is determined by an understanding of technology, consistency in implementing digital strategies, and adaptation to consumer preferences.