Hooi Koon Tan - Academia.edu (original) (raw)

Hooi Koon Tan

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Papers by Hooi Koon Tan

Research paper thumbnail of The Teaching of Science in English in the Malaysian Classroom

Research paper thumbnail of Persuasive techniques in internet romance scams / Tan Hooi Koon

In 2012 alone, the Royal Malaysian Police (RMP) reports that Internet Romance Scams (IRS) have ca... more In 2012 alone, the Royal Malaysian Police (RMP) reports that Internet Romance Scams (IRS) have caused a loss of RM32.09million. Using romance and love as bait, romance scammers entice their targets into a romantic relationship before persuading them to give money; hence causing victims to also suffer psychological and emotional trauma. This qualitative case study examines a total of 15 scammer e-mails taken from one successfully closed IRS case obtained from RMP to determine (1) how the scammer’s credible identity is established, (2) how the target’s emotional responses are aroused, and (3) how the fraudulent scheme is diachronically developed; focusing on Aristotle’s means of persuasion: ethos (credibility), pathos (emotions) and logos (reason). Briefly, at the beginning, the scammer established a credible identity by claiming to be a religious, reputable and honourable person. His credibility was enhanced through the use of evidence, reason and well-structured arguments to justify...

Research paper thumbnail of The Teaching of Science in English in the Malaysian Classroom

Research paper thumbnail of Persuasive techniques in internet romance scams / Tan Hooi Koon

In 2012 alone, the Royal Malaysian Police (RMP) reports that Internet Romance Scams (IRS) have ca... more In 2012 alone, the Royal Malaysian Police (RMP) reports that Internet Romance Scams (IRS) have caused a loss of RM32.09million. Using romance and love as bait, romance scammers entice their targets into a romantic relationship before persuading them to give money; hence causing victims to also suffer psychological and emotional trauma. This qualitative case study examines a total of 15 scammer e-mails taken from one successfully closed IRS case obtained from RMP to determine (1) how the scammer’s credible identity is established, (2) how the target’s emotional responses are aroused, and (3) how the fraudulent scheme is diachronically developed; focusing on Aristotle’s means of persuasion: ethos (credibility), pathos (emotions) and logos (reason). Briefly, at the beginning, the scammer established a credible identity by claiming to be a religious, reputable and honourable person. His credibility was enhanced through the use of evidence, reason and well-structured arguments to justify...

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