Hyejoon Rim - Academia.edu (original) (raw)

Papers by Hyejoon Rim

Research paper thumbnail of Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory

Journal of Public Relations Research

Research paper thumbnail of “We Care About How You Dialogue With Your Employees:” The Effects of Bottom-Up CSR Through the Lens of Dialogic Communication

Journal of Public Relations Research, May 22, 2023

Research paper thumbnail of 대규모 전염병에 관한 뉴스보도 프레임과 공중 위험인식 간의 관계 분석 연구

Journal of Communication Science, 2020

Research paper thumbnail of Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge

Journal of Marketing Communications, Sep 8, 2022

Research paper thumbnail of Employees’ voice behavior in response to corporate social irresponsibility (CSI): The role of organizational identification, issue perceptions, and power distance culture

Public Relations Review, Nov 1, 2023

Research paper thumbnail of Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory

Journal of Public Relations Research, Jun 15, 2022

Research paper thumbnail of The Evidence of Compelling Arguments in Agenda-Building Process During Pandemic Outbreak

ABSTRACT Purpose ‐ This paper aims to explore the links among health authorities' public ... more ABSTRACT Purpose ‐ This paper aims to explore the links among health authorities' public relations efforts, news media coverage, and public perceptions of risk during the H1N1 pandemic outbreak.Design/methodology/approach ‐ This study used a triangulation of research methods by comparing public relations materials, media coverage, and public opinion. The data were collected from a federal government web site, national newspapers, and national polls. Findings ‐ The data revealed a positive relationship between information subsidy attention and media attention to the H1N1 disease as well as the severity attribute. The salience of the severity attribute in information subsidies was linked with increased H1N1 salience in media coverage, extending the testing of the compelling-arguments hypothesis to an agenda-building context. However, there was no association between salience of the severity attribute and public risk perceptions. Research limitations/implications ‐ The study provides evidence for public relations effectiveness. However, the limited influence of the severity frame on the public's risk perception suggests a gap between news coverage and the public's view. Framing that effectively empowers the public to engage in desired behavior should be further studied for the success of a public health campaign. The study is limited to examining the severity attribute. A future study should pay more attention to different issue attributes or other frames. The media sample was limited to newspapers and thus lacks generalizability. Originality/value ‐ The study contributes to public relations scholarship by demonstrating how information subsidies influence media agendas and public opinion in a health communication context. The public health authorities' role in influencing media agenda should be stressed.

Research paper thumbnail of The Process of Online Keyword Activism in Political Figure’s Crisis: Moderating Roles of Like-Minded Public Opinion and Government Controllability of Crisis Outcomes

Journalism & Mass Communication Quarterly

Using a national online survey in South Korea, this study examines the underlying psychological m... more Using a national online survey in South Korea, this study examines the underlying psychological mechanisms of online keyword activism in supporting a politician. Findings show that when perceived like-minded opinion is extremely negative toward the politician, the like-minded opinion perception mitigates the effects of perceived majority opinion on crisis blame attribution and pro-politician activism. Government controllability intensifies the effects crisis blame has on pro-politician activism when it is extremely low. What drives more pro-politician activism is their perception of like-minded opinion through blaming external parties; what makes people refrain from pro-politician activism is their perception of low government controllability through blaming the politician.

Research paper thumbnail of The influence of corporate social responsibility and customer–company identification on publics’ dialogic communication intentions

Public Relations Review, 2010

The purpose of this study was to examine the effects of consumers’ perceptions of the company&#39... more The purpose of this study was to examine the effects of consumers’ perceptions of the company's corporate social responsibility on their intentions to engage in dialogic communications with a company (i.e., feedback), and to investigate the mediation role of their identification with the company in such effects. The findings indicated a significant relationship between corporate social responsibility and publics’ intentions to engage in dialogic communications. Also, customer–company identification was found to mediate such effects.

Research paper thumbnail of CSR Communication Message Effects

Routledge eBooks, Oct 3, 2022

Research paper thumbnail of Judge a Nonprofit by the Partners it Keeps: How Does Cross-Sector Partnership Disclosure Influence Public Evaluations of the Nonprofit?

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 2022

Hyejoon Rim, for her incredible patience, generosity, and support throughout these years. Dr. Rim... more Hyejoon Rim, for her incredible patience, generosity, and support throughout these years. Dr. Rim is not only a talented scholar, but more importantly, a scholar with kindness and compassion. She often reminded me that what is more important than the outcome is the process; we conduct social science research because we have the curiosity, and can we care about others and the society. Taking on the advising responsibilities as an assistant professor is already a challenging task and dealing with an advisee like me is a double burden. Dr. Rim has showed me the highest standard of being an advisor, and I wish to pay it forward in my future career. I also owe many thanks to my co-advisor, Dr. Jisu Huh, for her continuous encouragement during my doctoral studies. I enjoyed every class and personal conversation with Dr. Huh. The most important things I learned from her are to respect different, even conflicting, scholarly ideas and approaches; and always assume other people have good intentions. I think these lessons have not only helped me to develop as a responsible scholar but also to be a better human being. I also want to thank Dr. Amy O'Connor for inspiring my research interest in cross-sector partnerships and helping me appreciate the value and beauty of qualitative research. I would not have made it this far without her tough love. I would also like to express my heartfelt gratitude to Dr. David Knoke for serving on my committee and sharing insightful feedback on my work. Dr. listener, a problem solver, a role model for how to have a strong work ethic, and, perhaps most importantly, a good housekeeper all the time-well done, thank you! iv Dedication To my grandmother, Rong Shen. I wish you were here to be proud of me.

Research paper thumbnail of The influence of corporate social responsibility and customer–company identification on publics' dialogic communication intentions

Public Relations Review, 2010

The purpose of this study was to examine the effects of consumers' perceptions of the company's c... more The purpose of this study was to examine the effects of consumers' perceptions of the company's corporate social responsibility on their intentions to engage in dialogic communications with a company (i.e., feedback), and to investigate the mediation role of their identification with the company in such effects. The findings indicated a significant relationship between corporate social responsibility and publics' intentions to engage in dialogic communications. Also, customer-company identification was found to mediate such effects.

Research paper thumbnail of Negative spillover in corporate–nonprofit partnerships: Exploring the effects of company–cause congruence and organization–public relationships

Public Relations Review, 2016

The purpose of this study was to explore whether negative spillover effects occur in the context ... more The purpose of this study was to explore whether negative spillover effects occur in the context of a corporate-nonprofit partnership when a crisis strikes a partner organization, and what factors might affect the degree of negative impact. The results of an experiment with 268 participants showed that a crisis in an organization made participants' attitude less favorable and decreased their word-of-mouth intention toward its partner organization. The perceived congruence between a company and the cause of the nonprofit organization buffered the negative spillover effects, and organization-public relationships moderated the buffering effects.

Research paper thumbnail of The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: Role of Prior Company Reputation and Blog Responsiveness

Research paper thumbnail of Does the engaged public's evaluation of networking practices matter? The effects of polarized attitudes and the reputation of networking on individuals' word-of-mouth behaviors

International Journal of Nonprofit and Voluntary Sector Marketing, 2018

Research paper thumbnail of Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis

Journal of Business Ethics, 2021

Communication, as a discipline that generates a rich body of literature on CSR, has become a crit... more Communication, as a discipline that generates a rich body of literature on CSR, has become a critical contributor to CSR knowledge in social science. However, limited research exists to understand how CSR knowledge is constructed and diffused in the discipline. This study thus intends to unpack the knowledge construction process of CSR research in the communication discipline from a network perspective. Invisible college was adopted as the conceptual framework. Article and theory/concept networks were constructed with 290 peer-reviewed articles from 61 communication journals between 1980 and 2018. Results showed that in the past four decades, CSR literature in communication has been growing and maturing, as evidenced by the increasing volume and diversity of theories and concepts applied. Furthermore, this body of literature tends to gravitate toward certain selected groups of theories and concepts, resulting in denser article networks over time. Our findings reflected a substantial influence of management (e.g., stakeholder theory, legitimacy theory) and psychological perspectives (e.g., attribution theory) on CSR research in communication. Additionally, the results showed that public relations concepts and theories (e.g., relationship management theory) have influenced CSR research across different communication subfields such as advertising and organization communication. The study expects the continuation of the plurality of voices as to how communication researchers will approach CSR and what specific topics may gain popularity in future research.

Research paper thumbnail of Mapping corporate social responsibility research in communication: A network and bibliometric analysis

Public Relations Review, 2020

Abstract Corporate social responsibility (CSR) exhibits irrefutable practical and theoretical imp... more Abstract Corporate social responsibility (CSR) exhibits irrefutable practical and theoretical importance to the field of communication. However, limited efforts have been made by communication scholars to review the progression of knowledge construction and project prospects for theory development in this area. Informed by the social construction of knowledge and invisible college frameworks, this study conducts co-authorship and co-citation network analyses on CSR literature in communication. The sample included 290 peer-reviewed articles published between 1980 and 2018 across 61 communication journals. The 9,288 foundation publications and 4,596 unique publication sources referenced by these articles were also analyzed. Results of this study reveal limited collaborations among researchers with expertise in and outside the communication discipline or across different communication sub-disciplines. The results also show a substantial influence from management and marketing perspectives on the invisible college of CSR research in communication. Moreover, the results of three longitudinal network models display the patterns of structural evolution of the scholarly collaboration and foundation literature networks, showing a maturing process of CSR knowledge construction in communication. Taken together, this study stimulates future CSR research in that it helps locate the knowledge base that may inspire new research fronts and the areas of vacancies that serve as promising venues for the discovery of CSR knowledge.

Research paper thumbnail of “Click First!”: The Effects of Instant Activism Via a Hoax on Social Media

Social Media + Society, 2020

To facilitate the immediate effects of social media activism, some activists adopt a deceptive st... more To facilitate the immediate effects of social media activism, some activists adopt a deceptive strategy, swaying lay individuals’ perceptions and manipulating their behavior despite ethical considerations. This study identified instant activism, which targets lay individuals’ effortless supportive actions (e.g., clicking) on social media and examined its effects in the context of GMO (genetically modified organisms) labeling issues in the United States. Grounded in the situational theory of problem solving, this study investigated who engages in instant activism and what their behavioral consequences are. Results of an online survey ( n = 483) suggested that (a) individuals with a low level of issue knowledge but a high level of issue involvement tend to believe a social media hoax and (b) belief in the hoax leads individuals to engage in active communicative activities that involve problem solving and behavioral changes when mediated by situational motivation. Theoretical and pract...

Research paper thumbnail of Exploring Variations in Corporations’ Communication After a CA Versus CSR Crisis: A Semantic Network Analysis of Sustainability Reports

International Journal of Business Communication, 2020

The study attempts to understand corporations’ efforts to communicate their values and commitment... more The study attempts to understand corporations’ efforts to communicate their values and commitment to stakeholders after a crisis. Specifically, the study explores the characteristics of communication efforts that may differ depending on the reputational crisis types: corporate ability (CA) and corporate social responsibility (CSR) crises. Employing a series of semantic network analyses, the study examined the sustainability annual reports of two Korean airlines (i.e., Korean Air and Asiana Airlines) published before and after their recent crises. Results showed how sustainability reports’ central keywords, social issues the companies support, and prioritized stakeholders varied in response to the different types of crises. Word frequency results showed that there was an increasing trend in emphasizing the word “safety” after both types of crisis, while a noticeable decrease in emphasis on the word “ethics” was observed after CA crisis. The results of semantic network analyses showed...

Research paper thumbnail of Online engagement of active communicative behaviors and news consumption on Internet portal sites

Journalism, 2019

Through a quantitative content analysis, this study examines how varying online communicative beh... more Through a quantitative content analysis, this study examines how varying online communicative behaviors are connected to news characteristics of focus, tone, and media framing of crisis communication during the South Korean Candlelight Revolution that led to the ouster of former President Park in 2017. This work suggests that, when the news stance was positive toward or the focus was on Park, Koreans were more active in showing disapproval through comments posted and anger expressed; when the news stance was negative toward Park or the focus was anti-Park, Koreans were more tacitly supportive, clicking likes more. This work also suggests that news media performed active frame-setting of Park’s crisis-response strategies by presenting more defensive strategies than accommodative ones. Publics’ news consumption of media-framed defensive crisis-response strategies tended to elicit more active online public engagement than when such media framing was absent.

Research paper thumbnail of Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory

Journal of Public Relations Research

Research paper thumbnail of “We Care About How You Dialogue With Your Employees:” The Effects of Bottom-Up CSR Through the Lens of Dialogic Communication

Journal of Public Relations Research, May 22, 2023

Research paper thumbnail of 대규모 전염병에 관한 뉴스보도 프레임과 공중 위험인식 간의 관계 분석 연구

Journal of Communication Science, 2020

Research paper thumbnail of Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge

Journal of Marketing Communications, Sep 8, 2022

Research paper thumbnail of Employees’ voice behavior in response to corporate social irresponsibility (CSI): The role of organizational identification, issue perceptions, and power distance culture

Public Relations Review, Nov 1, 2023

Research paper thumbnail of Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory

Journal of Public Relations Research, Jun 15, 2022

Research paper thumbnail of The Evidence of Compelling Arguments in Agenda-Building Process During Pandemic Outbreak

ABSTRACT Purpose ‐ This paper aims to explore the links among health authorities' public ... more ABSTRACT Purpose ‐ This paper aims to explore the links among health authorities' public relations efforts, news media coverage, and public perceptions of risk during the H1N1 pandemic outbreak.Design/methodology/approach ‐ This study used a triangulation of research methods by comparing public relations materials, media coverage, and public opinion. The data were collected from a federal government web site, national newspapers, and national polls. Findings ‐ The data revealed a positive relationship between information subsidy attention and media attention to the H1N1 disease as well as the severity attribute. The salience of the severity attribute in information subsidies was linked with increased H1N1 salience in media coverage, extending the testing of the compelling-arguments hypothesis to an agenda-building context. However, there was no association between salience of the severity attribute and public risk perceptions. Research limitations/implications ‐ The study provides evidence for public relations effectiveness. However, the limited influence of the severity frame on the public's risk perception suggests a gap between news coverage and the public's view. Framing that effectively empowers the public to engage in desired behavior should be further studied for the success of a public health campaign. The study is limited to examining the severity attribute. A future study should pay more attention to different issue attributes or other frames. The media sample was limited to newspapers and thus lacks generalizability. Originality/value ‐ The study contributes to public relations scholarship by demonstrating how information subsidies influence media agendas and public opinion in a health communication context. The public health authorities' role in influencing media agenda should be stressed.

Research paper thumbnail of The Process of Online Keyword Activism in Political Figure’s Crisis: Moderating Roles of Like-Minded Public Opinion and Government Controllability of Crisis Outcomes

Journalism & Mass Communication Quarterly

Using a national online survey in South Korea, this study examines the underlying psychological m... more Using a national online survey in South Korea, this study examines the underlying psychological mechanisms of online keyword activism in supporting a politician. Findings show that when perceived like-minded opinion is extremely negative toward the politician, the like-minded opinion perception mitigates the effects of perceived majority opinion on crisis blame attribution and pro-politician activism. Government controllability intensifies the effects crisis blame has on pro-politician activism when it is extremely low. What drives more pro-politician activism is their perception of like-minded opinion through blaming external parties; what makes people refrain from pro-politician activism is their perception of low government controllability through blaming the politician.

Research paper thumbnail of The influence of corporate social responsibility and customer–company identification on publics’ dialogic communication intentions

Public Relations Review, 2010

The purpose of this study was to examine the effects of consumers’ perceptions of the company&#39... more The purpose of this study was to examine the effects of consumers’ perceptions of the company's corporate social responsibility on their intentions to engage in dialogic communications with a company (i.e., feedback), and to investigate the mediation role of their identification with the company in such effects. The findings indicated a significant relationship between corporate social responsibility and publics’ intentions to engage in dialogic communications. Also, customer–company identification was found to mediate such effects.

Research paper thumbnail of CSR Communication Message Effects

Routledge eBooks, Oct 3, 2022

Research paper thumbnail of Judge a Nonprofit by the Partners it Keeps: How Does Cross-Sector Partnership Disclosure Influence Public Evaluations of the Nonprofit?

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 2022

Hyejoon Rim, for her incredible patience, generosity, and support throughout these years. Dr. Rim... more Hyejoon Rim, for her incredible patience, generosity, and support throughout these years. Dr. Rim is not only a talented scholar, but more importantly, a scholar with kindness and compassion. She often reminded me that what is more important than the outcome is the process; we conduct social science research because we have the curiosity, and can we care about others and the society. Taking on the advising responsibilities as an assistant professor is already a challenging task and dealing with an advisee like me is a double burden. Dr. Rim has showed me the highest standard of being an advisor, and I wish to pay it forward in my future career. I also owe many thanks to my co-advisor, Dr. Jisu Huh, for her continuous encouragement during my doctoral studies. I enjoyed every class and personal conversation with Dr. Huh. The most important things I learned from her are to respect different, even conflicting, scholarly ideas and approaches; and always assume other people have good intentions. I think these lessons have not only helped me to develop as a responsible scholar but also to be a better human being. I also want to thank Dr. Amy O'Connor for inspiring my research interest in cross-sector partnerships and helping me appreciate the value and beauty of qualitative research. I would not have made it this far without her tough love. I would also like to express my heartfelt gratitude to Dr. David Knoke for serving on my committee and sharing insightful feedback on my work. Dr. listener, a problem solver, a role model for how to have a strong work ethic, and, perhaps most importantly, a good housekeeper all the time-well done, thank you! iv Dedication To my grandmother, Rong Shen. I wish you were here to be proud of me.

Research paper thumbnail of The influence of corporate social responsibility and customer–company identification on publics' dialogic communication intentions

Public Relations Review, 2010

The purpose of this study was to examine the effects of consumers' perceptions of the company's c... more The purpose of this study was to examine the effects of consumers' perceptions of the company's corporate social responsibility on their intentions to engage in dialogic communications with a company (i.e., feedback), and to investigate the mediation role of their identification with the company in such effects. The findings indicated a significant relationship between corporate social responsibility and publics' intentions to engage in dialogic communications. Also, customer-company identification was found to mediate such effects.

Research paper thumbnail of Negative spillover in corporate–nonprofit partnerships: Exploring the effects of company–cause congruence and organization–public relationships

Public Relations Review, 2016

The purpose of this study was to explore whether negative spillover effects occur in the context ... more The purpose of this study was to explore whether negative spillover effects occur in the context of a corporate-nonprofit partnership when a crisis strikes a partner organization, and what factors might affect the degree of negative impact. The results of an experiment with 268 participants showed that a crisis in an organization made participants' attitude less favorable and decreased their word-of-mouth intention toward its partner organization. The perceived congruence between a company and the cause of the nonprofit organization buffered the negative spillover effects, and organization-public relationships moderated the buffering effects.

Research paper thumbnail of The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: Role of Prior Company Reputation and Blog Responsiveness

Research paper thumbnail of Does the engaged public's evaluation of networking practices matter? The effects of polarized attitudes and the reputation of networking on individuals' word-of-mouth behaviors

International Journal of Nonprofit and Voluntary Sector Marketing, 2018

Research paper thumbnail of Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis

Journal of Business Ethics, 2021

Communication, as a discipline that generates a rich body of literature on CSR, has become a crit... more Communication, as a discipline that generates a rich body of literature on CSR, has become a critical contributor to CSR knowledge in social science. However, limited research exists to understand how CSR knowledge is constructed and diffused in the discipline. This study thus intends to unpack the knowledge construction process of CSR research in the communication discipline from a network perspective. Invisible college was adopted as the conceptual framework. Article and theory/concept networks were constructed with 290 peer-reviewed articles from 61 communication journals between 1980 and 2018. Results showed that in the past four decades, CSR literature in communication has been growing and maturing, as evidenced by the increasing volume and diversity of theories and concepts applied. Furthermore, this body of literature tends to gravitate toward certain selected groups of theories and concepts, resulting in denser article networks over time. Our findings reflected a substantial influence of management (e.g., stakeholder theory, legitimacy theory) and psychological perspectives (e.g., attribution theory) on CSR research in communication. Additionally, the results showed that public relations concepts and theories (e.g., relationship management theory) have influenced CSR research across different communication subfields such as advertising and organization communication. The study expects the continuation of the plurality of voices as to how communication researchers will approach CSR and what specific topics may gain popularity in future research.

Research paper thumbnail of Mapping corporate social responsibility research in communication: A network and bibliometric analysis

Public Relations Review, 2020

Abstract Corporate social responsibility (CSR) exhibits irrefutable practical and theoretical imp... more Abstract Corporate social responsibility (CSR) exhibits irrefutable practical and theoretical importance to the field of communication. However, limited efforts have been made by communication scholars to review the progression of knowledge construction and project prospects for theory development in this area. Informed by the social construction of knowledge and invisible college frameworks, this study conducts co-authorship and co-citation network analyses on CSR literature in communication. The sample included 290 peer-reviewed articles published between 1980 and 2018 across 61 communication journals. The 9,288 foundation publications and 4,596 unique publication sources referenced by these articles were also analyzed. Results of this study reveal limited collaborations among researchers with expertise in and outside the communication discipline or across different communication sub-disciplines. The results also show a substantial influence from management and marketing perspectives on the invisible college of CSR research in communication. Moreover, the results of three longitudinal network models display the patterns of structural evolution of the scholarly collaboration and foundation literature networks, showing a maturing process of CSR knowledge construction in communication. Taken together, this study stimulates future CSR research in that it helps locate the knowledge base that may inspire new research fronts and the areas of vacancies that serve as promising venues for the discovery of CSR knowledge.

Research paper thumbnail of “Click First!”: The Effects of Instant Activism Via a Hoax on Social Media

Social Media + Society, 2020

To facilitate the immediate effects of social media activism, some activists adopt a deceptive st... more To facilitate the immediate effects of social media activism, some activists adopt a deceptive strategy, swaying lay individuals’ perceptions and manipulating their behavior despite ethical considerations. This study identified instant activism, which targets lay individuals’ effortless supportive actions (e.g., clicking) on social media and examined its effects in the context of GMO (genetically modified organisms) labeling issues in the United States. Grounded in the situational theory of problem solving, this study investigated who engages in instant activism and what their behavioral consequences are. Results of an online survey ( n = 483) suggested that (a) individuals with a low level of issue knowledge but a high level of issue involvement tend to believe a social media hoax and (b) belief in the hoax leads individuals to engage in active communicative activities that involve problem solving and behavioral changes when mediated by situational motivation. Theoretical and pract...

Research paper thumbnail of Exploring Variations in Corporations’ Communication After a CA Versus CSR Crisis: A Semantic Network Analysis of Sustainability Reports

International Journal of Business Communication, 2020

The study attempts to understand corporations’ efforts to communicate their values and commitment... more The study attempts to understand corporations’ efforts to communicate their values and commitment to stakeholders after a crisis. Specifically, the study explores the characteristics of communication efforts that may differ depending on the reputational crisis types: corporate ability (CA) and corporate social responsibility (CSR) crises. Employing a series of semantic network analyses, the study examined the sustainability annual reports of two Korean airlines (i.e., Korean Air and Asiana Airlines) published before and after their recent crises. Results showed how sustainability reports’ central keywords, social issues the companies support, and prioritized stakeholders varied in response to the different types of crises. Word frequency results showed that there was an increasing trend in emphasizing the word “safety” after both types of crisis, while a noticeable decrease in emphasis on the word “ethics” was observed after CA crisis. The results of semantic network analyses showed...

Research paper thumbnail of Online engagement of active communicative behaviors and news consumption on Internet portal sites

Journalism, 2019

Through a quantitative content analysis, this study examines how varying online communicative beh... more Through a quantitative content analysis, this study examines how varying online communicative behaviors are connected to news characteristics of focus, tone, and media framing of crisis communication during the South Korean Candlelight Revolution that led to the ouster of former President Park in 2017. This work suggests that, when the news stance was positive toward or the focus was on Park, Koreans were more active in showing disapproval through comments posted and anger expressed; when the news stance was negative toward Park or the focus was anti-Park, Koreans were more tacitly supportive, clicking likes more. This work also suggests that news media performed active frame-setting of Park’s crisis-response strategies by presenting more defensive strategies than accommodative ones. Publics’ news consumption of media-framed defensive crisis-response strategies tended to elicit more active online public engagement than when such media framing was absent.