I Putu Astawa - Academia.edu (original) (raw)

Papers by I Putu Astawa

Research paper thumbnail of Managing Sustainable Microfinance Institutions In The Covid-19 Situation Through Revitalizing Balinese Cultural Identity

Quality - Access to Success, Oct 1, 2021

Managing microfinance institutions in Bali, Indonesia, is very dependent on the philosophy of cul... more Managing microfinance institutions in Bali, Indonesia, is very dependent on the philosophy of culture of harmony as a guide for people to live in harmony with other people and the environment around them. This basis makes microfinance institutions stronger compared to other microfinance institutions in Indonesia. However, the current COVID-19 pandemic situation has paralyzed Bali's economy, prompting company leaders to look inward and outward to keep the business running sustainably. The main purpose of this study is to analyze a comprehensive and broader view of how companies identify the drive for sustainability without eliminating practices and values that are following the culture of the Balinese people of Indonesia. Experimental data were obtained from native Balinese as influential corporate leaders and executive agencies. The results show that responsive leadership is the leading force in dealing with the Covid-19 problem from an internal approach. On the other hand, from an external point of view, the main determining factor is the difference in the company's ability to make it difficult for the government to handle problems. This research combines both companies with internal and external motivations for sustainability and how cultural values influence sustainability drives. This is based on cultural identity having a strategic role in microfinance institutions in Bali. Therefore steps are needed to revitalize a culture of harmony related to strategy formulation and implementation in microfinance institutions to gain competitive advantage and organizational performance.

Research paper thumbnail of Flash Sale Promotion to Increase Room Occupancy and Room Revenue at The Royal Beach Seminyak Bali

International Journal of Travel, Hospitality and Events

Purpose: This research aimed to describe the implementation of flash sale promotions and the cont... more Purpose: This research aimed to describe the implementation of flash sale promotions and the contribution of flash sales to room occupancy and room revenue at The Royal Beach Seminyak Bali (TRBS). Research methods: The research uses interviews, observation, and documentation studies on the number of room nights per month data and room revenue from flash sales data for the last three years. The data analysis technique used is descriptive statistics processed with Microsoft Excel 2013. Results and discussion: Form of the implementation of the flash sale starts with a communication plan in the form of promotions that are carried out using several platforms such as websites, mobile applications, and social media. During the execution of the flash sale, the discounted price is adjusted to the guest who is an AccorHotels member and not an AccorHotels member. Implication: Implementing the flash sale promotion was quite helpful in increasing room occupancy and room revenue by contributing t...

Research paper thumbnail of Application of green tourism in the Mount Rinjani National Park area to support sustainable tourism

International Journal of Green Tourism Research and Applications

The purpose of this study is to analyze the application of green tourism in supporting the concep... more The purpose of this study is to analyze the application of green tourism in supporting the concept of sustainable tourism in the Mount Rinjani National Park (Taman Nasional Gunung Rinjani/TNGR) area, West Nusa Tenggara, Indonesia. The primary data of this study was generated through interviews with several informants, while the secondary data was obtained through a review of literature, books, journals, and online media. Techniques of data analysis using descriptive qualitative analysis. The results of the study reveal that the application of green tourism in the Mount Rinjani National Park area is quite good. This can be seen from the awareness of the community, organizations and related agencies in carrying out clean up and tree planting activities, both in tourist areas and the tropical rain forest with its rich biodiversity. Additionally, the green tourism concept is able to support sustainable tourism in national park tourism areas, especially in environmental, economic, socio-...

Research paper thumbnail of Utilization of The Ayung Watershed (DAS) as A Sustainable Tourism Attraction In Gianyar Regency

Jurnal Ekonomi dan Studi Pembangunan

This study aims to make a list of rules governing the existence and use of watersheds (DAS) in Ub... more This study aims to make a list of rules governing the existence and use of watersheds (DAS) in Ubud, try to internalize externalities of watershed utilization, and examine the role of stakeholders in managing watershed utilization in the tourism sector. The sample was selected through ABGC snowball sampling (Academic, Business, Government, and Community). Two types of data are used. Direct observation and in-depth interviews were used to collect primary data. Secondary data is taken from satellite imagery and MAPID.id. The analytical techniques used in this research include stakeholder analysis, descriptive analysis, and literature review. As a consequence of this study, the Tri Hita Karana idea, which was later ratified in a local regulation, was taken into consideration by the management of the Ayung Watershed in the tourism business. Rafting excursions are the only direct use of the Ayung watershed. In addition, the agropolitan and agro-tourism zones of Payangan Regency use water...

Research paper thumbnail of Pandawa Beach Marketing Strategy 4.0 during the Covid-19 Pandemic

International Journal of Glocal Tourism

The purpose of this study is to introduce more aggressively the existing situation of Pandawa Bea... more The purpose of this study is to introduce more aggressively the existing situation of Pandawa Beach (Pantai Pandawa) in Badung, Bali, Indonesia, by implementing a marketing strategy 4.0 during the Covid-19 pandemic. Research methods: The primary data of this study are from observations and interviews with the community and tourism destination managers and other informants who were determined by the snow ball method. The secondary data for this study are from literature study and documentation. Findings: To increase the number of visits during the pandemic, it is necessary to provide more intensive information about the existence, programs, and attractions provided by Pandawa Beach management. The implementation of marketing strategy 4.0 for Pandawa Beach is very important. It is carried out with the 5A component strategy, namely Aware, Appeal, Ask, Act, and Advocate. Implication: Pandawa Beach Managers are expected to be able to promote and provide appropriate information to the public through offline and online (social media networks) so that later it will become an attraction for tourist arrivals during the pandemic.

Research paper thumbnail of The Implementation of Environmental Management Accounting and Sustainable Tourism in Tourism Villages in Bali

International Journal of Glocal Tourism

Purpose: This study aims to analyze the implementation of sustainable tourism based on environmen... more Purpose: This study aims to analyze the implementation of sustainable tourism based on environmental management accounting in tourism villages in Bali, Indonesia. Research methods: This research method is qualitative which data collection techniques were done through documentation studies. This method was chosen to gain a deep understanding of the implementation of sustainable tourism based on environmental management accounting in tourism villages in Bali. Findings: The participation of tourism actors in implementing sustainable tourism based on environmental management accounting in tourism villages in Bali is still not maximized. Implications: The process of community empowerment to open accommodation services in the form of homestays that use the principles of green tourism, local transportation services, the availability of craft and art communities, and local guides is still very rare.

Research paper thumbnail of Mengembangkan Strategi Atraksi Ekowisata Taman Sari Buwana

Jurnal Bali Membangun Bali

Tujuan: Tujuan dari penelitian ini adalah untuk mengetahui produk atraksi ekowisata, dampak yang ... more Tujuan: Tujuan dari penelitian ini adalah untuk mengetahui produk atraksi ekowisata, dampak yang diberikan, fasilitas yang ada serta kendala yang menghambat pengembangan, dan juga mengetahui strategi yang bisa digunakan dalam pengembangan Taman Sari Buwana. Desain/metodologi/pendekatan: Metode penelitian ini adalah deskriptif kualitatif. Data diperoleh dengan cara observasi langsung ke lapangan, mengumpulkan dokumentasi dan wawancara kepada beberapa narasumber yang menghasilkan data kuantitatif dan kualitatif lalu di analisis dengan analisis SWOT. Temuan: Hasil dari analisis SWOT berupa: pertama, strategi SO: Potensi yang dapat digunakan sebagai area trekking, meningkatkan kesadaran masyarakat, memperbanyak petunjuk arah, memanfaatkan lahan kosong, meningkatkan jaringan informasi dan promosi. Kedua, strategi ST: mengoptimalkan potensi yang ada, pelatihan masyarakat, pemasangan petunjuk arah dengan izin, membangun fasilitas yang dibutuhkan, promosi melalui sosial media. Ketiga, strat...

Research paper thumbnail of Implementation of Offline Travel Agent Promotion Model to Increase Room Occupancy

International Journal of Travel, Hospitality and Events

Purpose: The purpose of this research is to find out the implementation of a promotion model for ... more Purpose: The purpose of this research is to find out the implementation of a promotion model for offline travel agents at The Ritz-Carlton Bali, Indonesia, and to find out how is the influence of reservation through offline travel agents to increase room occupancy at the hotel. Research methods: The data analysis technique was carried out with qualitative analysis and quantitative analysis. Qualitative analysis is performed on primary data by interview and direct observation, to find out the promotional model carried out at hotel for offline travel agents in an effort to increase room occupancy at The Ritz-Carlton Bali. Quantitative analysis is performed on secondary data, such as classic assumption test, simple linear regression analysis, correlation analysis, t-test, and coefficient of determination by using SPSS version 25. Results and discussion: Nowadays the accommodation competition in tourism industries is very tight and The Ritz-Carlton Bali is trying to win the competition ...

Research paper thumbnail of Sustainable MICE Event Practices: An Explorative Study

International Journal of Travel, Hospitality and Events

ABSTRACT Purpose: This research aims to provide insight into sustainable event practices implem... more ABSTRACT Purpose: This research aims to provide insight into sustainable event practices implemented by Melali MICE as one of the largest event organizers in Bali, Indonesia. Research methods: The research uses a qualitative approach. The sampling used is purposive. The informant selected as a sample is considered to know the sustainability and organizing of the event. Data collection using in-depth interview methods and participatory observations of the event at Melali MICE. Results and discussion: The cost is high to meet the needs of a green environment and to meet the demands of clients who are not environmentally friendly. This makes Melali MICE less likely to implement sustainability practices in the events they organize Implication: Planning for environmentally friendly events is needed to prepare for pre-event, event and post-event consistently implement sustainability practices. Keywords: event, event organizer, MICE, environmental sustainability.

Research paper thumbnail of Digital Marketing and Sustainable Tourism for Tourist Villages in Bangli Regency

International Journal of Glocal Tourism

Purpose: This research is to analyze the application of digital marketing to support sustainable ... more Purpose: This research is to analyze the application of digital marketing to support sustainable tourism in each tourist village in Bangli Regency, Bali, Indonesia. Research methods: The data collection method used in this study is a phenomenological approach. From the phenomena that happens, the researchers understood it more deeply by looking for concepts and theoretical foundations that are relevant. Findings: The digital marketing model can make it easier for tourists to find tourist villages in Bangli Regency. It is also hoped that the negative impact on the natural environment caused by conventional promotional media can be reduced. Implication: The outcome of this research is a digital marketing model that supports sustainable tourism in each tourist village in Bangli Regency from an environmental, economic, and socio-cultural perspectives.

Research paper thumbnail of Online Cultural Activities Information on Customer Trust on Microfinance Institutions in Bali

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021), 2022

Live broadcast video has been widely used by a company or individual as a sales tool. Some litera... more Live broadcast video has been widely used by a company or individual as a sales tool. Some literatures explain that it is mostly used by trading companies to influence customers. This study, however, explains cultural activities conducted by microfinance institutions used as a tool for attraction to build consumer trust and trust in the company. About 300 respondents who have experience of watching video on the website have filled the questionnaire well. Data analyze using partial least squares structural equation modeling. The result indicates that cultural values related to God and human had a significant influence on trust in product. It is different to cultural values related to environment that has no meaning in building customer trust. The research result gives implication by giving strong encouragement to the managers to maintain community culture as one of credit marketing strategies. The research result contributes to ecommerce and consumer trust theory in the decision making of service buying through cultural activities, which are activities that are less common in banking world. The research is limited to cultural activities and it can be developed by looking at other social media used.

Research paper thumbnail of Local Culture, Internal Marketing and Employee Satisfaction in Improving Financial Performance: A Case Study of Microfinance Institutions in Bali

GATR Journal of Management and Marketing Review

Objective - Local culture acts as a bridge in empowering the resources owned by a firm so they ca... more Objective - Local culture acts as a bridge in empowering the resources owned by a firm so they can operate harmoniously. This research tests the theory of local culture, internal marketing, and employee satisfaction in an effort to improve financial performance. Methodology/Technique - The research is supported by the existing phenomenon of increasing credit issues. The data is obtained from 1,364 questionnaires and is quantitatively analyzed through Structural Equation Modelling. A qualitative analysis is used to deepen the anomaly relationship through a phenomenological approach. Findings - The result show that local culture becomes the organizational culture, but has no direct influence on the improvement of performance. Indicators related to the environment have a very low contribution to the development of organizational culture. Internal marketing indicators, such as recruitment processes and internal communication, have a significant contribution on the achievement of financi...

Research paper thumbnail of Hotel Strategy in Facing the Covid-19 Pandemic (The Westin Resort Nusa Dua Experience)

International Journal of Glocal Tourism, Mar 5, 2021

This research is conducted with the aim of examining the management strategy of a hotel in a Covi... more This research is conducted with the aim of examining the management strategy of a hotel in a Covid-19 pandemic situation. Research methods: The research method used is descriptive qualitative with virtual interview techniques and literature study. Findings: The strategy adopted by the hotel, in this case The Westin Resort Nusa Dua is a generic strategy and a corporate functions strategy. Implication: The strategy is expected to become a reference for other hotels during the Covid-19 pandemic so that the hotels can still operate even in abnormal conditions.

Research paper thumbnail of The Concept of Sustainable Tourism Implementation Based on Environmental Management Accounting on Tourist Villages in Bali

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021), 2022

This research aims to find out the concept of sustainable tourism implementation based on environ... more This research aims to find out the concept of sustainable tourism implementation based on environmental management accounting in Tourism Villages in Bali. The research methods used in this research are qualitative methods with data collection techniques through interview studies and documentation. The results of data processing show that the participation of tourism actors in implementing sustainable tourism based on environmental management accounting in Tourism Villages in Bali is still not maximal. The process of empowering the community to open accommodation services in the form of homestays that use the principle of green tourism, local transportation services, the availability of craft and arts communities, and local guides is still very rare. When compared with the principles and criteria of tourist villages with their implementation in Bali, it can be seen that there are aspects of green tourism in some components of tourist villages. The results of this study support the theory of sustainable tourism based on environmental management accounting.

Research paper thumbnail of Non-Financial Performance Measures on Local Culture Basis in Assessing The Health of Microfinance Institutions

Journal of Finance and Banking Review Vol. 2 (3) Jul-Sep 2017, 2017

Objective - Health assessment on microfinance institutions was conducted through non-financial me... more Objective - Health assessment on microfinance institutions was conducted through non-financial measurements consisted of assessment on general and risk managements. The assessment was commonly used to assess commercial banks. Microfinance institutions, however, are differed to commercial bank in terms of their closeness to the poor. The paper presented the development and analysis of non-financial performance measures using local culture basis that can be applied to properly assess microfinance institutions. Methodology/Technique - Qualitative study with ethnomethodology approach was applied to see cultural activities undertaken. Managers were considered as key informants. Results of qualitative study were analyzed using Fuzzy-Analytic Hierarchy Process method and Weighted Product Model was applied to weight the criteria and sub-criteria as well as the final assessment. Findings - Results showed that local culture activities that could be used to assess general management in microfi...

Research paper thumbnail of Efficiency in the Purchase of Food and Beverages in Operation of Star Hotels in Bali

The research aims to calculate efficiency in the purchase of food and beverages in star hotels in... more The research aims to calculate efficiency in the purchase of food and beverages in star hotels in Bali. Ten five stars hotels receiving award as the best hotel from Trivadvesor in 2016 are chosen as research sample. Data are collected through questionnaire given to purchasing department. Data are analyzed using descriptive statistical analysis and economical order quantity (EOQ) analysis. Research result indicates that the system and process for the purchase of food & beverage in stars hotels in Bali covered contract system for purchasing of perishable foods such as vegetables; daily or monthly system to give freedom to hotels to buy required goods; standing order was used to order certain types of foods supplied by certain supplier; and cash purchase was used to buy food or beverages in small amount. The purchasing process in the hotel uses contract system and the level of efficiency could be improved using EOQ in purchasing. The purchasing of budgeted food and beverages will facil...

Research paper thumbnail of Analisis Kemitraan Bisnis Usaha Perjalanan Wisata DI Provinsi Bali

Kemitraan merupakan salah satu strategi yang dibangun untuk memperkuat posisi perusahaan. Ketatny... more Kemitraan merupakan salah satu strategi yang dibangun untuk memperkuat posisi perusahaan. Ketatnya persaingan mendorong untuk berinovasi dalam sebuah kemitraan. Kondisi ini dirasakan oleh perusahaan lokal yang bergerak dalan usaha perjalanan wisata di Bali. Sebanyak 372 perusahaan yang menjadi anggota Asita sebagai populasi dalam kajian ini, dan 40 perusahaan sebagai target sampel penelitian. Data dikumpulkan dengan daftar pertanyaan dan dianalisis secara statistik diskriptif. Hasilnya adalah proses awal terbentuknya mitra terjadi karena travel agent secara aktif melakukan pendekatan hal ini dapat dilihat dari 40 travel agent 21 perusahaan secara aktif dan 18 perusahaan melakukan pada saat ada event. Harapan mitra lokal adalah perluasan akses pasar menjadi peringkat utama kemudian diikuti oleh segmen pasar dan efisiensi. Harapan yang diinginkan oleh mitra luar negeri adalah menuntut profesionalisasi sebagai peringkat utama, kemudian dilanjutkan dengan pemahaman bahasa dan pemahaman ...

Research paper thumbnail of Strategies and Policies for The Acceleration of Bali Tourism Recovery

E-Journal of Tourism, 2022

Bali tourism has been suspended due to the COVID-19 pandemic. Therefore, efforts to revive touris... more Bali tourism has been suspended due to the COVID-19 pandemic. Therefore, efforts to revive tourism and restore the economy in Bali are needed. The main objectives of this study are (1) to analyze the efforts to build the trust of the tourists to visit Bali, (2) to analyze the policies to encourage tourists to come to Bali. This study utilized a qualitative approach. The study was conducted in Bali, and data was collected through interview, observation, and documentation techniques. The key informants in this study were the Heads of the following institutions: Bali Provincial Tourism Office, Statistics of Bali Province, Bali Provincial Health Office, and Bank Indonesia. The result of this study revealed that building trust from the tourists to visit Bali can be done by suppressing and reducing the spread of COVID-19, repetition of public awareness socialization campaigns about health protocols implementation, providing healthcare facilities, medical personnel, and paramedics, tight t...

Research paper thumbnail of Implementasi Model Penyajian Makanan Ketagak Dan Ketegak Agung DI Desa Wisata Pinge Bali

Prosiding Seminar Nasional LPPM, Jan 5, 2021

One of the strategies required in winning competition is to create innovations. One of the innova... more One of the strategies required in winning competition is to create innovations. One of the innovations that have been made in processing and serving food to the tourists is the ketegak and ketegak agung. The purpose of this research is to conduct analysis on the implementation of food delivery innovations by the group of tourism to tourists in the effort to increase revenue. The method on this research using two stages is the first doing the training and the second stage is the application of technology accompanied by analysis using a descriptive statistic. A total of 6 people used as samples in accordance with the number of culinary managers. The results of the study explained that improving skills in processing and serving food can increase revenue and become one of the strategies for increasing tourist arrivals. These results give implications to the management of the strategy in winning the competition and also give motivation to the tour manager that the value of food in the field can be the attraction of building a tourism village.

Research paper thumbnail of Implementasi Model Penyajian Makanan Ketagak Dan Ketegak Agung DI Desa Wisata Pinge Bali

Prosiding Seminar Nasional LPPM, Jan 5, 2021

One of the strategies required in winning competition is to create innovations. One of the innova... more One of the strategies required in winning competition is to create innovations. One of the innovations that have been made in processing and serving food to the tourists is the ketegak and ketegak agung. The purpose of this research is to conduct analysis on the implementation of food delivery innovations by the group of tourism to tourists in the effort to increase revenue. The method on this research using two stages is the first doing the training and the second stage is the application of technology accompanied by analysis using a descriptive statistic. A total of 6 people used as samples in accordance with the number of culinary managers. The results of the study explained that improving skills in processing and serving food can increase revenue and become one of the strategies for increasing tourist arrivals. These results give implications to the management of the strategy in winning the competition and also give motivation to the tour manager that the value of food in the field can be the attraction of building a tourism village.

Research paper thumbnail of Managing Sustainable Microfinance Institutions In The Covid-19 Situation Through Revitalizing Balinese Cultural Identity

Quality - Access to Success, Oct 1, 2021

Managing microfinance institutions in Bali, Indonesia, is very dependent on the philosophy of cul... more Managing microfinance institutions in Bali, Indonesia, is very dependent on the philosophy of culture of harmony as a guide for people to live in harmony with other people and the environment around them. This basis makes microfinance institutions stronger compared to other microfinance institutions in Indonesia. However, the current COVID-19 pandemic situation has paralyzed Bali's economy, prompting company leaders to look inward and outward to keep the business running sustainably. The main purpose of this study is to analyze a comprehensive and broader view of how companies identify the drive for sustainability without eliminating practices and values that are following the culture of the Balinese people of Indonesia. Experimental data were obtained from native Balinese as influential corporate leaders and executive agencies. The results show that responsive leadership is the leading force in dealing with the Covid-19 problem from an internal approach. On the other hand, from an external point of view, the main determining factor is the difference in the company's ability to make it difficult for the government to handle problems. This research combines both companies with internal and external motivations for sustainability and how cultural values influence sustainability drives. This is based on cultural identity having a strategic role in microfinance institutions in Bali. Therefore steps are needed to revitalize a culture of harmony related to strategy formulation and implementation in microfinance institutions to gain competitive advantage and organizational performance.

Research paper thumbnail of Flash Sale Promotion to Increase Room Occupancy and Room Revenue at The Royal Beach Seminyak Bali

International Journal of Travel, Hospitality and Events

Purpose: This research aimed to describe the implementation of flash sale promotions and the cont... more Purpose: This research aimed to describe the implementation of flash sale promotions and the contribution of flash sales to room occupancy and room revenue at The Royal Beach Seminyak Bali (TRBS). Research methods: The research uses interviews, observation, and documentation studies on the number of room nights per month data and room revenue from flash sales data for the last three years. The data analysis technique used is descriptive statistics processed with Microsoft Excel 2013. Results and discussion: Form of the implementation of the flash sale starts with a communication plan in the form of promotions that are carried out using several platforms such as websites, mobile applications, and social media. During the execution of the flash sale, the discounted price is adjusted to the guest who is an AccorHotels member and not an AccorHotels member. Implication: Implementing the flash sale promotion was quite helpful in increasing room occupancy and room revenue by contributing t...

Research paper thumbnail of Application of green tourism in the Mount Rinjani National Park area to support sustainable tourism

International Journal of Green Tourism Research and Applications

The purpose of this study is to analyze the application of green tourism in supporting the concep... more The purpose of this study is to analyze the application of green tourism in supporting the concept of sustainable tourism in the Mount Rinjani National Park (Taman Nasional Gunung Rinjani/TNGR) area, West Nusa Tenggara, Indonesia. The primary data of this study was generated through interviews with several informants, while the secondary data was obtained through a review of literature, books, journals, and online media. Techniques of data analysis using descriptive qualitative analysis. The results of the study reveal that the application of green tourism in the Mount Rinjani National Park area is quite good. This can be seen from the awareness of the community, organizations and related agencies in carrying out clean up and tree planting activities, both in tourist areas and the tropical rain forest with its rich biodiversity. Additionally, the green tourism concept is able to support sustainable tourism in national park tourism areas, especially in environmental, economic, socio-...

Research paper thumbnail of Utilization of The Ayung Watershed (DAS) as A Sustainable Tourism Attraction In Gianyar Regency

Jurnal Ekonomi dan Studi Pembangunan

This study aims to make a list of rules governing the existence and use of watersheds (DAS) in Ub... more This study aims to make a list of rules governing the existence and use of watersheds (DAS) in Ubud, try to internalize externalities of watershed utilization, and examine the role of stakeholders in managing watershed utilization in the tourism sector. The sample was selected through ABGC snowball sampling (Academic, Business, Government, and Community). Two types of data are used. Direct observation and in-depth interviews were used to collect primary data. Secondary data is taken from satellite imagery and MAPID.id. The analytical techniques used in this research include stakeholder analysis, descriptive analysis, and literature review. As a consequence of this study, the Tri Hita Karana idea, which was later ratified in a local regulation, was taken into consideration by the management of the Ayung Watershed in the tourism business. Rafting excursions are the only direct use of the Ayung watershed. In addition, the agropolitan and agro-tourism zones of Payangan Regency use water...

Research paper thumbnail of Pandawa Beach Marketing Strategy 4.0 during the Covid-19 Pandemic

International Journal of Glocal Tourism

The purpose of this study is to introduce more aggressively the existing situation of Pandawa Bea... more The purpose of this study is to introduce more aggressively the existing situation of Pandawa Beach (Pantai Pandawa) in Badung, Bali, Indonesia, by implementing a marketing strategy 4.0 during the Covid-19 pandemic. Research methods: The primary data of this study are from observations and interviews with the community and tourism destination managers and other informants who were determined by the snow ball method. The secondary data for this study are from literature study and documentation. Findings: To increase the number of visits during the pandemic, it is necessary to provide more intensive information about the existence, programs, and attractions provided by Pandawa Beach management. The implementation of marketing strategy 4.0 for Pandawa Beach is very important. It is carried out with the 5A component strategy, namely Aware, Appeal, Ask, Act, and Advocate. Implication: Pandawa Beach Managers are expected to be able to promote and provide appropriate information to the public through offline and online (social media networks) so that later it will become an attraction for tourist arrivals during the pandemic.

Research paper thumbnail of The Implementation of Environmental Management Accounting and Sustainable Tourism in Tourism Villages in Bali

International Journal of Glocal Tourism

Purpose: This study aims to analyze the implementation of sustainable tourism based on environmen... more Purpose: This study aims to analyze the implementation of sustainable tourism based on environmental management accounting in tourism villages in Bali, Indonesia. Research methods: This research method is qualitative which data collection techniques were done through documentation studies. This method was chosen to gain a deep understanding of the implementation of sustainable tourism based on environmental management accounting in tourism villages in Bali. Findings: The participation of tourism actors in implementing sustainable tourism based on environmental management accounting in tourism villages in Bali is still not maximized. Implications: The process of community empowerment to open accommodation services in the form of homestays that use the principles of green tourism, local transportation services, the availability of craft and art communities, and local guides is still very rare.

Research paper thumbnail of Mengembangkan Strategi Atraksi Ekowisata Taman Sari Buwana

Jurnal Bali Membangun Bali

Tujuan: Tujuan dari penelitian ini adalah untuk mengetahui produk atraksi ekowisata, dampak yang ... more Tujuan: Tujuan dari penelitian ini adalah untuk mengetahui produk atraksi ekowisata, dampak yang diberikan, fasilitas yang ada serta kendala yang menghambat pengembangan, dan juga mengetahui strategi yang bisa digunakan dalam pengembangan Taman Sari Buwana. Desain/metodologi/pendekatan: Metode penelitian ini adalah deskriptif kualitatif. Data diperoleh dengan cara observasi langsung ke lapangan, mengumpulkan dokumentasi dan wawancara kepada beberapa narasumber yang menghasilkan data kuantitatif dan kualitatif lalu di analisis dengan analisis SWOT. Temuan: Hasil dari analisis SWOT berupa: pertama, strategi SO: Potensi yang dapat digunakan sebagai area trekking, meningkatkan kesadaran masyarakat, memperbanyak petunjuk arah, memanfaatkan lahan kosong, meningkatkan jaringan informasi dan promosi. Kedua, strategi ST: mengoptimalkan potensi yang ada, pelatihan masyarakat, pemasangan petunjuk arah dengan izin, membangun fasilitas yang dibutuhkan, promosi melalui sosial media. Ketiga, strat...

Research paper thumbnail of Implementation of Offline Travel Agent Promotion Model to Increase Room Occupancy

International Journal of Travel, Hospitality and Events

Purpose: The purpose of this research is to find out the implementation of a promotion model for ... more Purpose: The purpose of this research is to find out the implementation of a promotion model for offline travel agents at The Ritz-Carlton Bali, Indonesia, and to find out how is the influence of reservation through offline travel agents to increase room occupancy at the hotel. Research methods: The data analysis technique was carried out with qualitative analysis and quantitative analysis. Qualitative analysis is performed on primary data by interview and direct observation, to find out the promotional model carried out at hotel for offline travel agents in an effort to increase room occupancy at The Ritz-Carlton Bali. Quantitative analysis is performed on secondary data, such as classic assumption test, simple linear regression analysis, correlation analysis, t-test, and coefficient of determination by using SPSS version 25. Results and discussion: Nowadays the accommodation competition in tourism industries is very tight and The Ritz-Carlton Bali is trying to win the competition ...

Research paper thumbnail of Sustainable MICE Event Practices: An Explorative Study

International Journal of Travel, Hospitality and Events

ABSTRACT Purpose: This research aims to provide insight into sustainable event practices implem... more ABSTRACT Purpose: This research aims to provide insight into sustainable event practices implemented by Melali MICE as one of the largest event organizers in Bali, Indonesia. Research methods: The research uses a qualitative approach. The sampling used is purposive. The informant selected as a sample is considered to know the sustainability and organizing of the event. Data collection using in-depth interview methods and participatory observations of the event at Melali MICE. Results and discussion: The cost is high to meet the needs of a green environment and to meet the demands of clients who are not environmentally friendly. This makes Melali MICE less likely to implement sustainability practices in the events they organize Implication: Planning for environmentally friendly events is needed to prepare for pre-event, event and post-event consistently implement sustainability practices. Keywords: event, event organizer, MICE, environmental sustainability.

Research paper thumbnail of Digital Marketing and Sustainable Tourism for Tourist Villages in Bangli Regency

International Journal of Glocal Tourism

Purpose: This research is to analyze the application of digital marketing to support sustainable ... more Purpose: This research is to analyze the application of digital marketing to support sustainable tourism in each tourist village in Bangli Regency, Bali, Indonesia. Research methods: The data collection method used in this study is a phenomenological approach. From the phenomena that happens, the researchers understood it more deeply by looking for concepts and theoretical foundations that are relevant. Findings: The digital marketing model can make it easier for tourists to find tourist villages in Bangli Regency. It is also hoped that the negative impact on the natural environment caused by conventional promotional media can be reduced. Implication: The outcome of this research is a digital marketing model that supports sustainable tourism in each tourist village in Bangli Regency from an environmental, economic, and socio-cultural perspectives.

Research paper thumbnail of Online Cultural Activities Information on Customer Trust on Microfinance Institutions in Bali

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021), 2022

Live broadcast video has been widely used by a company or individual as a sales tool. Some litera... more Live broadcast video has been widely used by a company or individual as a sales tool. Some literatures explain that it is mostly used by trading companies to influence customers. This study, however, explains cultural activities conducted by microfinance institutions used as a tool for attraction to build consumer trust and trust in the company. About 300 respondents who have experience of watching video on the website have filled the questionnaire well. Data analyze using partial least squares structural equation modeling. The result indicates that cultural values related to God and human had a significant influence on trust in product. It is different to cultural values related to environment that has no meaning in building customer trust. The research result gives implication by giving strong encouragement to the managers to maintain community culture as one of credit marketing strategies. The research result contributes to ecommerce and consumer trust theory in the decision making of service buying through cultural activities, which are activities that are less common in banking world. The research is limited to cultural activities and it can be developed by looking at other social media used.

Research paper thumbnail of Local Culture, Internal Marketing and Employee Satisfaction in Improving Financial Performance: A Case Study of Microfinance Institutions in Bali

GATR Journal of Management and Marketing Review

Objective - Local culture acts as a bridge in empowering the resources owned by a firm so they ca... more Objective - Local culture acts as a bridge in empowering the resources owned by a firm so they can operate harmoniously. This research tests the theory of local culture, internal marketing, and employee satisfaction in an effort to improve financial performance. Methodology/Technique - The research is supported by the existing phenomenon of increasing credit issues. The data is obtained from 1,364 questionnaires and is quantitatively analyzed through Structural Equation Modelling. A qualitative analysis is used to deepen the anomaly relationship through a phenomenological approach. Findings - The result show that local culture becomes the organizational culture, but has no direct influence on the improvement of performance. Indicators related to the environment have a very low contribution to the development of organizational culture. Internal marketing indicators, such as recruitment processes and internal communication, have a significant contribution on the achievement of financi...

Research paper thumbnail of Hotel Strategy in Facing the Covid-19 Pandemic (The Westin Resort Nusa Dua Experience)

International Journal of Glocal Tourism, Mar 5, 2021

This research is conducted with the aim of examining the management strategy of a hotel in a Covi... more This research is conducted with the aim of examining the management strategy of a hotel in a Covid-19 pandemic situation. Research methods: The research method used is descriptive qualitative with virtual interview techniques and literature study. Findings: The strategy adopted by the hotel, in this case The Westin Resort Nusa Dua is a generic strategy and a corporate functions strategy. Implication: The strategy is expected to become a reference for other hotels during the Covid-19 pandemic so that the hotels can still operate even in abnormal conditions.

Research paper thumbnail of The Concept of Sustainable Tourism Implementation Based on Environmental Management Accounting on Tourist Villages in Bali

Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021), 2022

This research aims to find out the concept of sustainable tourism implementation based on environ... more This research aims to find out the concept of sustainable tourism implementation based on environmental management accounting in Tourism Villages in Bali. The research methods used in this research are qualitative methods with data collection techniques through interview studies and documentation. The results of data processing show that the participation of tourism actors in implementing sustainable tourism based on environmental management accounting in Tourism Villages in Bali is still not maximal. The process of empowering the community to open accommodation services in the form of homestays that use the principle of green tourism, local transportation services, the availability of craft and arts communities, and local guides is still very rare. When compared with the principles and criteria of tourist villages with their implementation in Bali, it can be seen that there are aspects of green tourism in some components of tourist villages. The results of this study support the theory of sustainable tourism based on environmental management accounting.

Research paper thumbnail of Non-Financial Performance Measures on Local Culture Basis in Assessing The Health of Microfinance Institutions

Journal of Finance and Banking Review Vol. 2 (3) Jul-Sep 2017, 2017

Objective - Health assessment on microfinance institutions was conducted through non-financial me... more Objective - Health assessment on microfinance institutions was conducted through non-financial measurements consisted of assessment on general and risk managements. The assessment was commonly used to assess commercial banks. Microfinance institutions, however, are differed to commercial bank in terms of their closeness to the poor. The paper presented the development and analysis of non-financial performance measures using local culture basis that can be applied to properly assess microfinance institutions. Methodology/Technique - Qualitative study with ethnomethodology approach was applied to see cultural activities undertaken. Managers were considered as key informants. Results of qualitative study were analyzed using Fuzzy-Analytic Hierarchy Process method and Weighted Product Model was applied to weight the criteria and sub-criteria as well as the final assessment. Findings - Results showed that local culture activities that could be used to assess general management in microfi...

Research paper thumbnail of Efficiency in the Purchase of Food and Beverages in Operation of Star Hotels in Bali

The research aims to calculate efficiency in the purchase of food and beverages in star hotels in... more The research aims to calculate efficiency in the purchase of food and beverages in star hotels in Bali. Ten five stars hotels receiving award as the best hotel from Trivadvesor in 2016 are chosen as research sample. Data are collected through questionnaire given to purchasing department. Data are analyzed using descriptive statistical analysis and economical order quantity (EOQ) analysis. Research result indicates that the system and process for the purchase of food & beverage in stars hotels in Bali covered contract system for purchasing of perishable foods such as vegetables; daily or monthly system to give freedom to hotels to buy required goods; standing order was used to order certain types of foods supplied by certain supplier; and cash purchase was used to buy food or beverages in small amount. The purchasing process in the hotel uses contract system and the level of efficiency could be improved using EOQ in purchasing. The purchasing of budgeted food and beverages will facil...

Research paper thumbnail of Analisis Kemitraan Bisnis Usaha Perjalanan Wisata DI Provinsi Bali

Kemitraan merupakan salah satu strategi yang dibangun untuk memperkuat posisi perusahaan. Ketatny... more Kemitraan merupakan salah satu strategi yang dibangun untuk memperkuat posisi perusahaan. Ketatnya persaingan mendorong untuk berinovasi dalam sebuah kemitraan. Kondisi ini dirasakan oleh perusahaan lokal yang bergerak dalan usaha perjalanan wisata di Bali. Sebanyak 372 perusahaan yang menjadi anggota Asita sebagai populasi dalam kajian ini, dan 40 perusahaan sebagai target sampel penelitian. Data dikumpulkan dengan daftar pertanyaan dan dianalisis secara statistik diskriptif. Hasilnya adalah proses awal terbentuknya mitra terjadi karena travel agent secara aktif melakukan pendekatan hal ini dapat dilihat dari 40 travel agent 21 perusahaan secara aktif dan 18 perusahaan melakukan pada saat ada event. Harapan mitra lokal adalah perluasan akses pasar menjadi peringkat utama kemudian diikuti oleh segmen pasar dan efisiensi. Harapan yang diinginkan oleh mitra luar negeri adalah menuntut profesionalisasi sebagai peringkat utama, kemudian dilanjutkan dengan pemahaman bahasa dan pemahaman ...

Research paper thumbnail of Strategies and Policies for The Acceleration of Bali Tourism Recovery

E-Journal of Tourism, 2022

Bali tourism has been suspended due to the COVID-19 pandemic. Therefore, efforts to revive touris... more Bali tourism has been suspended due to the COVID-19 pandemic. Therefore, efforts to revive tourism and restore the economy in Bali are needed. The main objectives of this study are (1) to analyze the efforts to build the trust of the tourists to visit Bali, (2) to analyze the policies to encourage tourists to come to Bali. This study utilized a qualitative approach. The study was conducted in Bali, and data was collected through interview, observation, and documentation techniques. The key informants in this study were the Heads of the following institutions: Bali Provincial Tourism Office, Statistics of Bali Province, Bali Provincial Health Office, and Bank Indonesia. The result of this study revealed that building trust from the tourists to visit Bali can be done by suppressing and reducing the spread of COVID-19, repetition of public awareness socialization campaigns about health protocols implementation, providing healthcare facilities, medical personnel, and paramedics, tight t...

Research paper thumbnail of Implementasi Model Penyajian Makanan Ketagak Dan Ketegak Agung DI Desa Wisata Pinge Bali

Prosiding Seminar Nasional LPPM, Jan 5, 2021

One of the strategies required in winning competition is to create innovations. One of the innova... more One of the strategies required in winning competition is to create innovations. One of the innovations that have been made in processing and serving food to the tourists is the ketegak and ketegak agung. The purpose of this research is to conduct analysis on the implementation of food delivery innovations by the group of tourism to tourists in the effort to increase revenue. The method on this research using two stages is the first doing the training and the second stage is the application of technology accompanied by analysis using a descriptive statistic. A total of 6 people used as samples in accordance with the number of culinary managers. The results of the study explained that improving skills in processing and serving food can increase revenue and become one of the strategies for increasing tourist arrivals. These results give implications to the management of the strategy in winning the competition and also give motivation to the tour manager that the value of food in the field can be the attraction of building a tourism village.

Research paper thumbnail of Implementasi Model Penyajian Makanan Ketagak Dan Ketegak Agung DI Desa Wisata Pinge Bali

Prosiding Seminar Nasional LPPM, Jan 5, 2021

One of the strategies required in winning competition is to create innovations. One of the innova... more One of the strategies required in winning competition is to create innovations. One of the innovations that have been made in processing and serving food to the tourists is the ketegak and ketegak agung. The purpose of this research is to conduct analysis on the implementation of food delivery innovations by the group of tourism to tourists in the effort to increase revenue. The method on this research using two stages is the first doing the training and the second stage is the application of technology accompanied by analysis using a descriptive statistic. A total of 6 people used as samples in accordance with the number of culinary managers. The results of the study explained that improving skills in processing and serving food can increase revenue and become one of the strategies for increasing tourist arrivals. These results give implications to the management of the strategy in winning the competition and also give motivation to the tour manager that the value of food in the field can be the attraction of building a tourism village.