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Papers by NINA FARISHA ISA
The purpose of this paper is to examine international guests' perceptions on the importance and p... more The purpose of this paper is to examine international guests' perceptions on the importance and performance of eight key areas of hotel operation. From in depth review of the literature, eight attributes of hotel operation were identified namely accommodation services, resort day activities, dining services, bar/lounge, night entertainment, airport transfers, check-in/out, and in-house service. The findings of the study are imperative to provide valuable information for hotel managements to improve their operation performance and guests' satisfaction. Also, the results may present useful facts with regards to potential future expansion or reduction/removal in hotel operation services. The study was conducted at Batu Feringghi, Pulau Pinang with the participation of international guests at five hotels. A total of 110 questionnaires were returned from 150 distributed to the respondents who stay at the hotels. Due to missing values and alike, the sample was further reduced to 104 respondents representing a total rate of 69.33 per cent. An Importance-Performance Analysis (IPA) technique was used to determine the importance guests assign to salient attributes and to assess their satisfaction with the hotels performance on each of the attributes. A mean statistic for each item was generated by using Excel Database before being plotted to the IPA grid presentation. The study found that among the eight attributes of the hotel operation bar/lounge was rated as the least importance. While in terms of guests' satisfaction, night entertainment received the lowest mean ratings.
Advanced Science Letters, Aug 1, 2017
The increasing participating rates of disable youth in hospitality higher career education can cl... more The increasing participating rates of disable youth in hospitality higher career education can clearly be seen in many countries including Malaysia. This group has been identified as a key equity group for several years on the basis of their overall participating level, progression rates and the employments outcomes they achieve after completion their special education. This study empirically compares the barriers and constraints of employment among the young male and female 369 hearing impaired graduates in Malaysia hospitality industry. Using a self reported questionnaire among the hearing impaired graduates from two higher learning institutions for disable, result revealed that there are still some constraints especially faced by females disable graduates compare to males while pursuing their career interests in the hospitality industry. Inferiority complex owing to their physical and communication disabilities creates the feeling of less confident, isolated and insecure working in the hospitality industry. This situation is not only given significant impact and implications to the disable students, graduates, hospitality institutions, industry practitioners but the government as well.
jthca.org
The purpose of this paper is to examine international guests' perceptions on the importance and p... more The purpose of this paper is to examine international guests' perceptions on the importance and performance of eight key areas of hotel operation. From in depth review of the literature, eight attributes of hotel operation were identified namely accommodation services, resort day activities, dining services, bar/lounge, night entertainment, airport transfers, check-in/out, and in-house service. The findings of the study are imperative to provide valuable information for hotel managements to improve their operation performance and guests' satisfaction. Also, the results may present useful facts with regards to potential future expansion or reduction/removal in hotel operation services. The study was conducted at Batu Feringghi, Pulau Pinang with the participation of international guests at five hotels. A total of 110 questionnaires were returned from 150 distributed to the respondents who stay at the hotels. Due to missing values and alike, the sample was further reduced to 104 respondents representing a total rate of 69.33 per cent. An Importance-Performance Analysis (IPA) technique was used to determine the importance guests assign to salient attributes and to assess their satisfaction with the hotels performance on each of the attributes. A mean statistic for each item was generated by using Excel Database before being plotted to the IPA grid presentation. The study found that among the eight attributes of the hotel operation bar/lounge was rated as the least importance. While in terms of guests' satisfaction, night entertainment received the lowest mean ratings.
Advanced Science Letters, 2017
As an academic use of social networking sites (SNS) has been playing a vital role in the way of d... more As an academic use of social networking sites (SNS) has been playing a vital role in the way of doing business in education industry. Therefore, the present study is to propose a concept of ‘task characteristics’ using task- technology fit model. In this regard, this paper extend knowledge from Lee and Lee (2018) model that examine the use of Facebook on office workers. However, there is still lack of study about the relationship between SNS use and job performance in the context of academic industry especially in hospitality and tourism faculty. Thus, this study has implications for academic industry that are concerned about formulating policies related to academic use of SNS.
International Journal of Academic Research in Business and Social Sciences
Procedia - Social and Behavioral Sciences, May 1, 2016
The purpose of this paper is to examine international guests' perceptions on the importance and p... more The purpose of this paper is to examine international guests' perceptions on the importance and performance of eight key areas of hotel operation. From in depth review of the literature, eight attributes of hotel operation were identified namely accommodation services, resort day activities, dining services, bar/lounge, night entertainment, airport transfers, check-in/out, and in-house service. The findings of the study are imperative to provide valuable information for hotel managements to improve their operation performance and guests' satisfaction. Also, the results may present useful facts with regards to potential future expansion or reduction/removal in hotel operation services. The study was conducted at Batu Feringghi, Pulau Pinang with the participation of international guests at five hotels. A total of 110 questionnaires were returned from 150 distributed to the respondents who stay at the hotels. Due to missing values and alike, the sample was further reduced to 104 respondents representing a total rate of 69.33 per cent. An Importance-Performance Analysis (IPA) technique was used to determine the importance guests assign to salient attributes and to assess their satisfaction with the hotels performance on each of the attributes. A mean statistic for each item was generated by using Excel Database before being plotted to the IPA grid presentation. The study found that among the eight attributes of the hotel operation bar/lounge was rated as the least importance. While in terms of guests' satisfaction, night entertainment received the lowest mean ratings.
Advanced Science Letters, Aug 1, 2017
The increasing participating rates of disable youth in hospitality higher career education can cl... more The increasing participating rates of disable youth in hospitality higher career education can clearly be seen in many countries including Malaysia. This group has been identified as a key equity group for several years on the basis of their overall participating level, progression rates and the employments outcomes they achieve after completion their special education. This study empirically compares the barriers and constraints of employment among the young male and female 369 hearing impaired graduates in Malaysia hospitality industry. Using a self reported questionnaire among the hearing impaired graduates from two higher learning institutions for disable, result revealed that there are still some constraints especially faced by females disable graduates compare to males while pursuing their career interests in the hospitality industry. Inferiority complex owing to their physical and communication disabilities creates the feeling of less confident, isolated and insecure working in the hospitality industry. This situation is not only given significant impact and implications to the disable students, graduates, hospitality institutions, industry practitioners but the government as well.
jthca.org
The purpose of this paper is to examine international guests' perceptions on the importance and p... more The purpose of this paper is to examine international guests' perceptions on the importance and performance of eight key areas of hotel operation. From in depth review of the literature, eight attributes of hotel operation were identified namely accommodation services, resort day activities, dining services, bar/lounge, night entertainment, airport transfers, check-in/out, and in-house service. The findings of the study are imperative to provide valuable information for hotel managements to improve their operation performance and guests' satisfaction. Also, the results may present useful facts with regards to potential future expansion or reduction/removal in hotel operation services. The study was conducted at Batu Feringghi, Pulau Pinang with the participation of international guests at five hotels. A total of 110 questionnaires were returned from 150 distributed to the respondents who stay at the hotels. Due to missing values and alike, the sample was further reduced to 104 respondents representing a total rate of 69.33 per cent. An Importance-Performance Analysis (IPA) technique was used to determine the importance guests assign to salient attributes and to assess their satisfaction with the hotels performance on each of the attributes. A mean statistic for each item was generated by using Excel Database before being plotted to the IPA grid presentation. The study found that among the eight attributes of the hotel operation bar/lounge was rated as the least importance. While in terms of guests' satisfaction, night entertainment received the lowest mean ratings.
Advanced Science Letters, 2017
As an academic use of social networking sites (SNS) has been playing a vital role in the way of d... more As an academic use of social networking sites (SNS) has been playing a vital role in the way of doing business in education industry. Therefore, the present study is to propose a concept of ‘task characteristics’ using task- technology fit model. In this regard, this paper extend knowledge from Lee and Lee (2018) model that examine the use of Facebook on office workers. However, there is still lack of study about the relationship between SNS use and job performance in the context of academic industry especially in hospitality and tourism faculty. Thus, this study has implications for academic industry that are concerned about formulating policies related to academic use of SNS.
International Journal of Academic Research in Business and Social Sciences
Procedia - Social and Behavioral Sciences, May 1, 2016