Iacob Catoiu - Academia.edu (original) (raw)

Papers by Iacob Catoiu

Research paper thumbnail of Aspecte ale cercetării şi politicii de marketing la nivelul întreprinderilor şi centralelor industriale

Research paper thumbnail of Using Discriminant Analysis in Relationship Marketing

Annales Universitatis Apulensis Series Oeconomica, 2013

Research paper thumbnail of Modelling Users' Trust in Online Social Networks

The Amfiteatru Economic Journal, Feb 1, 2014

Previous studies Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to ... more Previous studies Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to these online services. Taking into account privacy calculus model and the risk/benefit ratio, we propose a model of users' trust in online social networks with four variables. We have adapted metrics for the purpose of our study and we have assessed their reliability and validity. We use a Partial Least Squares (PLS) based structural equation modelling analysis, which validated all our initial assumptions, indicating that our three predictors (privacy concerns, perceived benefits and perceived risks) explain 48% of the variation of users' trust in online social networks, the resulting variable of our study. We also discuss the implications and further research opportunities of our study.

Research paper thumbnail of Modelling the demand for consumer durables in Romania

Research paper thumbnail of Un Model Pentru Generatiile Viitoare: Profesorul Universitar Doctor Dumitru Patriche

Research paper thumbnail of Elemente de macromarketing vizate de Romania in cadrul negocierilor pentru Acordul de Liber Schimb UE - ASEAN

Macromarketingul reprezinta un aspect al marketingului al carui obiect central de studiu este int... more Macromarketingul reprezinta un aspect al marketingului al carui obiect central de studiu este interfata dintre politicile macro-economice si efectele acestora asupra societatii. In plus, acesta foloseste la studiul oportunitatilor asociate marketingului, a efectelor pozitive pe care le induce in societate si a efectelor adverse pe care le genereaza (neintentionat), incluzand astfel o viziune optimista, prin aceea ca incearca sa imbunatateasca

Research paper thumbnail of Identification of Marketing Needs and Means of Communication of Romanian Marketing Companies in the Context of the Knowledge Society

Journal of Food Products Marketing, 2013

The marketing needs of the Romanian marketing companies are very diversified, commencing with the... more The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.

Research paper thumbnail of The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research

The signing of a Free Trade Agreement between South Korea and the European Union is one of the ma... more The signing of a Free Trade Agreement between South Korea and the European Union is one of the main goals of the General Affairs and External Relations Council of the EU. The FTA between the EU and South Korea will have a significant impact on the European economy with positive and negative consequences. The goal of this study is to

Research paper thumbnail of The Identification of the Romanian Companies’ Marketing Needs and Means of Communication - a Marketing Research

The marketing needs of the Romanian companies are very diversified, commencingwith the research o... more The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of information sources:specialised publications in marketing; specialised publications in economics; national officialstatistics; publications of professional associations; publications/web

Research paper thumbnail of Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consum... more Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre strategia de promovare spre manifestarile comportamentale ale consumatorului.

Research paper thumbnail of Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania

Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigu... more Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigurantei alimentare, pe parcursul intregului sistem al lantului valoric, in general, si de catre producatori si consumatori, in special. In prezent, in Romania, asigurarea sigurantei alimentare a devenit o prioritate in ceea ce priveste cresterea reala a competitivitatii producatorilor romani, pe piata interna si internationala,

Research paper thumbnail of Framing Influence on Fairness Perceptions of Differential Prices

The objective of the research presented in this paper is to examine the effect of two types of fr... more The objective of the research presented in this paper is to examine the effect of two types of framing (attribute and goal) on distributive and procedural price fairness perceptions and on some other variables of consumer behavior. For this purpose, two 2x2 marketing experiments were conducted. The first study evaluated the influence of price framing and seller’s motive on price

Research paper thumbnail of Statistical Inference Used in Marketing Research

The purpose of this article is to describe, theoretically, but also through several applications,... more The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose of the marketing research problem.

Research paper thumbnail of Romanian Consumer Perception Towards Mobile Marketing Campaigns

The present article highlights the main aspects concerning consumer perception towards mobile mar... more The present article highlights the main aspects concerning consumer perception towards mobile marketing campaigns. The qualitative research conducted by the authors complete their earlier findings regarding future trends of mobile marketing and mobile media. For the Romanian market, mobile marketing campaigns and new communication techniques based upon mobile broadband are at the very beginning, mobile phone service providers and advertiser using little from the wide range of promotional possibilities offered by the new communication technology. Such as research results show, the perception of the Romanian consumers towards specific mobile marketing techniques is influenced primarily by perceptions towards mobile services in general, and there are still no brand images being associate with this new advertising channel. Yet there is consumers' willingness to use new communication channels if the messages are highly personalized and with a great extent of addressability depending on user characteristics. Evolution of marketing theory and practice in time has pointed out that marketing is a science that finds in technology a great ally, and one of the most important source for developing new concepts and applications. As regarding mobile marketing this aspect is even more conclusive because at his very root, mobile marketing is a technology driven domain.

Research paper thumbnail of Mobile Marketing Future Trends

Annals of Spiru Haret …, 2010

The present article proposes an introspection into the field of a new marketing specialization – ... more The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access ...

Research paper thumbnail of Consumer Identity and Implications for the Brand

In a consumer culture people no longer consume for merely functional satisfaction,but consumption... more In a consumer culture people no longer consume for merely functional satisfaction,but consumption becomes meaning-based, and brands are often used as symbolic resources for theconstruction and maintenance of identity. All human behavior is a symbolic action. People are notjust choosing the best, the fanciest, or the cheapest brands. They’re choosing brands that have theright meaning. Brands are now creating value

Research paper thumbnail of Setting fair prices–fundamental principle of sustainable marketing

The AMFITEATRU …, 2010

In commercial area, the price has a major importance, being frequently considered among the main ... more In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer's ...

Research paper thumbnail of IS THERE A GASTRONOMIC TOURIST OFFER IN ROMANIA?

Research paper thumbnail of Customer Loyalty - Specific Features of Retail Activity in Bucharest

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively comm... more Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a quantitative marketing research issues regarding customer‘sloyalty for a well-known supermarket chain in Bucharest.The findings may have a wide range

Research paper thumbnail of Aspecte ale cercetării şi politicii de marketing la nivelul întreprinderilor şi centralelor industriale

Research paper thumbnail of Using Discriminant Analysis in Relationship Marketing

Annales Universitatis Apulensis Series Oeconomica, 2013

Research paper thumbnail of Modelling Users' Trust in Online Social Networks

The Amfiteatru Economic Journal, Feb 1, 2014

Previous studies Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to ... more Previous studies Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to these online services. Taking into account privacy calculus model and the risk/benefit ratio, we propose a model of users' trust in online social networks with four variables. We have adapted metrics for the purpose of our study and we have assessed their reliability and validity. We use a Partial Least Squares (PLS) based structural equation modelling analysis, which validated all our initial assumptions, indicating that our three predictors (privacy concerns, perceived benefits and perceived risks) explain 48% of the variation of users' trust in online social networks, the resulting variable of our study. We also discuss the implications and further research opportunities of our study.

Research paper thumbnail of Modelling the demand for consumer durables in Romania

Research paper thumbnail of Un Model Pentru Generatiile Viitoare: Profesorul Universitar Doctor Dumitru Patriche

Research paper thumbnail of Elemente de macromarketing vizate de Romania in cadrul negocierilor pentru Acordul de Liber Schimb UE - ASEAN

Macromarketingul reprezinta un aspect al marketingului al carui obiect central de studiu este int... more Macromarketingul reprezinta un aspect al marketingului al carui obiect central de studiu este interfata dintre politicile macro-economice si efectele acestora asupra societatii. In plus, acesta foloseste la studiul oportunitatilor asociate marketingului, a efectelor pozitive pe care le induce in societate si a efectelor adverse pe care le genereaza (neintentionat), incluzand astfel o viziune optimista, prin aceea ca incearca sa imbunatateasca

Research paper thumbnail of Identification of Marketing Needs and Means of Communication of Romanian Marketing Companies in the Context of the Knowledge Society

Journal of Food Products Marketing, 2013

The marketing needs of the Romanian marketing companies are very diversified, commencing with the... more The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.

Research paper thumbnail of The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research

The signing of a Free Trade Agreement between South Korea and the European Union is one of the ma... more The signing of a Free Trade Agreement between South Korea and the European Union is one of the main goals of the General Affairs and External Relations Council of the EU. The FTA between the EU and South Korea will have a significant impact on the European economy with positive and negative consequences. The goal of this study is to

Research paper thumbnail of The Identification of the Romanian Companies’ Marketing Needs and Means of Communication - a Marketing Research

The marketing needs of the Romanian companies are very diversified, commencingwith the research o... more The marketing needs of the Romanian companies are very diversified, commencingwith the research of the needs and demand on the target market, going down to the 4Ps (Product,Price, Promotion and Placement) and their components. The present marketing research was performed using 11 categories of information sources:specialised publications in marketing; specialised publications in economics; national officialstatistics; publications of professional associations; publications/web

Research paper thumbnail of Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consum... more Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre strategia de promovare spre manifestarile comportamentale ale consumatorului.

Research paper thumbnail of Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania

Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigu... more Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigurantei alimentare, pe parcursul intregului sistem al lantului valoric, in general, si de catre producatori si consumatori, in special. In prezent, in Romania, asigurarea sigurantei alimentare a devenit o prioritate in ceea ce priveste cresterea reala a competitivitatii producatorilor romani, pe piata interna si internationala,

Research paper thumbnail of Framing Influence on Fairness Perceptions of Differential Prices

The objective of the research presented in this paper is to examine the effect of two types of fr... more The objective of the research presented in this paper is to examine the effect of two types of framing (attribute and goal) on distributive and procedural price fairness perceptions and on some other variables of consumer behavior. For this purpose, two 2x2 marketing experiments were conducted. The first study evaluated the influence of price framing and seller’s motive on price

Research paper thumbnail of Statistical Inference Used in Marketing Research

The purpose of this article is to describe, theoretically, but also through several applications,... more The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose of the marketing research problem.

Research paper thumbnail of Romanian Consumer Perception Towards Mobile Marketing Campaigns

The present article highlights the main aspects concerning consumer perception towards mobile mar... more The present article highlights the main aspects concerning consumer perception towards mobile marketing campaigns. The qualitative research conducted by the authors complete their earlier findings regarding future trends of mobile marketing and mobile media. For the Romanian market, mobile marketing campaigns and new communication techniques based upon mobile broadband are at the very beginning, mobile phone service providers and advertiser using little from the wide range of promotional possibilities offered by the new communication technology. Such as research results show, the perception of the Romanian consumers towards specific mobile marketing techniques is influenced primarily by perceptions towards mobile services in general, and there are still no brand images being associate with this new advertising channel. Yet there is consumers' willingness to use new communication channels if the messages are highly personalized and with a great extent of addressability depending on user characteristics. Evolution of marketing theory and practice in time has pointed out that marketing is a science that finds in technology a great ally, and one of the most important source for developing new concepts and applications. As regarding mobile marketing this aspect is even more conclusive because at his very root, mobile marketing is a technology driven domain.

Research paper thumbnail of Mobile Marketing Future Trends

Annals of Spiru Haret …, 2010

The present article proposes an introspection into the field of a new marketing specialization – ... more The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access ...

Research paper thumbnail of Consumer Identity and Implications for the Brand

In a consumer culture people no longer consume for merely functional satisfaction,but consumption... more In a consumer culture people no longer consume for merely functional satisfaction,but consumption becomes meaning-based, and brands are often used as symbolic resources for theconstruction and maintenance of identity. All human behavior is a symbolic action. People are notjust choosing the best, the fanciest, or the cheapest brands. They’re choosing brands that have theright meaning. Brands are now creating value

Research paper thumbnail of Setting fair prices–fundamental principle of sustainable marketing

The AMFITEATRU …, 2010

In commercial area, the price has a major importance, being frequently considered among the main ... more In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer's ...

Research paper thumbnail of IS THERE A GASTRONOMIC TOURIST OFFER IN ROMANIA?

Research paper thumbnail of Customer Loyalty - Specific Features of Retail Activity in Bucharest

Altough the consumer behavior in the field of consumer goods industryrepresents a relatively comm... more Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a quantitative marketing research issues regarding customer‘sloyalty for a well-known supermarket chain in Bucharest.The findings may have a wide range