Wahyu Muhammad Ikhsan - Academia.edu (original) (raw)
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Ceramics Industry Kiaracondong centers decreased revenue and also when compared to other ceramic ... more Ceramics Industry Kiaracondong centers decreased revenue and also when compared to other ceramic industrial centers Industrial Ceramics Kiaracondong Sentra positionis in the lower level. Based on the initial survey, this is due to the lack of entrepreneurial orientation caused the majority of employers do not use the latest technology in the production process, and then on product innovation caused by the lack of innovation in every product manufactured and the lack of competitive advantage that is seen by position of Ceramics Center under the other Ceramics Center. The main objective of this study was to examine the effect of entrepreneurial orientation and product innovation to the competitive advantage on Ceramic Industry Center, Kiaracondong, Bandung. Population and selected samples in this study are ceramic entrepreneurs in Kiaracondong. Determination of the number of samples using a sample of saturated because of the number of entrepreneurs ceramics contained in Kiaracondong less than 30. The data was collected using a questionnaire with answers to a scale of 1 (Strongly disagree) to 5 (Strongly agree). Data were analyzed using Linear Regression. Results of the study underlined that entrepreneurial orientation positive and significant impact on competitive advantage, product innovation positive and significant impact on competitive advantage, and entrepreneurial orientation and product innovation simultaneously positive and significant impact on competitive advantage. Preferably ceramic business owners in Kiaracondong improve product uniqueness and quality products in accordance with the demands of consumers. Ketatnya persaingan usaha sekarang ini tentu saja dirasakan juga oleh pengusaha kecil dan menengah. Fakta menunjukkan bahwa meskipun memiliki sejumlah kelebihan yang memungkinkan usaha kecil menengah (UKM) dapat bertahan dalam menahan badai krisis, tidak semua usaha kecil dapat lepas dari akibat buruk krisis ekonomi (Handoyo, 2001 dalam Andwiani Sinarasri, 2013:43). Sentra industri keramik Kiara Condong yang memproduksi berbagai produk dari tanah liat yang disulap menjadi guci ataupun piring antik pun tak terlepas dari ketatnya persaingan usaha sekarang ini, ini disebabkan terdapat banyak industri keramik lain yang menjadi kompetitor bagi sentra industri keramik kiaracondong. Sesuai hasil wawancara, survei awal dan observasi ke lapangan terdapat permasalah pada sentra ini yaitu jumlah pendapat rata-rata pengusahanya yang lebih rendah dibandingkan pengusaha di sentra industri keramik di lain daerah seperti pada sentra keramik Plered, Purwakarta dan Kasongan, DI Yogyakarta.
Ceramics Industry Kiaracondong centers decreased revenue and also when compared to other ceramic ... more Ceramics Industry Kiaracondong centers decreased revenue and also when compared to other ceramic industrial centers Industrial Ceramics Kiaracondong Sentra positionis in the lower level. Based on the initial survey, this is due to the lack of entrepreneurial orientation caused the majority of employers do not use the latest technology in the production process, and then on product innovation caused by the lack of innovation in every product manufactured and the lack of competitive advantage that is seen by position of Ceramics Center under the other Ceramics Center. The main objective of this study was to examine the effect of entrepreneurial orientation and product innovation to the competitive advantage on Ceramic Industry Center, Kiaracondong, Bandung. Population and selected samples in this study are ceramic entrepreneurs in Kiaracondong. Determination of the number of samples using a sample of saturated because of the number of entrepreneurs ceramics contained in Kiaracondong less than 30. The data was collected using a questionnaire with answers to a scale of 1 (Strongly disagree) to 5 (Strongly agree). Data were analyzed using Linear Regression. Results of the study underlined that entrepreneurial orientation positive and significant impact on competitive advantage, product innovation positive and significant impact on competitive advantage, and entrepreneurial orientation and product innovation simultaneously positive and significant impact on competitive advantage. Preferably ceramic business owners in Kiaracondong improve product uniqueness and quality products in accordance with the demands of consumers. Ketatnya persaingan usaha sekarang ini tentu saja dirasakan juga oleh pengusaha kecil dan menengah. Fakta menunjukkan bahwa meskipun memiliki sejumlah kelebihan yang memungkinkan usaha kecil menengah (UKM) dapat bertahan dalam menahan badai krisis, tidak semua usaha kecil dapat lepas dari akibat buruk krisis ekonomi (Handoyo, 2001 dalam Andwiani Sinarasri, 2013:43). Sentra industri keramik Kiara Condong yang memproduksi berbagai produk dari tanah liat yang disulap menjadi guci ataupun piring antik pun tak terlepas dari ketatnya persaingan usaha sekarang ini, ini disebabkan terdapat banyak industri keramik lain yang menjadi kompetitor bagi sentra industri keramik kiaracondong. Sesuai hasil wawancara, survei awal dan observasi ke lapangan terdapat permasalah pada sentra ini yaitu jumlah pendapat rata-rata pengusahanya yang lebih rendah dibandingkan pengusaha di sentra industri keramik di lain daerah seperti pada sentra keramik Plered, Purwakarta dan Kasongan, DI Yogyakarta.