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Thesis Chapters by International Journals of Academics IJARKE Journals

Research paper thumbnail of Effects of Taxation on the Financial Health of Transport Enterprises in Mombasa County – Kenya.

Interest on debt is generally tax-deductible, unlike dividends, it is expected that a company's t... more Interest on debt is generally tax-deductible, unlike dividends, it is expected that a company's tax rate will affect its debt financing decisions. Consequently, higher tax rates should lead to greater advantage from interest tax shields, thereby promoting debt financing over equity financing. Debt financing is a type of external financing that allows businesses to raise additional capital after they have been established. This inquiry aimed to scrutinize how borrowed capital influences the fiscal efficacy of transportation enterprises in Mombasa County of transportation enterprises in Mombasa County. Specifically, the study sought to ascertain the effect of taxation on financial performance of transportation enterprises in Mombasa County. The research was anchored on trade-off theory and utilized a cross-sectional research design. The intended group consisted of 190 transport companies in Kenya, all associated with the Kenya Transporters Association. A sample size of 66 companies was calculated using Fisher's statistical formula and selected through a purposive sampling technique. Questionnaires served as the primary data collection instrument, supplemented by secondary data sheets to enrich the gathered information. The validity was confirmed via expert reviews and pre-testing, while data reliability was ensured through retesting and the application of Cronbach's Alpha Coefficient. Quantitative analysis of the gathered data was performed using SPSS v.26. This comprises descriptive statistics, including standard deviation and central tendency measures like mean, frequencies, and percentages. Inferential statistics was applied to conduct multiple regression and correlation analyses, which determine the relationship among the variables under study. The study findings indicated that taxes exerted a notable influence on how companies secured debt financing. Statistical analysis (specifically, regression) demonstrated a direct and statistically significant relationship between taxation and a firm's overall performance. The study established that tax burdens negatively affect financial performance.

Research paper thumbnail of Operational Risk Management Practices and Financial Performance of Commercial Banks in Nairobi City County – Kenya

Management of operational risk is important for the financial development and viability of the bu... more Management of operational risk is important for the financial development and viability of the business organizations in Kenya. To the best of the author’s knowledge, there is dearth of literature looking into the effects ORM has on company’s performance with the advancement in ORM practice in companies. This study therefore seeks to fill this gap by assessing the nature of ORM practices that are implemented in companies in Kenya alongside the effect on financial performance drivers. The research draws ideas and hypotheses from modern portfolio theory, risk theory, and organization theory. This paper concludes that the implementation of risk management and prevention plans as well as contingency plans enhance the capacity of banks in managing their financial outcomes. In enhancing the growth of ORM strategies within the Kenyan banking sector, this study establishes recommendations as follows It recommends the incorporation of proper ORM into the growth and expansion of its market share and standing within the current competitiveness of the Kenyan financial market. This paper established that financial fraud significantly affects operation costs and revenue of the commercial banks in the Nairobi City District of Kenya. Consequently, there could be also major fines and reputation lass that would have a negative impact on financial performance for noncompliance with the regulations. The commercial banks should improve on their internal control and some techniques like artificial intelligence to counter fraud. This kind of awareness can be conducted through periodic, internal cutover tests, as well as employee evaluations and training with regards to fraudulent activities.

Research paper thumbnail of Influence of Digital Marketing Intelligence Strategies on Organization Performance of Public Universities in Kenya

Strategic digital technology integration serves as a significant catalyst for enhancing performan... more Strategic digital technology integration serves as a significant catalyst for enhancing performance across various organizations, including universities. The purpose of this study was to assess effect of strategic digital marketing intelligence strategies on the organizational performance of public universities in Kenya. Resource based view theory was used. Research design was descriptive survey design. Stratified random sampling was used to select target population of 2085 respondents from four Universities in Western Kenya. A sample size of 336 was used. Both descriptive; mean, standard deviation, percentage and inferential statistics; Pearson correlation and regression analysis were used to present data. It was revealed that; digital marketing intelligence strategies had a positive correlation with organizational performance of public universities in Kenya. ANOVA revealed that, statistically, there is a significant positive relationship digital marketing intelligence strategies at (p = 0.000<0.05 and organizational performance of public universities in Kenya. The study concludes that marketing intelligence strategies determines organizational performance of public universities in Kenya. It was recommended that organizations should adopt effective, digital marketing intelligence strategies and digital product innovation strategies for better performance of public universities.

Research paper thumbnail of Influence of Strategy Formulation Process Management Strategy on Organizational Performance of Top Tier Commercial Banks in Nairobi County – Kenya

The firm's critical choices on innovation and performance are significantly influenced by the inn... more The firm's critical choices on innovation and performance are significantly influenced by the innovation management tactics that are used. This study sought to establish the effect of strategy formulation process on organizational performance of top tier commercial banks in Nairobi County, Kenya. This study was guided by Dynamic Capability Theory. A descriptive survey was used as the study design. The study population was 314 respondents. A total of 252 participants made up the study's sample size. The study used stratified and simple random sampling to identify the respondents. Descriptive statistical methods were used to analyze data and data was presented in form of tables, means, standard deviation, percentages, frequencies and figures. Simple linear regression was used to test the effect of variables Inferential statistics include regression analysis. The study concludes that strategy formulation process management strategy has a positive and significant effect on organizational performance of top tier commercial banks in Nairobi County, Kenya. The study recommends that the management of commercial banks should incorporate a bottom-up approach to strategy formulation. This could involve creating opportunities for employees at all levels to provide input on the organization's strategic direction. The management should also continue to invest in environmental scanning. This will help the organization stay ahead of the curve and identify new opportunities for innovation.

Research paper thumbnail of Competitive Response Strategies and Performance of Small and Medium-Sized Enterprises in Mombasa County – Kenya

Despite the crucial role SMEs played in Kenya's economy, many faced significant challenges in mai... more Despite the crucial role SMEs played in Kenya's economy, many faced significant challenges in maintaining profitability and operational sustainability, with nearly 70% failing within their first five years. The study examined the effect of competitive response strategies on the performance of small and medium-sized enterprises (SMEs) in Mombasa County, Kenya. The study was grounded in the Resource-Based View, Contingency, Market Orientation, and Product Life Cycle theories, which provided a comprehensive framework for understanding the relationship between product strategies and firm performance. The study targeted a population of approximately 3,800 SMEs in Mombasa County that had been operational for at least two years and employed between 10 to 100 people. Using stratified random sampling, a sample of 359 SMEs was selected, with data collected through structured questionnaires administered to proprietors or managers. Data analysis involved descriptive statistics. The study concluded that product response strategy was key to enhancing SME performance by aligning offerings with customer needs. Market response strategy drove growth, with market expansion leading to higher profitability. Organizational restructuring improved operational efficiency, though its financial impact was smaller. Product repositioning proved most influential, emphasizing the importance of continuous brand management and differentiation. The study recommended that SMEs focus on product innovation to stay competitive and adopt aggressive market expansion strategies, including digital marketing and geographic diversification. SMEs should also restructure operations to optimize efficiency and ensure minimal disruption. Lastly, businesses should invest in product repositioning to maintain market relevance. Future research should explore the influence of external factors like economic policies and technological advancements on competitive strategies.

Research paper thumbnail of Strategic Risk Management Practices and Performance of Insurance Firms in Nairobi City County – Kenya.

The influence of strategic risk management practices on performance of insurance firms is a subje... more The influence of strategic risk management practices on performance of insurance firms is a subject of ongoing debate. The study examined the influence of strategic risk management practices on performance of insurance firms in Nairobi City County, Kenya. Specifically, it sought to examine the influence of strategic risk planning, strategic risk identification, strategic risk analysis and strategic risk monitoring on performance of insurance firms in Nairobi City County, Kenya. The study was grounded on the strategic risk management theory, agency theory, prospect theory and contingency planning theory. The target population consisted of 56 risk and compliance managers and 56 risk and compliance analysts of the 56 insurance firms in Nairobi City County, Kenya. The study utilized the proportionate stratified random sampling technique to select a sample size of 44 risk and compliance managers and 44 risk and compliance analysts of 44 insurance firms in Nairobi City County, Kenya. The study used a cross-sectional survey-based approach to collect primary data utilizing a self-administered structured survey questionnaire. The study utilized descriptive statistics and inferential statistics. The study recommended that the managers and practitioners should consider a holistic reassessment and implementation of the strategic risk management practices to foster the performance of the performance of insurance firms. The policy makers within the insurance industry should initiate policy review to motivate the managers and practitioners to consider a holistic reassessment and implementation of strategic risk management practices to foster the performance of the performance of insurance firms. Future researchers should examine the moderating influence of risk complexity on the relationship between risk management practices and firm performance in other sectors or contexts.

Research paper thumbnail of The Influence of Household Food Distribution Practices on Food Insecurity among Marachi Small-holder Farmers in Butula Sub-County -Kenya

Although there is increasing knowledge of the overarching structural factors contributing to food... more Although there is increasing knowledge of the overarching structural factors contributing to food insecurity, the impact of household-level food distribution practices remains poorly understood, particularly in smallholder farming groups like the Marachi in Butula Sub-County. These practices, influenced by cultural norms, gender roles, age hierarchies, and decision-making authority, profoundly impact the distribution of food among family members, hence determining who consumes what, when, and in what quantity (Mohammed et al., 2023). In situations of food scarcity, Bhavnani et al. (2023) argue that such internal distribution patterns can generate or intensify nutritional disparities and heighten the susceptibility of certain household members,

Research paper thumbnail of Financial Leverage and Market Capitalization of Insurance Companies Listed at the Nairobi Securities Exchange – Kenya

The insurance industry is crucial to national prosperity, contributing 6% to Kenya's Gross Domest... more The insurance industry is crucial to national prosperity, contributing 6% to Kenya's Gross Domestic Product, according to the Kenya Bureau of Statistics. It serves a crucial function in mitigating economic risks. However, listed insurance companies have experienced fluctuating market capitalization over a five-year period, with the highest recorded at 99.3 billion in 2019 and the lowest at 56.9 billion in 2023. Questions regarding the effect of financial leverage on firm valuation remain unresolved, with existing research offering conflicting conclusions. In response, this study aimed to ascertain the effect of financial leverage on market capitalization of insurance firms listed on the NSE, focusing on short-term debts, long-term debts, debt-equity financing, and interest coverage. The research drew upon the pecking order theory, trade-off theory, Modigliani-Miller (MM) theory, and shareholders value theory. The research employed a descriptive survey approach, conducting a census of all registered insurance firms and leveraging secondary data from financial statements available in the NSE Manual and the KNBS from 2019 to 2023. Inferential analysis utilized panel regressions and Pearson’s product-moment correlation, employing means and standard deviations for descriptive reasons. FGLS regression results demonstrated that short-term debt, long-term debt, and debt-equity ratio had a statistically significant positive impact on market capitalization. Conversely, interest coverage exhibited a statistically significant negative effect on market capitalization. Correlation analysis revealed a weak positive correlation between short-term debt and debt-equity ratio with market capitalization, a strong positive correlation for long-term debt, and a strong negative correlation for interest coverage. The study concluded that increases in short-term debt, long-term debt, and debt-equity ratio tend to enhance market capitalization, whereas higher interest rates typically diminish it. Consequently, the study recommends that companies consider increasing their long-term debt, short-term debt, and debt-equity ratio, while striving to reduce interest rates.

Research paper thumbnail of Service Quality and Customer Satisfaction in Star Hotels in Nairobi  County – Kenya

This study was designed to explore the connection between service quality and customer satisfacti... more This study was designed to explore the connection between service quality and customer satisfaction within the hotel sector in
Nairobi County, Kenya. Specifically, the research sought to assess how various dimensions of service quality namely
tangibility, reliability, and responsiveness influence customer satisfaction among hotel guests. The research further aimed to
provide a holistic understanding of how the overall perception of service quality impacts guest contentment from the
perspective of hospitality establishments. Given that the study focused on a clearly defined case involving 26 classified hotels
situated within Nairobi County, a descriptive case study research design was deemed appropriate. This enabled in carrying out
a comprehensive and contextual analysis of customer experiences in these specific hotel settings. The scope of the research
encompassed guests staying at hotels of varying star ratings, providing a broad and inclusive representation of the hospitality
landscape in the county. The research utilized a stratified random sampling method to acquire a representative sample of the
guest populace. Ultimately, a sample size of 358 respondents was drawn from the estimated population of 3,450 hotel guests.
This sample was considered statistically adequate for conducting the analysis and achieving the study’s objectives. Data
gathering was done utilizing a standardized questionnaire, which acted as the principal tool for obtaining quantitative
information from the selected participants. The questionnaire was designed to capture key information relevant to the various
service quality dimensions and the corresponding levels of customer satisfaction. Upon collection, the data were subjected to
descriptive statistical analysis, which involved calculating frequencies, means, and standard deviations to summarize the
participants' responses. These findings were presented visually through tables, charts, and graphs to enhance clarity and
interpretability. Furthermore, inferential statistical methods were employed to explore the relationships between variables.
Specifically, Pearson Product-Moment Correlation analysis was utilized to determine the strength and direction of associations
between the independent variables (service quality dimensions) and the dependent variable (customer satisfaction).
Additionally, multiple regression analysis was conducted to ascertain the combined and individual effects of the service
quality components on overall guest satisfaction. This analytical approach provided a robust framework for understanding the
influence of service quality on customer satisfaction within Nairobi’s hotel industry.

Research paper thumbnail of Employee Commitment and Performance of East African Portland  Cement PLC

The study aimed to investigate the effect of employee commitment on performance at East African P... more The study aimed to investigate the effect of employee commitment on performance at East African Portland Cement PLC. The
objectives of the study were to determine the effect of normative commitment on EAPC Plc. performance, establish the effect
of affective commitment on EAPC Plc. performance and assess the effect of continuance commitment on EAPC Plc.
performance. Grounded in the profit-maximizing and competition-based theories, along with the social exchange theory, this
study employed a descriptive research design using a drop-and-pick methodology. The study population comprised 540 East
African Portland Cement PLC employees. Stratified random sampling yielded a sample size of 162 respondents. Data
collection was accomplished through a structured self-administered questionnaire. A pilot test was conducted in the
organisation among 54 employees. The study ensured face, construct, and content validity. Cronbach's alpha was employed to
assess the instrument's reliability. Data analysis involved descriptive and regression analyses utilizing the Statistical Package
for the Social Sciences. The study's findings were provided as tables. The prevalence of normative commitment, affective
commitment and normative commitment 54.2%, 63.1% and 53% respectively. There was a strong positive and positive
correlation (r=0.862, p<0.001) between commitment and performance. The results demonstrated that normative commitment
(p<0.001) and continuance commitment (p=0.001) were significant. In conclusion, employees who are more committed to
their company are more likely to perform better. Normative and continuance commitment levels among employees are more
influential in predicting company performance compared to affective commitment. The study recommended that EAPLC
implement comprehensive performance recognition and reward system. There is also a need to ensure that the company's
compensation and benefits packages are competitive within the industry.

Research paper thumbnail of Effects of Community Engagement on Crime Prevention in Kisii Central

This study examines the effect of community engagement on crime prevention in Kisii Central Sub-C... more This study examines the effect of community engagement on crime prevention in Kisii Central Sub-County. The study adopted
a descriptive research design. The dependent variable was crime prevention, while the independent variable was community
policing initiatives, operationalized through community engagement. The study focused on Kisii Central Sub-County,
covering six wards and a target population of 80 stakeholders, including police officers, national government administrators,
and community policing committee members. A purposive sampling technique was used for selecting key security officers,
while a census approach was employed for certain respondents. The research instruments included semi-structured
questionnaires and interviews, which were pre-tested in Masaba South Sub-County to ensure validity and reliability. Data
analysis employed descriptive and inferential statistics, with findings presented in tables, charts, and graphs. Regression
analysis was conducted to examine the relationship between community engagement and crime prevention. The study found
that the model yielded an R-squared value of 0.682, indicating that 68.2% of the variance in crime prevention effectiveness
could be explained by community engagement and related variables. The regression coefficient for community engagement
was statistically significant (β = 0.512, p < 0.05), suggesting a strong positive relationship between community involvement
and crime reduction. Additionally, the study found that ANOVA results further confirmed the model's significance (F = 24.76,
p < 0.05). The study concludes that community engagement is a crucial factor in crime prevention. Effective collaboration
between the public and law enforcement agencies enhances information sharing, strengthens mutual trust, and promotes
proactive measures against criminal activities. It was recommended that community members should be educated on the
importance of participation in crime prevention strategies through targeted campaigns and training workshops. Policymakers
should establish supportive laws and policies that encourage active citizen participation in crime prevention efforts.

Research paper thumbnail of Effects of Community Engagement on Crime Prevention in Kisii Central

This study examines the effect of community engagement on crime prevention in Kisii Central Sub-C... more This study examines the effect of community engagement on crime prevention in Kisii Central Sub-County. The study adopted
a descriptive research design. The dependent variable was crime prevention, while the independent variable was community
policing initiatives, operationalized through community engagement. The study focused on Kisii Central Sub-County,
covering six wards and a target population of 80 stakeholders, including police officers, national government administrators,
and community policing committee members. A purposive sampling technique was used for selecting key security officers,
while a census approach was employed for certain respondents. The research instruments included semi-structured
questionnaires and interviews, which were pre-tested in Masaba South Sub-County to ensure validity and reliability. Data
analysis employed descriptive and inferential statistics, with findings presented in tables, charts, and graphs. Regression
analysis was conducted to examine the relationship between community engagement and crime prevention. The study found
that the model yielded an R-squared value of 0.682, indicating that 68.2% of the variance in crime prevention effectiveness
could be explained by community engagement and related variables. The regression coefficient for community engagement
was statistically significant (β = 0.512, p < 0.05), suggesting a strong positive relationship between community involvement
and crime reduction. Additionally, the study found that ANOVA results further confirmed the model's significance (F = 24.76,
p < 0.05). The study concludes that community engagement is a crucial factor in crime prevention. Effective collaboration
between the public and law enforcement agencies enhances information sharing, strengthens mutual trust, and promotes
proactive measures against criminal activities. It was recommended that community members should be educated on the
importance of participation in crime prevention strategies through targeted campaigns and training workshops. Policymakers
should establish supportive laws and policies that encourage active citizen participation in crime prevention efforts.

Research paper thumbnail of Performance of Cropping System Simulation Model on the Prediction of Yields of Maize in Kilifi County -Kenya

Agriculture plays a multifaceted and crucial role in the Kenyan economy, contributing significant... more Agriculture plays a multifaceted and crucial role in the Kenyan economy, contributing significantly to livelihoods, food security, employment, foreign exchange earnings, and overall economic growth. The inability to accurately forecast farm yields is an impediment to farm planning for profitability and other production issues. This increases risks and uncertainty in farming. As one way of addressing this concern simulation models are increasingly being used to simulate and determine growth and other properties of cropping systems because they give reasonable estimates of crop growth and yields and therefore are an important tool to aid farmers and other stakeholders in making decisions and formulating policy. Because simulation models have not been used on large scale cropping systems in Kenya, coupled with frequent fluctuations in crop yields, this study was therefore aimed at testing the performance of a cropping systems simulation model on maize production in Kilifi County, Kenya. The model was used to analyze maize productivity (yield).

Research paper thumbnail of Effects of Representativeness Bias on Investment Decisions of Selected Small and Medium Enterprises in Nairobi County

SMEs can be attributed to investment strategies aimed at efficiently directing existing resources... more SMEs can be attributed to investment strategies aimed at efficiently directing existing resources towards long-term investments, with the expectation of accruing future advantages over multiple years (Schoenmaker & Schramade, 2019). Investment decision theory delineates principles designed to optimize shareholder value (Hillier, 2024). Consequently, corporate endeavors are anticipated to concentrate on attaining this goal by employing investment assessment techniques to maximize shareholder value. Nonetheless, these decisions are shaped by other factors, including cognitive biases. Decision-making often involves the pursuit of principles or norms that facilitate the information processing necessary for problem-solving (Ghezzi, 2020). Investors employ heuristics to streamline decision-making, facilitating sound assessments in complex and uncertain situations (Shah et al., 2018). Heuristics facilitate expedited decision-making by streamlining the assessment of alternatives and forecasting results. Nevertheless, they may oversimplify complex issues, perhaps leading to conduct that deviates from entirely logical decision-making. This may lead to the over valuation of specific data while disregarding others (Kahneman & Tversky, 1974, cited in Suresh, 2021).

Research paper thumbnail of Stakeholder Communication and Implementation of Livelihood Projects in Mombasa County – Kenya

Stakeholder communication involves engaging with individuals or groups who have a vested interest... more Stakeholder communication involves engaging with individuals or groups who have a vested interest in a project or organization to ensure they are informed, engaged, and supportive, fostering trust and alignment. The study examined the influence of stakeholder communication on implementation of livelihood projects in Mombasa County, Kenya. The study was grounded on theory of constraints and adopted cross sectional survey research design because determines and reports the obtained dynamics of a phenomenon in order to establish the current situation of the population under investigation. This study’s first level target population were fourteen (14) livelihood projects being undertaken in Mombasa County, Kenya and these constituted the unit of analysis. The livelihood projects were chosen because of the impact they occasion in the communities where they are undertaken and the attendant benefits that accrue to the locals and other stakeholders. The accessible population was made up of the steering committee, project sponsors, project managers and project management office that formed the unit of observation. The sample size was determined using Nasiurma’s (2000) formulae. The study employed proportionate stratified random sampling in order to create an appropriate sample, and questionnaires were based on five-point Likert scale and were distributed through drop and pick-up method. The study undertook standard bivariate regression analysis and derived descriptive and inferential statistics. The study determined that stakeholder communication positively and significantly influenced implementation of livelihood projects in Mombasa County, Kenya. The study recommended that there needs to be deliberate adoption of project governance especially stakeholder communication for effective influence on implementation of livelihood projects.

Research paper thumbnail of Diversification Strategy and Performance of Food and Beverage  Manufacturing Companies in Nairobi City County – Kenya

A diversification strategy involves a company expanding into new markets, product lines, or indus... more A diversification strategy involves a company expanding into new markets, product lines, or industries to reduce reliance on
its existing business and potentially increase growth. This study examined the influence of diversification strategy on
performance of food and beverage manufacturing companies in Nairobi City County, Kenya. The study was grounded on the
resource based view and adopted cross-sectional survey research design for purposes of determining the prevalence of a
phenomenon, circumstances, problems and issues, which gather the opinions of a sample of the population as it exists at the
time of the study and multiple variables of the study can be analyzed. According to Kenya Association of Manufacturers
(2024), there were two hundred and forty six (246) food and beverage manufacturing companies in Nairobi City County,
Kenya which constituted the unit of analysis while the unit of observation were the key informants working in the subject
companies, being the accessible population of the study and were managers in charge of strategy and business development,
and finance in the targeted food and beverage manufacturing companies in Nairobi City County, Kenya. The sample size was
determined using Nasiurma (2000) formulae. The study employed proportionate stratified random sampling in order to create
an appropriate sample, and questionnaires were based on five-point Likert scale and were distributed through drop and pick-up
method. The study undertook standard bivariate regression analysis and derived descriptive and inferential statistics. The study
concluded that diversification strategy had a significant influence on performance of food and beverage manufacturing
companies in Nairobi City County, Kenya. The study recommends that firms should launch some completely new products
that have no relation to the current market.

Research paper thumbnail of Stakeholder Management and Implementation of Special Purpose Projects in Nairobi City County – Kenya

The successful implementation of special-purpose projects depends significantly on effective stak... more The successful implementation of special-purpose projects depends significantly on effective stakeholder management. This study examined the relationship between stakeholder management and the implementation of special-purpose projects in Nairobi City County, Kenya. The study was grounded in four key theoretical frameworks: Stakeholder Engagement Theory, which emphasizes the importance of balancing stakeholder interests; Communication Theory, which highlights the role of clear and transparent information exchange; Resource-based View (RBV) Theory, which underscores the strategic value of stakeholder relationships; and Conflict Resolution Theory, which provides insights into resolving disputes that, may arise during project execution. The study employed a descriptive research design using a mixed-methods approach, combining both quantitative and qualitative techniques to provide a comprehensive understanding of stakeholder dynamics. The target population consisted of 155 stakeholders involved in special-purpose projects in Nairobi, including project managers, government officials, community leaders, project officers, and civil engineers. Using stratified sampling, a sample size of 112 respondents was determined using Slovin’s formula, ensuring the representation of diverse stakeholder groups. Data was collected using structured questionnaires featuring both closed-ended and Likert-scale questions to measure stakeholder management variables. A pilot study involving 14 stakeholders was conducted in Mombasa County to test the validity and reliability of the research instruments. The study emphasized the need for structured stakeholder engagement frameworks to enhance the efficiency, transparency, and sustainability of special-purpose projects.

Research paper thumbnail of Influence of Psychological Factors on Students' Choice to Enroll for Tourism Education in Public Universities in Kenya

Over the years, the public universities have experienced an increase in the number of students jo... more Over the years, the public universities have experienced an increase in the number of students joining different programs which has been attributed to the expansion of government sponsorship. Consequently, the number of students enrolling for tourism programs is rising annually (CUE, 2019) and it is unclear as to why there has been an increase. This study therefore sought to determine the factors that influence students to enroll for tourism programs in public universities in Kenya with a focus on the influence of psychological factors (ability, skills, self-efficacy and personal interest) on students’ choice to enroll for tourism education. The study was conducted on 12 public universities in Kenya that offers a bachelor degree in tourism management. A total of 257 students were involved in collecting the primary data. An explanatory research design was adopted to determine the impact of psychological factors on students’ enrolment in tourism education. The results found out that psychological factors have a direct positive influence on students’ choice to enroll for a tourism program and therefore influencing the increasing number of higher education institutions offering tourism studies, and the number of instructors and programs related to tourism. The study recommends that high school students need to be encouraged to pursue tourism education through counseling and mentoring. There is also the need to sensitize more students on the value of tourism programs which lacks the prestige and job market value that is like to other majors like law and engineering.

Research paper thumbnail of Effects of Safety Protocols on Employee Performance among Star Rated Restaurants of Nairobi City County -Kenya

Although workplace safety has been widely researched, its effects on employee performance are not... more Although workplace safety has been widely researched, its effects on employee performance are not clear. However, global outlets that have well established workplace safety management strategies report high performance that is attributed to employees. Most catering outlets in third world countries that adopt varied safety management strategies on the other hand report low to moderate performance. Findings on workplace safety protocols in these countries are also limited. The specific objective of the study is; to establish the effect of safety protocols on employee performance among star rated restaurants of Nairobi City County. The study adopted a cross sectional research design. In Nairobi City County, there are 1635 restaurants in whereas 117 star rated restaurants were selected. The target population of the study was 468 respondents consisting of restaurant: human resource, service, production and stores head of departments. The sample size of 216 was determined using Yamane (1960) while stratified sampling techniques were used to derive the sample from the target population. Data collection tools included questionnaires, where data collected was screened, and analyzed using descriptive (frequencies, percentages, mean, variance) and inferential statistics (Pearson Moment Correlation coefficient). Data presentation was in form of frequency distribution tables, graphs, and charts for an insight into the variables of the study. Descriptive findings showed work safety protocols have an influence on employee performances in the workplace. The correlation analysis findings showed that a positive close relationship between work safety protocols and employee performance. In conclusion, work safety protocols have an effect on employee performance. The study recommends to the human resource department in restaurants to incorporate safety trainings and policies in their human development programmes.

Research paper thumbnail of Stakeholder Engagement and Implementation of Dongo Kundu Projects in Mombasa County – Kenya.

Delays in the Dongo Kundu projects have significant implications. Financially, they increase cons... more Delays in the Dongo Kundu projects have significant implications. Financially, they increase construction and operational costs, strain budget allocations, and limit funding for subsequent stages of development (Idrees et al., 2021). Missed deadlines also result in lost economic opportunities, particularly for the Likoni community, which stands to benefit from job creation,

Research paper thumbnail of Effects of Taxation on the Financial Health of Transport Enterprises in Mombasa County – Kenya.

Interest on debt is generally tax-deductible, unlike dividends, it is expected that a company's t... more Interest on debt is generally tax-deductible, unlike dividends, it is expected that a company's tax rate will affect its debt financing decisions. Consequently, higher tax rates should lead to greater advantage from interest tax shields, thereby promoting debt financing over equity financing. Debt financing is a type of external financing that allows businesses to raise additional capital after they have been established. This inquiry aimed to scrutinize how borrowed capital influences the fiscal efficacy of transportation enterprises in Mombasa County of transportation enterprises in Mombasa County. Specifically, the study sought to ascertain the effect of taxation on financial performance of transportation enterprises in Mombasa County. The research was anchored on trade-off theory and utilized a cross-sectional research design. The intended group consisted of 190 transport companies in Kenya, all associated with the Kenya Transporters Association. A sample size of 66 companies was calculated using Fisher's statistical formula and selected through a purposive sampling technique. Questionnaires served as the primary data collection instrument, supplemented by secondary data sheets to enrich the gathered information. The validity was confirmed via expert reviews and pre-testing, while data reliability was ensured through retesting and the application of Cronbach's Alpha Coefficient. Quantitative analysis of the gathered data was performed using SPSS v.26. This comprises descriptive statistics, including standard deviation and central tendency measures like mean, frequencies, and percentages. Inferential statistics was applied to conduct multiple regression and correlation analyses, which determine the relationship among the variables under study. The study findings indicated that taxes exerted a notable influence on how companies secured debt financing. Statistical analysis (specifically, regression) demonstrated a direct and statistically significant relationship between taxation and a firm's overall performance. The study established that tax burdens negatively affect financial performance.

Research paper thumbnail of Operational Risk Management Practices and Financial Performance of Commercial Banks in Nairobi City County – Kenya

Management of operational risk is important for the financial development and viability of the bu... more Management of operational risk is important for the financial development and viability of the business organizations in Kenya. To the best of the author’s knowledge, there is dearth of literature looking into the effects ORM has on company’s performance with the advancement in ORM practice in companies. This study therefore seeks to fill this gap by assessing the nature of ORM practices that are implemented in companies in Kenya alongside the effect on financial performance drivers. The research draws ideas and hypotheses from modern portfolio theory, risk theory, and organization theory. This paper concludes that the implementation of risk management and prevention plans as well as contingency plans enhance the capacity of banks in managing their financial outcomes. In enhancing the growth of ORM strategies within the Kenyan banking sector, this study establishes recommendations as follows It recommends the incorporation of proper ORM into the growth and expansion of its market share and standing within the current competitiveness of the Kenyan financial market. This paper established that financial fraud significantly affects operation costs and revenue of the commercial banks in the Nairobi City District of Kenya. Consequently, there could be also major fines and reputation lass that would have a negative impact on financial performance for noncompliance with the regulations. The commercial banks should improve on their internal control and some techniques like artificial intelligence to counter fraud. This kind of awareness can be conducted through periodic, internal cutover tests, as well as employee evaluations and training with regards to fraudulent activities.

Research paper thumbnail of Influence of Digital Marketing Intelligence Strategies on Organization Performance of Public Universities in Kenya

Strategic digital technology integration serves as a significant catalyst for enhancing performan... more Strategic digital technology integration serves as a significant catalyst for enhancing performance across various organizations, including universities. The purpose of this study was to assess effect of strategic digital marketing intelligence strategies on the organizational performance of public universities in Kenya. Resource based view theory was used. Research design was descriptive survey design. Stratified random sampling was used to select target population of 2085 respondents from four Universities in Western Kenya. A sample size of 336 was used. Both descriptive; mean, standard deviation, percentage and inferential statistics; Pearson correlation and regression analysis were used to present data. It was revealed that; digital marketing intelligence strategies had a positive correlation with organizational performance of public universities in Kenya. ANOVA revealed that, statistically, there is a significant positive relationship digital marketing intelligence strategies at (p = 0.000<0.05 and organizational performance of public universities in Kenya. The study concludes that marketing intelligence strategies determines organizational performance of public universities in Kenya. It was recommended that organizations should adopt effective, digital marketing intelligence strategies and digital product innovation strategies for better performance of public universities.

Research paper thumbnail of Influence of Strategy Formulation Process Management Strategy on Organizational Performance of Top Tier Commercial Banks in Nairobi County – Kenya

The firm's critical choices on innovation and performance are significantly influenced by the inn... more The firm's critical choices on innovation and performance are significantly influenced by the innovation management tactics that are used. This study sought to establish the effect of strategy formulation process on organizational performance of top tier commercial banks in Nairobi County, Kenya. This study was guided by Dynamic Capability Theory. A descriptive survey was used as the study design. The study population was 314 respondents. A total of 252 participants made up the study's sample size. The study used stratified and simple random sampling to identify the respondents. Descriptive statistical methods were used to analyze data and data was presented in form of tables, means, standard deviation, percentages, frequencies and figures. Simple linear regression was used to test the effect of variables Inferential statistics include regression analysis. The study concludes that strategy formulation process management strategy has a positive and significant effect on organizational performance of top tier commercial banks in Nairobi County, Kenya. The study recommends that the management of commercial banks should incorporate a bottom-up approach to strategy formulation. This could involve creating opportunities for employees at all levels to provide input on the organization's strategic direction. The management should also continue to invest in environmental scanning. This will help the organization stay ahead of the curve and identify new opportunities for innovation.

Research paper thumbnail of Competitive Response Strategies and Performance of Small and Medium-Sized Enterprises in Mombasa County – Kenya

Despite the crucial role SMEs played in Kenya's economy, many faced significant challenges in mai... more Despite the crucial role SMEs played in Kenya's economy, many faced significant challenges in maintaining profitability and operational sustainability, with nearly 70% failing within their first five years. The study examined the effect of competitive response strategies on the performance of small and medium-sized enterprises (SMEs) in Mombasa County, Kenya. The study was grounded in the Resource-Based View, Contingency, Market Orientation, and Product Life Cycle theories, which provided a comprehensive framework for understanding the relationship between product strategies and firm performance. The study targeted a population of approximately 3,800 SMEs in Mombasa County that had been operational for at least two years and employed between 10 to 100 people. Using stratified random sampling, a sample of 359 SMEs was selected, with data collected through structured questionnaires administered to proprietors or managers. Data analysis involved descriptive statistics. The study concluded that product response strategy was key to enhancing SME performance by aligning offerings with customer needs. Market response strategy drove growth, with market expansion leading to higher profitability. Organizational restructuring improved operational efficiency, though its financial impact was smaller. Product repositioning proved most influential, emphasizing the importance of continuous brand management and differentiation. The study recommended that SMEs focus on product innovation to stay competitive and adopt aggressive market expansion strategies, including digital marketing and geographic diversification. SMEs should also restructure operations to optimize efficiency and ensure minimal disruption. Lastly, businesses should invest in product repositioning to maintain market relevance. Future research should explore the influence of external factors like economic policies and technological advancements on competitive strategies.

Research paper thumbnail of Strategic Risk Management Practices and Performance of Insurance Firms in Nairobi City County – Kenya.

The influence of strategic risk management practices on performance of insurance firms is a subje... more The influence of strategic risk management practices on performance of insurance firms is a subject of ongoing debate. The study examined the influence of strategic risk management practices on performance of insurance firms in Nairobi City County, Kenya. Specifically, it sought to examine the influence of strategic risk planning, strategic risk identification, strategic risk analysis and strategic risk monitoring on performance of insurance firms in Nairobi City County, Kenya. The study was grounded on the strategic risk management theory, agency theory, prospect theory and contingency planning theory. The target population consisted of 56 risk and compliance managers and 56 risk and compliance analysts of the 56 insurance firms in Nairobi City County, Kenya. The study utilized the proportionate stratified random sampling technique to select a sample size of 44 risk and compliance managers and 44 risk and compliance analysts of 44 insurance firms in Nairobi City County, Kenya. The study used a cross-sectional survey-based approach to collect primary data utilizing a self-administered structured survey questionnaire. The study utilized descriptive statistics and inferential statistics. The study recommended that the managers and practitioners should consider a holistic reassessment and implementation of the strategic risk management practices to foster the performance of the performance of insurance firms. The policy makers within the insurance industry should initiate policy review to motivate the managers and practitioners to consider a holistic reassessment and implementation of strategic risk management practices to foster the performance of the performance of insurance firms. Future researchers should examine the moderating influence of risk complexity on the relationship between risk management practices and firm performance in other sectors or contexts.

Research paper thumbnail of The Influence of Household Food Distribution Practices on Food Insecurity among Marachi Small-holder Farmers in Butula Sub-County -Kenya

Although there is increasing knowledge of the overarching structural factors contributing to food... more Although there is increasing knowledge of the overarching structural factors contributing to food insecurity, the impact of household-level food distribution practices remains poorly understood, particularly in smallholder farming groups like the Marachi in Butula Sub-County. These practices, influenced by cultural norms, gender roles, age hierarchies, and decision-making authority, profoundly impact the distribution of food among family members, hence determining who consumes what, when, and in what quantity (Mohammed et al., 2023). In situations of food scarcity, Bhavnani et al. (2023) argue that such internal distribution patterns can generate or intensify nutritional disparities and heighten the susceptibility of certain household members,

Research paper thumbnail of Financial Leverage and Market Capitalization of Insurance Companies Listed at the Nairobi Securities Exchange – Kenya

The insurance industry is crucial to national prosperity, contributing 6% to Kenya's Gross Domest... more The insurance industry is crucial to national prosperity, contributing 6% to Kenya's Gross Domestic Product, according to the Kenya Bureau of Statistics. It serves a crucial function in mitigating economic risks. However, listed insurance companies have experienced fluctuating market capitalization over a five-year period, with the highest recorded at 99.3 billion in 2019 and the lowest at 56.9 billion in 2023. Questions regarding the effect of financial leverage on firm valuation remain unresolved, with existing research offering conflicting conclusions. In response, this study aimed to ascertain the effect of financial leverage on market capitalization of insurance firms listed on the NSE, focusing on short-term debts, long-term debts, debt-equity financing, and interest coverage. The research drew upon the pecking order theory, trade-off theory, Modigliani-Miller (MM) theory, and shareholders value theory. The research employed a descriptive survey approach, conducting a census of all registered insurance firms and leveraging secondary data from financial statements available in the NSE Manual and the KNBS from 2019 to 2023. Inferential analysis utilized panel regressions and Pearson’s product-moment correlation, employing means and standard deviations for descriptive reasons. FGLS regression results demonstrated that short-term debt, long-term debt, and debt-equity ratio had a statistically significant positive impact on market capitalization. Conversely, interest coverage exhibited a statistically significant negative effect on market capitalization. Correlation analysis revealed a weak positive correlation between short-term debt and debt-equity ratio with market capitalization, a strong positive correlation for long-term debt, and a strong negative correlation for interest coverage. The study concluded that increases in short-term debt, long-term debt, and debt-equity ratio tend to enhance market capitalization, whereas higher interest rates typically diminish it. Consequently, the study recommends that companies consider increasing their long-term debt, short-term debt, and debt-equity ratio, while striving to reduce interest rates.

Research paper thumbnail of Service Quality and Customer Satisfaction in Star Hotels in Nairobi  County – Kenya

This study was designed to explore the connection between service quality and customer satisfacti... more This study was designed to explore the connection between service quality and customer satisfaction within the hotel sector in
Nairobi County, Kenya. Specifically, the research sought to assess how various dimensions of service quality namely
tangibility, reliability, and responsiveness influence customer satisfaction among hotel guests. The research further aimed to
provide a holistic understanding of how the overall perception of service quality impacts guest contentment from the
perspective of hospitality establishments. Given that the study focused on a clearly defined case involving 26 classified hotels
situated within Nairobi County, a descriptive case study research design was deemed appropriate. This enabled in carrying out
a comprehensive and contextual analysis of customer experiences in these specific hotel settings. The scope of the research
encompassed guests staying at hotels of varying star ratings, providing a broad and inclusive representation of the hospitality
landscape in the county. The research utilized a stratified random sampling method to acquire a representative sample of the
guest populace. Ultimately, a sample size of 358 respondents was drawn from the estimated population of 3,450 hotel guests.
This sample was considered statistically adequate for conducting the analysis and achieving the study’s objectives. Data
gathering was done utilizing a standardized questionnaire, which acted as the principal tool for obtaining quantitative
information from the selected participants. The questionnaire was designed to capture key information relevant to the various
service quality dimensions and the corresponding levels of customer satisfaction. Upon collection, the data were subjected to
descriptive statistical analysis, which involved calculating frequencies, means, and standard deviations to summarize the
participants' responses. These findings were presented visually through tables, charts, and graphs to enhance clarity and
interpretability. Furthermore, inferential statistical methods were employed to explore the relationships between variables.
Specifically, Pearson Product-Moment Correlation analysis was utilized to determine the strength and direction of associations
between the independent variables (service quality dimensions) and the dependent variable (customer satisfaction).
Additionally, multiple regression analysis was conducted to ascertain the combined and individual effects of the service
quality components on overall guest satisfaction. This analytical approach provided a robust framework for understanding the
influence of service quality on customer satisfaction within Nairobi’s hotel industry.

Research paper thumbnail of Employee Commitment and Performance of East African Portland  Cement PLC

The study aimed to investigate the effect of employee commitment on performance at East African P... more The study aimed to investigate the effect of employee commitment on performance at East African Portland Cement PLC. The
objectives of the study were to determine the effect of normative commitment on EAPC Plc. performance, establish the effect
of affective commitment on EAPC Plc. performance and assess the effect of continuance commitment on EAPC Plc.
performance. Grounded in the profit-maximizing and competition-based theories, along with the social exchange theory, this
study employed a descriptive research design using a drop-and-pick methodology. The study population comprised 540 East
African Portland Cement PLC employees. Stratified random sampling yielded a sample size of 162 respondents. Data
collection was accomplished through a structured self-administered questionnaire. A pilot test was conducted in the
organisation among 54 employees. The study ensured face, construct, and content validity. Cronbach's alpha was employed to
assess the instrument's reliability. Data analysis involved descriptive and regression analyses utilizing the Statistical Package
for the Social Sciences. The study's findings were provided as tables. The prevalence of normative commitment, affective
commitment and normative commitment 54.2%, 63.1% and 53% respectively. There was a strong positive and positive
correlation (r=0.862, p<0.001) between commitment and performance. The results demonstrated that normative commitment
(p<0.001) and continuance commitment (p=0.001) were significant. In conclusion, employees who are more committed to
their company are more likely to perform better. Normative and continuance commitment levels among employees are more
influential in predicting company performance compared to affective commitment. The study recommended that EAPLC
implement comprehensive performance recognition and reward system. There is also a need to ensure that the company's
compensation and benefits packages are competitive within the industry.

Research paper thumbnail of Effects of Community Engagement on Crime Prevention in Kisii Central

This study examines the effect of community engagement on crime prevention in Kisii Central Sub-C... more This study examines the effect of community engagement on crime prevention in Kisii Central Sub-County. The study adopted
a descriptive research design. The dependent variable was crime prevention, while the independent variable was community
policing initiatives, operationalized through community engagement. The study focused on Kisii Central Sub-County,
covering six wards and a target population of 80 stakeholders, including police officers, national government administrators,
and community policing committee members. A purposive sampling technique was used for selecting key security officers,
while a census approach was employed for certain respondents. The research instruments included semi-structured
questionnaires and interviews, which were pre-tested in Masaba South Sub-County to ensure validity and reliability. Data
analysis employed descriptive and inferential statistics, with findings presented in tables, charts, and graphs. Regression
analysis was conducted to examine the relationship between community engagement and crime prevention. The study found
that the model yielded an R-squared value of 0.682, indicating that 68.2% of the variance in crime prevention effectiveness
could be explained by community engagement and related variables. The regression coefficient for community engagement
was statistically significant (β = 0.512, p < 0.05), suggesting a strong positive relationship between community involvement
and crime reduction. Additionally, the study found that ANOVA results further confirmed the model's significance (F = 24.76,
p < 0.05). The study concludes that community engagement is a crucial factor in crime prevention. Effective collaboration
between the public and law enforcement agencies enhances information sharing, strengthens mutual trust, and promotes
proactive measures against criminal activities. It was recommended that community members should be educated on the
importance of participation in crime prevention strategies through targeted campaigns and training workshops. Policymakers
should establish supportive laws and policies that encourage active citizen participation in crime prevention efforts.

Research paper thumbnail of Effects of Community Engagement on Crime Prevention in Kisii Central

This study examines the effect of community engagement on crime prevention in Kisii Central Sub-C... more This study examines the effect of community engagement on crime prevention in Kisii Central Sub-County. The study adopted
a descriptive research design. The dependent variable was crime prevention, while the independent variable was community
policing initiatives, operationalized through community engagement. The study focused on Kisii Central Sub-County,
covering six wards and a target population of 80 stakeholders, including police officers, national government administrators,
and community policing committee members. A purposive sampling technique was used for selecting key security officers,
while a census approach was employed for certain respondents. The research instruments included semi-structured
questionnaires and interviews, which were pre-tested in Masaba South Sub-County to ensure validity and reliability. Data
analysis employed descriptive and inferential statistics, with findings presented in tables, charts, and graphs. Regression
analysis was conducted to examine the relationship between community engagement and crime prevention. The study found
that the model yielded an R-squared value of 0.682, indicating that 68.2% of the variance in crime prevention effectiveness
could be explained by community engagement and related variables. The regression coefficient for community engagement
was statistically significant (β = 0.512, p < 0.05), suggesting a strong positive relationship between community involvement
and crime reduction. Additionally, the study found that ANOVA results further confirmed the model's significance (F = 24.76,
p < 0.05). The study concludes that community engagement is a crucial factor in crime prevention. Effective collaboration
between the public and law enforcement agencies enhances information sharing, strengthens mutual trust, and promotes
proactive measures against criminal activities. It was recommended that community members should be educated on the
importance of participation in crime prevention strategies through targeted campaigns and training workshops. Policymakers
should establish supportive laws and policies that encourage active citizen participation in crime prevention efforts.

Research paper thumbnail of Performance of Cropping System Simulation Model on the Prediction of Yields of Maize in Kilifi County -Kenya

Agriculture plays a multifaceted and crucial role in the Kenyan economy, contributing significant... more Agriculture plays a multifaceted and crucial role in the Kenyan economy, contributing significantly to livelihoods, food security, employment, foreign exchange earnings, and overall economic growth. The inability to accurately forecast farm yields is an impediment to farm planning for profitability and other production issues. This increases risks and uncertainty in farming. As one way of addressing this concern simulation models are increasingly being used to simulate and determine growth and other properties of cropping systems because they give reasonable estimates of crop growth and yields and therefore are an important tool to aid farmers and other stakeholders in making decisions and formulating policy. Because simulation models have not been used on large scale cropping systems in Kenya, coupled with frequent fluctuations in crop yields, this study was therefore aimed at testing the performance of a cropping systems simulation model on maize production in Kilifi County, Kenya. The model was used to analyze maize productivity (yield).

Research paper thumbnail of Effects of Representativeness Bias on Investment Decisions of Selected Small and Medium Enterprises in Nairobi County

SMEs can be attributed to investment strategies aimed at efficiently directing existing resources... more SMEs can be attributed to investment strategies aimed at efficiently directing existing resources towards long-term investments, with the expectation of accruing future advantages over multiple years (Schoenmaker & Schramade, 2019). Investment decision theory delineates principles designed to optimize shareholder value (Hillier, 2024). Consequently, corporate endeavors are anticipated to concentrate on attaining this goal by employing investment assessment techniques to maximize shareholder value. Nonetheless, these decisions are shaped by other factors, including cognitive biases. Decision-making often involves the pursuit of principles or norms that facilitate the information processing necessary for problem-solving (Ghezzi, 2020). Investors employ heuristics to streamline decision-making, facilitating sound assessments in complex and uncertain situations (Shah et al., 2018). Heuristics facilitate expedited decision-making by streamlining the assessment of alternatives and forecasting results. Nevertheless, they may oversimplify complex issues, perhaps leading to conduct that deviates from entirely logical decision-making. This may lead to the over valuation of specific data while disregarding others (Kahneman & Tversky, 1974, cited in Suresh, 2021).

Research paper thumbnail of Stakeholder Communication and Implementation of Livelihood Projects in Mombasa County – Kenya

Stakeholder communication involves engaging with individuals or groups who have a vested interest... more Stakeholder communication involves engaging with individuals or groups who have a vested interest in a project or organization to ensure they are informed, engaged, and supportive, fostering trust and alignment. The study examined the influence of stakeholder communication on implementation of livelihood projects in Mombasa County, Kenya. The study was grounded on theory of constraints and adopted cross sectional survey research design because determines and reports the obtained dynamics of a phenomenon in order to establish the current situation of the population under investigation. This study’s first level target population were fourteen (14) livelihood projects being undertaken in Mombasa County, Kenya and these constituted the unit of analysis. The livelihood projects were chosen because of the impact they occasion in the communities where they are undertaken and the attendant benefits that accrue to the locals and other stakeholders. The accessible population was made up of the steering committee, project sponsors, project managers and project management office that formed the unit of observation. The sample size was determined using Nasiurma’s (2000) formulae. The study employed proportionate stratified random sampling in order to create an appropriate sample, and questionnaires were based on five-point Likert scale and were distributed through drop and pick-up method. The study undertook standard bivariate regression analysis and derived descriptive and inferential statistics. The study determined that stakeholder communication positively and significantly influenced implementation of livelihood projects in Mombasa County, Kenya. The study recommended that there needs to be deliberate adoption of project governance especially stakeholder communication for effective influence on implementation of livelihood projects.

Research paper thumbnail of Diversification Strategy and Performance of Food and Beverage  Manufacturing Companies in Nairobi City County – Kenya

A diversification strategy involves a company expanding into new markets, product lines, or indus... more A diversification strategy involves a company expanding into new markets, product lines, or industries to reduce reliance on
its existing business and potentially increase growth. This study examined the influence of diversification strategy on
performance of food and beverage manufacturing companies in Nairobi City County, Kenya. The study was grounded on the
resource based view and adopted cross-sectional survey research design for purposes of determining the prevalence of a
phenomenon, circumstances, problems and issues, which gather the opinions of a sample of the population as it exists at the
time of the study and multiple variables of the study can be analyzed. According to Kenya Association of Manufacturers
(2024), there were two hundred and forty six (246) food and beverage manufacturing companies in Nairobi City County,
Kenya which constituted the unit of analysis while the unit of observation were the key informants working in the subject
companies, being the accessible population of the study and were managers in charge of strategy and business development,
and finance in the targeted food and beverage manufacturing companies in Nairobi City County, Kenya. The sample size was
determined using Nasiurma (2000) formulae. The study employed proportionate stratified random sampling in order to create
an appropriate sample, and questionnaires were based on five-point Likert scale and were distributed through drop and pick-up
method. The study undertook standard bivariate regression analysis and derived descriptive and inferential statistics. The study
concluded that diversification strategy had a significant influence on performance of food and beverage manufacturing
companies in Nairobi City County, Kenya. The study recommends that firms should launch some completely new products
that have no relation to the current market.

Research paper thumbnail of Stakeholder Management and Implementation of Special Purpose Projects in Nairobi City County – Kenya

The successful implementation of special-purpose projects depends significantly on effective stak... more The successful implementation of special-purpose projects depends significantly on effective stakeholder management. This study examined the relationship between stakeholder management and the implementation of special-purpose projects in Nairobi City County, Kenya. The study was grounded in four key theoretical frameworks: Stakeholder Engagement Theory, which emphasizes the importance of balancing stakeholder interests; Communication Theory, which highlights the role of clear and transparent information exchange; Resource-based View (RBV) Theory, which underscores the strategic value of stakeholder relationships; and Conflict Resolution Theory, which provides insights into resolving disputes that, may arise during project execution. The study employed a descriptive research design using a mixed-methods approach, combining both quantitative and qualitative techniques to provide a comprehensive understanding of stakeholder dynamics. The target population consisted of 155 stakeholders involved in special-purpose projects in Nairobi, including project managers, government officials, community leaders, project officers, and civil engineers. Using stratified sampling, a sample size of 112 respondents was determined using Slovin’s formula, ensuring the representation of diverse stakeholder groups. Data was collected using structured questionnaires featuring both closed-ended and Likert-scale questions to measure stakeholder management variables. A pilot study involving 14 stakeholders was conducted in Mombasa County to test the validity and reliability of the research instruments. The study emphasized the need for structured stakeholder engagement frameworks to enhance the efficiency, transparency, and sustainability of special-purpose projects.

Research paper thumbnail of Influence of Psychological Factors on Students' Choice to Enroll for Tourism Education in Public Universities in Kenya

Over the years, the public universities have experienced an increase in the number of students jo... more Over the years, the public universities have experienced an increase in the number of students joining different programs which has been attributed to the expansion of government sponsorship. Consequently, the number of students enrolling for tourism programs is rising annually (CUE, 2019) and it is unclear as to why there has been an increase. This study therefore sought to determine the factors that influence students to enroll for tourism programs in public universities in Kenya with a focus on the influence of psychological factors (ability, skills, self-efficacy and personal interest) on students’ choice to enroll for tourism education. The study was conducted on 12 public universities in Kenya that offers a bachelor degree in tourism management. A total of 257 students were involved in collecting the primary data. An explanatory research design was adopted to determine the impact of psychological factors on students’ enrolment in tourism education. The results found out that psychological factors have a direct positive influence on students’ choice to enroll for a tourism program and therefore influencing the increasing number of higher education institutions offering tourism studies, and the number of instructors and programs related to tourism. The study recommends that high school students need to be encouraged to pursue tourism education through counseling and mentoring. There is also the need to sensitize more students on the value of tourism programs which lacks the prestige and job market value that is like to other majors like law and engineering.

Research paper thumbnail of Effects of Safety Protocols on Employee Performance among Star Rated Restaurants of Nairobi City County -Kenya

Although workplace safety has been widely researched, its effects on employee performance are not... more Although workplace safety has been widely researched, its effects on employee performance are not clear. However, global outlets that have well established workplace safety management strategies report high performance that is attributed to employees. Most catering outlets in third world countries that adopt varied safety management strategies on the other hand report low to moderate performance. Findings on workplace safety protocols in these countries are also limited. The specific objective of the study is; to establish the effect of safety protocols on employee performance among star rated restaurants of Nairobi City County. The study adopted a cross sectional research design. In Nairobi City County, there are 1635 restaurants in whereas 117 star rated restaurants were selected. The target population of the study was 468 respondents consisting of restaurant: human resource, service, production and stores head of departments. The sample size of 216 was determined using Yamane (1960) while stratified sampling techniques were used to derive the sample from the target population. Data collection tools included questionnaires, where data collected was screened, and analyzed using descriptive (frequencies, percentages, mean, variance) and inferential statistics (Pearson Moment Correlation coefficient). Data presentation was in form of frequency distribution tables, graphs, and charts for an insight into the variables of the study. Descriptive findings showed work safety protocols have an influence on employee performances in the workplace. The correlation analysis findings showed that a positive close relationship between work safety protocols and employee performance. In conclusion, work safety protocols have an effect on employee performance. The study recommends to the human resource department in restaurants to incorporate safety trainings and policies in their human development programmes.

Research paper thumbnail of Stakeholder Engagement and Implementation of Dongo Kundu Projects in Mombasa County – Kenya.

Delays in the Dongo Kundu projects have significant implications. Financially, they increase cons... more Delays in the Dongo Kundu projects have significant implications. Financially, they increase construction and operational costs, strain budget allocations, and limit funding for subsequent stages of development (Idrees et al., 2021). Missed deadlines also result in lost economic opportunities, particularly for the Likoni community, which stands to benefit from job creation,

Research paper thumbnail of Effects of Inventory Management on Business Performance of Electronic Companies in Mogadishu, Somalia

The study will be examining the role of inventory management and costreduction in organization in... more The study will be examining the role of inventory management and costreduction in organization in Electronic Companies. Nowadays, we usually think ofstocks being held by organizations to allow efficient and continuous operations.Managers are aware of the vital roles inventory plays in the activities of organizations.The research design of this study will be quantitative design. In addition, clear definitionof the details of the quantitative makes the desired statistical analyses possible, andusually improves the usefulness of the results. The Electronic Companies are TargetPopulation .Research instruments can be helpful tools to your research study,. Becausethe information needed can be easily and quickly gathered from the respondents, and itcan target respondents in widely dispersed locations, in questionnaire development,Research instrument used in the Data collection is questionnaire to measure thevariable(s), characteristic(s), or information of interest, often a behavioral orps...

Research paper thumbnail of Influence of Financing on the Growth of Family Businesses in Kenya

Influence of Financing on the Growth of Family Businesses in Kenya

Imperial journal of interdisciplinary research, 2017

Financing has remained one of the key managerial problems that keep confronting business enterpri... more Financing has remained one of the key managerial problems that keep confronting business enterprises today. The purpose of this study was to determine the influence of financing on the growth of family businesses in Kenya, with specific interest in the County Government of Mombasa. The parameters of financing used were planning for funds and financial leverage. Mixed research approach was used to carry out this study. The target population comprised of the owners and managers of family businesses across different business sectors in the region. There were 48,187 registered businesses as at 31 st December, 2015. A sample size of 397 family businesses was drawn using Slovin’s formula from which a response of 309 was obtained. Purposive sampling was then employed considering the nature of family businesses being carried out. Sample business units were selected deliberately by the researcher from the sample size. Both primary and secondary data were collected for this study. Data analys...

Research paper thumbnail of The Effects of Non-Performing Loans on the Financial Perfomance of Banks: A Case of Posb 2012-2014. By Rumbidzai Rosemary Njaravani

The undersigned certify that they have supervised the student Njaravani Rumbidzai. Rosemary"s (R1... more The undersigned certify that they have supervised the student Njaravani Rumbidzai. Rosemary"s (R114025F) dissertation entitled "Effects of non-performing loans on the financial performance of banks. A case study of POSB 2012-2014"

Research paper thumbnail of Effect of Credit Documentation on Loan Portfolio Performance in Commercial Banks in Mombasa County: A Case of Kenya Commercial Bank

Effect of Credit Documentation on Loan Portfolio Performance in Commercial Banks in Mombasa County: A Case of Kenya Commercial Bank

The main objective of the study was to investigate the effect of credit documentation on loan por... more The main objective of the study was to investigate the effect of credit documentation on loan portfolio performance among Kenyan commercial banks. The study targeted 76 management staff of the Kenya Commercial Bank. The study adopted descriptive research design. Stratified sampling technique was used to select the sample size. The sample of 64 was calculated using the mathematical approach developed by Miller and Brewer. A structured questionnaire was used to collect data from the respondents. A pilot study was conducted prior to undertaking the main study with the aim of testing the instrument’s reliability and validity. The collected data was analyzed both descriptively and inferentially. The study established that the bank usually finds out the customer’s past transactions before authorizing any loan. The findings revealed that majority of the respondents agreed with the statement that past transactions determine the amount of loan issued and the bank usually research on the cust...