Ioannis Assiouras - Academia.edu (original) (raw)

Papers by Ioannis Assiouras

Research paper thumbnail of Push Travel Motivations of Japanese and Chinese Travelers

Research paper thumbnail of The impacts of negative problem orientation on perceived risk and travel intention in the context of COVID-19: a PLS-SEM approach

Purpose – The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psy... more Purpose – The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where the effects of COVID-19 have been felt most clearly. The study aims to determine the effect of negative problem orientation (NPO) and perceived risk related to the COVID-19 pandemic on travel and destination visit intention. Design/methodology/approach – This study employed a convenience and probabilistic sampling method for collecting data from 531 respondents using an online questionnaire. Partial least square structural equation modeling (PLS-SEM) was used for testing research model. Findings – According to the findings, NPO and perceived risk related to the pandemic were found to have direct and indirect effects on the travel behavior of tourists. The results of this research provide theoretical and practical implications for hospitality and travel businesses on topics such as the psychological effects...

Research paper thumbnail of Testing the relationship between value co-creation, perceived justice and guests’ enjoyment

Current Issues in Tourism, 2022

Research paper thumbnail of The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context

Research paper thumbnail of Matching country destination image with tourism types

Research paper thumbnail of Investigating the Importance of Sports Facilities & Staff for Football Fans

a) Purpose This study seeks to investigate the importance of facilities and staff for football fa... more a) Purpose This study seeks to investigate the importance of facilities and staff for football fans in Greece. b) Design/methodology/approach A survey was carried out during two matches of Superleague games with a convenience sample of 312 spectators. A structured questionnaire was used with scales based on previous research. c) Findings Factor analysis revealed four reliable factor dimensions: facilities design; staff; facilities maintenance, and quick & easy access. Staff and quick & easy access are shown to be the most important dimensions for respondents followed by the other two. Results also indicated that there are significant differences in the importance assigned to these 4 factor dimensions among different levels of age; education; income, and marital status. d) Research limitations/implications This study is limited to one sport and on a convenience sample of football fans. Future research can validate further these findings and increase their generalisability. e) Practic...

Research paper thumbnail of Service Failures as Co-destruction moments

Research paper thumbnail of Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)

Although Service-Dominant (S-D) Logic is an emerging school of thought in marketing literature, r... more Although Service-Dominant (S-D) Logic is an emerging school of thought in marketing literature, recovery strategies after service failures continue to be conceptualized under the good-dominant logic paradigm. This paper proposes a different conceptualization for service failures and recoveries strategies in the S-D Logic framework. Thus, we conceptualize service failures as co-destruction moments and service recovery strategies as Mechanism of Value Restoration (MVR) by applying Prahalad and Ramaswamy’s DART model. Key-words:Service-Dominant Logic, Services failures, Service Recovery Strategies

Research paper thumbnail of Does the Co‐Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources

European Management Review, 2018

This article may be used for non-commercial purposes in accordance with Wiley Terms and Condition... more This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

Research paper thumbnail of Value co-creation and customer citizenship behavior

Annals of Tourism Research, 2019

Publisher: Elsevier NOTICE: this is the author's version of a work that was accepted for publicat... more Publisher: Elsevier NOTICE: this is the author's version of a work that was accepted for publication in Annals of Tourism Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in

Research paper thumbnail of The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing

Journal of Global Fashion Marketing, 2015

The purpose of this study is to explain the paths that lead to impulse purchasing of fashion prod... more The purpose of this study is to explain the paths that lead to impulse purchasing of fashion products by investigating, for the very first time, the role of brand love in impulse purchasing. In this research, impulse purchasing is defined as the strong and unexpected desire to purchase a product without having pre-shopping intentions to buy it. A theoretical model of fashion-product impulse-buying was developed, by examining the associations between fashion involvement, brand love, hedonic consumption tendency, positive affect, fashion impulse tendency, shopping enjoyment, browsing, available budget and urge to impulse-buy a fashion product. The urge to impulse-buy a fashion product can be explained mainly by fashion involvement, which directly and indirectly influences several related variables, such as shopping enjoyment, browsing and fashion impulse tendency. On the other hand, brand love and hedonic consumption tendency increase the positive affect that consumers feel when visiting stores, which stimulates them to impulse-buy fashion products. Finally, the impulse purchase is influenced by urge and available budget.

Research paper thumbnail of Building Brand Love Through Co-creation

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016

The last few years, the concept of co-creation emerges as central for both academia and industry ... more The last few years, the concept of co-creation emerges as central for both academia and industry (Pongsakornrungsilp and Schroeder 2011). Despite the undeniable importance of this topic, the investigation of co-creation’s role in building strong brands in the literature is limited. More precisely although there is some research investigating the role of co-creation in branding issues (e.g. Payne et al. 2009; Tynan et al. 2010; Bello et al. 2007), the impact of co-creation on consumer’s love for a brand remains unexplored. This conceptual paper is a first effort to build the theoretical grounds for the relationship between co-creation and brand love. More specifically, we examine how co-creation affects various dimensions of brand love, as they have been conceptualized by Batra et al. (2012). At the same time, we provide some first theoretical insights on how co-creation can indirectly positively influence brand love through other constructs such as product quality and brand personality.

Research paper thumbnail of The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 2015

Research paper thumbnail of A Predictive Model for Affective, Cognitive and Behavioral Consumers’ Reactions to Product-Harm Crises: Applying Product Involvement, Product Type and Crisis Response Strategies

Ideas in Marketing: Finding the New and Polishing the Old, 2014

This study investigates, through the formulation of a conceptual model and its empirical verifica... more This study investigates, through the formulation of a conceptual model and its empirical verification, the impact of severity and attribution of blame on behavioral intentions by examining the direct but also the indirect impacts through an affective (through anger and disgust) and through a more cognitive route (through trust and reputation). For the purposes of this paper, an experiment was conducted by using a 2 (Product Involvement: High vs. Low) × 2 (Product Type: Hedonic vs. Utilitarian) × 4 (Crisis response strategy: Denial, Voluntary Recall, Involuntary Recall & Super Effort) between-subject factorial design. The vast majority of hypotheses investigated in the basic model were confirmed. Results show that the perceived severity of the event positively affects blame, consumers’ negative emotions (anger and disgust) and NWOM and negatively affects company trust, reputation and purchase intentions. Furthermore, it was shown that blame attribution negatively affects company reputation and trust and positively affects negative emotions and NWOM. Additionally, results reveal that the emotional route plays a more important role for hedonic products than for utilitarian. Moreover, it was supported that product involvement differentiates the intensity of specific relationships and thus can be a key factor for the outcome of a crisis as it seems to be an important determinant of consumers’ behavior. Finally, in terms of crisis response strategies, voluntary recall is the best choice while denial should not be considered as an option. All factors investigated here produced valuable and attention-grabbing results for crisis management.

Research paper thumbnail of CO-Creation and Brand Love: Developing a Theoretical Framework

Ideas in Marketing: Finding the New and Polishing the Old, 2014

The objective of this study is to develop a conceptual model of co-creation and brand love. The m... more The objective of this study is to develop a conceptual model of co-creation and brand love. The main contribution of the present study is that is suggests both a direct impact of co-creation on brand love sub-dimensions as well as an indirect one through quality. More precisely, the authors explore the influence of co-creation on self-brand integration, passion-driven behaviors, positive emotional connection, long-term relationship, anticipated separation distress, overall attitude valence, and attitude strength. It is clearly demonstrated that co-creation is associated or could lead in the aforementioned sub-dimensions of brand love. Furthermore, it is showed that co-creation has an impact on quality, which is conceptualized as one of the main antecedents of brand love. As a conclusion the authors suggest that co-creation can lead to brand love.

Research paper thumbnail of The impact of brand authenticity on brand attachment in the food industry

British Food Journal, 2015

Purpose– The purpose of this paper is to investigate the impact of brand authenticity on brand at... more Purpose– The purpose of this paper is to investigate the impact of brand authenticity on brand attachment and subsequently on consumer behaviour related to food brands.Design/methodology/approach– Results are derived from primary data collected from a consumer sample in Greece. Respondents rate their brand authenticity and brand attachment for two well established authentic Greek brands in the food industry.Findings– The study confirms that brand authenticity predicts the brand attachment, while brand attachment influences consumers purchase intentions, willingness to pay more and promote the brand.Practical implications– The benefits of brand authenticity should not be ignored and should be protected by the brand managers of food brands because it can be the one of the competitive advantages that can be leveraged in the competitive food industry sector.Originality/value– It provides the required empirical support for the impact of brand authenticity on brand attachment and behaviou...

Research paper thumbnail of Segmenting East Asian Tourists to Greece by Travel Motivation

Asia Pacific Journal of Tourism Research, 2014

This research aimed to identify the push and pull travel motivational factors of senior tourists ... more This research aimed to identify the push and pull travel motivational factors of senior tourists from Asia and non-Asia regions in choosing Bali as their destination, as well as examining any differences in the push and pull factors of both groups of nationality. Exploratory factor analysis that was continued with t-test differences analysis were completed to analyse the data. Results revealed six factors that pushed seniors to travel to Bali namely: exploring and increasing knowledge about the local culture; quality time and visiting nostalgic places with close accompanies; relaxation and having fun; spending time with family members; rejuvenation and health; and sharing about destination experience. In addition, there were four pull factors revealed: hospitality services and tourist attractions; local culture; natural scenery and climate; and quite rest area. While significant differences shown between Asian and non-Asian seniors in factors that intrinsically pushed them to travel to Bali, no significant differences appeared between senior tourists from the two groups of nationalities in considering Bali's destination attributes that pulled them to visit the island.

Research paper thumbnail of Consumer Perceptions of Corporate Social Responsibility in the Greek Mobile Telecommunication Industry

International Journal of Management Cases, 2011

We intend to evaluate whether consumers are concerned about the social responsibility practices o... more We intend to evaluate whether consumers are concerned about the social responsibility practices of companies in the economic crisis. For this, we analysed how consumers perceive corporate social responsibility (CSR) and then we identified which factors influence purchase in the economic crisis context. We used a survey to assess the consumers' behaviour and the questions were tested in two studies: the first, through confirmatory factor analysis and the second by logit estimation. For the first study, four main dimensions resulted of consumer perceptions of the corporate social responsibility in economic crisis: ecological reasons, no discrimination reasons, recycling reasons and communication reasons. The second study showed us that the main findings were that the purchase of socially responsible products is influenced by the knowledge on the part of the social responsibility practices consumer, the price of these products, the components perceived by consumers of social responsibility practices and by the economic recession.

Research paper thumbnail of Fair Trade Tourism: The Case of South Africa

International Journal of Management Cases, 2011

This study applies the conceptual of Fair Trade Tourism, focusing on South Africa. The continued ... more This study applies the conceptual of Fair Trade Tourism, focusing on South Africa. The continued growth in South Africa in the range of 10% per year which is projected for the next decade, promises to launch the industry to new heights through infrastructure development and the showcasing of South Africa as an attractive leisure and business destination. Fair Trade Tourism is about ensuring that people, whose land, natural resources, labour, knowledge and culture are used for tourism activities, actually benefit from tourism. The goal in this effort is to define the benefits of including more people to local communities via Fair Trade Tourism, and empower them with justice in the developing country of South Africa. Moreover, there will be researched the possible economic benefits that Fair Trade Tourism might bring to local communities. In tourism, hotels and tour operators, Fair Trade Tourism can be certified against specific standards developed around business operations, such as labour standards, employment equity, skills development, community involvement, environmental management. The tourism industry is making a significant difference in South Africa, and environment gains from Fair Trade Tourism with particular interest in the option of establishing fairly operated tourism enterprises.

Research paper thumbnail of The impact of corporate social responsibility in food industry in product‐harm crises

British Food Journal, 2013

PurposeThe first purpose of this study is to analyse the impact of prior CSR information on the p... more PurposeThe first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product‐harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations.Design/methodology/approachAn experimental design consisting of three between‐subjects conditions was applied and three CSR initiative conditions were selected (positive, negative CSR and no CSR information as a control condition). In this framework, three different scenarios were designed and tested under the condition of a product‐harm crisis related to margarine.FindingsThis study highlights that CSR has an impact on attribution of blame, brand evaluation and buying intention but not on the perceived degree of danger. CSR importance has a moderation effect on the relationship between CSR and blame attribution, brand eva...

Research paper thumbnail of Push Travel Motivations of Japanese and Chinese Travelers

Research paper thumbnail of The impacts of negative problem orientation on perceived risk and travel intention in the context of COVID-19: a PLS-SEM approach

Purpose – The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psy... more Purpose – The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where the effects of COVID-19 have been felt most clearly. The study aims to determine the effect of negative problem orientation (NPO) and perceived risk related to the COVID-19 pandemic on travel and destination visit intention. Design/methodology/approach – This study employed a convenience and probabilistic sampling method for collecting data from 531 respondents using an online questionnaire. Partial least square structural equation modeling (PLS-SEM) was used for testing research model. Findings – According to the findings, NPO and perceived risk related to the pandemic were found to have direct and indirect effects on the travel behavior of tourists. The results of this research provide theoretical and practical implications for hospitality and travel businesses on topics such as the psychological effects...

Research paper thumbnail of Testing the relationship between value co-creation, perceived justice and guests’ enjoyment

Current Issues in Tourism, 2022

Research paper thumbnail of The Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context

Research paper thumbnail of Matching country destination image with tourism types

Research paper thumbnail of Investigating the Importance of Sports Facilities & Staff for Football Fans

a) Purpose This study seeks to investigate the importance of facilities and staff for football fa... more a) Purpose This study seeks to investigate the importance of facilities and staff for football fans in Greece. b) Design/methodology/approach A survey was carried out during two matches of Superleague games with a convenience sample of 312 spectators. A structured questionnaire was used with scales based on previous research. c) Findings Factor analysis revealed four reliable factor dimensions: facilities design; staff; facilities maintenance, and quick & easy access. Staff and quick & easy access are shown to be the most important dimensions for respondents followed by the other two. Results also indicated that there are significant differences in the importance assigned to these 4 factor dimensions among different levels of age; education; income, and marital status. d) Research limitations/implications This study is limited to one sport and on a convenience sample of football fans. Future research can validate further these findings and increase their generalisability. e) Practic...

Research paper thumbnail of Service Failures as Co-destruction moments

Research paper thumbnail of Reconsidering Service Failures and Service Recovery Strategies: Introducing Mechanism of Value Restoration (MVR)

Although Service-Dominant (S-D) Logic is an emerging school of thought in marketing literature, r... more Although Service-Dominant (S-D) Logic is an emerging school of thought in marketing literature, recovery strategies after service failures continue to be conceptualized under the good-dominant logic paradigm. This paper proposes a different conceptualization for service failures and recoveries strategies in the S-D Logic framework. Thus, we conceptualize service failures as co-destruction moments and service recovery strategies as Mechanism of Value Restoration (MVR) by applying Prahalad and Ramaswamy’s DART model. Key-words:Service-Dominant Logic, Services failures, Service Recovery Strategies

Research paper thumbnail of Does the Co‐Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources

European Management Review, 2018

This article may be used for non-commercial purposes in accordance with Wiley Terms and Condition... more This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

Research paper thumbnail of Value co-creation and customer citizenship behavior

Annals of Tourism Research, 2019

Publisher: Elsevier NOTICE: this is the author's version of a work that was accepted for publicat... more Publisher: Elsevier NOTICE: this is the author's version of a work that was accepted for publication in Annals of Tourism Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in

Research paper thumbnail of The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing

Journal of Global Fashion Marketing, 2015

The purpose of this study is to explain the paths that lead to impulse purchasing of fashion prod... more The purpose of this study is to explain the paths that lead to impulse purchasing of fashion products by investigating, for the very first time, the role of brand love in impulse purchasing. In this research, impulse purchasing is defined as the strong and unexpected desire to purchase a product without having pre-shopping intentions to buy it. A theoretical model of fashion-product impulse-buying was developed, by examining the associations between fashion involvement, brand love, hedonic consumption tendency, positive affect, fashion impulse tendency, shopping enjoyment, browsing, available budget and urge to impulse-buy a fashion product. The urge to impulse-buy a fashion product can be explained mainly by fashion involvement, which directly and indirectly influences several related variables, such as shopping enjoyment, browsing and fashion impulse tendency. On the other hand, brand love and hedonic consumption tendency increase the positive affect that consumers feel when visiting stores, which stimulates them to impulse-buy fashion products. Finally, the impulse purchase is influenced by urge and available budget.

Research paper thumbnail of Building Brand Love Through Co-creation

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016

The last few years, the concept of co-creation emerges as central for both academia and industry ... more The last few years, the concept of co-creation emerges as central for both academia and industry (Pongsakornrungsilp and Schroeder 2011). Despite the undeniable importance of this topic, the investigation of co-creation’s role in building strong brands in the literature is limited. More precisely although there is some research investigating the role of co-creation in branding issues (e.g. Payne et al. 2009; Tynan et al. 2010; Bello et al. 2007), the impact of co-creation on consumer’s love for a brand remains unexplored. This conceptual paper is a first effort to build the theoretical grounds for the relationship between co-creation and brand love. More specifically, we examine how co-creation affects various dimensions of brand love, as they have been conceptualized by Batra et al. (2012). At the same time, we provide some first theoretical insights on how co-creation can indirectly positively influence brand love through other constructs such as product quality and brand personality.

Research paper thumbnail of The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 2015

Research paper thumbnail of A Predictive Model for Affective, Cognitive and Behavioral Consumers’ Reactions to Product-Harm Crises: Applying Product Involvement, Product Type and Crisis Response Strategies

Ideas in Marketing: Finding the New and Polishing the Old, 2014

This study investigates, through the formulation of a conceptual model and its empirical verifica... more This study investigates, through the formulation of a conceptual model and its empirical verification, the impact of severity and attribution of blame on behavioral intentions by examining the direct but also the indirect impacts through an affective (through anger and disgust) and through a more cognitive route (through trust and reputation). For the purposes of this paper, an experiment was conducted by using a 2 (Product Involvement: High vs. Low) × 2 (Product Type: Hedonic vs. Utilitarian) × 4 (Crisis response strategy: Denial, Voluntary Recall, Involuntary Recall & Super Effort) between-subject factorial design. The vast majority of hypotheses investigated in the basic model were confirmed. Results show that the perceived severity of the event positively affects blame, consumers’ negative emotions (anger and disgust) and NWOM and negatively affects company trust, reputation and purchase intentions. Furthermore, it was shown that blame attribution negatively affects company reputation and trust and positively affects negative emotions and NWOM. Additionally, results reveal that the emotional route plays a more important role for hedonic products than for utilitarian. Moreover, it was supported that product involvement differentiates the intensity of specific relationships and thus can be a key factor for the outcome of a crisis as it seems to be an important determinant of consumers’ behavior. Finally, in terms of crisis response strategies, voluntary recall is the best choice while denial should not be considered as an option. All factors investigated here produced valuable and attention-grabbing results for crisis management.

Research paper thumbnail of CO-Creation and Brand Love: Developing a Theoretical Framework

Ideas in Marketing: Finding the New and Polishing the Old, 2014

The objective of this study is to develop a conceptual model of co-creation and brand love. The m... more The objective of this study is to develop a conceptual model of co-creation and brand love. The main contribution of the present study is that is suggests both a direct impact of co-creation on brand love sub-dimensions as well as an indirect one through quality. More precisely, the authors explore the influence of co-creation on self-brand integration, passion-driven behaviors, positive emotional connection, long-term relationship, anticipated separation distress, overall attitude valence, and attitude strength. It is clearly demonstrated that co-creation is associated or could lead in the aforementioned sub-dimensions of brand love. Furthermore, it is showed that co-creation has an impact on quality, which is conceptualized as one of the main antecedents of brand love. As a conclusion the authors suggest that co-creation can lead to brand love.

Research paper thumbnail of The impact of brand authenticity on brand attachment in the food industry

British Food Journal, 2015

Purpose– The purpose of this paper is to investigate the impact of brand authenticity on brand at... more Purpose– The purpose of this paper is to investigate the impact of brand authenticity on brand attachment and subsequently on consumer behaviour related to food brands.Design/methodology/approach– Results are derived from primary data collected from a consumer sample in Greece. Respondents rate their brand authenticity and brand attachment for two well established authentic Greek brands in the food industry.Findings– The study confirms that brand authenticity predicts the brand attachment, while brand attachment influences consumers purchase intentions, willingness to pay more and promote the brand.Practical implications– The benefits of brand authenticity should not be ignored and should be protected by the brand managers of food brands because it can be the one of the competitive advantages that can be leveraged in the competitive food industry sector.Originality/value– It provides the required empirical support for the impact of brand authenticity on brand attachment and behaviou...

Research paper thumbnail of Segmenting East Asian Tourists to Greece by Travel Motivation

Asia Pacific Journal of Tourism Research, 2014

This research aimed to identify the push and pull travel motivational factors of senior tourists ... more This research aimed to identify the push and pull travel motivational factors of senior tourists from Asia and non-Asia regions in choosing Bali as their destination, as well as examining any differences in the push and pull factors of both groups of nationality. Exploratory factor analysis that was continued with t-test differences analysis were completed to analyse the data. Results revealed six factors that pushed seniors to travel to Bali namely: exploring and increasing knowledge about the local culture; quality time and visiting nostalgic places with close accompanies; relaxation and having fun; spending time with family members; rejuvenation and health; and sharing about destination experience. In addition, there were four pull factors revealed: hospitality services and tourist attractions; local culture; natural scenery and climate; and quite rest area. While significant differences shown between Asian and non-Asian seniors in factors that intrinsically pushed them to travel to Bali, no significant differences appeared between senior tourists from the two groups of nationalities in considering Bali's destination attributes that pulled them to visit the island.

Research paper thumbnail of Consumer Perceptions of Corporate Social Responsibility in the Greek Mobile Telecommunication Industry

International Journal of Management Cases, 2011

We intend to evaluate whether consumers are concerned about the social responsibility practices o... more We intend to evaluate whether consumers are concerned about the social responsibility practices of companies in the economic crisis. For this, we analysed how consumers perceive corporate social responsibility (CSR) and then we identified which factors influence purchase in the economic crisis context. We used a survey to assess the consumers' behaviour and the questions were tested in two studies: the first, through confirmatory factor analysis and the second by logit estimation. For the first study, four main dimensions resulted of consumer perceptions of the corporate social responsibility in economic crisis: ecological reasons, no discrimination reasons, recycling reasons and communication reasons. The second study showed us that the main findings were that the purchase of socially responsible products is influenced by the knowledge on the part of the social responsibility practices consumer, the price of these products, the components perceived by consumers of social responsibility practices and by the economic recession.

Research paper thumbnail of Fair Trade Tourism: The Case of South Africa

International Journal of Management Cases, 2011

This study applies the conceptual of Fair Trade Tourism, focusing on South Africa. The continued ... more This study applies the conceptual of Fair Trade Tourism, focusing on South Africa. The continued growth in South Africa in the range of 10% per year which is projected for the next decade, promises to launch the industry to new heights through infrastructure development and the showcasing of South Africa as an attractive leisure and business destination. Fair Trade Tourism is about ensuring that people, whose land, natural resources, labour, knowledge and culture are used for tourism activities, actually benefit from tourism. The goal in this effort is to define the benefits of including more people to local communities via Fair Trade Tourism, and empower them with justice in the developing country of South Africa. Moreover, there will be researched the possible economic benefits that Fair Trade Tourism might bring to local communities. In tourism, hotels and tour operators, Fair Trade Tourism can be certified against specific standards developed around business operations, such as labour standards, employment equity, skills development, community involvement, environmental management. The tourism industry is making a significant difference in South Africa, and environment gains from Fair Trade Tourism with particular interest in the option of establishing fairly operated tourism enterprises.

Research paper thumbnail of The impact of corporate social responsibility in food industry in product‐harm crises

British Food Journal, 2013

PurposeThe first purpose of this study is to analyse the impact of prior CSR information on the p... more PurposeThe first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product‐harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations.Design/methodology/approachAn experimental design consisting of three between‐subjects conditions was applied and three CSR initiative conditions were selected (positive, negative CSR and no CSR information as a control condition). In this framework, three different scenarios were designed and tested under the condition of a product‐harm crisis related to margarine.FindingsThis study highlights that CSR has an impact on attribution of blame, brand evaluation and buying intention but not on the perceived degree of danger. CSR importance has a moderation effect on the relationship between CSR and blame attribution, brand eva...