Ismail Sayed - Academia.edu (original) (raw)
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Papers by Ismail Sayed
Journal of International Consumer Marketing, 2004
This study investigates the effects of several aspects of Egyptian shopping mall physical surroun... more This study investigates the effects of several aspects of Egyptian shopping mall physical surroundings (background music, crowdedness, location, lighting, and interior design) on consumers' emotional states and buying intentions. Using an experimental design and stimuli from different malls, the study finds that each of these factors, with the exception of interior design, affects the amount of shopper pleasure, arousal, and dominance experienced. Furthermore, the moderating responses of pleasure and arousal affect willingness to buy. Some of these results parallel findings from Western environments, but others do not. Differences are interpreted in light of traditional Egyptian shopping environments and implications are discussed.
Journal of International Consumer Marketing, 2010
Using ethnographic methods, this study first develops an understanding of the “mall experience” a... more Using ethnographic methods, this study first develops an understanding of the “mall experience” as perceived by Egyptian consumers. An interpretive model of shopper experiences is deduced from the findings and related to shopping activities performed at the mall. The result is 10 different clusters of shopping activities. Based on these qualitative findings, a structured questionnaire was generated in order to
Journal of International Consumer Marketing, 2004
This study investigates the effects of several aspects of Egyptian shopping mall physical surroun... more This study investigates the effects of several aspects of Egyptian shopping mall physical surroundings (background music, crowdedness, location, lighting, and interior design) on consumers' emotional states and buying intentions. Using an experimental design and stimuli from different malls, the study finds that each of these factors, with the exception of interior design, affects the amount of shopper pleasure, arousal, and dominance experienced. Furthermore, the moderating responses of pleasure and arousal affect willingness to buy. Some of these results parallel findings from Western environments, but others do not. Differences are interpreted in light of traditional Egyptian shopping environments and implications are discussed.
Journal of International Consumer Marketing, 2010
Using ethnographic methods, this study first develops an understanding of the “mall experience” a... more Using ethnographic methods, this study first develops an understanding of the “mall experience” as perceived by Egyptian consumers. An interpretive model of shopper experiences is deduced from the findings and related to shopping activities performed at the mall. The result is 10 different clusters of shopping activities. Based on these qualitative findings, a structured questionnaire was generated in order to
Journal of International Consumer Marketing, 2004
This study investigates the effects of several aspects of Egyptian shopping mall physical surroun... more This study investigates the effects of several aspects of Egyptian shopping mall physical surroundings (background music, crowdedness, location, lighting, and interior design) on consumers' emotional states and buying intentions. Using an experimental design and stimuli from different malls, the study finds that each of these factors, with the exception of interior design, affects the amount of shopper pleasure, arousal, and dominance experienced. Furthermore, the moderating responses of pleasure and arousal affect willingness to buy. Some of these results parallel findings from Western environments, but others do not. Differences are interpreted in light of traditional Egyptian shopping environments and implications are discussed.
Journal of International Consumer Marketing, 2010
Using ethnographic methods, this study first develops an understanding of the “mall experience” a... more Using ethnographic methods, this study first develops an understanding of the “mall experience” as perceived by Egyptian consumers. An interpretive model of shopper experiences is deduced from the findings and related to shopping activities performed at the mall. The result is 10 different clusters of shopping activities. Based on these qualitative findings, a structured questionnaire was generated in order to
Journal of International Consumer Marketing, 2004
This study investigates the effects of several aspects of Egyptian shopping mall physical surroun... more This study investigates the effects of several aspects of Egyptian shopping mall physical surroundings (background music, crowdedness, location, lighting, and interior design) on consumers' emotional states and buying intentions. Using an experimental design and stimuli from different malls, the study finds that each of these factors, with the exception of interior design, affects the amount of shopper pleasure, arousal, and dominance experienced. Furthermore, the moderating responses of pleasure and arousal affect willingness to buy. Some of these results parallel findings from Western environments, but others do not. Differences are interpreted in light of traditional Egyptian shopping environments and implications are discussed.
Journal of International Consumer Marketing, 2010
Using ethnographic methods, this study first develops an understanding of the “mall experience” a... more Using ethnographic methods, this study first develops an understanding of the “mall experience” as perceived by Egyptian consumers. An interpretive model of shopper experiences is deduced from the findings and related to shopping activities performed at the mall. The result is 10 different clusters of shopping activities. Based on these qualitative findings, a structured questionnaire was generated in order to