Muhammad Aqsa - Academia.edu (original) (raw)

Papers by Muhammad Aqsa

Research paper thumbnail of Consumer Loyalty as Impact of Marketing Mix and Customer Satisfaction

MIMBAR : Jurnal Sosial dan Pembangunan

This study aims to analyze the influence of the marketing mix consisting of products, prices, pla... more This study aims to analyze the influence of the marketing mix consisting of products, prices, places and promotions as one of the marketing strategies at Solata Cafe Palopo. The population in this study is Solata Cafe Palopo customers with a sampling technique using purposive sampling and data obtained by distributing questionnaires to 100 respondents. The method used in this study is the evaluation of SEM models using Partial Least Square (PLS). Results of the study show that product, place and promotion variables have a significant effect on customer satisfaction while the price variable does not have a significant effect on customer satisfaction; and customer satisfaction has a significant effect on customer loyalty at Solata Cafe Palopo. R-Square in this study means that the influence of product, price, place and promotion variables on customer satisfaction is influenced by other variables outside this study.

Research paper thumbnail of The Influence of Leadership Style towards Employee Performance at the Office of Cooperatives and MSMEs in Palopo City

Kontigensi : Jurnal Ilmiah Manajemen, Jun 1, 2021

Research paper thumbnail of The Effect of Work Motivation and Disciplin on Performance of Palopo City Police Personnel

The Research using multiple linear regression analysis is research that combines more than one in... more The Research using multiple linear regression analysis is research that combines more than one independent variable. In this study the independent variables are Motivation and Work Discipline. This study tries to describe how and how much influence is given by the two independent variables on the performance of personnel in the Polres area of ??Palopo City. With a sample of 100 from four police stations in the Polopo Polres area. The research findings say that motivation and work discipline have a positive and partially significant effect. Simultaneously motivation and work discipline also affect the performance of personnel in the Polopo Polres area

Research paper thumbnail of Total Quality Management and Service Quality on Customer Satisfaction in Public Services

The big problem faced by service providers is how customer satisfaction should be a top priority.... more The big problem faced by service providers is how customer satisfaction should be a top priority. Some of the determining factors in customer satisfaction are Total Quality Management and Service Quality. This study aims to determine the effect of Total Quality Management and Service Quality on Customer Satisfaction. With a sample of 76 respondents. By using multiple regression analysis. The results showed that Total Quality Management had a significant and positive effect on customer satisfaction. Likewise, service quality has a significant and positive effect on customer satisfaction. This significant effect applies either partially or simultaneously.

Research paper thumbnail of The Influence of Financial Ratios and Intellectual Capital on Financial Difficulties in Construction Companies

Proceedings of the International Conference on Community Development (ICCD 2020), 2020

The research aims to investigate the influence and relationship of financial ratios with the liqu... more The research aims to investigate the influence and relationship of financial ratios with the liquidity ratio indicators, leverage, profitability, activity, growth, and intellectual capital indicators with Human Capital, Structure Capital, and Customer Capital on financial difficulties (financial distress) with cash flow analysis indicators, corporate strategy, financial statements on construction companies. Theresearch was conducted in Sengkang, Wajo District, South Sulawesi usingnon-probability sampling and purposive sampling. The data analysis technique used is double linear regression analysis. The results of the research findings proved that both simultaneous and partial intellectual ratios of the financial and capital have no significant effect on financial difficulties. In comparison,the correlation analysis shows the ratio of financial and intellectual capital simultaneously not significant to financial distress or negative relation where the greater the variable of financial and intellectual capital ratio, the greater the decrease in the value of variables of financial difficulties.

Research paper thumbnail of The Effect Of Work Satisfaction And Work Discipline On Service Performance At Atmedika Hospital In Palopo City

This study aimed to determine the effect of job satisfaction and work discipline on service perfo... more This study aimed to determine the effect of job satisfaction and work discipline on service performance at Atmedika Hospital in Palopo City. The research approach was a quantitative method with Statistical Package for Social Science (SPSS) 21 software assistants and the number of respondents in this study was 68 people. The sampling technique was probability sampling with primary data types in the form of questionnairesr. The results showed that job satisfaction and work discipline had a significant influence on service performance at Atmedika Hospital in Palopo City. Thus in improving service performance can be done by increasing employee job satisfaction and increasing work discipline.

Research paper thumbnail of Impact Of Online Advertising On Consumer Attitudes And Interests Buy Online (Survey On Students Of Internet Users In Makassar)

International Journal of Scientific & Technology Research, 2015

The rapid development of technology today makes Internet users continues to increase. This is sup... more The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertising. With a wide reach and touch the various layers of the Internet media communities may be appropriate advice for company promotion. However, an increasing number of Internet users, especially in the city of Makassar is not accompanied by an increase in the number of online purchases. Based on that it is necessary to examine how the effect of online advertising on consumer buying behavior and online, as well as how to control the behavior and subjective norms influence the attitudes and interests of consumers buy online. This study aims to analyze and test the effect of online advertising on consumer attitudes and purchase interest online, a survey conducted on st...

Research paper thumbnail of The Effect of HR Development on Job Satisfaction, Work Motivation and Employee Performance at Dinas Dukcapil Office of Palopo City

Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia, 2020

This study aimed to determine the effect of human resource development on job satisfaction, work ... more This study aimed to determine the effect of human resource development on job satisfaction, work motivation and employee performance. The population in this study was 285 employees and a sample of 167 respondents. This research conducted at Dinas Kependudukan dan Pencatatan Sipil of Palopo City by using primary data collected through a questionnaire. The data analysis technique used was the Path Analysis technique and was operated through SPSS 25.0. The results show that motivation has a significant effect on job satisfaction, compensation has a significant effect on job satisfaction, job satisfaction has a significant effect on employee performance, motivation and compensation have a significant direct effect on employee performance, human resource development through job satisfaction has a significant effect on employee performance, compensation through job satisfaction on performance has no significant effect.

Research paper thumbnail of Analisis Dampak Kepercayaan Terhadap Keputusan Pembelian Online: Perspektif Marketing MIX

Jesya (Jurnal Ekonomi & Ekonomi Syariah), 2020

Perkembangan teknologi informasi telah membawa dampak positif dalam dunia bisnis dan pemasaran. H... more Perkembangan teknologi informasi telah membawa dampak positif dalam dunia bisnis dan pemasaran. Hadirnya platform digital marketing dapat memberikan keuntungan baik bagi pemasar maupun bagi konsumen. Tujuan penelitian bertujuan untuk mengetahui dampak kualitas produk, promosi, harga, tempat, dan kepercayaan terhadap keputusan pembelian online. Populasi dalam penelitian ini yaitu Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Palopo berjumlah 402 Mahasiswa. Penentuan jumlah sampel yaitu menggunakan rumus Slovin pada tingkat presisi 5% diperoleh sebanyak 200 sampel. Metode analisis yang digunakan yaitu analisis regresi linier berganda. Hasil penelitian diperoleh informasi bahwa kualitas produk, harga, tempat, dan kepercayaan berpengaruh positif tidak signifikan terhadap keputusan pembelian onlien, sedangkan promosi memiliki dampak positif signifikan pada keputusan pembelian online.

Research paper thumbnail of The Effect of Work Satisfaction on Employee Performance in General and Protocol Section of Regional Secretariat of Luwu Regency

Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia, 2020

This study aimed to determine the effect of job satisfaction on employee performance in the gener... more This study aimed to determine the effect of job satisfaction on employee performance in the general and protocol section of Regional Secretariat of Luwu Regency. This research applied a quantitative approach with expost facto research design. The population of the study was 75 employees which taken by random technique in the General and Protocol Section of Regional Secretariat of Luwu Regency, which was carried out by distributing questionnaires and documentation. Data analysis techniques were analyzed by using simple linear regression analysis. The results shows that job satisfaction had a significantly positive effect on employee performance. Employee performance in the general and protocol section of Regional Secretariat of Luwu Regency can be done by increasing and building employee job satisfaction.

Research paper thumbnail of Identifikasi Nilai dan Kelas Tanah untuk Updating Nilai Jual Objek Pajak Bumi dan Bangunan di Kota Palopo

Jurnal Ilmiah Ilmu Sosial

Updating data objek dan subjek pajak bumi dan bangunan di Kota Palopo penting untuk dilakukan kar... more Updating data objek dan subjek pajak bumi dan bangunan di Kota Palopo penting untuk dilakukan karena Nilai Jual Objek Pajak (NJOP) per-meter jauh lebih rendah dari nilai jual (pasar) saat ini. Penelitian ini bertujuan mengidentifikasi nilai tanah dan kelas tanah untuk updating NJOP Bumi dan Bangunan di Kota Palopo. Menggunakan pendekatan kuantitatif dengan moteode survei. Teknik pengumpulan data melalui kuesioner, pengamatan langsung di lapangan dan wawancara mendalam dengan informan kunci baik dari perwakilan pemilik tanah maupun pegawai kelurahan. Analisis data menggunakan teknik kuantitatif deskriptif melalui pengecekan dan sinkronisasi data primer dengan data sekunder khususnya data Nilai Jual Objek Pajak (NJOP) tahun terakhir responden dan peraturan pemerintah (Keputusan Menteri Keuangan No 523/KMK.04/1998 tentang Klasifikasi Penggolongan dan Ketentuan Nilai Jual Tanah) untuk mengetahui gambaran kondisi tanah dan kelas tanah setiap responden yang tersaji pada Tabel 1-4. Hasil p...

Research paper thumbnail of Plus Marketing Mix Model and Buying Decision Of Consumer Loyalty

Cafe Paris is a restaurant that serves fast food and drinks of various types ranging from fruits ... more Cafe Paris is a restaurant that serves fast food and drinks of various types ranging from fruits to packaged drinks. To make improvements and business development, restaurant owners have made changes in anticipating competition in the growing restaurant business in Palopo City. The proposed variable plus marketing mix model, namely: (product, price, promotion, distribution, person, location), buying decisions, will have an impact on consumer loyalty in Paris Cafes. This study aimed to get information about; a) information on the plus marketing mix model at Paris Cafe restaurants; b) information on buying decisions for Paris Cafe restaurants; c) information on consumer loyalty of Paris Cafe restaurants). The object of this research was Cafe Paris Tanjung Ringgit restaurant, Wara Timur District, Palopo City. The approach used in this research was descriptive and verification. The method used was explanatory research with a simple random sampling technique of a sample of 81 respondents...

Research paper thumbnail of PENGARUH IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN SECARA ONLINE DI KOTA PALOPO (Survei pada Pengguna Internet di Kota Palopo)

Penelitian ini merupakan studi empiris pada pengguna internet dikota Palopo bagaimana sikap dan m... more Penelitian ini merupakan studi empiris pada pengguna internet dikota Palopo bagaimana sikap dan minat beli konsumen secara online setelah melihat iklan online. Tujuan utama penelitian ini adalah menganalisis pengaruh antar variabel guna menjawab permasalahan bagaimana iklan online mempengaruhi sikap konsumen serta faktor-faktor apa saja pada iklan online yang mempengaruhi minat beli konsumen secara online. Penelitian ini memberikan implikasi manajerial faktor-faktor apa saja dalam iklan online yang mempengaruhi sikap dan minat beli, sehingga membantu untuk mengetahui apa saja yang harus menjadi perhatian dalam membuat iklan online sehingga dapat mempengaruhi sikap dan menumbuhkan minat beli konsumen. Populasi penelitian ini adalah para pengguna internet yang pernah melihat iklan online diinternet. Metode yang digunakan adalah analisis kuantitatif dengan menggunakan teknik pengambilan sampel purposive sampling method dengan jumlah sampel 340 orang. Dalam penelitian ini data diukur da...

Research paper thumbnail of The Role of Government, Academia, and Private Sector Using Triple Helix Approach in Tourism Development in East Luwu Regency

The triple helix concept in tourism development is a concept that combines several tourism busine... more The triple helix concept in tourism development is a concept that combines several tourism businesses together in the development of tourism, business actors in this case namely (government, academia, and the private sector). Good collaboration between government, academia, and the private sector will have a big impact on the development of tourism in East Luwu Regency. The purpose of this study is to explain the combined role in the triple helix concept (the role of government, academia, and private sector) in East Luwu Regency tourism. This research was conducted using a questionnaire that was distributed both directly and online to the government, academics and the private sector that had collaborated with tourism in East Luwu Regency. Testing and processing data using SPSS tools with the help of simple or multiple regression. The results of this study indicate that the triple helix (the role of government, academia, and the private sector) has a positive and significant influenc...

Research paper thumbnail of The Influence of Online Advertisment on Consumer Attitudes (Survey on Student Internet Users in The City of Makassar)

The rapid development of technology today makes Internet users continues to increase. This is sup... more The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertisment. Therefore, it is interesting to analyze and examine how the effect of online advertisment on consumer attitudes. The study was conducted on students of public and private universities in the city of Makassar. The method used was a quantitative analysis using the technique of purposive sampling method with a sample of 340 people. Testing this hypothesis using structural equation modeling (SEM). The results showed that online advertisment has an influence on consumer attitudes online. Dimensions interactivity of online advertisment provides the highest influence on the attitudes and interests of consumers purchasing online.

Research paper thumbnail of Plus Marketing Mix Model and Buying Decision Of Consumer Loyalty

Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia

This study aimed to determine the effect of job satisfaction on employee performance in the gener... more This study aimed to determine the effect of job satisfaction on employee performance in the general and protocol section of Regional Secretariat of Luwu Regency. This research applied a quantitative approach with expost facto research design. The population of the study was 75 employees which taken by random technique in the General and Protocol Section of Regional Secretariat of Luwu Regency, which was carried out by distributing questionnaires and documentation. Data analysis techniques were analyzed by using simple linear regression analysis. The results shows that job satisfaction had a significantly positive effect on employee performance. Employee performance in the general and protocol section of Regional Secretariat of Luwu Regency can be done by increasing and building employee job satisfaction.

Research paper thumbnail of The Influence of Online Advertisrment on Consumer Attitudes

Proceedings of the International Conference on Economics and Banking 2015, 2015

The rapid development of technology today makes Internet users continues to increase. This is sup... more The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertisment. Therefore, it is interesting to analyze and examine how the effect of online advertisment on consumer attitudes. The study was conducted on students of public and private universities in the city of Makassar. The method used was a quantitative analysis using the technique of purposive sampling method with a sample of 340 people. Testing this hypothesis using structural equation modeling (SEM). The results showed that online advertisment has an influence on consumer attitudes online. Dimensions interactivity of online advertisment provides the highest influence on the attitudes and interests of consumers purchasing online.

Research paper thumbnail of Consumer Loyalty as Impact of Marketing Mix and Customer Satisfaction

MIMBAR : Jurnal Sosial dan Pembangunan

This study aims to analyze the influence of the marketing mix consisting of products, prices, pla... more This study aims to analyze the influence of the marketing mix consisting of products, prices, places and promotions as one of the marketing strategies at Solata Cafe Palopo. The population in this study is Solata Cafe Palopo customers with a sampling technique using purposive sampling and data obtained by distributing questionnaires to 100 respondents. The method used in this study is the evaluation of SEM models using Partial Least Square (PLS). Results of the study show that product, place and promotion variables have a significant effect on customer satisfaction while the price variable does not have a significant effect on customer satisfaction; and customer satisfaction has a significant effect on customer loyalty at Solata Cafe Palopo. R-Square in this study means that the influence of product, price, place and promotion variables on customer satisfaction is influenced by other variables outside this study.

Research paper thumbnail of The Influence of Leadership Style towards Employee Performance at the Office of Cooperatives and MSMEs in Palopo City

Kontigensi : Jurnal Ilmiah Manajemen, Jun 1, 2021

Research paper thumbnail of The Effect of Work Motivation and Disciplin on Performance of Palopo City Police Personnel

The Research using multiple linear regression analysis is research that combines more than one in... more The Research using multiple linear regression analysis is research that combines more than one independent variable. In this study the independent variables are Motivation and Work Discipline. This study tries to describe how and how much influence is given by the two independent variables on the performance of personnel in the Polres area of ??Palopo City. With a sample of 100 from four police stations in the Polopo Polres area. The research findings say that motivation and work discipline have a positive and partially significant effect. Simultaneously motivation and work discipline also affect the performance of personnel in the Polopo Polres area

Research paper thumbnail of Total Quality Management and Service Quality on Customer Satisfaction in Public Services

The big problem faced by service providers is how customer satisfaction should be a top priority.... more The big problem faced by service providers is how customer satisfaction should be a top priority. Some of the determining factors in customer satisfaction are Total Quality Management and Service Quality. This study aims to determine the effect of Total Quality Management and Service Quality on Customer Satisfaction. With a sample of 76 respondents. By using multiple regression analysis. The results showed that Total Quality Management had a significant and positive effect on customer satisfaction. Likewise, service quality has a significant and positive effect on customer satisfaction. This significant effect applies either partially or simultaneously.

Research paper thumbnail of The Influence of Financial Ratios and Intellectual Capital on Financial Difficulties in Construction Companies

Proceedings of the International Conference on Community Development (ICCD 2020), 2020

The research aims to investigate the influence and relationship of financial ratios with the liqu... more The research aims to investigate the influence and relationship of financial ratios with the liquidity ratio indicators, leverage, profitability, activity, growth, and intellectual capital indicators with Human Capital, Structure Capital, and Customer Capital on financial difficulties (financial distress) with cash flow analysis indicators, corporate strategy, financial statements on construction companies. Theresearch was conducted in Sengkang, Wajo District, South Sulawesi usingnon-probability sampling and purposive sampling. The data analysis technique used is double linear regression analysis. The results of the research findings proved that both simultaneous and partial intellectual ratios of the financial and capital have no significant effect on financial difficulties. In comparison,the correlation analysis shows the ratio of financial and intellectual capital simultaneously not significant to financial distress or negative relation where the greater the variable of financial and intellectual capital ratio, the greater the decrease in the value of variables of financial difficulties.

Research paper thumbnail of The Effect Of Work Satisfaction And Work Discipline On Service Performance At Atmedika Hospital In Palopo City

This study aimed to determine the effect of job satisfaction and work discipline on service perfo... more This study aimed to determine the effect of job satisfaction and work discipline on service performance at Atmedika Hospital in Palopo City. The research approach was a quantitative method with Statistical Package for Social Science (SPSS) 21 software assistants and the number of respondents in this study was 68 people. The sampling technique was probability sampling with primary data types in the form of questionnairesr. The results showed that job satisfaction and work discipline had a significant influence on service performance at Atmedika Hospital in Palopo City. Thus in improving service performance can be done by increasing employee job satisfaction and increasing work discipline.

Research paper thumbnail of Impact Of Online Advertising On Consumer Attitudes And Interests Buy Online (Survey On Students Of Internet Users In Makassar)

International Journal of Scientific & Technology Research, 2015

The rapid development of technology today makes Internet users continues to increase. This is sup... more The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertising. With a wide reach and touch the various layers of the Internet media communities may be appropriate advice for company promotion. However, an increasing number of Internet users, especially in the city of Makassar is not accompanied by an increase in the number of online purchases. Based on that it is necessary to examine how the effect of online advertising on consumer buying behavior and online, as well as how to control the behavior and subjective norms influence the attitudes and interests of consumers buy online. This study aims to analyze and test the effect of online advertising on consumer attitudes and purchase interest online, a survey conducted on st...

Research paper thumbnail of The Effect of HR Development on Job Satisfaction, Work Motivation and Employee Performance at Dinas Dukcapil Office of Palopo City

Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia, 2020

This study aimed to determine the effect of human resource development on job satisfaction, work ... more This study aimed to determine the effect of human resource development on job satisfaction, work motivation and employee performance. The population in this study was 285 employees and a sample of 167 respondents. This research conducted at Dinas Kependudukan dan Pencatatan Sipil of Palopo City by using primary data collected through a questionnaire. The data analysis technique used was the Path Analysis technique and was operated through SPSS 25.0. The results show that motivation has a significant effect on job satisfaction, compensation has a significant effect on job satisfaction, job satisfaction has a significant effect on employee performance, motivation and compensation have a significant direct effect on employee performance, human resource development through job satisfaction has a significant effect on employee performance, compensation through job satisfaction on performance has no significant effect.

Research paper thumbnail of Analisis Dampak Kepercayaan Terhadap Keputusan Pembelian Online: Perspektif Marketing MIX

Jesya (Jurnal Ekonomi & Ekonomi Syariah), 2020

Perkembangan teknologi informasi telah membawa dampak positif dalam dunia bisnis dan pemasaran. H... more Perkembangan teknologi informasi telah membawa dampak positif dalam dunia bisnis dan pemasaran. Hadirnya platform digital marketing dapat memberikan keuntungan baik bagi pemasar maupun bagi konsumen. Tujuan penelitian bertujuan untuk mengetahui dampak kualitas produk, promosi, harga, tempat, dan kepercayaan terhadap keputusan pembelian online. Populasi dalam penelitian ini yaitu Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Palopo berjumlah 402 Mahasiswa. Penentuan jumlah sampel yaitu menggunakan rumus Slovin pada tingkat presisi 5% diperoleh sebanyak 200 sampel. Metode analisis yang digunakan yaitu analisis regresi linier berganda. Hasil penelitian diperoleh informasi bahwa kualitas produk, harga, tempat, dan kepercayaan berpengaruh positif tidak signifikan terhadap keputusan pembelian onlien, sedangkan promosi memiliki dampak positif signifikan pada keputusan pembelian online.

Research paper thumbnail of The Effect of Work Satisfaction on Employee Performance in General and Protocol Section of Regional Secretariat of Luwu Regency

Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia, 2020

This study aimed to determine the effect of job satisfaction on employee performance in the gener... more This study aimed to determine the effect of job satisfaction on employee performance in the general and protocol section of Regional Secretariat of Luwu Regency. This research applied a quantitative approach with expost facto research design. The population of the study was 75 employees which taken by random technique in the General and Protocol Section of Regional Secretariat of Luwu Regency, which was carried out by distributing questionnaires and documentation. Data analysis techniques were analyzed by using simple linear regression analysis. The results shows that job satisfaction had a significantly positive effect on employee performance. Employee performance in the general and protocol section of Regional Secretariat of Luwu Regency can be done by increasing and building employee job satisfaction.

Research paper thumbnail of Identifikasi Nilai dan Kelas Tanah untuk Updating Nilai Jual Objek Pajak Bumi dan Bangunan di Kota Palopo

Jurnal Ilmiah Ilmu Sosial

Updating data objek dan subjek pajak bumi dan bangunan di Kota Palopo penting untuk dilakukan kar... more Updating data objek dan subjek pajak bumi dan bangunan di Kota Palopo penting untuk dilakukan karena Nilai Jual Objek Pajak (NJOP) per-meter jauh lebih rendah dari nilai jual (pasar) saat ini. Penelitian ini bertujuan mengidentifikasi nilai tanah dan kelas tanah untuk updating NJOP Bumi dan Bangunan di Kota Palopo. Menggunakan pendekatan kuantitatif dengan moteode survei. Teknik pengumpulan data melalui kuesioner, pengamatan langsung di lapangan dan wawancara mendalam dengan informan kunci baik dari perwakilan pemilik tanah maupun pegawai kelurahan. Analisis data menggunakan teknik kuantitatif deskriptif melalui pengecekan dan sinkronisasi data primer dengan data sekunder khususnya data Nilai Jual Objek Pajak (NJOP) tahun terakhir responden dan peraturan pemerintah (Keputusan Menteri Keuangan No 523/KMK.04/1998 tentang Klasifikasi Penggolongan dan Ketentuan Nilai Jual Tanah) untuk mengetahui gambaran kondisi tanah dan kelas tanah setiap responden yang tersaji pada Tabel 1-4. Hasil p...

Research paper thumbnail of Plus Marketing Mix Model and Buying Decision Of Consumer Loyalty

Cafe Paris is a restaurant that serves fast food and drinks of various types ranging from fruits ... more Cafe Paris is a restaurant that serves fast food and drinks of various types ranging from fruits to packaged drinks. To make improvements and business development, restaurant owners have made changes in anticipating competition in the growing restaurant business in Palopo City. The proposed variable plus marketing mix model, namely: (product, price, promotion, distribution, person, location), buying decisions, will have an impact on consumer loyalty in Paris Cafes. This study aimed to get information about; a) information on the plus marketing mix model at Paris Cafe restaurants; b) information on buying decisions for Paris Cafe restaurants; c) information on consumer loyalty of Paris Cafe restaurants). The object of this research was Cafe Paris Tanjung Ringgit restaurant, Wara Timur District, Palopo City. The approach used in this research was descriptive and verification. The method used was explanatory research with a simple random sampling technique of a sample of 81 respondents...

Research paper thumbnail of PENGARUH IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN SECARA ONLINE DI KOTA PALOPO (Survei pada Pengguna Internet di Kota Palopo)

Penelitian ini merupakan studi empiris pada pengguna internet dikota Palopo bagaimana sikap dan m... more Penelitian ini merupakan studi empiris pada pengguna internet dikota Palopo bagaimana sikap dan minat beli konsumen secara online setelah melihat iklan online. Tujuan utama penelitian ini adalah menganalisis pengaruh antar variabel guna menjawab permasalahan bagaimana iklan online mempengaruhi sikap konsumen serta faktor-faktor apa saja pada iklan online yang mempengaruhi minat beli konsumen secara online. Penelitian ini memberikan implikasi manajerial faktor-faktor apa saja dalam iklan online yang mempengaruhi sikap dan minat beli, sehingga membantu untuk mengetahui apa saja yang harus menjadi perhatian dalam membuat iklan online sehingga dapat mempengaruhi sikap dan menumbuhkan minat beli konsumen. Populasi penelitian ini adalah para pengguna internet yang pernah melihat iklan online diinternet. Metode yang digunakan adalah analisis kuantitatif dengan menggunakan teknik pengambilan sampel purposive sampling method dengan jumlah sampel 340 orang. Dalam penelitian ini data diukur da...

Research paper thumbnail of The Role of Government, Academia, and Private Sector Using Triple Helix Approach in Tourism Development in East Luwu Regency

The triple helix concept in tourism development is a concept that combines several tourism busine... more The triple helix concept in tourism development is a concept that combines several tourism businesses together in the development of tourism, business actors in this case namely (government, academia, and the private sector). Good collaboration between government, academia, and the private sector will have a big impact on the development of tourism in East Luwu Regency. The purpose of this study is to explain the combined role in the triple helix concept (the role of government, academia, and private sector) in East Luwu Regency tourism. This research was conducted using a questionnaire that was distributed both directly and online to the government, academics and the private sector that had collaborated with tourism in East Luwu Regency. Testing and processing data using SPSS tools with the help of simple or multiple regression. The results of this study indicate that the triple helix (the role of government, academia, and the private sector) has a positive and significant influenc...

Research paper thumbnail of The Influence of Online Advertisment on Consumer Attitudes (Survey on Student Internet Users in The City of Makassar)

The rapid development of technology today makes Internet users continues to increase. This is sup... more The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertisment. Therefore, it is interesting to analyze and examine how the effect of online advertisment on consumer attitudes. The study was conducted on students of public and private universities in the city of Makassar. The method used was a quantitative analysis using the technique of purposive sampling method with a sample of 340 people. Testing this hypothesis using structural equation modeling (SEM). The results showed that online advertisment has an influence on consumer attitudes online. Dimensions interactivity of online advertisment provides the highest influence on the attitudes and interests of consumers purchasing online.

Research paper thumbnail of Plus Marketing Mix Model and Buying Decision Of Consumer Loyalty

Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia

This study aimed to determine the effect of job satisfaction on employee performance in the gener... more This study aimed to determine the effect of job satisfaction on employee performance in the general and protocol section of Regional Secretariat of Luwu Regency. This research applied a quantitative approach with expost facto research design. The population of the study was 75 employees which taken by random technique in the General and Protocol Section of Regional Secretariat of Luwu Regency, which was carried out by distributing questionnaires and documentation. Data analysis techniques were analyzed by using simple linear regression analysis. The results shows that job satisfaction had a significantly positive effect on employee performance. Employee performance in the general and protocol section of Regional Secretariat of Luwu Regency can be done by increasing and building employee job satisfaction.

Research paper thumbnail of The Influence of Online Advertisrment on Consumer Attitudes

Proceedings of the International Conference on Economics and Banking 2015, 2015

The rapid development of technology today makes Internet users continues to increase. This is sup... more The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertisment. Therefore, it is interesting to analyze and examine how the effect of online advertisment on consumer attitudes. The study was conducted on students of public and private universities in the city of Makassar. The method used was a quantitative analysis using the technique of purposive sampling method with a sample of 340 people. Testing this hypothesis using structural equation modeling (SEM). The results showed that online advertisment has an influence on consumer attitudes online. Dimensions interactivity of online advertisment provides the highest influence on the attitudes and interests of consumers purchasing online.