J.e. Sutanto - Academia.edu (original) (raw)
Papers by J.e. Sutanto
Unram Journal of Community Service, Jun 7, 2024
This study aims to determine the effect of relationship marketing on customer loyalty leather che... more This study aims to determine the effect of relationship marketing on customer loyalty leather chemicals division PT. Karyawiyosa Abadi. Loyalty becomes a very important factor in encouraging the continuity of its business. According Jesri., At al, loyalty can be influenced by five variables trust, commitment, communication, conflict handling, and competence. The population in this study amounted to 115 customers, while the number of sample is 90 respondents. Data analysis was performed using SPSS 20.0. The results showed that the variables affecting the relationship of loyalty simultaneously and partially.
This research aimed are to analyze the strengths and weaknesses of PT. AS competitor.; analyze th... more This research aimed are to analyze the strengths and weaknesses of PT. AS competitor.; analyze the opportunities and threats of the business environment of PT. AS; analyze business strategies of PT. AS in dealing with the competitors. The technique of data collection used questionnaire, observation, and interview. Method of business strategies analysis performed through SWOT analysis. According to the SWOT matrix, the results of this research is indicate that PT. AS is a strong organization and has opportunities through recommendation that is progressive strategies. The appropriate strategies applied by PT. AS is S-O strategy. This is advantageous position where a company able to take an advantage of opportunities.
Uncertain Supply Chain Management
This research aims to analyze the impact of supply chain during the Covid-19 pandemic. The study ... more This research aims to analyze the impact of supply chain during the Covid-19 pandemic. The study examines the integration of trust with supply chain capability and application on supply chain performance. The novelty in this research is to find out the effects of supply chain applications on supply chain performance with supply chain capability as a mediator. The research location is in East Java while sampling from mini market in cities and regencies includes Surabaya, Malang, Jember, Sumenep, Madiun and Sidoarjo. The sample size in this study consists of 240 respondents. Respondent criteria are minimarket employees who have worked for at least two years. The technique for analyzing data uses the SEM-PLS program. The results indicate that trust suppliers influence supply chain performance meaning that supplier trust for raw material supply companies must be maintained and both parties must have a good relationship with evidence of commitment and mutual trust. Second, supply chain c...
In the current situation, the most favorite schools for studying to the graduated high school stu... more In the current situation, the most favorite schools for studying to the graduated high school students are business schools. The students expect to get the business knowledge, skills and practices. However, business schools could develop a curriculum which teaches students to be entrepreneurs that have entrepreneurial spirit to show up their talents in business and either to motivate others in institutional environment. It is needed for the business doers to develop an attractive curriculum to learn business strategies itself. Researchers figure out in changing the students’ mind and reactions to be more critical in learning and applying the business lessons. The curriculum keeps lightening the origins and the nature of mark loan by developing general strategies and tactics to deal with, such as in creating a brand, the packaging, and the price. Using the concept of mark loan, it is to examine how recent development of doing mark loan may be affecting students’ attitudes toward thei...
This study aims to determine the effect of websites, price, and service quality and customer sati... more This study aims to determine the effect of websites, price, and service quality and customer satisfaction as intervening variables on purchasing decisions at CV. Antasita Division. In this study, the population is all consumers from CV. Antasita Division. The sampling was carried out with saturated samples, with a total population of 35 companies. The questionnaire in this study was used as a data retrieval technique. There are 17 statements in the questionnaire, presented using the Likert scale. The time of research was set from March to April 2019. This study uses Smart PLS 2.0 M3 software to conduct Partial Least Square (PLS) analysis and analyze model and structural measurements. The results of the path analysis indicate that website, price and service quality have a significant and positive effect on customer satisfaction. Consumer satisfaction has a significant effect on purchasing decision. Whereas website, price and service quality have no significant effect on purchasing de...
The aim of this study is to determinine the influence service quality, product quality to custome... more The aim of this study is to determinine the influence service quality, product quality to customer satisfaction at modern riteil in East Java, Number of samples in this study there were 120 respondents and at least do some shopping at the store three times. Model analysis of the data using the program SPSS version 20.0, the results of this study stated that the influence of each variable either partially or simultaneously with significant influence toward customer loyalty. Suggestions that expected based on the results of this research that can be used as a reference for further research to develop this research by considering other variables that has not been studied as: (1) pricing and (2) infrastructure Keyword: Service Quality, Product Quality, Customer Satisfaction, INTRODUCTION Trends of modern retail from year to year showed rapid growth so that several cities in East Java is increasingly popping up new retail stores and the average in each sub-district is almost no 3-4 rilel...
The development of the building materials manufacturing industry is experiencing a slowdown that ... more The development of the building materials manufacturing industry is experiencing a slowdown that is consistent with the drop in national economic growth rate. Particularly true in the steel-making industry which is impacted by the rapid flow of supplies from abroad making the climate increasingly fierce and competition become red ocean. This study aims to understand the company’s current business model, as well as external conditions and market scanning, and then find the right steps in formulating relevant strategies to bring company into the blue ocean. There are some tools which can be used such as Business Model Canvas, then continued with the Mapping Analyzes of Four Main Areas. Next is the depiction of the Strategy Canvas and The Four Actions Framework. Finally closed by describing a new business model into a new BMC. This research analyzes use descriptive qualitative method, accompanied with collecting data through interviews, participant observation and documents study. The ...
This study aims to determine the effect of personal factor (X1) and Psychological factor (X2) on ... more This study aims to determine the effect of personal factor (X1) and Psychological factor (X2) on purchase decision of home security system. The research approach is quantitative. Sampling technique used is non-probability sampling with accidental sampling. The number of sample of this study is 72 respondents. The collection methods in this study were using questionnaires measured by Likert scale and collected data were analyzed using multiple linear regression. Based on the result of analysis, it has been made known that personal factor has no influence on purchase decision of home security system, meanwhile psychological factor has significant influence on purchase decision of home security system
Family business have an important role in supporting the national economic and even global. 95 pe... more Family business have an important role in supporting the national economic and even global. 95 percent majority businesses in Indonesia are mostly owned by the family. The continuity of a family business is a goal that must be achieved by a company. To maintain the continuity of the family business in the long-term is to do Succession. Succession has a meaning of “Transfer The Baton” from the first generation to the second generation and so on. The timing could not be determined. It could be predicted by the developmental stages of family business concerned. The research analyzes about succession planning in family business which running in the medical equipment with a few of stages which are presuccession and succession process. This research using qualitative descriptive method. Researchers collected data through the interviews and observations. The results showed about the phases of planning succession, pre-succession and succession process with indicators on each stage. The comp...
This research discusses about the succession planning and conflict management of UD. XYZ. UD. XYZ... more This research discusses about the succession planning and conflict management of UD. XYZ. UD. XYZ is a family business which engages in the crops and logistics sectors. The purpose of this research is to describe UD. XYZ’s succession stages and the management of conflict during the succession planning. This research also presents family genealogy, general overview of the company, company profile, succession stages, and conflict management. The results of this research are the succession process and conflict management of UD. XYZ.
The higher the number of exported furniture from China, the more difficult it is for the furnitur... more The higher the number of exported furniture from China, the more difficult it is for the furniture SMEs (Small and Medium Enterprises) in Indonesia to compete in global market. The marketing performance is one of the obstacles SME entrepreneurs should deal with in the competition. This study is aimed to examine and analyze some variables that influence marketing performance, such as price, product quality, service quality, customer satisfaction, and customer loyalty. Each variable is formed by several indicators, on of which is price consisting of flexibility, customization, differentiation, and promotion. Product quality is formed by defect, durability, matchness, and consistency. Service quality is formed by tangible, reliability, assurance, responsiveness, and empathy. Customer satisfaction is formed by complaint, referral, and repurchase likelihood. Customer loyalty, on the other hand, is formed by brand loyalty, customer retention, and demand growth. This study uses random samp...
Unram Journal of Community Service, Jun 7, 2024
This study aims to determine the effect of relationship marketing on customer loyalty leather che... more This study aims to determine the effect of relationship marketing on customer loyalty leather chemicals division PT. Karyawiyosa Abadi. Loyalty becomes a very important factor in encouraging the continuity of its business. According Jesri., At al, loyalty can be influenced by five variables trust, commitment, communication, conflict handling, and competence. The population in this study amounted to 115 customers, while the number of sample is 90 respondents. Data analysis was performed using SPSS 20.0. The results showed that the variables affecting the relationship of loyalty simultaneously and partially.
This research aimed are to analyze the strengths and weaknesses of PT. AS competitor.; analyze th... more This research aimed are to analyze the strengths and weaknesses of PT. AS competitor.; analyze the opportunities and threats of the business environment of PT. AS; analyze business strategies of PT. AS in dealing with the competitors. The technique of data collection used questionnaire, observation, and interview. Method of business strategies analysis performed through SWOT analysis. According to the SWOT matrix, the results of this research is indicate that PT. AS is a strong organization and has opportunities through recommendation that is progressive strategies. The appropriate strategies applied by PT. AS is S-O strategy. This is advantageous position where a company able to take an advantage of opportunities.
Uncertain Supply Chain Management
This research aims to analyze the impact of supply chain during the Covid-19 pandemic. The study ... more This research aims to analyze the impact of supply chain during the Covid-19 pandemic. The study examines the integration of trust with supply chain capability and application on supply chain performance. The novelty in this research is to find out the effects of supply chain applications on supply chain performance with supply chain capability as a mediator. The research location is in East Java while sampling from mini market in cities and regencies includes Surabaya, Malang, Jember, Sumenep, Madiun and Sidoarjo. The sample size in this study consists of 240 respondents. Respondent criteria are minimarket employees who have worked for at least two years. The technique for analyzing data uses the SEM-PLS program. The results indicate that trust suppliers influence supply chain performance meaning that supplier trust for raw material supply companies must be maintained and both parties must have a good relationship with evidence of commitment and mutual trust. Second, supply chain c...
In the current situation, the most favorite schools for studying to the graduated high school stu... more In the current situation, the most favorite schools for studying to the graduated high school students are business schools. The students expect to get the business knowledge, skills and practices. However, business schools could develop a curriculum which teaches students to be entrepreneurs that have entrepreneurial spirit to show up their talents in business and either to motivate others in institutional environment. It is needed for the business doers to develop an attractive curriculum to learn business strategies itself. Researchers figure out in changing the students’ mind and reactions to be more critical in learning and applying the business lessons. The curriculum keeps lightening the origins and the nature of mark loan by developing general strategies and tactics to deal with, such as in creating a brand, the packaging, and the price. Using the concept of mark loan, it is to examine how recent development of doing mark loan may be affecting students’ attitudes toward thei...
This study aims to determine the effect of websites, price, and service quality and customer sati... more This study aims to determine the effect of websites, price, and service quality and customer satisfaction as intervening variables on purchasing decisions at CV. Antasita Division. In this study, the population is all consumers from CV. Antasita Division. The sampling was carried out with saturated samples, with a total population of 35 companies. The questionnaire in this study was used as a data retrieval technique. There are 17 statements in the questionnaire, presented using the Likert scale. The time of research was set from March to April 2019. This study uses Smart PLS 2.0 M3 software to conduct Partial Least Square (PLS) analysis and analyze model and structural measurements. The results of the path analysis indicate that website, price and service quality have a significant and positive effect on customer satisfaction. Consumer satisfaction has a significant effect on purchasing decision. Whereas website, price and service quality have no significant effect on purchasing de...
The aim of this study is to determinine the influence service quality, product quality to custome... more The aim of this study is to determinine the influence service quality, product quality to customer satisfaction at modern riteil in East Java, Number of samples in this study there were 120 respondents and at least do some shopping at the store three times. Model analysis of the data using the program SPSS version 20.0, the results of this study stated that the influence of each variable either partially or simultaneously with significant influence toward customer loyalty. Suggestions that expected based on the results of this research that can be used as a reference for further research to develop this research by considering other variables that has not been studied as: (1) pricing and (2) infrastructure Keyword: Service Quality, Product Quality, Customer Satisfaction, INTRODUCTION Trends of modern retail from year to year showed rapid growth so that several cities in East Java is increasingly popping up new retail stores and the average in each sub-district is almost no 3-4 rilel...
The development of the building materials manufacturing industry is experiencing a slowdown that ... more The development of the building materials manufacturing industry is experiencing a slowdown that is consistent with the drop in national economic growth rate. Particularly true in the steel-making industry which is impacted by the rapid flow of supplies from abroad making the climate increasingly fierce and competition become red ocean. This study aims to understand the company’s current business model, as well as external conditions and market scanning, and then find the right steps in formulating relevant strategies to bring company into the blue ocean. There are some tools which can be used such as Business Model Canvas, then continued with the Mapping Analyzes of Four Main Areas. Next is the depiction of the Strategy Canvas and The Four Actions Framework. Finally closed by describing a new business model into a new BMC. This research analyzes use descriptive qualitative method, accompanied with collecting data through interviews, participant observation and documents study. The ...
This study aims to determine the effect of personal factor (X1) and Psychological factor (X2) on ... more This study aims to determine the effect of personal factor (X1) and Psychological factor (X2) on purchase decision of home security system. The research approach is quantitative. Sampling technique used is non-probability sampling with accidental sampling. The number of sample of this study is 72 respondents. The collection methods in this study were using questionnaires measured by Likert scale and collected data were analyzed using multiple linear regression. Based on the result of analysis, it has been made known that personal factor has no influence on purchase decision of home security system, meanwhile psychological factor has significant influence on purchase decision of home security system
Family business have an important role in supporting the national economic and even global. 95 pe... more Family business have an important role in supporting the national economic and even global. 95 percent majority businesses in Indonesia are mostly owned by the family. The continuity of a family business is a goal that must be achieved by a company. To maintain the continuity of the family business in the long-term is to do Succession. Succession has a meaning of “Transfer The Baton” from the first generation to the second generation and so on. The timing could not be determined. It could be predicted by the developmental stages of family business concerned. The research analyzes about succession planning in family business which running in the medical equipment with a few of stages which are presuccession and succession process. This research using qualitative descriptive method. Researchers collected data through the interviews and observations. The results showed about the phases of planning succession, pre-succession and succession process with indicators on each stage. The comp...
This research discusses about the succession planning and conflict management of UD. XYZ. UD. XYZ... more This research discusses about the succession planning and conflict management of UD. XYZ. UD. XYZ is a family business which engages in the crops and logistics sectors. The purpose of this research is to describe UD. XYZ’s succession stages and the management of conflict during the succession planning. This research also presents family genealogy, general overview of the company, company profile, succession stages, and conflict management. The results of this research are the succession process and conflict management of UD. XYZ.
The higher the number of exported furniture from China, the more difficult it is for the furnitur... more The higher the number of exported furniture from China, the more difficult it is for the furniture SMEs (Small and Medium Enterprises) in Indonesia to compete in global market. The marketing performance is one of the obstacles SME entrepreneurs should deal with in the competition. This study is aimed to examine and analyze some variables that influence marketing performance, such as price, product quality, service quality, customer satisfaction, and customer loyalty. Each variable is formed by several indicators, on of which is price consisting of flexibility, customization, differentiation, and promotion. Product quality is formed by defect, durability, matchness, and consistency. Service quality is formed by tangible, reliability, assurance, responsiveness, and empathy. Customer satisfaction is formed by complaint, referral, and repurchase likelihood. Customer loyalty, on the other hand, is formed by brand loyalty, customer retention, and demand growth. This study uses random samp...