Jignesh vidani - Academia.edu (original) (raw)

Papers by Jignesh vidani

Journal of Advanced Research in HR and Organizational Management, 2024

Work-life balance is crucial for individuals to manage their professional responsibilities alongs... more Work-life balance is crucial for individuals to manage their professional responsibilities alongside personal commitments. This paper explores the concept of work-life balance, tracing its historical development and presenting various theories explaining its dynamics. The discussion encompasses theories such as Border Theory, Boundary Theory, Segmentation Theory, Spill-Over Theory, Compensation Theory, and Instrumental Theory, shedding light on how individuals navigate their roles in work and family domains. Additionally, factors influencing work-life balance, particularly on women employees, are examined, including Quality of Work Life (QWL), Emotional Intelligence Quotient (EIQ), job satisfaction, family issues, demographic factors, workload, and stress. Moreover, the paper addresses the impact of the COVID-19 pandemic on working women's ability to manage work-life balance, emphasizing the disproportionate burden women face, especially women of color, and suggesting actions for employers to support women's well-being and advancement in the workplace. Overall, the paper underscores the importance of recognizing and addressing the challenges in achieving work-life balance to foster individual well-being and organizational productivity.

International Journal of Law, Human Rights and Constitutional Studies, 2024

A visit to Ahmedabad’s historical sites showcases a rich cultural and architectural heritage, but... more A visit to Ahmedabad’s historical sites showcases a rich cultural and architectural heritage, but visitors often face multifaceted challenges that affect their overall experience. One prominent problem is inadequate signage and information dissemination, which leads to confusion and difficulty in navigating large historical sites. The lack of clear instructions prevents visitors the ability to appreciate the historical significance of each structure and reduce the educational value of the visit. In addition, the preservation and maintenance of historical sites creates significant problems. Inadequate maintenance can lead to structural damage, restricted access and safety hazards. Visitors may find parts of these websites inaccessible, impairing their research and understanding. The absence of modern amenities such as clean toilets and recreational facilities also hinders the overall comfort of visitors, affecting their willingness to spend long periods of time exploring these cultural assets.
Additionally, traffic problems impair the visitor experience. Limited connectivity and parking facilities can discourage would-be explorers and prevent them from fully immersing themselves in the historical wonders that Ahmedabad has to offer. These common concerns highlight the need for comprehensive solutions, including improved signage, increased site maintenance and improved infrastructure, to provide a seamless and enriching experience for visitors to Ahmedabad’s historic sites. Addressing these challenges will not only increase the tourism potential of these destinations, but will also contribute to the preservation and appreciation of the city and its rich historical heritage.
Keyword: Historical Places, Crowding, Transportation, Traffic Problems, Infrastructure, Preservation, Ahmedabad

Journal of Advanced Research in Economics and Business Management, 2024

Social media has emerged as a pervasive force, comprising diverse online platforms facilitating u... more Social media has emerged as a pervasive force, comprising diverse online platforms facilitating user interactions and connections. While it has been associated with concerns regarding mental health, it is imperative to recognize its potential positive impacts. With over 4.6 billion active users globally, social media has garnered significant attention in research for its potential benefits, particularly in enhancing social support and mental well-being. This paper synthesizes literature to explore the constructive roles of social media in promoting mental health, with a focus on social support. The rapid growth of social media, exemplified by popular platforms like Facebook, YouTube, WhatsApp, and Instagram, reflects its integral role in modern society, shaping communication, entertainment, information dissemination, and commerce. Despite concerns, its market value is projected to reach $118 billion by 2026, indicative of its enduring significance. Empirical evidence suggests that social media facilitates increased self-esteem, sense of belonging, and access to mental health resources. Meta-analyses reveal moderate correlations between problematic social media use and symptoms of depression, anxiety, and stress among adolescents and young adults. Longitudinal studies further indicate associations between social media use and psychological distress over time, albeit with varying effect sizes. Moreover, research underscores the potential of social media for depression screening, leveraging markers such as linguistic patterns and user behaviors across platforms like Facebook, Twitter, and Instagram. However, limitations in methodologies and platform coverage warrant further investigation.
Additionally, studies highlight the importance of social support in mitigating mental health challenges, with online platforms offering avenues for education, self-determination, and peer interaction. The conceptualization of social support in digital contexts elucidates its dynamic nature and its role in psychological well-being.

Journal of Advanced Research in Service Management, 2024

Artificial intelligence in marketing is a rapidly developing concept that is changing the way fir... more Artificial intelligence in marketing is a rapidly developing concept that is changing the way firms approach marketing tactics. It includes the use of advanced technologies such as artificial intelligence (AI), machine learning (ML), and others to automate and optimize various marketing operations. Businesses must use these tools to stay competitive in the face of an explosion of data and rising complexity in customer behavior. This article delves into the concept of artificial intelligence in marketing, its role in modern marketing, its advantages and disadvantages, best practices for deployment, and ethical implications. It will also investigate the future of AI in marketing and its potential impact on the marketing landscape. (Asi, 2023) (AI) is the knowledge that the machine receives about the linguistic structure. Based on a learning algorithm that repeats patterns in fresh data, AI should produce a more rapid and intuitive answer. The cognitive process can be effectively mimicked by using numerous layers of intricately interconnected biological subsystems that remain unaffected by various input transformations. The universal language algorithm is provided by the universal structure of language, which contains the invariant that artificial intelligence and cognitive computing are chasing. In order to avoid the "curse of dimensionality," the representation property to enhance machine learning (ML) generalizes the execution of a set of underlying variation factors that need to be stated in the form of other smaller underlying variation factors. The universal model outlines a more comprehensive approach.

Journal of Advanced Research in Business Law and Technology Management, 2024

This article is a case study on the supply chain efficiency of the e-commerce industry. It has fo... more This article is a case study on the supply chain efficiency of the e-commerce industry. It has focused on a specific company to get an idea about all e-commerce platforms. Amazon company is one of the largest e-commerce companies in the world with extensive market capitalisation. We are going to know, how Amazon company maintains its supply and orders with their demands. There are mainly four key elements of the efficient supply chain: integration, operation, purchasing, and distribution. With supply chain efficiency, Amazon will pick up inventory from manufacturing facilities around the world, ship it across borders, handle customs clearance and ground transportation, store inventory in bulk, manage replenishment across Amazon and other sales channels, and drive directly to customers. All without seller having to worry about managing their supply chain. The new solution allows sellers to spend more time building great products, delighting customers, and growing their business, while Amazon handles the logistics, improves delivery speed, and reduces costs for sellers.

Journal of Advanced Research in Accounting and Finance Management, 2024

This investigation looks at the opinions of stock market investors who trade as their main source... more This investigation looks at the opinions of stock market investors who trade as their main source of income. The stock market has been a source of wealth generation for a long time, and its appeal as an income source has grown, especially in recent years with the rise of online trading platforms. To know the reasons behind the actions, strategies, and challenges, we carried out interviews and surveys with active stock traders.

Journal of Advanced Research in Public Policy and Administration, 2024

The complex interactions between psychological and sociocultural elements that affect consumers' ... more The complex interactions between psychological and sociocultural elements that affect consumers' pre-purchase decisions in the used automobile market are examined in this study. The study explores individual attitudes, perceptions of dependability, trust, and brand loyalty as well as the influence of perceived risk and prior experiences on consumer decision-making by looking at both the cognitive and emotional elements. The study also looks into socioeconomic and cultural effects, taking into account how marketing tactics, peer opinions, social conventions, and cultural expectations affect consumers' preferences and decisions when buying used cars. The research employs a mixed-methods approach, integrating quantitative surveys and qualitative interviews, with the goal of presenting a comprehensive comprehension of these factors. This will enable marketers and policymakers to effectively navigate and address the dynamic changes in the pre-owned car market.

Journal of Advanced Research in Economics and Business Management, 2024

Consumer behavior in the fast-moving consumer goods (FMCG) sector plays a pivotal role in shaping... more Consumer behavior in the fast-moving consumer goods (FMCG) sector plays a pivotal role in shaping market dynamics, especially concerning urban and rural markets. This study aims to compare consumer awareness and purchasing behavior of fast-food products in urban and rural stores. Through an extensive analysis, this research investigates various factors influencing consumer preferences and purchasing decisions in these two distinct environments. The study encompasses an examination of historical evolution, key characteristics, and distribution channels of the FMCG industry, laying the groundwork for understanding consumer behavior. It explores the differences in consumer needs, cultural sensitivities, market diversification, and access to information between urban and rural markets. Furthermore, it addresses infrastructure challenges and the necessity for customized marketing strategies to cater to the unique demands of each market. Through comprehensive research objectives, the study delves into analyzing and comparing consumer needs, identifying factors affecting purchasing behavior, evaluating the impact of cultural and social factors, and assessing the effectiveness of marketing strategies. Moreover, it aims to understand the role of accessibility and affordability in influencing consumer behavior and to provide valuable insights for FMCG companies to align their strategies accordingly. The findings highlight significant differences in consumer behavior between urban and rural areas, emphasizing the importance of tailored approaches to meet diverse market needs. Insights from this study not only offer strategic guidance for FMCG companies but also contribute to academic understanding by addressing gaps in existing literature and suggesting avenues for future research. In conclusion, this study underscores the critical role of understanding consumer behavior in shaping the success of FMCG businesses, particularly in the context of urban and rural markets. By adapting to evolving consumer preferences and market dynamics, FMCG companies can effectively navigate challenges and capitalize on opportunities for sustainable growth and market penetration.
Keywords: Fast-Food, Consumer, Urban Stores, Rural Stores, Purchasing Behaviour

J. Adv. Res. in Entrepreneurship, Innovation and SMES Management, 2024

This research explores the dynamics of social media usage in Ahmedabad, focusing on Instagram and... more This research explores the dynamics of social media usage in Ahmedabad, focusing on Instagram and Snapchat. Through a comparative study approach, data was collected from users through surveys to analyze usage habits, preferences, and satisfaction. The demographic analysis revealed age as a significant factor influencing platform preference, with Snapchat attracting a younger demographic and Instagram resonating more with older users. Varied content creation styles and user motivations were identified, emphasizing the importance of tailored marketing strategies. Cultural influences, such as tight-knit communities in Ahmedabad, were found to shape social media behavior. The research provides insights for businesses to develop effective marketing strategies aligning with user preferences and cultural nuances.

International Journal of Law, Human Rights and Constitutional Studies, 2024

This research investigates the impact of online fraud and scams on the purchasing behaviour of co... more This research investigates the impact of online fraud and scams on the purchasing behaviour of consumers in Ahmedabad City, focusing on the prevalence of different types of scams, their repercussions, and strategies to reduce such risks. The study employs a mixed-methods approach, utilizing questionnaires and interviews to understand consumer perceptions. The research reveals a significant association between age and online shopping behaviour, highlighting variations in vulnerability, awareness, and response to fraud concerns across different age groups. The findings emphasize the crucial role of trust, security policies, and information-seeking behaviour in shaping consumer attitudes. With the global online fraud market projected to reach $5.7 trillion by 2025, this research provides valuable insights for e-commerce platforms and policymakers to tailor strategies, enhance security measures, and implement targeted interventions, fostering a safer online shopping environment.

Journal of Advanced Research in Public Policy and Administration, 2024

An increasing number of people are using mobile devices to access social media because of the qui... more An increasing number of people are using mobile devices to access social media because of the quick development of both social media and mobile technology. User satisfaction with mobile applications or social networking services is the main topic of current study. Perceived benefits, including perceived utility and enjoyment, are significant predicators of users' general satisfaction with mobile applications. Compared to regular mobile applications, mobile social apps differ in that users' strong social ties and influence can have an impact on how satisfied they are with the product.The variables impacting users' satisfaction with mobile social apps have not been the subject of many studies. Using the ideas of network externalities and herd behavior, we developed an integrative research model on user satisfaction with mobile social apps in this study. By polling users of a widely used mobile device.WeChat, a mobile social app, we statistically demonstrate that users' perceived gains from the service are significantly influenced by network externalities and herd behavior. Additionally, we discover the strong mediating roles that perceived advantages play in the relationships between user happiness and herd behavior as well as network externalities and user externalities. Both mobile social app developers and marketers, as well as consumers, can benefit from our findings.

Journal of Advanced Research in Economics and Business Management, 2024

The integration of Artificial Intelligence (AI) has revolutionized the landscape of digital marke... more The integration of Artificial Intelligence (AI) has revolutionized the landscape of digital marketing, particularly in the realm of Social Media Marketing (SMM). This report delves into the profound impact of AI technology on the effectiveness and efficiency of social media marketing strategies. It scrutinizes various applications of AI in SMM, including chatbots, sentiment analysis, personalized content recommendations, and predictive analytics. The paper begins by outlining the current state of social media marketing and the challenges marketers face in engaging target consumers amidst the abundance of digital content. It then explores how AI can address these challenges by automating processes. Through an extensive literature review and case studies, the report illustrates real-world applications of AI in SMM, highlighting success stories and identifying areas for further development. Additionally, it examines ethical considerations surrounding privacy, bias, and transparency inherent in AI-driven marketing. Methodologies for research design, data collection, and analysis are detailed to evaluate the impact of AI on SMM efficacy. Utilizing data from surveys, interviews, and performance metrics, both quantitative and qualitative aspects of AI integration in SMM are elucidated. In the conclusion, key findings are summarized, emphasizing the benefits of AI utilization in social media marketing and offering recommendations for companies and marketers seeking to leverage these technologies fully. The article concludes by discussing the future trajectory of AI in SMM, considering potential advancements, challenges, and opportunities. This study contributes to the growing body of research on AI and marketing, furnishing practitioners, researchers, and business professionals with valuable insights for navigating the evolving social landscape in the digital age.

Journal of Advanced Research in Operational and Marketing Management, 2024

This research investigates the online purchase behaviour of millennials and Gen Z residing in Ahm... more This research investigates the online purchase behaviour of millennials and Gen Z residing in Ahmedabad and specifically focusing on non-branded apparel available on amazon. As e-commerce is continuously growing and reshaping the traditional approach of shopping, it is absolutely becoming necessary for retailers to know about consumer preferences. Ahmedabad, a heritage city full of culture and tradition, presents a unique approach to explore the fashion preference and buying habits of these generation. This study will become useful for retailers and marketers not only operating in Ahmedabad but anywhere. The research employs a quantitative method that is google form fill up for the research study among millennials and Gen Z. This quantitative approach will give answer to question like online apparel purchase, preferred product categories, prices and discount, product reviews, factors influencing purchase decision and overall satisfaction of using amazon platform. It will also shed light on some key areas such as primary factors influencing buying like price, affordability, convenience, variety and trend. Followed by preference like virtual try on tool, personalized recommendation and fast delivery being one of the most important factors. Social media influence is another key factor as this generation follows their lead in apparel shopping that to specifically for non-branded apparel. Sustainability is yet another key factor which needs to be taken into consideration. Finding of this research will give valuable insight on consumer behaviour, e-commerce, and online retailing with specific focus on millennials and Gen Z in Ahmedabad. By dissecting consumer purchase behaviour and preference for non-branded apparel option through amazon, the study will provide valuable guidance for retailers, marketers and policymakers to tailor their offering and marketing strategy to better serve the preference and expectation of these digitally savvy and influential market segment.
Keywords: Online Shopping, Non-Branded Apparel, Age

Journal of Advanced Research in Service Management, 2024

This research investigates the level of customer satisfaction with Allen Solly apparels in Ahmeda... more This research investigates the level of customer satisfaction with Allen Solly apparels in Ahmedabad with the aim of providing some valuable insights into the components influencing customer preferences in the competitive apparel market. The researchers used a quantitative research method to gather the data from a diverse sample of Allen Solly customers in Ahmedabad. The research objectives include evaluating customer satisfaction, identifying factors influencing purchasing decisions, assessing how customer service is effective, and understanding the viewpoints of product quality and brand name. The survey instruments include Likert-scale questions to collect quantitative aspects of customer satisfaction. The findings of this research conclude the strengths and weaknesses of Allen Solly in Ahmedabad City. Moreover, the research aims to provide implementable suggestions for the company to improve customer satisfaction, loyalty, and competitiveness in the evolving retail environment. This study serves as an essential reference for researchers, professionals, and shareholders interested in understanding consumer behavior and improving strategies.

Journal of Advanced Research in Accounting and Finance Management, 2024

This paper examines the exciting developments in digital payments related to block chain technolo... more This paper examines the exciting developments in digital payments related to block chain technology and cryptocurrencies. We're going to explore an incredibly safe, open, and effective method of managing finances online. We will examine how emerging technologies, such as digital currencies, decentralized finance, and unique digital assets, are transforming the way we pay for goods and services. We'll also examine the prospects and problems in this area, as well as what it implies for regular people and corporations. This document serves as your guide to comprehending the trends influencing digital payments, regardless of your level of interest in technology or the future of money.