Jilson Zimuto - Academia.edu (original) (raw)

Papers by Jilson Zimuto

Research paper thumbnail of Valuable, Rare, Inimitable, Non-Substitutable and Exploitable (Vrine) Resources on Competitive Advantage

EPH - International Journal of Business & Management Science

This study seeks to extend and advance knowledge and understanding of the RBV as a model conceptu... more This study seeks to extend and advance knowledge and understanding of the RBV as a model conceptualized in literature. The study tested the relationship between VRINE resources and competitive advantage. It focused on how banks particularly those operating in a highly unstable economy with high degree of inconsistency in policy making and high competition use resources to realize competitive advantage. A quantitative survey research was done which focused on descriptive survey design to explore the relationship between selected independent and dependent variables. A sample size of 204 respondents consisting of CEOs and Directors, managers, supervisors and senior employees was used to gather data using a self-administered questionnaire. SPSS version 16 was used to analyze the data. The results of the study shows that resources that suit the VRINE criteria leads to competitive advantage. All the VRINE attributes showed a significant relationship with competitive advantage except for n...

Research paper thumbnail of Are Traditional Advertising Methods Still Relevant on Client Purchase Intention

EPH - International Journal of Business & Management Science

Although there has been considerable research on traditional advertising methods, this study soug... more Although there has been considerable research on traditional advertising methods, this study sought to establish their influence on client purchase intention in the banking industry. Data were collected from the bank clients in Gauteng, South Africa. After the analysis, results showed positive relationships between the traditional advertising methods and purchase intention. Moreover, the findings indicated that the four traditional advertising methods have stood the test of time and are still relevant in influencing client purchase intention in the banking industry, despite the digital era.

Research paper thumbnail of The Antecedents of Breakthrough Innovation in Small and Medium-Sized Enterprises (Smes) During Covid 19 Pandemic

EPH - International Journal of Business & Management Science

Purpose – This study replicates ideas of Cheng and Chen (2013) to determine the effects of dynami... more Purpose – This study replicates ideas of Cheng and Chen (2013) to determine the effects of dynamic innovation capabilities and open innovation activities on breakthrough innovation. Based on the Resource-based view of the firm (RBV) and dynamic capabilities view (DC), the authors seek to argue that dynamic innovation capabilities and open innovation activities significantly affect breakthrough innovation positively in a turbulent environment. Design/methodology/approach – Based on a cross-sectional design, a questionnaire was distributed to a sample size of Zimbabwean 300 SMEs management. The target respondents were the business owners and managers who had wide knowledge and understanding in leadership. The survey’s data were analysed through regression. Findings – The findings supported the argument that dynamic innovation capabilities and open innovation activities positively and significantly affect breakthrough innovation. Practical implications – Business owners and managers mu...

Research paper thumbnail of The impact of Facebook on Zimbabwean University students: Culture dilution or Pedagogical?

The study sought to establish consumer attitudes towards the effect of one Social Network Site (S... more The study sought to establish consumer attitudes towards the effect of one Social Network Site (SNS), Facebook on culture dilution or pedagogical potential among university students. This has been necessitated by a plethora of unique social interactions in this era of technological affordances. Many SNSs are in use: Facebook, MySpace, Cyworld, Bebo, WhatsUp, LinkedIn, ChatOn, Opera Mini, Twitter and other new forms keep on emerging. However, of interest Facebook was used in this study because it is impacting the ways in which university students use the Internet. Technology has mediated communication in countless ways. The values and norms of culture have to be cherished the young generation. In investigating this problem, two hundred (200) students were interviewed at their university campus in Zimbabwe. The sample comprised students from Great Zimbabwe University. The research findings proved that Facebook contributes to the dilution of the Zimbabwean culture. It was also interest...

Research paper thumbnail of Modelling firm resources effects on performance: the mediating role of dynamic capabilities

Research paper thumbnail of Perception of Managers on Internal Marketing in Non- Governmental Organizations in Zimbabwe: A Case of Masvingo Province

The study sought to establish the perception of managers towards the relevance of internal market... more The study sought to establish the perception of managers towards the relevance of internal marketing in Non- Governmental Organizations (NGOs) in Zimbabwe. This has been necessitated by the escalating numbers of NGOs in this drought-stricken era. Many NGOs are in operation in Zimbabwe and Masvingo province in particular. Masvingo province was used in this study. In assessing this phenomenon, fifty (50) managers were interviewed at their offices in Zimbabwe. The sample comprised only NGOs managers in Masvingo province. The research findings proved that internal marketing is a new idea to most managers. However, managers expressed the sanguine desire to try internal marketing in their operations.

Research paper thumbnail of A Consumer Evaluation of Modernity on Women's Dressing

ABSTRACTAccording to the history of fashion, there are a number of reasons why human beings put o... more ABSTRACTAccording to the history of fashion, there are a number of reasons why human beings put on clothes. Today, there is debate over modesty and immodesty in dress that is seen everywhere. The Zimbabwean culture defines a certain dressing code of a woman cherished which is compatible with the norms and values of the African society in general but modernity has crept in causing changes in the way ladies dress. Skirts, dresses and trousers among others have attracted the attention of many in terms of basic body covering, beauty, dignity and identity. However, people as consumers hold a number of different beliefs about ladies dressing brands in any category, but not all of the beliefs are activated in forming an attitude. On the other hand, to predict attitudes, it is imperative to know how much importance consumers attach to attributes of brands. In measuring beliefs about the performances and importance attached to ladies dressing on given attributes, two thousand respondents wer...

Research paper thumbnail of The Perception of Small and Medium Enterprises (Smes) Marketing Managers on Imc Strategy in Zimbabwe: A Case of Masvingo Urban

ABSTRACTTo date, there is little empirical research in Zimbabwe on Integrated Marketing Communica... more ABSTRACTTo date, there is little empirical research in Zimbabwe on Integrated Marketing Communication (IMC) despite its appeal and accounts of its benefits. The author proposes that IMC is fundamentally a process in which marketing managers instil into Small and Medium Enterprises (SMEs) a sense of competitiveness in the organization. IMC has been recently postulated as a key determinant for a firm's competitiveness. Also, IMC has been found to encourage message integration and consistency, facilitating the interpretation of information for customers. The customer will not be confused by the vast amount of information from all contact points. Marketers can also combine all of their communications in order to plan and create a coherent and synergistic approach. One hundred marketing managers were interviewed at their offices in Masvingo urban and a series of regression analyses was done and standardised coefficients were used to establish their perception on IMC as a marketing st...

Research paper thumbnail of The Effectiveness of Marketing Mix Elements

The marketing environment in Zimbabwe has changed in a series of dramatic and far reaching ways. ... more The marketing environment in Zimbabwe has changed in a series of dramatic and far reaching ways. Most significant of these changes has been the emergence of Small to Medium Enterprises (SMEs). The idea was born in 2002 after the realization that SMEs play a significant role in fostering economic growth. This has led to the proliferation of retailers. In practice, many retailing planners have responded by focusing to an ever greater degree upon short-term and tactical issues, arguing that, the marketing mix elements are of little value. In this book the author questions such assumptions and focuses upon the ways in which the retailing can be managed effectively and strategically. Hence this work postulates the four marketing mix elements (product, price, promotion and place) as arguments that determine effective performance of retailers. The thrust is on managers to consider and employ the four Ps effectively and efficiently in all their marketing endeavors. On the other hand, sales ...

Research paper thumbnail of The impact of Facebook on Zimbabwean University students: Culture dilution or Pedagogical?

INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, May 15, 2013

The study sought to establish consumer attitudes towards the effect of one Social Network Site (S... more The study sought to establish consumer attitudes towards the effect of one Social Network Site (SNS), Facebook on culture dilution or pedagogical potential among university students. This has been necessitated by a plethora of unique social interactions in this era of technological affordances. Many SNSs are in use: Facebook, MySpace, Cyworld, Bebo, WhatsUp, LinkedIn, ChatOn, Opera Mini, Twitter and other new forms keep on emerging. However, of interest Facebook was used in this study because it is impacting the ways in which university students use the Internet. Technology has mediated communication in countless ways. The values and norms of culture have to be cherished the young generation. In investigating this problem, two hundred (200) students were interviewed at their university campus in Zimbabwe. The sample comprised students from Great Zimbabwe University. The research findings proved that Facebook contributes to the dilution of the Zimbabwean culture. It was also interesting to note that other students see the pedagogical potentials of Facebook.

Research paper thumbnail of Modelling effect of valuable resources on franchise outlet performance: Dynamic sensing capability as mediator

South African Journal of Economic and management Sciences

Background: Competitive advantage and superior firm performance depend on resources and dynamic c... more Background: Competitive advantage and superior firm performance depend on resources and dynamic capabilities.Aim: This study aims to provide insight into the franchising industry where research on the value-dynamic sensing capability-performance relationship as part of the resource-based theory (RBT) seems to be novel. Drawing on the RBT, this study examines how valuable resources and dynamic sensing capability impact franchise outlet performance.Setting: Based on a cross-sectional design, a sample of 224 South African franchise outlet managers and owner-operators in the fast food and retailing categories was surveyed.Methods: Hypotheses were tested using a single-level structural equation model for value, dynamic sensing capability and performance.Results: The results contribute to research on RBT in the context of franchises by providing support for the assumption that firm resources and capabilities improve performance.Conclusion: The findings are expected to provide a strong bas...

Research paper thumbnail of Modelling effect of valuable resources on franchise outlet performance: Dynamic sensing capability as mediator

South African Journal of Economic and Management Sciences, Jul 9, 2019

This study aims to provide insight into the franchising industry where research on the value-dyna... more This study aims to provide insight into the franchising industry where research on the value-dynamic sensing capability-performance relationship as part of the resource-based theory (RBT) seems to be novel. Drawing on the RBT, this study examines how valuable resources and dynamic sensing capability impact franchise outlet performance. Setting: Based on a cross-sectional design, a sample of 224 South African franchise outlet managers and owner-operators in the fast food and retailing categories was surveyed. Methods: Hypotheses were tested using a single-level structural equation model for value, dynamic sensing capability and performance. Results: The results contribute to research on RBT in the context of franchises by providing support for the assumption that firm resources and capabilities improve performance. Conclusion: The findings are expected to provide a strong base from which franchise managers and owner-operators can strategise for competitive advantage in an emerging economy like South Africa.

Research paper thumbnail of The Perception of Small and Medium Enterprises (Smes) Marketing Managers on Imc Strategy in Zimbabwe: A Case of Masvingo Urban

Researchers World, Jul 1, 2013

Research paper thumbnail of The Perception of Small and Medium Enterprises (Smes) Marketing Managers on Imc Strategy in Zimbabwe: A Case of Masvingo Urban

Researchers World, Jul 1, 2013

Research paper thumbnail of A Consumer Evaluation of Modernity on Women's Dressing

Researchers World, Apr 1, 2013

Research paper thumbnail of Valuable, Rare, Inimitable, Non-Substitutable and Exploitable (Vrine) Resources on Competitive Advantage

EPH - International Journal of Business & Management Science

This study seeks to extend and advance knowledge and understanding of the RBV as a model conceptu... more This study seeks to extend and advance knowledge and understanding of the RBV as a model conceptualized in literature. The study tested the relationship between VRINE resources and competitive advantage. It focused on how banks particularly those operating in a highly unstable economy with high degree of inconsistency in policy making and high competition use resources to realize competitive advantage. A quantitative survey research was done which focused on descriptive survey design to explore the relationship between selected independent and dependent variables. A sample size of 204 respondents consisting of CEOs and Directors, managers, supervisors and senior employees was used to gather data using a self-administered questionnaire. SPSS version 16 was used to analyze the data. The results of the study shows that resources that suit the VRINE criteria leads to competitive advantage. All the VRINE attributes showed a significant relationship with competitive advantage except for n...

Research paper thumbnail of Are Traditional Advertising Methods Still Relevant on Client Purchase Intention

EPH - International Journal of Business & Management Science

Although there has been considerable research on traditional advertising methods, this study soug... more Although there has been considerable research on traditional advertising methods, this study sought to establish their influence on client purchase intention in the banking industry. Data were collected from the bank clients in Gauteng, South Africa. After the analysis, results showed positive relationships between the traditional advertising methods and purchase intention. Moreover, the findings indicated that the four traditional advertising methods have stood the test of time and are still relevant in influencing client purchase intention in the banking industry, despite the digital era.

Research paper thumbnail of The Antecedents of Breakthrough Innovation in Small and Medium-Sized Enterprises (Smes) During Covid 19 Pandemic

EPH - International Journal of Business & Management Science

Purpose – This study replicates ideas of Cheng and Chen (2013) to determine the effects of dynami... more Purpose – This study replicates ideas of Cheng and Chen (2013) to determine the effects of dynamic innovation capabilities and open innovation activities on breakthrough innovation. Based on the Resource-based view of the firm (RBV) and dynamic capabilities view (DC), the authors seek to argue that dynamic innovation capabilities and open innovation activities significantly affect breakthrough innovation positively in a turbulent environment. Design/methodology/approach – Based on a cross-sectional design, a questionnaire was distributed to a sample size of Zimbabwean 300 SMEs management. The target respondents were the business owners and managers who had wide knowledge and understanding in leadership. The survey’s data were analysed through regression. Findings – The findings supported the argument that dynamic innovation capabilities and open innovation activities positively and significantly affect breakthrough innovation. Practical implications – Business owners and managers mu...

Research paper thumbnail of The impact of Facebook on Zimbabwean University students: Culture dilution or Pedagogical?

The study sought to establish consumer attitudes towards the effect of one Social Network Site (S... more The study sought to establish consumer attitudes towards the effect of one Social Network Site (SNS), Facebook on culture dilution or pedagogical potential among university students. This has been necessitated by a plethora of unique social interactions in this era of technological affordances. Many SNSs are in use: Facebook, MySpace, Cyworld, Bebo, WhatsUp, LinkedIn, ChatOn, Opera Mini, Twitter and other new forms keep on emerging. However, of interest Facebook was used in this study because it is impacting the ways in which university students use the Internet. Technology has mediated communication in countless ways. The values and norms of culture have to be cherished the young generation. In investigating this problem, two hundred (200) students were interviewed at their university campus in Zimbabwe. The sample comprised students from Great Zimbabwe University. The research findings proved that Facebook contributes to the dilution of the Zimbabwean culture. It was also interest...

Research paper thumbnail of Modelling firm resources effects on performance: the mediating role of dynamic capabilities

Research paper thumbnail of Perception of Managers on Internal Marketing in Non- Governmental Organizations in Zimbabwe: A Case of Masvingo Province

The study sought to establish the perception of managers towards the relevance of internal market... more The study sought to establish the perception of managers towards the relevance of internal marketing in Non- Governmental Organizations (NGOs) in Zimbabwe. This has been necessitated by the escalating numbers of NGOs in this drought-stricken era. Many NGOs are in operation in Zimbabwe and Masvingo province in particular. Masvingo province was used in this study. In assessing this phenomenon, fifty (50) managers were interviewed at their offices in Zimbabwe. The sample comprised only NGOs managers in Masvingo province. The research findings proved that internal marketing is a new idea to most managers. However, managers expressed the sanguine desire to try internal marketing in their operations.

Research paper thumbnail of A Consumer Evaluation of Modernity on Women's Dressing

ABSTRACTAccording to the history of fashion, there are a number of reasons why human beings put o... more ABSTRACTAccording to the history of fashion, there are a number of reasons why human beings put on clothes. Today, there is debate over modesty and immodesty in dress that is seen everywhere. The Zimbabwean culture defines a certain dressing code of a woman cherished which is compatible with the norms and values of the African society in general but modernity has crept in causing changes in the way ladies dress. Skirts, dresses and trousers among others have attracted the attention of many in terms of basic body covering, beauty, dignity and identity. However, people as consumers hold a number of different beliefs about ladies dressing brands in any category, but not all of the beliefs are activated in forming an attitude. On the other hand, to predict attitudes, it is imperative to know how much importance consumers attach to attributes of brands. In measuring beliefs about the performances and importance attached to ladies dressing on given attributes, two thousand respondents wer...

Research paper thumbnail of The Perception of Small and Medium Enterprises (Smes) Marketing Managers on Imc Strategy in Zimbabwe: A Case of Masvingo Urban

ABSTRACTTo date, there is little empirical research in Zimbabwe on Integrated Marketing Communica... more ABSTRACTTo date, there is little empirical research in Zimbabwe on Integrated Marketing Communication (IMC) despite its appeal and accounts of its benefits. The author proposes that IMC is fundamentally a process in which marketing managers instil into Small and Medium Enterprises (SMEs) a sense of competitiveness in the organization. IMC has been recently postulated as a key determinant for a firm's competitiveness. Also, IMC has been found to encourage message integration and consistency, facilitating the interpretation of information for customers. The customer will not be confused by the vast amount of information from all contact points. Marketers can also combine all of their communications in order to plan and create a coherent and synergistic approach. One hundred marketing managers were interviewed at their offices in Masvingo urban and a series of regression analyses was done and standardised coefficients were used to establish their perception on IMC as a marketing st...

Research paper thumbnail of The Effectiveness of Marketing Mix Elements

The marketing environment in Zimbabwe has changed in a series of dramatic and far reaching ways. ... more The marketing environment in Zimbabwe has changed in a series of dramatic and far reaching ways. Most significant of these changes has been the emergence of Small to Medium Enterprises (SMEs). The idea was born in 2002 after the realization that SMEs play a significant role in fostering economic growth. This has led to the proliferation of retailers. In practice, many retailing planners have responded by focusing to an ever greater degree upon short-term and tactical issues, arguing that, the marketing mix elements are of little value. In this book the author questions such assumptions and focuses upon the ways in which the retailing can be managed effectively and strategically. Hence this work postulates the four marketing mix elements (product, price, promotion and place) as arguments that determine effective performance of retailers. The thrust is on managers to consider and employ the four Ps effectively and efficiently in all their marketing endeavors. On the other hand, sales ...

Research paper thumbnail of The impact of Facebook on Zimbabwean University students: Culture dilution or Pedagogical?

INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, May 15, 2013

The study sought to establish consumer attitudes towards the effect of one Social Network Site (S... more The study sought to establish consumer attitudes towards the effect of one Social Network Site (SNS), Facebook on culture dilution or pedagogical potential among university students. This has been necessitated by a plethora of unique social interactions in this era of technological affordances. Many SNSs are in use: Facebook, MySpace, Cyworld, Bebo, WhatsUp, LinkedIn, ChatOn, Opera Mini, Twitter and other new forms keep on emerging. However, of interest Facebook was used in this study because it is impacting the ways in which university students use the Internet. Technology has mediated communication in countless ways. The values and norms of culture have to be cherished the young generation. In investigating this problem, two hundred (200) students were interviewed at their university campus in Zimbabwe. The sample comprised students from Great Zimbabwe University. The research findings proved that Facebook contributes to the dilution of the Zimbabwean culture. It was also interesting to note that other students see the pedagogical potentials of Facebook.

Research paper thumbnail of Modelling effect of valuable resources on franchise outlet performance: Dynamic sensing capability as mediator

South African Journal of Economic and management Sciences

Background: Competitive advantage and superior firm performance depend on resources and dynamic c... more Background: Competitive advantage and superior firm performance depend on resources and dynamic capabilities.Aim: This study aims to provide insight into the franchising industry where research on the value-dynamic sensing capability-performance relationship as part of the resource-based theory (RBT) seems to be novel. Drawing on the RBT, this study examines how valuable resources and dynamic sensing capability impact franchise outlet performance.Setting: Based on a cross-sectional design, a sample of 224 South African franchise outlet managers and owner-operators in the fast food and retailing categories was surveyed.Methods: Hypotheses were tested using a single-level structural equation model for value, dynamic sensing capability and performance.Results: The results contribute to research on RBT in the context of franchises by providing support for the assumption that firm resources and capabilities improve performance.Conclusion: The findings are expected to provide a strong bas...

Research paper thumbnail of Modelling effect of valuable resources on franchise outlet performance: Dynamic sensing capability as mediator

South African Journal of Economic and Management Sciences, Jul 9, 2019

This study aims to provide insight into the franchising industry where research on the value-dyna... more This study aims to provide insight into the franchising industry where research on the value-dynamic sensing capability-performance relationship as part of the resource-based theory (RBT) seems to be novel. Drawing on the RBT, this study examines how valuable resources and dynamic sensing capability impact franchise outlet performance. Setting: Based on a cross-sectional design, a sample of 224 South African franchise outlet managers and owner-operators in the fast food and retailing categories was surveyed. Methods: Hypotheses were tested using a single-level structural equation model for value, dynamic sensing capability and performance. Results: The results contribute to research on RBT in the context of franchises by providing support for the assumption that firm resources and capabilities improve performance. Conclusion: The findings are expected to provide a strong base from which franchise managers and owner-operators can strategise for competitive advantage in an emerging economy like South Africa.

Research paper thumbnail of The Perception of Small and Medium Enterprises (Smes) Marketing Managers on Imc Strategy in Zimbabwe: A Case of Masvingo Urban

Researchers World, Jul 1, 2013

Research paper thumbnail of The Perception of Small and Medium Enterprises (Smes) Marketing Managers on Imc Strategy in Zimbabwe: A Case of Masvingo Urban

Researchers World, Jul 1, 2013

Research paper thumbnail of A Consumer Evaluation of Modernity on Women's Dressing

Researchers World, Apr 1, 2013