Jo-Ellen Asbury - Academia.edu (original) (raw)
Papers by Jo-Ellen Asbury
Family Violence: Prevention and Treatment Family violence: Prevention and treatment
: This report identifies the media sources Army enlistees were most likely to be exposed to, ther... more : This report identifies the media sources Army enlistees were most likely to be exposed to, thereby providing a post hoc assessment of media outlets most fruitful for Army advertising. It also provides information on the media habits of a sample of buyers of Army advertising that might be compared to the media habits of the general youth market. The comparison might also be useful in determining Army advertising strategies and policies. This report covers 4 years of data from the New Recruit Survey that focuses on recruits' media habits. Media items are analyzed by entry test score categories, sex, ethnicity, region, age, and level of education at contracting, with emphasis on identifying the media habits of prime or quality recruits. Keywords: Media habits, Magazines, Television, Advertising, Radio, U.S. Army recruits. (sdw)
Students' achievement in school is undoubtedly multifaceted. No cause can possibly be designa... more Students' achievement in school is undoubtedly multifaceted. No cause can possibly be designated as the single underlying reason for high or low academic performance. Research has suggested that one important variable in student achievement is the interaction between the teacher and the student. Such interactions may serve tb enhance or diminish the achievement of an individual student or group of students. Negative teacher-student interactions may set up a negative self-fulfilling prophecy it which students expected to perform poorly and in fact do so. Cooper (1979) has proposed a model for the operation of such a self-fulfilling prophecy in which he designates clasroom climate and teacher feedback as major mediators of this effect. Rosenthal (BA) also suggests that classroom climate and teacher feedback are important as well as teacher input and the opportunity for student output. The present study attempts to assess these factfirs through a series of ,open-ended questions dir...
Focus Group Research
Foreword by Martin Tolich Preface Chapter 1. What is a Focus Group? Chapter 2. Psychosocial Found... more Foreword by Martin Tolich Preface Chapter 1. What is a Focus Group? Chapter 2. Psychosocial Foundations Chapter 3. Planning Chapter 4. Implementing Chapter 5. Special Populations Chapter 6. Analysis Chapter 7. Communication of Research Findings Chapter 8. Concluding Thoughts Glossary Notes References Index About the Authors
Qualitative Health Research, 1995
This overview is intended to be a very general introduction to the use of focus groups as a resea... more This overview is intended to be a very general introduction to the use of focus groups as a research tool within the social and behavioral sciences. For more detailed information, readers are encouraged to seek out the primary sources cited here, particularly Krueger and Morgan, as well as their contributions in Qualitative Health Research (this issue).
Family Violence: Prevention and Treatment Family violence: Prevention and treatment
: This report identifies the media sources Army enlistees were most likely to be exposed to, ther... more : This report identifies the media sources Army enlistees were most likely to be exposed to, thereby providing a post hoc assessment of media outlets most fruitful for Army advertising. It also provides information on the media habits of a sample of buyers of Army advertising that might be compared to the media habits of the general youth market. The comparison might also be useful in determining Army advertising strategies and policies. This report covers 4 years of data from the New Recruit Survey that focuses on recruits' media habits. Media items are analyzed by entry test score categories, sex, ethnicity, region, age, and level of education at contracting, with emphasis on identifying the media habits of prime or quality recruits. Keywords: Media habits, Magazines, Television, Advertising, Radio, U.S. Army recruits. (sdw)
Students' achievement in school is undoubtedly multifaceted. No cause can possibly be designa... more Students' achievement in school is undoubtedly multifaceted. No cause can possibly be designated as the single underlying reason for high or low academic performance. Research has suggested that one important variable in student achievement is the interaction between the teacher and the student. Such interactions may serve tb enhance or diminish the achievement of an individual student or group of students. Negative teacher-student interactions may set up a negative self-fulfilling prophecy it which students expected to perform poorly and in fact do so. Cooper (1979) has proposed a model for the operation of such a self-fulfilling prophecy in which he designates clasroom climate and teacher feedback as major mediators of this effect. Rosenthal (BA) also suggests that classroom climate and teacher feedback are important as well as teacher input and the opportunity for student output. The present study attempts to assess these factfirs through a series of ,open-ended questions dir...
Focus Group Research
Foreword by Martin Tolich Preface Chapter 1. What is a Focus Group? Chapter 2. Psychosocial Found... more Foreword by Martin Tolich Preface Chapter 1. What is a Focus Group? Chapter 2. Psychosocial Foundations Chapter 3. Planning Chapter 4. Implementing Chapter 5. Special Populations Chapter 6. Analysis Chapter 7. Communication of Research Findings Chapter 8. Concluding Thoughts Glossary Notes References Index About the Authors
Qualitative Health Research, 1995
This overview is intended to be a very general introduction to the use of focus groups as a resea... more This overview is intended to be a very general introduction to the use of focus groups as a research tool within the social and behavioral sciences. For more detailed information, readers are encouraged to seek out the primary sources cited here, particularly Krueger and Morgan, as well as their contributions in Qualitative Health Research (this issue).