Joan Ikonomi - Academia.edu (original) (raw)
Papers by Joan Ikonomi
Scientific journal of the Observatory of Mediterranean Basin, Nov 1, 2020
The rural areas in Albania are undergoing rapid demographic, social and economic changes concerni... more The rural areas in Albania are undergoing rapid demographic, social and economic changes concerning emigration, depopulation, population ageing, little use of agriculture, livestock, tourism potential, and marginalization due to market and service centralization and poor infrastructure. In the present condition of isolation and rural decay, the creation of an easy two-way connection between territory and the people can open up new opportunities to revitalize rural areas. The crucial role of these networks is to collect community potentials, create partnerships and offer benefits to the rural community. In this sense, the use of innovative digital technologies can become an important instrument to develop virtual networking through which a smart multimedia interactive platform can provide information, knowledge sharing and interconnection among different sectors. EU has already launched and promoted these concepts since 2017, through Smart Village initiative (European Commission, 2017), paying particular attention to the use of innovative digital technologies that create a new form of network cooperation beyond the village boundaries, involving the surrounding countryside and towns. Smart village means effectively and efficiently services delivered to the residents and businesses to improve their economic, social and environmental conditions, in particular finding out solutions offered by digital technologies. Digital innovation based on computing, communication and information technologies can act as an accelerator exploiting the hidden potential in the area. In the case of the proposed smart villages in the Municipality of Dropull, the first step to developing virtual networks through digital tools that support smart development is to provide digital infrastructure, broadband internet and to build a rural digital hub. This multi-service hub structure will be located in Jorgucat village, the municipality center, and it will manage digital services that respond to local needs offering support and training for the community. The aim is to create a network between the local community and other actors in different fields by facilitating the delivery of public services and offering new opportunities. Based on community needs, the objective of this study is to create a fast network of information and exchange between the territory and its governance, which enables information sharing and resource access for the people and tourists. In order to create this network, different e-tools (apps.) can be used to support and facilitate the process, focusing on the following vulnerable sectors of this Municipality: 1. Access to e-health, education, training and other essential services 2. Online market and promotion of local products 3. Online booking service, promoting tourism, heritage and cultural activities 4. Mobility 5. Governance. These tools are considered as a catalyst for the proposed network, which serves to reactivate human, environmental and financial resources in these villages and improve the attractiveness and competitiveness of rural areas. Successful networking models and e-tools already used in EU "smart villages" will be introduced to understand the structure of the information system and management. This will constitute the basis for the development of specific networking models inherent to the particularities of the Dropull villages, which can be supported by e-tools.
Scientific journal of the Observatory of Mediterranean Basin, Nov 1, 2020
The rural areas in Albania are undergoing rapid demographic, social and economic changes concerni... more The rural areas in Albania are undergoing rapid demographic, social and economic changes concerning emigration, depopulation, population ageing, little use of agriculture, livestock, tourism potential, and marginalization due to market and service centralization and poor infrastructure. In the present condition of isolation and rural decay, the creation of an easy two-way connection between territory and the people can open up new opportunities to revitalize rural areas. The crucial role of these networks is to collect community potentials, create partnerships and offer benefits to the rural community. In this sense, the use of innovative digital technologies can become an important instrument to develop virtual networking through which a smart multimedia interactive platform can provide information, knowledge sharing and interconnection among different sectors. EU has already launched and promoted these concepts since 2017, through Smart Village initiative (European Commission, 2017), paying particular attention to the use of innovative digital technologies that create a new form of network cooperation beyond the village boundaries, involving the surrounding countryside and towns. Smart village means effectively and efficiently services delivered to the residents and businesses to improve their economic, social and environmental conditions, in particular finding out solutions offered by digital technologies. Digital innovation based on computing, communication and information technologies can act as an accelerator exploiting the hidden potential in the area. In the case of the proposed smart villages in the Municipality of Dropull, the first step to developing virtual networks through digital tools that support smart development is to provide digital infrastructure, broadband internet and to build a rural digital hub. This multi-service hub structure will be located in Jorgucat village, the municipality center, and it will manage digital services that respond to local needs offering support and training for the community. The aim is to create a network between the local community and other actors in different fields by facilitating the delivery of public services and offering new opportunities. Based on community needs, the objective of this study is to create a fast network of information and exchange between the territory and its governance, which enables information sharing and resource access for the people and tourists. In order to create this network, different e-tools (apps.) can be used to support and facilitate the process, focusing on the following vulnerable sectors of this Municipality: 1. Access to e-health, education, training and other essential services 2. Online market and promotion of local products 3. Online booking service, promoting tourism, heritage and cultural activities 4. Mobility 5. Governance. These tools are considered as a catalyst for the proposed network, which serves to reactivate human, environmental and financial resources in these villages and improve the attractiveness and competitiveness of rural areas. Successful networking models and e-tools already used in EU "smart villages" will be introduced to understand the structure of the information system and management. This will constitute the basis for the development of specific networking models inherent to the particularities of the Dropull villages, which can be supported by e-tools.
Making a great television commercial is an art in itself. Twenty years ago, there was no official... more Making a great television commercial is an art in itself. Twenty years ago, there was no official available information about the steps to follow to prepare a TV commercial throughout all phases. The main reason for that knowledge gap is that the old method used was based on multiple agencies and vendors working on the same campaign, so the single groups do not have to know everything; they just needed to understand their own role and responsibility. In the last years, video production and post-production industries are changing very fast. Digital retooling is taking place, causing dramatic industry restructuring. The old player's large post-production facilities using dedicated, proprietary equipment are being replaced by new players, small production companies, using personal computers to produce a different type of production media with the same professional result, at a lower cost. Nowadays, the significant reduction of video production costs, the more and more disappearing barriers to access video, as well as brands looking to spend less and get more has forced many advertisers to renounce to big agencies. Actually, with the new technology decreasing the cost of cameras and computers is possible to produce a TV commercial in all its phases (starting from concept, writing, production, and post-production (including animation and compositing) to final video), with a small group of
Making a great television commercial is an art in itself. Twenty years ago, there was no official... more Making a great television commercial is an art in itself. Twenty years ago, there was no official available information about the steps to follow to prepare a TV commercial throughout all phases. The main reason for that knowledge gap is that the old method used was based on multiple agencies and vendors working on the same campaign, so the single groups do not have to know everything; they just needed to understand their own role and responsibility. In the last years, video production and post-production industries are changing very fast. Digital retooling is taking place, causing dramatic industry restructuring. The old player’s large post-production facilities using dedicated, proprietary equipment are being replaced by new players, small production companies, using personal computers to produce a different type of production media with the same professional result, at a lower cost. Nowadays, the significant reduction of video production costs, the more and more disappearing barriers to access video, as well as brands looking to spend less and get more has forced many advertisers to renounce to big agencies. Actually, with the new technology decreasing the cost of cameras and computers is possible to produce a TV commercial in all its phases (starting from concept, writing, production, and post-production (including animation and compositing) to final video), with a small group of professionals. The one-stop-shop is becoming a growing business model. Many creative artist and directors from big agencies have resigned to establish their own production companies, and groups of talented young people are constantly gathering from all over the world. This study will help to understand the structure and workflow of producing a TV commercial, starting from the copywriting stage until the final product, and passing through the classical production steps of cinematography and motion pictures, such as pre-production, production and post-production, understanding and analyzing every significant step of structure until the initial written concept will become a motion image. In order to reach the objective of this study, I read and reviewed several books and web materials on different topics about stages of the production, planning, budgeting, shooting and editing, equipment and techniques, communication and documentation
Health and Wellbeing in the Post-Pandemic City
Digitisation of heritage and the creation of open digital archive contribute in a large scale dis... more Digitisation of heritage and the creation of open digital archive contribute in a large scale dissemination of history and culture. Today, technology allows us not only to easily access information on heritage and view 3D models of buildings or artefacts, but also to experience virtually historic sites or historic object, by representing them accurately, either referring to the recreation of exiting objects or rebuilding models of objects as they may have appeared in the past (Roussou, 2002). Moreover, digital heritage platforms allow visitors to navigate through virtual spaces and access information data, but still provide a low level of interactivity and immersion (Champion, 2008). By providing simple navigation they offer passive interaction and less engagement, while affords to navigate and have inputs to which to respond offer a more active mental interaction. However, what is missing is dynamic involvement of users and an engaging narrative. Although, digital models today are ...
Interdisciplinary Journal of Research and Development
Making a great television commercial is an art in itself. Twenty years ago, there was no official... more Making a great television commercial is an art in itself. Twenty years ago, there was no official available information about the steps to follow to prepare a TV commercial throughout all phases. The main reason for that knowledge gap is that the old method used was based on multiple agencies and vendors working on the same campaign, so the single groups do not have to know everything; they just needed to understand their own role and responsibility. In the last years, video production and post-production industries are changing very fast. Digital retooling is taking place, causing dramatic industry restructuring. The old player’s large post-production facilities using dedicated, proprietary equipment are being replaced by new players, small production companies, using personal computers to produce a different type of production media with the same professional result, at a lower cost. Nowadays, the significant reduction of video production costs, the more and more disappearing barr...
Universiteti Aleksander Moisiu, 2019
Making a great television commercial is an art in itself. Twenty years ago, there was no official... more Making a great television commercial is an art in itself. Twenty years ago, there was no official available information about the steps to follow to prepare a TV commercial throughout all phases. The main reason for that knowledge gap is that the old method used was based on multiple agencies and vendors working on the same campaign, so the single groups do not have to know everything; they just needed to understand their own role and responsibility. In the last years, video production and post-production industries are changing very fast. Digital retooling is taking place, causing dramatic industry restructuring. The old player’s large post-production facilities using dedicated, proprietary equipment are being replaced by new players, small production companies, using personal computers to produce a different type of production media with the same professional result, at a lower cost. Nowadays, the significant reduction of video production costs, the more and more disappearing barriers to access video, as well as brands looking to spend less and get more has forced many advertisers to renounce to big agencies. Actually, with the new technology decreasing the cost of cameras and computers is possible to produce a TV commercial in all its phases (starting from concept, writing, production, and post-production (including animation and compositing) to final video), with a small group of professionals. The one-stop-shop is becoming a growing business model. Many creative artist and directors from big agencies have resigned to establish their own production companies, and groups of talented young people are constantly gathering from all over the world. This study will help to understand the structure and workflow of producing a TV commercial, starting from the copywriting stage until the final product, and passing through the classical production steps of cinematography and motion pictures, such as pre-production, production and post-production, understanding and analyzing every significant step of structure until the initial written concept will become a motion image. In order to reach the objective of this study, I read and reviewed several books and web materials on different topics about stages of the production, planning, budgeting, shooting and editing, equipment and techniques, communication and documentation
Scientific journal of the Observatory of Mediterranean Basin, Nov 1, 2020
The rural areas in Albania are undergoing rapid demographic, social and economic changes concerni... more The rural areas in Albania are undergoing rapid demographic, social and economic changes concerning emigration, depopulation, population ageing, little use of agriculture, livestock, tourism potential, and marginalization due to market and service centralization and poor infrastructure. In the present condition of isolation and rural decay, the creation of an easy two-way connection between territory and the people can open up new opportunities to revitalize rural areas. The crucial role of these networks is to collect community potentials, create partnerships and offer benefits to the rural community. In this sense, the use of innovative digital technologies can become an important instrument to develop virtual networking through which a smart multimedia interactive platform can provide information, knowledge sharing and interconnection among different sectors. EU has already launched and promoted these concepts since 2017, through Smart Village initiative (European Commission, 2017), paying particular attention to the use of innovative digital technologies that create a new form of network cooperation beyond the village boundaries, involving the surrounding countryside and towns. Smart village means effectively and efficiently services delivered to the residents and businesses to improve their economic, social and environmental conditions, in particular finding out solutions offered by digital technologies. Digital innovation based on computing, communication and information technologies can act as an accelerator exploiting the hidden potential in the area. In the case of the proposed smart villages in the Municipality of Dropull, the first step to developing virtual networks through digital tools that support smart development is to provide digital infrastructure, broadband internet and to build a rural digital hub. This multi-service hub structure will be located in Jorgucat village, the municipality center, and it will manage digital services that respond to local needs offering support and training for the community. The aim is to create a network between the local community and other actors in different fields by facilitating the delivery of public services and offering new opportunities. Based on community needs, the objective of this study is to create a fast network of information and exchange between the territory and its governance, which enables information sharing and resource access for the people and tourists. In order to create this network, different e-tools (apps.) can be used to support and facilitate the process, focusing on the following vulnerable sectors of this Municipality: 1. Access to e-health, education, training and other essential services 2. Online market and promotion of local products 3. Online booking service, promoting tourism, heritage and cultural activities 4. Mobility 5. Governance. These tools are considered as a catalyst for the proposed network, which serves to reactivate human, environmental and financial resources in these villages and improve the attractiveness and competitiveness of rural areas. Successful networking models and e-tools already used in EU "smart villages" will be introduced to understand the structure of the information system and management. This will constitute the basis for the development of specific networking models inherent to the particularities of the Dropull villages, which can be supported by e-tools.
Scientific journal of the Observatory of Mediterranean Basin, Nov 1, 2020
The rural areas in Albania are undergoing rapid demographic, social and economic changes concerni... more The rural areas in Albania are undergoing rapid demographic, social and economic changes concerning emigration, depopulation, population ageing, little use of agriculture, livestock, tourism potential, and marginalization due to market and service centralization and poor infrastructure. In the present condition of isolation and rural decay, the creation of an easy two-way connection between territory and the people can open up new opportunities to revitalize rural areas. The crucial role of these networks is to collect community potentials, create partnerships and offer benefits to the rural community. In this sense, the use of innovative digital technologies can become an important instrument to develop virtual networking through which a smart multimedia interactive platform can provide information, knowledge sharing and interconnection among different sectors. EU has already launched and promoted these concepts since 2017, through Smart Village initiative (European Commission, 2017), paying particular attention to the use of innovative digital technologies that create a new form of network cooperation beyond the village boundaries, involving the surrounding countryside and towns. Smart village means effectively and efficiently services delivered to the residents and businesses to improve their economic, social and environmental conditions, in particular finding out solutions offered by digital technologies. Digital innovation based on computing, communication and information technologies can act as an accelerator exploiting the hidden potential in the area. In the case of the proposed smart villages in the Municipality of Dropull, the first step to developing virtual networks through digital tools that support smart development is to provide digital infrastructure, broadband internet and to build a rural digital hub. This multi-service hub structure will be located in Jorgucat village, the municipality center, and it will manage digital services that respond to local needs offering support and training for the community. The aim is to create a network between the local community and other actors in different fields by facilitating the delivery of public services and offering new opportunities. Based on community needs, the objective of this study is to create a fast network of information and exchange between the territory and its governance, which enables information sharing and resource access for the people and tourists. In order to create this network, different e-tools (apps.) can be used to support and facilitate the process, focusing on the following vulnerable sectors of this Municipality: 1. Access to e-health, education, training and other essential services 2. Online market and promotion of local products 3. Online booking service, promoting tourism, heritage and cultural activities 4. Mobility 5. Governance. These tools are considered as a catalyst for the proposed network, which serves to reactivate human, environmental and financial resources in these villages and improve the attractiveness and competitiveness of rural areas. Successful networking models and e-tools already used in EU "smart villages" will be introduced to understand the structure of the information system and management. This will constitute the basis for the development of specific networking models inherent to the particularities of the Dropull villages, which can be supported by e-tools.
Making a great television commercial is an art in itself. Twenty years ago, there was no official... more Making a great television commercial is an art in itself. Twenty years ago, there was no official available information about the steps to follow to prepare a TV commercial throughout all phases. The main reason for that knowledge gap is that the old method used was based on multiple agencies and vendors working on the same campaign, so the single groups do not have to know everything; they just needed to understand their own role and responsibility. In the last years, video production and post-production industries are changing very fast. Digital retooling is taking place, causing dramatic industry restructuring. The old player's large post-production facilities using dedicated, proprietary equipment are being replaced by new players, small production companies, using personal computers to produce a different type of production media with the same professional result, at a lower cost. Nowadays, the significant reduction of video production costs, the more and more disappearing barriers to access video, as well as brands looking to spend less and get more has forced many advertisers to renounce to big agencies. Actually, with the new technology decreasing the cost of cameras and computers is possible to produce a TV commercial in all its phases (starting from concept, writing, production, and post-production (including animation and compositing) to final video), with a small group of
Making a great television commercial is an art in itself. Twenty years ago, there was no official... more Making a great television commercial is an art in itself. Twenty years ago, there was no official available information about the steps to follow to prepare a TV commercial throughout all phases. The main reason for that knowledge gap is that the old method used was based on multiple agencies and vendors working on the same campaign, so the single groups do not have to know everything; they just needed to understand their own role and responsibility. In the last years, video production and post-production industries are changing very fast. Digital retooling is taking place, causing dramatic industry restructuring. The old player’s large post-production facilities using dedicated, proprietary equipment are being replaced by new players, small production companies, using personal computers to produce a different type of production media with the same professional result, at a lower cost. Nowadays, the significant reduction of video production costs, the more and more disappearing barriers to access video, as well as brands looking to spend less and get more has forced many advertisers to renounce to big agencies. Actually, with the new technology decreasing the cost of cameras and computers is possible to produce a TV commercial in all its phases (starting from concept, writing, production, and post-production (including animation and compositing) to final video), with a small group of professionals. The one-stop-shop is becoming a growing business model. Many creative artist and directors from big agencies have resigned to establish their own production companies, and groups of talented young people are constantly gathering from all over the world. This study will help to understand the structure and workflow of producing a TV commercial, starting from the copywriting stage until the final product, and passing through the classical production steps of cinematography and motion pictures, such as pre-production, production and post-production, understanding and analyzing every significant step of structure until the initial written concept will become a motion image. In order to reach the objective of this study, I read and reviewed several books and web materials on different topics about stages of the production, planning, budgeting, shooting and editing, equipment and techniques, communication and documentation
Health and Wellbeing in the Post-Pandemic City
Digitisation of heritage and the creation of open digital archive contribute in a large scale dis... more Digitisation of heritage and the creation of open digital archive contribute in a large scale dissemination of history and culture. Today, technology allows us not only to easily access information on heritage and view 3D models of buildings or artefacts, but also to experience virtually historic sites or historic object, by representing them accurately, either referring to the recreation of exiting objects or rebuilding models of objects as they may have appeared in the past (Roussou, 2002). Moreover, digital heritage platforms allow visitors to navigate through virtual spaces and access information data, but still provide a low level of interactivity and immersion (Champion, 2008). By providing simple navigation they offer passive interaction and less engagement, while affords to navigate and have inputs to which to respond offer a more active mental interaction. However, what is missing is dynamic involvement of users and an engaging narrative. Although, digital models today are ...
Interdisciplinary Journal of Research and Development
Making a great television commercial is an art in itself. Twenty years ago, there was no official... more Making a great television commercial is an art in itself. Twenty years ago, there was no official available information about the steps to follow to prepare a TV commercial throughout all phases. The main reason for that knowledge gap is that the old method used was based on multiple agencies and vendors working on the same campaign, so the single groups do not have to know everything; they just needed to understand their own role and responsibility. In the last years, video production and post-production industries are changing very fast. Digital retooling is taking place, causing dramatic industry restructuring. The old player’s large post-production facilities using dedicated, proprietary equipment are being replaced by new players, small production companies, using personal computers to produce a different type of production media with the same professional result, at a lower cost. Nowadays, the significant reduction of video production costs, the more and more disappearing barr...
Universiteti Aleksander Moisiu, 2019
Making a great television commercial is an art in itself. Twenty years ago, there was no official... more Making a great television commercial is an art in itself. Twenty years ago, there was no official available information about the steps to follow to prepare a TV commercial throughout all phases. The main reason for that knowledge gap is that the old method used was based on multiple agencies and vendors working on the same campaign, so the single groups do not have to know everything; they just needed to understand their own role and responsibility. In the last years, video production and post-production industries are changing very fast. Digital retooling is taking place, causing dramatic industry restructuring. The old player’s large post-production facilities using dedicated, proprietary equipment are being replaced by new players, small production companies, using personal computers to produce a different type of production media with the same professional result, at a lower cost. Nowadays, the significant reduction of video production costs, the more and more disappearing barriers to access video, as well as brands looking to spend less and get more has forced many advertisers to renounce to big agencies. Actually, with the new technology decreasing the cost of cameras and computers is possible to produce a TV commercial in all its phases (starting from concept, writing, production, and post-production (including animation and compositing) to final video), with a small group of professionals. The one-stop-shop is becoming a growing business model. Many creative artist and directors from big agencies have resigned to establish their own production companies, and groups of talented young people are constantly gathering from all over the world. This study will help to understand the structure and workflow of producing a TV commercial, starting from the copywriting stage until the final product, and passing through the classical production steps of cinematography and motion pictures, such as pre-production, production and post-production, understanding and analyzing every significant step of structure until the initial written concept will become a motion image. In order to reach the objective of this study, I read and reviewed several books and web materials on different topics about stages of the production, planning, budgeting, shooting and editing, equipment and techniques, communication and documentation