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Papers by Jordi Pera Segarra

Tourism 3.0 White Paper Series, 2017

Building a culture of collaboration and innovation” explains the key factors and strategies to dr... more Building a culture of collaboration and innovation” explains the key factors and strategies to drive cultural change throughout the stakeholder system in order to foster collaboration and innovation in the destination, as these are crucial to the success of Tourism 3.0.

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Planning Methods White Paper Series, 2017

“Clustering strategy” explains why the clustering strategy is essential for the destination devel... more “Clustering strategy” explains why the clustering strategy is essential for the destination development planning, and how structuring the territory is a key factor for competitiveness and sustainability, with supporting case studies that help the strategy planners envision creative solutions to their destination planning challenges.

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Planning Methods White Paper Series, 2016

“Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance ... more “Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance the destination’s competitiveness to approach the Vision of Tourism 3.0 and ensure a sustainable development, providing inspirational guidance for creative strategists and visionaries who are designing the next generation’s destinations.

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Tourism 3.0 White Paper Series, 2016

Envisioning destination intelligence 3.0 explains how nationwide destinations may foster a touris... more Envisioning destination intelligence 3.0 explains how nationwide destinations may foster a tourism development towards Tourism 3.0 through a collaborative intelligence system where all stakeholders are empowered to participate in order to leverage the collective intelligence for the benefit of the destination.

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Tourism 3.0 White Paper Series, 2016

Envisioning destination marketing 3.0 explains how mission driven destinations may shift their ma... more Envisioning destination marketing 3.0 explains how mission driven destinations may shift their marketing system by developing life-changing experiences and stories through co-creation and open innovation where all stakeholders are empowered to contribute.

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Tourism 3.0 White Paper Series, 2016

Envisioning destination models 3.0 explains how to develop local destination collaborative models... more Envisioning destination models 3.0 explains how to develop local destination collaborative models embracing all the concepts drafting the Vision of Tourism 3.0. This is the most complex of the three approaches and entails full transformation of the destination model.

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Tourism 3.0 White Paper Series, 2020

“Envisioning open innovation in destinations” explains the key strategies to develop and operate ... more “Envisioning open innovation in destinations” explains the key strategies to develop and operate an open innovation system in a tourism destination. It also envisions many potential outcomes and benefits for the tourism business, the professional contributors and the local communities.

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Tourism 3.0 White Paper Series, 2016

“Marketing destinations through storytelling” explains the influential power of stories as market... more “Marketing destinations through storytelling” explains the influential power of stories as marketing contents and the key strategies for successful story making and storytelling. It also explains how to develop the storytelling skills, and how this practice becomes a life-changing experience.

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Planning Methods White Paper Series, 2016

“The 5 Competitive Forces & Business Strategy” explains the McKinsey matrix method to select a su... more “The 5 Competitive Forces & Business Strategy” explains the McKinsey matrix method to select a sustainable business portfolio and the investment priorities based on the destination’s competitiveness in every business, and the attractiveness of each business. It also explains the 5 Competitive Forces framework applied to tourism destinations.

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Planning Methods White Paper Series, 2016

The Marketing Plan 3.0 explains how to craft a Marketing Plan step by step to develop a Marketing... more The Marketing Plan 3.0 explains how to craft a Marketing Plan step by step to develop a Marketing 3.0 system. It explains the strategy formulation methods and provides guidance on the appropriate strategies and tactics to successfully develop Marketing 3.0 in a destination.

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Tourism 3.0 White Paper Series, 2015

The Vision of Tourism 3.0 explains the key concepts depicting the vision of Tourism 3.0, the main... more The Vision of Tourism 3.0 explains the key concepts depicting the vision of Tourism 3.0, the main approaches to develop it in different cases, and the core principles to be followed upon developing destinations approaching this vision.

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Bookmarks Related papers MentionsView impact

Tourism 3.0 White Paper Series, 2017

Building a culture of collaboration and innovation” explains the key factors and strategies to dr... more Building a culture of collaboration and innovation” explains the key factors and strategies to drive cultural change throughout the stakeholder system in order to foster collaboration and innovation in the destination, as these are crucial to the success of Tourism 3.0.

Bookmarks Related papers MentionsView impact

Planning Methods White Paper Series, 2017

“Clustering strategy” explains why the clustering strategy is essential for the destination devel... more “Clustering strategy” explains why the clustering strategy is essential for the destination development planning, and how structuring the territory is a key factor for competitiveness and sustainability, with supporting case studies that help the strategy planners envision creative solutions to their destination planning challenges.

Bookmarks Related papers MentionsView impact

Planning Methods White Paper Series, 2016

“Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance ... more “Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance the destination’s competitiveness to approach the Vision of Tourism 3.0 and ensure a sustainable development, providing inspirational guidance for creative strategists and visionaries who are designing the next generation’s destinations.

Bookmarks Related papers MentionsView impact

Tourism 3.0 White Paper Series, 2016

Envisioning destination intelligence 3.0 explains how nationwide destinations may foster a touris... more Envisioning destination intelligence 3.0 explains how nationwide destinations may foster a tourism development towards Tourism 3.0 through a collaborative intelligence system where all stakeholders are empowered to participate in order to leverage the collective intelligence for the benefit of the destination.

Bookmarks Related papers MentionsView impact

Tourism 3.0 White Paper Series, 2016

Envisioning destination marketing 3.0 explains how mission driven destinations may shift their ma... more Envisioning destination marketing 3.0 explains how mission driven destinations may shift their marketing system by developing life-changing experiences and stories through co-creation and open innovation where all stakeholders are empowered to contribute.

Bookmarks Related papers MentionsView impact

Tourism 3.0 White Paper Series, 2016

Envisioning destination models 3.0 explains how to develop local destination collaborative models... more Envisioning destination models 3.0 explains how to develop local destination collaborative models embracing all the concepts drafting the Vision of Tourism 3.0. This is the most complex of the three approaches and entails full transformation of the destination model.

Bookmarks Related papers MentionsView impact

Tourism 3.0 White Paper Series, 2020

“Envisioning open innovation in destinations” explains the key strategies to develop and operate ... more “Envisioning open innovation in destinations” explains the key strategies to develop and operate an open innovation system in a tourism destination. It also envisions many potential outcomes and benefits for the tourism business, the professional contributors and the local communities.

Bookmarks Related papers MentionsView impact

Tourism 3.0 White Paper Series, 2016

“Marketing destinations through storytelling” explains the influential power of stories as market... more “Marketing destinations through storytelling” explains the influential power of stories as marketing contents and the key strategies for successful story making and storytelling. It also explains how to develop the storytelling skills, and how this practice becomes a life-changing experience.

Bookmarks Related papers MentionsView impact

Planning Methods White Paper Series, 2016

“The 5 Competitive Forces & Business Strategy” explains the McKinsey matrix method to select a su... more “The 5 Competitive Forces & Business Strategy” explains the McKinsey matrix method to select a sustainable business portfolio and the investment priorities based on the destination’s competitiveness in every business, and the attractiveness of each business. It also explains the 5 Competitive Forces framework applied to tourism destinations.

Bookmarks Related papers MentionsView impact

Planning Methods White Paper Series, 2016

The Marketing Plan 3.0 explains how to craft a Marketing Plan step by step to develop a Marketing... more The Marketing Plan 3.0 explains how to craft a Marketing Plan step by step to develop a Marketing 3.0 system. It explains the strategy formulation methods and provides guidance on the appropriate strategies and tactics to successfully develop Marketing 3.0 in a destination.

Bookmarks Related papers MentionsView impact

Tourism 3.0 White Paper Series, 2015

The Vision of Tourism 3.0 explains the key concepts depicting the vision of Tourism 3.0, the main... more The Vision of Tourism 3.0 explains the key concepts depicting the vision of Tourism 3.0, the main approaches to develop it in different cases, and the core principles to be followed upon developing destinations approaching this vision.

Bookmarks Related papers MentionsView impact

Bookmarks Related papers MentionsView impact