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Papers by José Marques
PODIUM Sport, Leisure and Tourism Review, 2015
This paper intends analyze how the Sport Club Corinthians Paulista, traditional sports club found... more This paper intends analyze how the Sport Club Corinthians Paulista, traditional sports club founded in 1910 in São Paulo (SP), provides transparency in reporting of their sustainability reports published since 2009. To this end, the corpus of analysis are the 2012 and 2013 Sustainability Reports, years that marked the history of the club due to facts that are opposed by his extraordinary character. The year 2012 was marked by unprecedented glory as victories in the Copa Libertadores and the FIFA Club World Championship in its new format. Since the year 2013 was evidenced by unexpected tragedies, like the death of a Bolivian fan for starting the club in the Copa Libertadores and accidents involving workers in the construction of the new stadium of Corinthians, which would be used as one of the World Cup 2014 in Brazil. To see if there was balance between publications was used as a methodology content analysis and quantitative research. As a result it was found that the club was not fully transparent and non-paid accounts with a total balance through their Sustainability Reports, which did not show clearly and convincingly, positioning the Corinthians regarding the matters analyzed. Used for this purpose, the Sustainability Reports are just a marketing piece, whose purpose is only disclose euphoric manner the actions and activities of the organization. Finally, this paper aims to contribute to the studies on the use of transparency in reporting of sustainability reports, not exhausting the subject matter and leaving open topic for further analyzes.
Revista de Estudios Brasileños, 2019
This article analyses the discourse of the English journal The Times to verify how their journali... more This article analyses the discourse of the English journal The Times to verify how their journalists covered the 2014 FIFA World Cup and, in this coverage, how they described Brazil (the host country) and Brazilians. The research methodology is based on French Discourse Analysis (specifically, on the idea of “implicit” by Oswald Ducrot) and on Cultural Studies (notably, on Stuart Hall’s studies). The objective of the paper is to verify if The Times texts worked with commonplaces about Brazil and Brazilians, such as the epithet “Brazil: country of soccer”. In a fragmented identities context and in a period that some social scientists suspect of a classical identity crisis, would Brazil and Brazilians be described as “the” country of soccer, from an essentialist and homogenizing perspective, as if all country inhabitants were passionate about soccer (with no exceptions)? How do The Times’ journalists work with this discursive construction in the coverage of a World Cup? Which other identities are reinforced (or produced) about Brazil and Brazilians? The analysis indicates that although at certain moments the texts homogenize and (re)produce commonplaces about Brazil and Brazilians, there were excerpts in which a pluralistic and differentiating representation of local realities became notable.
O estudo objetiva comparar as transmissões da Copa do Mundo de Futebol no sistema televisivo anal... more O estudo objetiva comparar as transmissões da Copa do Mundo de Futebol no sistema televisivo analógico a fim de averiguar como as modificações no aparato técnico refletiram sobre o discurso. Por meio de uma análise qualitativa das transmissões das finais das Copas de 1970 e 1998, observou-se que o aumento das possibilidades oferecidas em função da evolução técnica transformou o processo de simples fixação do acontecimento em um discurso do meio.
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The study aims to compare the FIFA World Cup broadcasting in the analog television system in order to find out how the changes in the technical apparatus reflected on the speech. Through a qualitative analysis of broadcast of 1970 and 1998 FIFA World Cup Finals, it was observed that the increase of the possibilities offered in function of the technical development transformed the simple fixation process of the event in a speech of the media outlet.
O Observatório do Esporte é um projeto de extensão universitária criado em 2008, financiado pela ... more O Observatório do Esporte é um projeto de extensão universitária criado em 2008, financiado pela PROEX – Pró-reitoria de Extensão Universitária da UNESP e apoiado pelo GECEF – Grupo de Estudo em Comunicação Esportiva e Futebol.
PODIUM Sport, Leisure and Tourism Review, 2015
This paper intends analyze how the Sport Club Corinthians Paulista, traditional sports club found... more This paper intends analyze how the Sport Club Corinthians Paulista, traditional sports club founded in 1910 in São Paulo (SP), provides transparency in reporting of their sustainability reports published since 2009. To this end, the corpus of analysis are the 2012 and 2013 Sustainability Reports, years that marked the history of the club due to facts that are opposed by his extraordinary character. The year 2012 was marked by unprecedented glory as victories in the Copa Libertadores and the FIFA Club World Championship in its new format. Since the year 2013 was evidenced by unexpected tragedies, like the death of a Bolivian fan for starting the club in the Copa Libertadores and accidents involving workers in the construction of the new stadium of Corinthians, which would be used as one of the World Cup 2014 in Brazil. To see if there was balance between publications was used as a methodology content analysis and quantitative research. As a result it was found that the club was not fully transparent and non-paid accounts with a total balance through their Sustainability Reports, which did not show clearly and convincingly, positioning the Corinthians regarding the matters analyzed. Used for this purpose, the Sustainability Reports are just a marketing piece, whose purpose is only disclose euphoric manner the actions and activities of the organization. Finally, this paper aims to contribute to the studies on the use of transparency in reporting of sustainability reports, not exhausting the subject matter and leaving open topic for further analyzes.
Revista de Estudios Brasileños, 2019
This article analyses the discourse of the English journal The Times to verify how their journali... more This article analyses the discourse of the English journal The Times to verify how their journalists covered the 2014 FIFA World Cup and, in this coverage, how they described Brazil (the host country) and Brazilians. The research methodology is based on French Discourse Analysis (specifically, on the idea of “implicit” by Oswald Ducrot) and on Cultural Studies (notably, on Stuart Hall’s studies). The objective of the paper is to verify if The Times texts worked with commonplaces about Brazil and Brazilians, such as the epithet “Brazil: country of soccer”. In a fragmented identities context and in a period that some social scientists suspect of a classical identity crisis, would Brazil and Brazilians be described as “the” country of soccer, from an essentialist and homogenizing perspective, as if all country inhabitants were passionate about soccer (with no exceptions)? How do The Times’ journalists work with this discursive construction in the coverage of a World Cup? Which other identities are reinforced (or produced) about Brazil and Brazilians? The analysis indicates that although at certain moments the texts homogenize and (re)produce commonplaces about Brazil and Brazilians, there were excerpts in which a pluralistic and differentiating representation of local realities became notable.
O estudo objetiva comparar as transmissões da Copa do Mundo de Futebol no sistema televisivo anal... more O estudo objetiva comparar as transmissões da Copa do Mundo de Futebol no sistema televisivo analógico a fim de averiguar como as modificações no aparato técnico refletiram sobre o discurso. Por meio de uma análise qualitativa das transmissões das finais das Copas de 1970 e 1998, observou-se que o aumento das possibilidades oferecidas em função da evolução técnica transformou o processo de simples fixação do acontecimento em um discurso do meio.
.
.
.
The study aims to compare the FIFA World Cup broadcasting in the analog television system in order to find out how the changes in the technical apparatus reflected on the speech. Through a qualitative analysis of broadcast of 1970 and 1998 FIFA World Cup Finals, it was observed that the increase of the possibilities offered in function of the technical development transformed the simple fixation process of the event in a speech of the media outlet.
O Observatório do Esporte é um projeto de extensão universitária criado em 2008, financiado pela ... more O Observatório do Esporte é um projeto de extensão universitária criado em 2008, financiado pela PROEX – Pró-reitoria de Extensão Universitária da UNESP e apoiado pelo GECEF – Grupo de Estudo em Comunicação Esportiva e Futebol.