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Papers by Juan Cid

The enterprise had adamant values like independence, job tranquility and recognition. But after t... more The enterprise had adamant values like independence, job tranquility and recognition. But after the purchase, they did not try to align its new values with the employees but impose its owns. Usually, an acquisition process is a long trail that frequently last months or even a year. The procurement process is very stressful not just for the owners but also for the employees that experience insecurity and instability. It is essential to transmit what the employer is expecting and start the values alignment as soon as possible. Besides some senior executive were fired, no significant changes occurred during the rest of the year. The workers continued working under the same values, vision and missing statements. At that point, they were developing the executive strategy, but the employees never were informed or involved in any part of the process. In the year 2015, all the details were revealed to the workers in a big meeting. The CEO explained all the details including the new values that they wanted to impress in all the workers; that were: achievement, cooperation, and prestige. As a company going global, they thought that the same value that helps them to be very successful in their country would have the same result in a foreign country. They did not take into account the culture and critical values of the country. For instance, they removed the annual company awards –That is an event that rewarded

Thesis Chapters by Juan Cid

This paper focuses on the relationship between the consumer’s culture, consumer’s behavior and ho... more This paper focuses on the relationship between the consumer’s culture, consumer’s behavior and how these two factors affect businesses. The behaviors of different groups of consumers located in different communities, regions or countries, it is influenced by its culture. To understand consumer’s consumption habits international marketers have been studying the cultures to obtain the information to influence consumer’s behavior. The differences between the organizations’ culture and the consumer's culture can affect the businesses products or services performance. A cross-cultural strategy is essential to minimize the risk of business failure.

Culture is difficult for marketers to understand because of its diversity. Each culture has its identity and is constantly shaped by extremal factors. The United States could be classified as a multicultural country because of its world trade agreements and its high immigration rates. For that reason, companies based in the U.S. are particularly susceptible to consumers' culture and behaviors. Furthermore, these cultural minorities are expected to grow in the next five years. For marketers, the study of culture is complicated by rapidly changing demographics and other factors. The research on this topic is multidisciplinary and includes economics, psychology, sociology, and anthropology.

Consumers' culture and behavior are closely related. Culture allows marketers to recognize the factors that influence the individual thought process. The individuals' cultural features vary depending on the geography, demography, religion; these characteristics make each culture, and the individuals’ thought processes differ significantly. To understand how national consumer behavior works, marketers have been using different methods. However, these methods must be adapted to face greater diversity. However, even with a lack of understanding, some businesses have achieved a significant influence on consumers' behavior. The results of successful culture comprehension and behavior management are the index of satisfaction and consumer loyalty.

To understand and achieve the goal of this thesis the research methodology used was based on qualitative measurements to determinate the relationship between culture and consumer behavior and its effects on businesses. The qualitative approach provided subjective information about the thesis subject. The method of this research is based on secondary sources: content analysis of textbooks and articles.

The enterprise had adamant values like independence, job tranquility and recognition. But after t... more The enterprise had adamant values like independence, job tranquility and recognition. But after the purchase, they did not try to align its new values with the employees but impose its owns. Usually, an acquisition process is a long trail that frequently last months or even a year. The procurement process is very stressful not just for the owners but also for the employees that experience insecurity and instability. It is essential to transmit what the employer is expecting and start the values alignment as soon as possible. Besides some senior executive were fired, no significant changes occurred during the rest of the year. The workers continued working under the same values, vision and missing statements. At that point, they were developing the executive strategy, but the employees never were informed or involved in any part of the process. In the year 2015, all the details were revealed to the workers in a big meeting. The CEO explained all the details including the new values that they wanted to impress in all the workers; that were: achievement, cooperation, and prestige. As a company going global, they thought that the same value that helps them to be very successful in their country would have the same result in a foreign country. They did not take into account the culture and critical values of the country. For instance, they removed the annual company awards –That is an event that rewarded

This paper focuses on the relationship between the consumer’s culture, consumer’s behavior and ho... more This paper focuses on the relationship between the consumer’s culture, consumer’s behavior and how these two factors affect businesses. The behaviors of different groups of consumers located in different communities, regions or countries, it is influenced by its culture. To understand consumer’s consumption habits international marketers have been studying the cultures to obtain the information to influence consumer’s behavior. The differences between the organizations’ culture and the consumer's culture can affect the businesses products or services performance. A cross-cultural strategy is essential to minimize the risk of business failure.

Culture is difficult for marketers to understand because of its diversity. Each culture has its identity and is constantly shaped by extremal factors. The United States could be classified as a multicultural country because of its world trade agreements and its high immigration rates. For that reason, companies based in the U.S. are particularly susceptible to consumers' culture and behaviors. Furthermore, these cultural minorities are expected to grow in the next five years. For marketers, the study of culture is complicated by rapidly changing demographics and other factors. The research on this topic is multidisciplinary and includes economics, psychology, sociology, and anthropology.

Consumers' culture and behavior are closely related. Culture allows marketers to recognize the factors that influence the individual thought process. The individuals' cultural features vary depending on the geography, demography, religion; these characteristics make each culture, and the individuals’ thought processes differ significantly. To understand how national consumer behavior works, marketers have been using different methods. However, these methods must be adapted to face greater diversity. However, even with a lack of understanding, some businesses have achieved a significant influence on consumers' behavior. The results of successful culture comprehension and behavior management are the index of satisfaction and consumer loyalty.

To understand and achieve the goal of this thesis the research methodology used was based on qualitative measurements to determinate the relationship between culture and consumer behavior and its effects on businesses. The qualitative approach provided subjective information about the thesis subject. The method of this research is based on secondary sources: content analysis of textbooks and articles.