Julie McColl - Academia.edu (original) (raw)

Papers by Julie McColl

Research paper thumbnail of The Outlook of Luxury Fashion Retailers' Multiple Channel Distribution Strategies

Emerald Publishing Limited eBooks, May 18, 2023

Research paper thumbnail of Vintage Fashion Consumption as a Sustainable Choice

Emerald Publishing Limited eBooks, May 18, 2023

Research paper thumbnail of Conclusion and the Promise of Hope

Emerald Publishing Limited eBooks, May 18, 2023

Research paper thumbnail of Del verbo al bit

Libro colectivo enlínea: http://www.revistalatinacs.org/16SLCS/libro-colectivo.html realizar preg... more Libro colectivo enlínea: http://www.revistalatinacs.org/16SLCS/libro-colectivo.html realizar preguntas de forma directa a sus seguidores, algunos deciden interactuar con la marca a través de retuits (RT), de "Me Gusta" (FV) y de comentarios, sin embargo, la marca no suele responder a esos comentarios. Como conclusión se puede afirmar que, a pesar de que las marcas de moda utilizan parte del potencial dialógico que proporciona Twitter, no aprovechan plenamente esta capacidad.

Research paper thumbnail of Craftivism: Hand-Crafted Projects as a Means of Social and Political Expression

Emerald Publishing Limited eBooks, May 18, 2023

Research paper thumbnail of Brand Purpose: Perspectives and Purchase Behaviour of Generation Z: An Abstract

Research paper thumbnail of Consumer attitudes towards the use of autonomous vehicles: Evidence from United Kingdom taxi services

International Journal of Data and Network Science

The primary aim of this research is to determine attitudes held towards autonomous vehicles (AVs)... more The primary aim of this research is to determine attitudes held towards autonomous vehicles (AVs) and understand their impact on intentions to use the service among ride-hailing users in the UK. Based on the Theory of Planned Behaviour model, an online, self-administered survey was used to collect data from 151 consumers (18-24-year-olds). The relationship between variables was measured using a Spearman’s Rank test in SPSS. The results of this study found all categories (overall attitude, perceived ease-of-use, perceived value, perceived safety, perceived risk, technology, environmentalism, subjective norms, perceived behavioural control) received a positive mean score. From these results, it can be concluded that this sample holds positive attitudes towards AVs and intend to use the service when they are made available. A positive score for perceived risk, however, indicated that this group thought there may be safety concerns when using this technology. The main contribution of th...

Research paper thumbnail of The branding strategies of British fashion retailers

Fashion retailing within the British market is characterised by large scale companies operating w... more Fashion retailing within the British market is characterised by large scale companies operating within a dynamic and turbulent environment. An important feature of the British fashion retailing sector is the extent to which the leading fashion retailers sell products marketed under their own name. The sale of own brand products offers fashion retailers' control over retail operations, is a basis for differentiation within the market, and is the means by which the corporate brand is represented within the public domain. This study examines the branding strategies of British fashion retailers, considering the issues which are important to the creation. development and implementation of corporate and own brand strategies.EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Research paper thumbnail of Mindfulness based living:an exploratory study with health care staff

Research paper thumbnail of To buy or not to buy: At what price do consumers consider the societal cost?

Research paper thumbnail of The Evolution of Big Data in Marketing: Trust, Security and Data Ownership

New Perspectives on Critical Marketing and Consumer Society, 2021

Research paper thumbnail of The vintage supply chain::the role of networks

Research paper thumbnail of The dialogue of the fashion brands with their audiences: the case of Twitter

Libro colectivo enlínea: http://www.revistalatinacs.org/16SLCS/libro-colectivo.html realizar preg... more Libro colectivo enlínea: http://www.revistalatinacs.org/16SLCS/libro-colectivo.html realizar preguntas de forma directa a sus seguidores, algunos deciden interactuar con la marca a través de retuits (RT), de "Me Gusta" (FV) y de comentarios, sin embargo, la marca no suele responder a esos comentarios. Como conclusión se puede afirmar que, a pesar de que las marcas de moda utilizan parte del potencial dialógico que proporciona Twitter, no aprovechan plenamente esta capacidad.

Research paper thumbnail of Woke Awareness for Sustainability

New Perspectives on Critical Marketing and Consumer Society, 2021

How businesses are aligning with consumer concern for sustainability to illustrate their ‘wokenes... more How businesses are aligning with consumer concern for sustainability to illustrate their ‘wokeness’ to social issues.

Research paper thumbnail of Concluding Comments and Future Directions Post Covid-19

New Perspectives on Critical Marketing and Consumer Society, 2021

Research paper thumbnail of A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement

New Perspectives on Critical Marketing and Consumer Society, 2021

Research paper thumbnail of Disruptive Innovation

Research paper thumbnail of Pseudo Modernity

New Perspectives on Critical Marketing and Consumer Society, 2021

Research paper thumbnail of El diálogo de las marcas de moda con sus públicos: el caso de Twitter

espanolLas redes sociales tienen la capacidad de permitir que organizaciones y marcas establezcan... more espanolLas redes sociales tienen la capacidad de permitir que organizaciones y marcas establezcan dialogos e interactuen con sus publicos. Esta posibilidad de comunicacion bidireccional puede ayudar tambien a las marcas de moda a establecer vinculos con sus publicos y mejorar o reforzar su imagen. Asi, el objetivo de este estudio se basa en analizar los perfiles de Twitter de las principales marcas de moda para comprobar en que medida las marcas aprovechan la capacidad dialogica de las redes sociales. Para ello, se recurre a la metodologia cuantitativa y se realiza un analisis de contenido de 1.135 tuits publicados entre enero y junio de 2016 por H&M, Zara, Ralph Lauren y Hugo Boss. Estas marcas han sido escogidas por ser las cuatro unicas que aparecen en la categoria �ropa� del ranking The best 100 brands (2015) realizado por Interbrand. Los principales resultados del presente estudio ponen de manifiesto que en los tuits suele haber enlaces y que estos redirigen a sitios corporativ...

Research paper thumbnail of Lidl UK: country of origin and the UK grocery market

Research paper thumbnail of The Outlook of Luxury Fashion Retailers' Multiple Channel Distribution Strategies

Emerald Publishing Limited eBooks, May 18, 2023

Research paper thumbnail of Vintage Fashion Consumption as a Sustainable Choice

Emerald Publishing Limited eBooks, May 18, 2023

Research paper thumbnail of Conclusion and the Promise of Hope

Emerald Publishing Limited eBooks, May 18, 2023

Research paper thumbnail of Del verbo al bit

Libro colectivo enlínea: http://www.revistalatinacs.org/16SLCS/libro-colectivo.html realizar preg... more Libro colectivo enlínea: http://www.revistalatinacs.org/16SLCS/libro-colectivo.html realizar preguntas de forma directa a sus seguidores, algunos deciden interactuar con la marca a través de retuits (RT), de "Me Gusta" (FV) y de comentarios, sin embargo, la marca no suele responder a esos comentarios. Como conclusión se puede afirmar que, a pesar de que las marcas de moda utilizan parte del potencial dialógico que proporciona Twitter, no aprovechan plenamente esta capacidad.

Research paper thumbnail of Craftivism: Hand-Crafted Projects as a Means of Social and Political Expression

Emerald Publishing Limited eBooks, May 18, 2023

Research paper thumbnail of Brand Purpose: Perspectives and Purchase Behaviour of Generation Z: An Abstract

Research paper thumbnail of Consumer attitudes towards the use of autonomous vehicles: Evidence from United Kingdom taxi services

International Journal of Data and Network Science

The primary aim of this research is to determine attitudes held towards autonomous vehicles (AVs)... more The primary aim of this research is to determine attitudes held towards autonomous vehicles (AVs) and understand their impact on intentions to use the service among ride-hailing users in the UK. Based on the Theory of Planned Behaviour model, an online, self-administered survey was used to collect data from 151 consumers (18-24-year-olds). The relationship between variables was measured using a Spearman’s Rank test in SPSS. The results of this study found all categories (overall attitude, perceived ease-of-use, perceived value, perceived safety, perceived risk, technology, environmentalism, subjective norms, perceived behavioural control) received a positive mean score. From these results, it can be concluded that this sample holds positive attitudes towards AVs and intend to use the service when they are made available. A positive score for perceived risk, however, indicated that this group thought there may be safety concerns when using this technology. The main contribution of th...

Research paper thumbnail of The branding strategies of British fashion retailers

Fashion retailing within the British market is characterised by large scale companies operating w... more Fashion retailing within the British market is characterised by large scale companies operating within a dynamic and turbulent environment. An important feature of the British fashion retailing sector is the extent to which the leading fashion retailers sell products marketed under their own name. The sale of own brand products offers fashion retailers' control over retail operations, is a basis for differentiation within the market, and is the means by which the corporate brand is represented within the public domain. This study examines the branding strategies of British fashion retailers, considering the issues which are important to the creation. development and implementation of corporate and own brand strategies.EThOS - Electronic Theses Online ServiceGBUnited Kingdo

Research paper thumbnail of Mindfulness based living:an exploratory study with health care staff

Research paper thumbnail of To buy or not to buy: At what price do consumers consider the societal cost?

Research paper thumbnail of The Evolution of Big Data in Marketing: Trust, Security and Data Ownership

New Perspectives on Critical Marketing and Consumer Society, 2021

Research paper thumbnail of The vintage supply chain::the role of networks

Research paper thumbnail of The dialogue of the fashion brands with their audiences: the case of Twitter

Libro colectivo enlínea: http://www.revistalatinacs.org/16SLCS/libro-colectivo.html realizar preg... more Libro colectivo enlínea: http://www.revistalatinacs.org/16SLCS/libro-colectivo.html realizar preguntas de forma directa a sus seguidores, algunos deciden interactuar con la marca a través de retuits (RT), de "Me Gusta" (FV) y de comentarios, sin embargo, la marca no suele responder a esos comentarios. Como conclusión se puede afirmar que, a pesar de que las marcas de moda utilizan parte del potencial dialógico que proporciona Twitter, no aprovechan plenamente esta capacidad.

Research paper thumbnail of Woke Awareness for Sustainability

New Perspectives on Critical Marketing and Consumer Society, 2021

How businesses are aligning with consumer concern for sustainability to illustrate their ‘wokenes... more How businesses are aligning with consumer concern for sustainability to illustrate their ‘wokeness’ to social issues.

Research paper thumbnail of Concluding Comments and Future Directions Post Covid-19

New Perspectives on Critical Marketing and Consumer Society, 2021

Research paper thumbnail of A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement

New Perspectives on Critical Marketing and Consumer Society, 2021

Research paper thumbnail of Disruptive Innovation

Research paper thumbnail of Pseudo Modernity

New Perspectives on Critical Marketing and Consumer Society, 2021

Research paper thumbnail of El diálogo de las marcas de moda con sus públicos: el caso de Twitter

espanolLas redes sociales tienen la capacidad de permitir que organizaciones y marcas establezcan... more espanolLas redes sociales tienen la capacidad de permitir que organizaciones y marcas establezcan dialogos e interactuen con sus publicos. Esta posibilidad de comunicacion bidireccional puede ayudar tambien a las marcas de moda a establecer vinculos con sus publicos y mejorar o reforzar su imagen. Asi, el objetivo de este estudio se basa en analizar los perfiles de Twitter de las principales marcas de moda para comprobar en que medida las marcas aprovechan la capacidad dialogica de las redes sociales. Para ello, se recurre a la metodologia cuantitativa y se realiza un analisis de contenido de 1.135 tuits publicados entre enero y junio de 2016 por H&M, Zara, Ralph Lauren y Hugo Boss. Estas marcas han sido escogidas por ser las cuatro unicas que aparecen en la categoria �ropa� del ranking The best 100 brands (2015) realizado por Interbrand. Los principales resultados del presente estudio ponen de manifiesto que en los tuits suele haber enlaces y que estos redirigen a sitios corporativ...

Research paper thumbnail of Lidl UK: country of origin and the UK grocery market