Jusuf Zekiri - Academia.edu (original) (raw)
Papers by Jusuf Zekiri
GeoJournal of Tourism and Geosites
Islamic hotels are defined as those implementing the Islamic model of hospitality and this pionee... more Islamic hotels are defined as those implementing the Islamic model of hospitality and this pioneering study aims to examine the positioning of these hotels compared to conventional hotels. A structured questionnaire was used to collect data and a total of 207 responses were received and analyzed. Correspondence analysis was used to analyze the data and perceptual maps were generated. The results showed that specific hotel attributes relate more to Islamic rather than to conventional hotels and that both types of hotels seem to lack a comparative positioning strategy. Islamic hotels could build on, and strengthen their current positions, while, simultaneously expanding their appeal to the non-Muslim travel market based on its desired attributes. Conventional hotels, on the other hand, could offer key attributes required by Muslim travelers in order to capture the growing Islamic travel market.
Journal of Enterprising Communities: People and Places in the Global Economy, 2021
Purpose This paper, in light of the theory of planned behavior, aims to analyze the factors that ... more Purpose This paper, in light of the theory of planned behavior, aims to analyze the factors that have an impact on entrepreneurial intentions among students in Kosovo. Design/methodology/approach A structured questionnaire is administered online for data collection, and the analysis is conducted using structural equation modeling. Findings The authors find that in the context of Kosovo, personal attitudes, subjective norms and perceived behavioral control significantly impact entrepreneurial intention among students. However, the entrepreneurial education survey respondents received was unrelated to entrepreneurial intention of students in Kosovo. Originality/value The authors contribute to the literature regarding the role of entrepreneurial education on entrepreneurial intention among students and graduates. In addition, the authors provide new evidence regarding the impact of personal attitudes, subjective norms and perceived behavioral control on entrepreneurial intention in the...
International Journal of E-Services and Mobile Applications, 2022
This study aimed to examine the impact of fashion brand attachment on customer’s purchase intenti... more This study aimed to examine the impact of fashion brand attachment on customer’s purchase intention and the role of social media usage and engagement on this relationship. The data were collected through surveys distributed randomly to 404 social media users in Albania during April 2020. PLS-SEM was used to analyze the relationships between Fashion Brand Attachment (FBA), Social Media Usage (SMU), Social Brand Engagement (SBE), and Purchase Intentions (PI). SMU integrated the social media activity during the coronavirus pandemic, motives, and frequency use of various platforms. The overall model revealed a positive impact of FBA in SBE and PI, indicating that customers with a stronger attachment to fashion brands show a higher commitment to purchase and recommend them to others. The results highlighted that SMU does not contribute directly to generate committed buyers, but moderates the FBA-SBE relationship, indicating an indirect influence on the intentions to purchase fashion brands.
Business Systems Research Journal
Background: Blended learning is a new approach to teaching and learning created by combining trad... more Background: Blended learning is a new approach to teaching and learning created by combining traditional classroom learning with an online learning platform. In recent years, blended learning has become an increasingly popular form of e-learning. It is particularly suitable for transitioning from completely traditional forms of learning to online learning. Objectives: This paper aims to examine the effect of blended learning on students’ performance and satisfaction and showcase whether students’ satisfaction with blended learning leads to performance improvement. Methods/Approach: A quantitative research design has been utilized for data collection, consisting of a questionnaire administered to a sample of three hundred and nineteen (319) students from bachelor and master study programs at South East European University (SEEU) in N. Macedonia. Data gathered through this questionnaire have been analyzed through structural equation modelling (SEM). Results: The results show that blen...
IGI Global, 2022
This study aimed to examine the impact of fashion brand attachment on customer purchase intention... more This study aimed to examine the impact of fashion brand attachment on customer purchase intention and the role of social media usage and engagement on this relationship. The data were collected through surveys distributed randomly to 404 social media users in Albania during April 2020. PLSSEM was used to analyze the relationships between fashion brand attachment (FBA), social media usage (SMU),social brand engagement (SBE), and purchase intentions(PI). SMU integrated the social
media activity during the coronavirus pandemic, motives, and frequency use of various platforms.
The overall model revealed a positive impact of FBA in SBE and PI, indicating that customers with a stronger attachment to fashion brands show a higher commitment to purchase and recommend them to others. The results highlighted that SMU does not contribute directly to generate committed buyers but moderates the FBA-SBE relationship, indicating an indirect influence on the intentions to purchase fashion brands.
In a period when the labour market in any field is more and more vulnerable, inconstant and perma... more In a period when the labour market in any field is more and more vulnerable, inconstant and permanently changing, the field of economics follows the same trend, with much turbulence and multiple changes of directions and tendencies, both as regards the labour demand and the supply.Graduates in the fields of economics are affected to a large extent by the lack of secure job offers, and many times they choose retraining or migration, thus becoming a workforce qualified in a country and carrying out its activity in a different country. This article presents the results of a research performed in 2015, among graduates with specialisations in economics at the `1 Decembrie 1918 ` University of Alba Iulia, which will illustrate their perception of employment oportunities in a field that is related to the one they have studied at the university.
Blended learning is a new way of teaching and learning. As the name implies it is a combination o... more Blended learning is a new way of teaching and learning. As the name implies it is a combination of classroom learning with the online learning platform. This way of learning enables students to partially control the process of learning. The study aims to find out the effect of blended learning on students' performance and satisfaction. Students' satisfaction with blended learning does not necessarily lead to students' performance improvement. A structured questionnaire is used to gather data. Three hundred and nineteen (319) collected questionnaires were analysed using multivariate regression from structural equation modelling (SEM). Collected data were analysed using the SPSS statistical software and Smart PLS. The results of the analysis show that blended learning has an impact on both students' performance and students' satisfaction. The course management and interaction have a positive significant effect on students' satisfaction and performance, with the...
ILIRIA International Review, 2017
The purpose of this study is to analyze the factors of foreign companies that have already entere... more The purpose of this study is to analyze the factors of foreign companies that have already entered Macedonia in any mode of entry by finding out the factors and motives that influenced their decision making while choosing the proper mode for that particular market. As a research methodology for collecting initial data, a structured questionnaire is used with 28 variables as factors which influence decision making of the modes of entry into the foreign market. A statistical software was used in order to evaluate the variables used in the study. The raised hypothesis were tested using One Sample T-test. According to the obtained results, the variables political stability and the law on foreign investments seem to be as more important factors for companies that operate in Macedonia. Finally, companies need to analyze the internal and external factors from the environment in order to able to create strategies to operate in the domestic and international markets.
Journal of Enterprising Communities: People and Places in the Global Economy
Purpose The purpose of this paper is to explore the impact of a financial literacy program (FLP) ... more Purpose The purpose of this paper is to explore the impact of a financial literacy program (FLP) recently implemented in Jordanian junior high and high schools as part of a national financial literacy agenda on students’ attitudes toward entrepreneurship relative to a control sample of students who had not yet participated in the FLP. This paper also examines the role of moderating variables, including students’ perception of teachers’ attitudes (TA) on students’ entrepreneurial attitudes. Design/methodology/approach Survey methodology was used to obtain data and hierarchical regression analysis was used to test hypotheses. Findings Results indicate that students who completed the FLP exhibited significantly higher entrepreneurial awareness than those that had not yet participated in the program. Students who took the entrepreneurship module of the FLP exhibited significantly lower entrepreneurial intention than those that had not yet taken the entrepreneurship module. However, TA d...
Studia Universitatis Babe-Bolyai Oeconomica, 2016
The objective of this study is to explore how the organizational culture as one of the most vital... more The objective of this study is to explore how the organizational culture as one of the most vital elements of any organization affects the success of an organization. In recent years, the organizational culture has become one of the most important areas of research. Researchers simultaneously examine the concept of organizational culture in different environments in order to develop credibility and productivity in the workplace. The effectiveness of a university and how well it operates depend, to a large extent, on how the university culture is formed. This research examines and takes in consideration the 6 Hofstede's cultural dimensions: process-oriented versus results-oriented; employee-oriented versus job-oriented; parochial versus professional; open system versus closed system, loose versus tight control, and normative versus pragmatic. The paper determines the dimensions that better represent the organizational culture of an independent private university. The study attemp...
Academic Journal of Business, Administration, Law and Social Sciences, 2016
The objective of this study is to determine the impact of using social media and its impact on st... more The objective of this study is to determine the impact of using social media and its impact on students’ performance and success. This research tries to identify the relationship between students’ use of social networks and their success in their studies. It tries also to fi nd out whether time spent impacts students’ performance and success. Whether students use social media more for entertainment or for teaching and information sharing purposes. The paper uses a quantitative approach for collecting the primary data. The data was collected by surveying 255 respondents from South East European University. The data analyses were done by SPSS so" ware program. Cronbach alpha is used for testing the validity and reliability of variables used in this study. The hypotheses were tested using One Simple T-test. The obtained empirical results show that a great number of students are aware of advantages and disadvantages by the social media. Thus, due to a great percent of times spent o...
Ecoforum, 2017
Ethnomarketing defined as marketing segmentation approach that clusters consumers on the basis of... more Ethnomarketing defined as marketing segmentation approach that clusters consumers on the basis of ethnicity is slowing gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds, who though live together, still communicate in different languages. This study aims to find whether such marketing practice has any effect on consumers’ purchase decisions in the Balkans. It focuses on consumers in Macedonia with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region. The study used a structured questionnaire with the Likert Scale and the sample selection was done non randomly. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software. The results of the analysis show that Albanian consumers in Macedonia agree that ethnomarketing is important and ethnomarketing elements such as a...
Ecoforum, 2015
The objective of this study is to determine the elements that play an important role on consumer’... more The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging color, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their ...
International Journal of Islamic Marketing and Branding
Ecoforum, 2017
The purpose of this study is to find out how much the price and the quality of products create a ... more The purpose of this study is to find out how much the price and the quality of products create a competitive advantage for a company. The results will enrich the approach of creating a price for a product by the companies, in addition to paying better attention throughout the manufacturing process of the products regarding their quality. The data for this research has been gathered through two structural questionnaires focused towards employees and managers, as well as consumers, and SPSS is used for data analysis. In this study, the importance of the quality of the product, the improvement of the quality of the products; as well as the quality as a factor that creates competitiveness is analyzed. From the price’s point of view, the importance of the price of the product is also analyzed in order to gain a competitive advantage through the price of the product. The purpose of this study is to find correlations between the importance of the price and the quality of the products. Wh...
This paper is organized in three parts. A brief overview of the importance of strategies within c... more This paper is organized in three parts. A brief overview of the importance of strategies within companies, as well as literature review is presented along with traditional approaches on strategies for achieving competitive advantage, and new approaches for gaining a competitive advantage. The main objective of the paper is to outline and discuss the relevant issues and challenges from a theoretical viewpoint related with the possible strategy formulation of companies in order to achieve a competitive advantage in a market. Therefore, the primary objectives of this study consist on the theoretical frames of strategies for achieving the competitive advantage, and considering the ways of implementing them in companies worldwide. This paper concentrates on secondary sources of research regarding the approaches on strategies for achieving competitive advantage. According to the previous literature, scholars present some traditional approaches for gaining a competitive advantage. The new ...
The purpose of this study is to analyze the most important motives that make companies consider ... more The purpose of this study is to analyze the most important motives that make companies consider while operating out of their borders into other potential markets. It will also analyze the factors of internal and external environment. Therefore, the goal of this research is to analyze the motives and factors of foreign companies that have already entered Macedonia in any mode of entry by finding out the factors and motives that influenced their decision making while choosing the proper mode for that particular market. As a research methodology for collecting primary data, a structured questionnaire was used with 13 variables- motives for the internationalization of businesses. The SPSS software is used in order to analyze these variables. Cronbach Alfa is used for checking the internal reliability of variables. According to this analysis the following factors: international knowledge and experience of the company , identification of international opportunities , following competitor...
Billboard advertising is an outdoor advertising used by companies in open areas where a high traf... more Billboard advertising is an outdoor advertising used by companies in open areas where a high traffic is found, exposed to passing pedestrians and drivers. Billboards are very visible in selected market segments which is expected to have its communicative effect on consumers. The study tries to find out the effect of billboard advertisements on consumer buying behavior. It also sees factors like, lay out, size, visual appeal, texts, etc., that play an important role in consumer buying behavior. The study uses secondary and primary data. The secondary data is collected from literature review, whereas the primary data is collected through a structured questionnaire with the Likert Scale (1 denoting consumer’s “completely disagreed” position, and “5 denoting completely agreed” position, with 3 being a neutral position. The collected data is analyzed using the SPSS statistical software. The results of the analysis show that consumers agree that billboard advertising is important and has...
Organizations that operate in international markets need to make the most important decisions in ... more Organizations that operate in international markets need to make the most important decisions in order to select a best mode of entry into foreign markets. This paper attempts to clarify some of the issues arising in international market selection. A firm must assess before entering a particular market the motives and potential factors that play a significant role during the process of decision making for market selection. An overview of the current methodologies for market selection based on the literature on international marketing is provided. Therefore, the main objective of the paper is to outline and discuss the relevant issues and challenges from a theoretical viewpoint related with the possible entry modes into international and global markets. This paper concentrates on secondary sources of research regarding the internationalisation of businesses. According to the previous literature, scholars have already found out some of determinants influencing the efficiency of fore...
GeoJournal of Tourism and Geosites
Islamic hotels are defined as those implementing the Islamic model of hospitality and this pionee... more Islamic hotels are defined as those implementing the Islamic model of hospitality and this pioneering study aims to examine the positioning of these hotels compared to conventional hotels. A structured questionnaire was used to collect data and a total of 207 responses were received and analyzed. Correspondence analysis was used to analyze the data and perceptual maps were generated. The results showed that specific hotel attributes relate more to Islamic rather than to conventional hotels and that both types of hotels seem to lack a comparative positioning strategy. Islamic hotels could build on, and strengthen their current positions, while, simultaneously expanding their appeal to the non-Muslim travel market based on its desired attributes. Conventional hotels, on the other hand, could offer key attributes required by Muslim travelers in order to capture the growing Islamic travel market.
Journal of Enterprising Communities: People and Places in the Global Economy, 2021
Purpose This paper, in light of the theory of planned behavior, aims to analyze the factors that ... more Purpose This paper, in light of the theory of planned behavior, aims to analyze the factors that have an impact on entrepreneurial intentions among students in Kosovo. Design/methodology/approach A structured questionnaire is administered online for data collection, and the analysis is conducted using structural equation modeling. Findings The authors find that in the context of Kosovo, personal attitudes, subjective norms and perceived behavioral control significantly impact entrepreneurial intention among students. However, the entrepreneurial education survey respondents received was unrelated to entrepreneurial intention of students in Kosovo. Originality/value The authors contribute to the literature regarding the role of entrepreneurial education on entrepreneurial intention among students and graduates. In addition, the authors provide new evidence regarding the impact of personal attitudes, subjective norms and perceived behavioral control on entrepreneurial intention in the...
International Journal of E-Services and Mobile Applications, 2022
This study aimed to examine the impact of fashion brand attachment on customer’s purchase intenti... more This study aimed to examine the impact of fashion brand attachment on customer’s purchase intention and the role of social media usage and engagement on this relationship. The data were collected through surveys distributed randomly to 404 social media users in Albania during April 2020. PLS-SEM was used to analyze the relationships between Fashion Brand Attachment (FBA), Social Media Usage (SMU), Social Brand Engagement (SBE), and Purchase Intentions (PI). SMU integrated the social media activity during the coronavirus pandemic, motives, and frequency use of various platforms. The overall model revealed a positive impact of FBA in SBE and PI, indicating that customers with a stronger attachment to fashion brands show a higher commitment to purchase and recommend them to others. The results highlighted that SMU does not contribute directly to generate committed buyers, but moderates the FBA-SBE relationship, indicating an indirect influence on the intentions to purchase fashion brands.
Business Systems Research Journal
Background: Blended learning is a new approach to teaching and learning created by combining trad... more Background: Blended learning is a new approach to teaching and learning created by combining traditional classroom learning with an online learning platform. In recent years, blended learning has become an increasingly popular form of e-learning. It is particularly suitable for transitioning from completely traditional forms of learning to online learning. Objectives: This paper aims to examine the effect of blended learning on students’ performance and satisfaction and showcase whether students’ satisfaction with blended learning leads to performance improvement. Methods/Approach: A quantitative research design has been utilized for data collection, consisting of a questionnaire administered to a sample of three hundred and nineteen (319) students from bachelor and master study programs at South East European University (SEEU) in N. Macedonia. Data gathered through this questionnaire have been analyzed through structural equation modelling (SEM). Results: The results show that blen...
IGI Global, 2022
This study aimed to examine the impact of fashion brand attachment on customer purchase intention... more This study aimed to examine the impact of fashion brand attachment on customer purchase intention and the role of social media usage and engagement on this relationship. The data were collected through surveys distributed randomly to 404 social media users in Albania during April 2020. PLSSEM was used to analyze the relationships between fashion brand attachment (FBA), social media usage (SMU),social brand engagement (SBE), and purchase intentions(PI). SMU integrated the social
media activity during the coronavirus pandemic, motives, and frequency use of various platforms.
The overall model revealed a positive impact of FBA in SBE and PI, indicating that customers with a stronger attachment to fashion brands show a higher commitment to purchase and recommend them to others. The results highlighted that SMU does not contribute directly to generate committed buyers but moderates the FBA-SBE relationship, indicating an indirect influence on the intentions to purchase fashion brands.
In a period when the labour market in any field is more and more vulnerable, inconstant and perma... more In a period when the labour market in any field is more and more vulnerable, inconstant and permanently changing, the field of economics follows the same trend, with much turbulence and multiple changes of directions and tendencies, both as regards the labour demand and the supply.Graduates in the fields of economics are affected to a large extent by the lack of secure job offers, and many times they choose retraining or migration, thus becoming a workforce qualified in a country and carrying out its activity in a different country. This article presents the results of a research performed in 2015, among graduates with specialisations in economics at the `1 Decembrie 1918 ` University of Alba Iulia, which will illustrate their perception of employment oportunities in a field that is related to the one they have studied at the university.
Blended learning is a new way of teaching and learning. As the name implies it is a combination o... more Blended learning is a new way of teaching and learning. As the name implies it is a combination of classroom learning with the online learning platform. This way of learning enables students to partially control the process of learning. The study aims to find out the effect of blended learning on students' performance and satisfaction. Students' satisfaction with blended learning does not necessarily lead to students' performance improvement. A structured questionnaire is used to gather data. Three hundred and nineteen (319) collected questionnaires were analysed using multivariate regression from structural equation modelling (SEM). Collected data were analysed using the SPSS statistical software and Smart PLS. The results of the analysis show that blended learning has an impact on both students' performance and students' satisfaction. The course management and interaction have a positive significant effect on students' satisfaction and performance, with the...
ILIRIA International Review, 2017
The purpose of this study is to analyze the factors of foreign companies that have already entere... more The purpose of this study is to analyze the factors of foreign companies that have already entered Macedonia in any mode of entry by finding out the factors and motives that influenced their decision making while choosing the proper mode for that particular market. As a research methodology for collecting initial data, a structured questionnaire is used with 28 variables as factors which influence decision making of the modes of entry into the foreign market. A statistical software was used in order to evaluate the variables used in the study. The raised hypothesis were tested using One Sample T-test. According to the obtained results, the variables political stability and the law on foreign investments seem to be as more important factors for companies that operate in Macedonia. Finally, companies need to analyze the internal and external factors from the environment in order to able to create strategies to operate in the domestic and international markets.
Journal of Enterprising Communities: People and Places in the Global Economy
Purpose The purpose of this paper is to explore the impact of a financial literacy program (FLP) ... more Purpose The purpose of this paper is to explore the impact of a financial literacy program (FLP) recently implemented in Jordanian junior high and high schools as part of a national financial literacy agenda on students’ attitudes toward entrepreneurship relative to a control sample of students who had not yet participated in the FLP. This paper also examines the role of moderating variables, including students’ perception of teachers’ attitudes (TA) on students’ entrepreneurial attitudes. Design/methodology/approach Survey methodology was used to obtain data and hierarchical regression analysis was used to test hypotheses. Findings Results indicate that students who completed the FLP exhibited significantly higher entrepreneurial awareness than those that had not yet participated in the program. Students who took the entrepreneurship module of the FLP exhibited significantly lower entrepreneurial intention than those that had not yet taken the entrepreneurship module. However, TA d...
Studia Universitatis Babe-Bolyai Oeconomica, 2016
The objective of this study is to explore how the organizational culture as one of the most vital... more The objective of this study is to explore how the organizational culture as one of the most vital elements of any organization affects the success of an organization. In recent years, the organizational culture has become one of the most important areas of research. Researchers simultaneously examine the concept of organizational culture in different environments in order to develop credibility and productivity in the workplace. The effectiveness of a university and how well it operates depend, to a large extent, on how the university culture is formed. This research examines and takes in consideration the 6 Hofstede's cultural dimensions: process-oriented versus results-oriented; employee-oriented versus job-oriented; parochial versus professional; open system versus closed system, loose versus tight control, and normative versus pragmatic. The paper determines the dimensions that better represent the organizational culture of an independent private university. The study attemp...
Academic Journal of Business, Administration, Law and Social Sciences, 2016
The objective of this study is to determine the impact of using social media and its impact on st... more The objective of this study is to determine the impact of using social media and its impact on students’ performance and success. This research tries to identify the relationship between students’ use of social networks and their success in their studies. It tries also to fi nd out whether time spent impacts students’ performance and success. Whether students use social media more for entertainment or for teaching and information sharing purposes. The paper uses a quantitative approach for collecting the primary data. The data was collected by surveying 255 respondents from South East European University. The data analyses were done by SPSS so" ware program. Cronbach alpha is used for testing the validity and reliability of variables used in this study. The hypotheses were tested using One Simple T-test. The obtained empirical results show that a great number of students are aware of advantages and disadvantages by the social media. Thus, due to a great percent of times spent o...
Ecoforum, 2017
Ethnomarketing defined as marketing segmentation approach that clusters consumers on the basis of... more Ethnomarketing defined as marketing segmentation approach that clusters consumers on the basis of ethnicity is slowing gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds, who though live together, still communicate in different languages. This study aims to find whether such marketing practice has any effect on consumers’ purchase decisions in the Balkans. It focuses on consumers in Macedonia with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region. The study used a structured questionnaire with the Likert Scale and the sample selection was done non randomly. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software. The results of the analysis show that Albanian consumers in Macedonia agree that ethnomarketing is important and ethnomarketing elements such as a...
Ecoforum, 2015
The objective of this study is to determine the elements that play an important role on consumer’... more The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging color, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their ...
International Journal of Islamic Marketing and Branding
Ecoforum, 2017
The purpose of this study is to find out how much the price and the quality of products create a ... more The purpose of this study is to find out how much the price and the quality of products create a competitive advantage for a company. The results will enrich the approach of creating a price for a product by the companies, in addition to paying better attention throughout the manufacturing process of the products regarding their quality. The data for this research has been gathered through two structural questionnaires focused towards employees and managers, as well as consumers, and SPSS is used for data analysis. In this study, the importance of the quality of the product, the improvement of the quality of the products; as well as the quality as a factor that creates competitiveness is analyzed. From the price’s point of view, the importance of the price of the product is also analyzed in order to gain a competitive advantage through the price of the product. The purpose of this study is to find correlations between the importance of the price and the quality of the products. Wh...
This paper is organized in three parts. A brief overview of the importance of strategies within c... more This paper is organized in three parts. A brief overview of the importance of strategies within companies, as well as literature review is presented along with traditional approaches on strategies for achieving competitive advantage, and new approaches for gaining a competitive advantage. The main objective of the paper is to outline and discuss the relevant issues and challenges from a theoretical viewpoint related with the possible strategy formulation of companies in order to achieve a competitive advantage in a market. Therefore, the primary objectives of this study consist on the theoretical frames of strategies for achieving the competitive advantage, and considering the ways of implementing them in companies worldwide. This paper concentrates on secondary sources of research regarding the approaches on strategies for achieving competitive advantage. According to the previous literature, scholars present some traditional approaches for gaining a competitive advantage. The new ...
The purpose of this study is to analyze the most important motives that make companies consider ... more The purpose of this study is to analyze the most important motives that make companies consider while operating out of their borders into other potential markets. It will also analyze the factors of internal and external environment. Therefore, the goal of this research is to analyze the motives and factors of foreign companies that have already entered Macedonia in any mode of entry by finding out the factors and motives that influenced their decision making while choosing the proper mode for that particular market. As a research methodology for collecting primary data, a structured questionnaire was used with 13 variables- motives for the internationalization of businesses. The SPSS software is used in order to analyze these variables. Cronbach Alfa is used for checking the internal reliability of variables. According to this analysis the following factors: international knowledge and experience of the company , identification of international opportunities , following competitor...
Billboard advertising is an outdoor advertising used by companies in open areas where a high traf... more Billboard advertising is an outdoor advertising used by companies in open areas where a high traffic is found, exposed to passing pedestrians and drivers. Billboards are very visible in selected market segments which is expected to have its communicative effect on consumers. The study tries to find out the effect of billboard advertisements on consumer buying behavior. It also sees factors like, lay out, size, visual appeal, texts, etc., that play an important role in consumer buying behavior. The study uses secondary and primary data. The secondary data is collected from literature review, whereas the primary data is collected through a structured questionnaire with the Likert Scale (1 denoting consumer’s “completely disagreed” position, and “5 denoting completely agreed” position, with 3 being a neutral position. The collected data is analyzed using the SPSS statistical software. The results of the analysis show that consumers agree that billboard advertising is important and has...
Organizations that operate in international markets need to make the most important decisions in ... more Organizations that operate in international markets need to make the most important decisions in order to select a best mode of entry into foreign markets. This paper attempts to clarify some of the issues arising in international market selection. A firm must assess before entering a particular market the motives and potential factors that play a significant role during the process of decision making for market selection. An overview of the current methodologies for market selection based on the literature on international marketing is provided. Therefore, the main objective of the paper is to outline and discuss the relevant issues and challenges from a theoretical viewpoint related with the possible entry modes into international and global markets. This paper concentrates on secondary sources of research regarding the internationalisation of businesses. According to the previous literature, scholars have already found out some of determinants influencing the efficiency of fore...