Kapil Kaushik - Academia.edu (original) (raw)

Papers by Kapil Kaushik

International Journal of Consumer Studies, Nov 24, 2022

American Business Review

In the recent upsurge in environmental concerns, business sustainability has become more prominen... more In the recent upsurge in environmental concerns, business sustainability has become more prominent than ever. Organizations worldwide are expected to function sustainably, causing the least negative impact on the environment and promoting harmony among the firm, environment, and society. Most firms report their actions related to sustainability in corporate social responsibility (CSR) reports. This research aims to understand and analyze contemporary trends in CSR reports by Fortune 500 companies using text mining. It compares how the focus of sustainability reports varies across countries and industries along key dimensions of sustainability (i.e., environmental, economic, social, and government). Findings from the study suggest variations in the focus of sustainability reports based on various factors, such as country of origin and company size, sector, and tenure, on the Fortune 500 list. Thus, it helps to gain a deeper understanding of the company’s motivations for focusing on v...

Journal of Business Research

Communications of the Association for Information Systems

Social Science Research Network, 2022

Computers in Human Behavior

Journal of Geography and Regional Planning, Oct 31, 2010

Distribution and availability of primary education act as a vital factor in regional as well as h... more Distribution and availability of primary education act as a vital factor in regional as well as human resource development. The present paper aims at assessing spatial problems of primary education among the blocks of Mathura district. This study was based on secondary sources of data. A total of eighteen selected variables were grouped into the three categories of primary educational attainment, primary educational facilities and socioeconomic development. Statistical techniques like composite zscore and correlation have been applied to the data sets. The study revealed that at the block level there was unequal distribution of attainment in primary education. It is also interesting to note that the low level of attainment in primary education was mainly due to the socioeconomic conditions of people rather than the educational facilities available in the blocks.

M-government is a subset of e-governance and has been defined as the use of mobile and wireless c... more M-government is a subset of e-governance and has been defined as the use of mobile and wireless communication technologies within government administration and delivery of related information and services to citizens and businesses. Emerging technology trends and the population structure of India indicate that in the near future there is likely to be a strong demand for multi-channel service delivery especially delivery of services via mobile devices. Despite attempts by the government to offer various mobile-based services to help farmers, several challenges remain. One of the future challenges will be to create effective business models for m-governance in the agriculture sector. Also there is need for specialized m-agriculture services for each particular agribusiness sector (e.g. forestry, horticulture, organic agriculture etc.). Within this context, in this paper we present a framework for identifying m-government applications for agriculture, which would address many of the ch...

Advances in National Brand and Private Label Marketing, 2020

The sponsorship of events, a below-the-line (BTL) activity, where one brand supports a property f... more The sponsorship of events, a below-the-line (BTL) activity, where one brand supports a property financially, or otherwise, enables it to create behavioural consequences like positive sentiment and word of mouth, as well as enhanced brand associations, trust and loyalty. While there are numerous works substantiating positive and negative effects of sponsorship, and intervening variables, that create long term stable brand attitudes, there are limited works that suggest ways for sponsors to communicate about sponsorship investments on social media, and their immediate behavioural outcomes. This work, using Twitter as social media platform, proposes one important dimension of a sponsor's online communications, namely articulation, with sentiment and electronic word of mouth (e-WOM) as behavioural effects. Analysis of user tweet data of four grand slam tennis events for two years suggests that components of articulation (productfocused/event-focused) have mixed effects on positive sentiment and e-WOM respectively.

Carbazole on reaction with chloroacetyl chloride afforded N9-(chloroacetyl)-carbazole (1) which o... more Carbazole on reaction with chloroacetyl chloride afforded N9-(chloroacetyl)-carbazole (1) which on treatment with hydrazine hydrate has yielded N9-(hydrazinoacetyl)-carbazole (2), Condensation of (2) with various aromatic aldehydes afforded N9-(arylidene hydrazinoacetyl)-carbazoles (3a-3k), which on cycloaddition with isatin in the presense of ammonium acetate yielded 1-Carbazole-9-yl-2-(substitutedphenyl)-1,4-dihydroimidazo[4,5-b]indole 1- ylamino)-ethanone (4a-4k). All the synthesized compounds were evaluated for their antibacterial, antifungal, and anticancer activity. The structures of the newly synthesized compounds were confirmed by FTIR, 1H NMR, MASS spectral data and elemental analysis. Compounds were screened for in-vitro antibacterial activity against the representative panel of two gram positive bacterial strains like Staphylococcus aureus and Bacillus subtilis and two gram negative bacterial strain like Pseudomonas aeruginosa and Escherichia coli and antifungal activity ...

Although traditional media remains the primary value driver for sponsors, when all media platform... more Although traditional media remains the primary value driver for sponsors, when all media platforms are considered, social media accounts for 5–20% of the total value generated for sponsors. Because it has redefined consumer–brand interaction, social media is considered an important customer activation tool by businesses across the globe. Social media has recently become an effective tool that can be utilized by marketers for tapping shared interests of their customers and stimulating engagement to create positive attitudinal and behavioral outcomes, especially in the sponsorship domain. This is because social media is extremely popular with sports fans and acts as a great outlet for discussions related to sport and sport-related issues, which sometimes spill over to conversations about associated brands. Although there is a scholarly focus on consumer engagement in online platforms, there are scant studies on the use of social media by sponsors, and on how social media can act as a ...

Advanced Science, Engineering and Medicine, 2020

The current paper discusses about the application of Monte Carlo method for the evaluation of mea... more The current paper discusses about the application of Monte Carlo method for the evaluation of measurement uncertainty using in-house developed program on C++ platform. The Monte Carlo method can be carried out by fixed trials as well as adaptive trials using this program. The program provides the four parameters viz. estimate of measurand, standard uncertainty in the form of standard deviation and end points of coverage interval as an output.

National Geographical Journal of India, 2021

Occupational structure refers to the division of workers into different types of economic activit... more Occupational structure refers to the division of workers into different types of economic activities. It is the activities by which people secure their livelihood and it also provides background knowledge for formulating development plans for any region. The paper presents the occupational structure of rural workers in the Mathura district. Mathura district is situated in the western part of Uttar Pradesh and has a high religious and economic importance. The whole study is mainly based on primary data collected through a structured interview schedule designed for the purpose. Field surveys were conducted during 2015-16 and 5270 respondents (2929 males and 2341 females) of 755 households were questioned to generate primary data. In the surveyed villages, the share of cultivation and agricultural labourers was 44.41 % and 16.32 % respectively. A large share of workers was engaged in primacy activities (66.73%). The analysis shows that there is a negative relationship between workers a...

Proceedings of the 31st Annual ACM Symposium on Applied Computing, 2016

Corporate brand building activities are used by companies to influence the behavior of customers.... more Corporate brand building activities are used by companies to influence the behavior of customers. Corporate brand building activities comprise of Cause Related Marketing (CRM), sponsorship, Corporate Social Responsibility (CSR) activities etc. There exists plethora of studies that have examined the impact of brand building activities on the brand / company image [5], [8] using consumer survey method. Still, quantifying the effects of brand building activities is complex as these activities bring intangible benefits to the company (such as brand image, reputation, positive word of mouth), that may be materialized only in the long run [9]. However, with increasing usage of social media and internet by consumers and companies, the web may work as rich source of information for analyzing impact of brand building activities on company / brand image. Therefore, there is a necessity of a system which can analyze the impact of brand building activities on the brand / corporate image using web data (news, blogs, and Social media data etc.). In this work, a unique methodology for analyzing the impact of brand building is proposed. This work would also contribute to the development of new social media metric for measuring the impact of marketing activities on brand image.

Transport Policy, 2021

Abstract The odd-even restrictive driving policy to reduce smog pollution in Delhi, India was imp... more Abstract The odd-even restrictive driving policy to reduce smog pollution in Delhi, India was implemented for the third time from November 4–15, 2019. This policy aimed to not only reduce personal vehicles on the road, but also motivate commuters toward sustainable transportation. In this paper, we examine public perception toward odd-even restrictive driving and its acceptance based on value-belief-norm (VBN) theory. Further, this study investigates the role of trust in local government in relation to the acceptance of the restrictive driving transport policy. Survey data from 317 responses from the Delhi National Capital Region (NCR) was analyzed with partial least squares structural equation modeling, and results indicate that personal norms, policy effectiveness, and policy complexity significantly influence policy acceptance. The findings suggest that trust in local government reduces the inverse relationship between policy complexity and acceptance. The results emerged as possible insights for policymakers in the effective design of restrictive driving policies and sustainable transportation.

Transactions of the Institute of Measurement and Control, 2021

It is well established that the estimation of measurement uncertainty is vital for the validation... more It is well established that the estimation of measurement uncertainty is vital for the validation of any measurement and is an essential parameter of quality assurance. Apart from the conventional technique of law of propagation of uncertainty (LPU), which has many limitations, Monte Carlo simulation (MCS) technique has become an essential tool for the estimation of measurement uncertainty in various fields of metrology. The most critical factor in MCS is the generation of random numbers of the input quantities according to their probability distributions. The number of Monte Carlo trials to generate these random numbers significantly affects the results. In particular, the required number of trials is also affected by the parameter for which the uncertainty is to be estimated. Hence, in the current paper, the effect of selection of the number of trials on the random number generation and the resulting output in terms of standard deviation (SD) is investigated for the uncertainty in...

European Sport Management Quarterly, 2020

ABSTRACT Research Question: The study proposes that a sponsor’s social networking site (SNS) mess... more ABSTRACT Research Question: The study proposes that a sponsor’s social networking site (SNS) message has two components, articulation and interactivity, which are positively associated with a user’s sentiment (POS) and e-word-of-mouth (e-WOM). The relations are, further, moderated by the sponsor-event functional fit. Research Method: The data were collected from Twitter and the proposed relations analysed using seemingly unrelated regression. The sample size was 131 sponsors for tennis grand slam events across the years 2016–17. Findings: Significant effects of articulation on POS/e-WOM and of interactivity on e-WOM were found. The sponsor-event functional fit moderated the effect of event-focused articulation on POS/e-WOM and of interactivity on e-WOM. Implications: Besides conceptualizing a sponsor’s two SNS message components, this study examines their effect on the consumers’ online response. The importance of SNS message articulation and interactivity, contingent to a sponsor’s functional fit with the event, for creating maximum impact is discussed.

International Journal of Business Information Systems, 2019

E-government adoption has been the focus of many research studies in the past. However, few studi... more E-government adoption has been the focus of many research studies in the past. However, few studies have explored the role of technology anxiety and information quality in the E-government adoption process. The purpose of this paper is to examine the direct and indirect effects of technology anxiety and information quality on E-government adoption. The results of our study indicate that technology anxiety indirectly influences E-government adoption. At the same time, the direct effect of technology anxiety on E-government adoption weakens in the presence of effort expectancy. Perceived information quality has positive direct effect on E-government adoption. However, we did not find any significant indirect effect of information quality on E-government adoption. This study contributes to E-government adoption frameworks by analysing the effect of computer and internet related anxiety and information quality on the adoption of E-government services. Implications for theory and practice that would help the policy makers in enhancing the effectiveness of E-government services have been discussed.

Asia Pacific Journal of Marketing and Logistics, 2019

PurposeThe purpose of this paper is to analyse service quality in the automobile maintenance and ... more PurposeThe purpose of this paper is to analyse service quality in the automobile maintenance and repair industry. A conceptual structural model is developed to investigate the impact of service quality, perceived service fairness and convenience on customer service satisfaction. The impact of service satisfaction and brand trust on word of mouth (WOM) is also explored, and the study assesses the mediating effect of customer service satisfaction on the relationship between service quality and WOM.Design/methodology/approachData from a questionnaire-based survey of 259 users of automobile maintenance and repair centres were analysed using covariance-based structural equation modelling.FindingsThe findings indicate that service quality dimensions (reliability, responsiveness and empathy), perceived service fairness and convenience are positively associated with customer service satisfaction, and that service satisfaction and trust positively influence WOM. The findings support the medi...

MAPAN, 2019

Uncertainty quantification is the integral part of any measurement and metrological activity. Apa... more Uncertainty quantification is the integral part of any measurement and metrological activity. Apart from the conventional method of uncertainty estimations, Monte Carlo method is increasingly being applied for such estimations. In the present work, the Monte Carlo simulation is applied to evaluate the measurement uncertainty in distortion coefficient of one of the secondary pressure standards. In addition, the uncertainty is also estimated by taking the various correlation coefficients into account. The results obtained from these Monte Carlo calculations are compared with the experimental results, and the uncertainty obtained from the law of propagation method is validated by comparison with the Monte Carlo simulation.