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Research paper thumbnail of Measuring Popularity of Nogoum FM Radio Station among Teenagers in Egypt

International Business Research

This Paper discusses the amount of popularity Nogoum FM in Egypt as it always claimed to be No 1 ... more This Paper discusses the amount of popularity Nogoum FM in Egypt as it always claimed to be No 1 ranked Radio station in Egypt by returning to listener’s numbers. To make a good analysis to the future and plans on Nogoum FM the paper investigated the Popularity especially between the young ages (Teenagers) which may have different interests and opinions regarding the radio stations and radio industry as a whole in Egypt. Nogoum FM is the first private radio station since being founded in 2003, and ever since is always said to be the first radio station in terms of listening among people in Egypt after Quran Kareem radio station. What was observed that after the appearance of new radio stations like Mix FM, NRJ and new tech music applications like Anghami and Spotify, Nogoum FM was not on the same solid ground that it was during the previous years despite its efforts to be on track by releasing an application and introducing new generation presenters to give the Radio station the rig...

Research paper thumbnail of Measuring Popularity of Nogoum FM Radio Station among Teenagers in Egypt

International Business Research

This Paper discusses the amount of popularity Nogoum FM in Egypt as it always claimed to be No 1 ... more This Paper discusses the amount of popularity Nogoum FM in Egypt as it always claimed to be No 1 ranked Radio station in Egypt by returning to listener’s numbers. To make a good analysis to the future and plans on Nogoum FM the paper investigated the Popularity especially between the young ages (Teenagers) which may have different interests and opinions regarding the radio stations and radio industry as a whole in Egypt. Nogoum FM is the first private radio station since being founded in 2003, and ever since is always said to be the first radio station in terms of listening among people in Egypt after Quran Kareem radio station. What was observed that after the appearance of new radio stations like Mix FM, NRJ and new tech music applications like Anghami and Spotify, Nogoum FM was not on the same solid ground that it was during the previous years despite its efforts to be on track by releasing an application and introducing new generation presenters to give the Radio station the rig...

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