Vineet Kaul - Academia.edu (original) (raw)
Papers by Vineet Kaul
International Journal of Applied Research and Studies, 2017
Literatures in general and English literature in particular have been used for generations to tea... more Literatures in general and English literature in particular have been used for generations to teach language. It has been proven many times that language can be effectively taught using literature. Literatures, in effect, help shape our thoughts and ideas, learning and using language effectively, and affecting our moods and emotions. We have, in this paper, attempted to show how teaching of several genres of literature, e.g. prose, poetry, drama, short stories etc. help students learn language really well.
International Journal of Trend in Scientific Research and Development
Environmental concerns are increasingly relevant to everyone, and an informed public is a critica... more Environmental concerns are increasingly relevant to everyone, and an informed public is a critical ingredient in the necessary practical steps and policy changes needed to alleviate the developing crisis. Environmental issues have become more entwined as communication technologies proliferate. The aim of this paper is to contribute to the understanding of the media dynamics with reference to the environmental issues alarmingly challenging to human continued survival. The scientists are disturbed for its insecurity, mis-governance, degradation, management and conservation which have gradually come to capture the centre stage. At this juncture, the role of media becomes pertinent in spreading environmental awareness and making the public aware of the formidable crisis looming large over our heads. Although environmental problems are typically discovered by scientists but it is media that often play a central role in disseminating information, influencing people's attitude and promoting public awareness. Media are the cornerstone of any public opinion and acts as a catalyst for change. The ultimate objective of this paper is to find the most decisive factors in creating awareness since this is the first step in developing effective campaigns to promote and protect the integrity of the natural environment for prosperity amongst the population. This paper is an attempt to review the meaning of environment education, its aims and objectives, and ways of promoting environmental awareness in the society. A major challenge to environmental reporting is how to convey complex concepts and impart a sense of the urgency of these challenges in a way that engages the reader .The paper also explores the evolving field of environmental journalism which prefers objectivity over advocacy (Sachsman, 2006:112) with utmost professionalism and scientific information. There is a need for more accurate and unbiased reporting in framing and forming some of the main determinants of public opinion. Sociologist Gaye Tuchman(1978) argues that the news reconstruct social world and are a window to the world, determining, what we want to know, what we have to know and what we should know.
International Journal of Trend in Scientific Research and Development
During the last decade Strategic communication has emerged as a global field of communication res... more During the last decade Strategic communication has emerged as a global field of communication research. Scholars are locked in intense debate on the deliberate purposive use of communication since there is no common understanding to answer what is the core prospective and benefits of strategic communication. Despite these forms of institutionalization, there is still no universal understanding of the pillars on which the field rests. What are the core perspectives and benefits of strategic communication? Are we using appropriate conceptualizations of communication and strategy? How does it differ from traditional disciplines? What is the extra value of an integrated view? What can we learn from recent debates in strategic management and strategic alignment? What is the extra value of an integrated view? What are the methodological challenges of researching the link between communication and organizational goals? What are the experiences from building strategic communication programs at universities in different countries? What are specific challenges of international and comparative research in strategic communication? How can empirical studies inform the debate? How is the field developing in different parts of the world? What do we know about the job market, and how can educators prepare students for the occupational field? Last but not least what do we know about the job market, and how can educators prepare students for the occupational field? This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. To be successful in today's business environment, companies need to integrate their communication efforts. Companies today have more arrows in their communication quivers than ever before to get their messages across to varied internal and external constituencies. Why then do companies' communications still miss their mark? With an integrated communication function, companies can respect different constituency viewpoints, concern, and "hot buttons" while still ensuring consistency in message content. Today's constantly changing and fast paced global business environment Corporate communication has become more and more strategy oriented The interest in communication in organizations, especially in internationally operating companies is greater than ever. Communication is increasingly considered an integral part of business knowhow (e.g. Charles, 2009) and an essential business tool, as well as a strategic tool of senior management of global companies (Hämäläinen & Maula, 2004). This paper examines how communicating a corporate strategy is critical to an organization's success at all levels. Covers the importance of communicating corporate and marketing strategies to employees, investors and other stakeholders. Explores how to set communication objectives that reflect the business plan, how to ensure that communications strategy reinforces business strategy, and how to evaluate the effectiveness of corporate communications. The main question is answered by posing three sub-questions: How is communication involved in strategy work? What are the main benefits and challenges of the
NHRD Network Journal
D uring my initial years, I worked for a large manufacturing plant and one of the assignments han... more D uring my initial years, I worked for a large manufacturing plant and one of the assignments handled by me was in 'Welfare.' As a part of the Welfare function, we had set up Cooperative Societies of the wives of the workers. The activities taken up by around 800 of these women were in Tailoring, preparing food items, as also assembling and supplying various electronic items to the Materials Department of this large factory. All these women were from humble backgrounds and most of them had not even completed their Higher school education. However, they got drawn into a "Welfare Programme" and joined like-minded women to run these Industrial Cooperatives. The women were their own
Journal of Development Communication, Jun 1, 2012
Journal of Mass Communication and Journalism, 2012
... Vineet Kaul* Department of Communication and Media, DA-IICT University, Near Indroda, Gandhin... more ... Vineet Kaul* Department of Communication and Media, DA-IICT University, Near Indroda, Gandhinagar, Gujarat, India *Corresponding author: Vineet Kaul, Department of Communication and ... When the automobile was invented, many thought it was just a horseless carriage. ...
Journal of Mass Communication and Journalism, 2012
Journal of Mass Communication and Journalism, 2011
World Englishes, 1990
This paper addresses the issue of the relationship between World Englishes (WE) and applied lingu... more This paper addresses the issue of the relationship between World Englishes (WE) and applied linguistics. The diffusion of English is seen in terms of three concentric circles: the Inner Circle (first-language varieties, e.g., the United States, United Kingdom), the Outer Circle (English-as-a-Second-Language varieties), and the Expanding Circle (English-as-a-Foreign-Language varieties). The discussj.on is essentially restricted to the Outer Circle in wn:i.ch the institutionalized non-native varieties of English are used in multilingual and multicultural contexts, and focuses on four major issues, including: theoretical, applied, societal, and ideological. The paper is divided into the following sections: ontological issues; conflict between idealization and reality; acquisition and creativity; the "leaking paradigms"; cultural content of English; ideological change; where applied linguistics fails the Outer Circle of English; and types of fallacies about WEs. (Authcr/JL)
Literator, 2002
In this article the writer surveys attitudes to the integration of language and literature in ESL... more In this article the writer surveys attitudes to the integration of language and literature in ESL/EFL teaching, noting the reservations that have been expressed about it in the past, and which still continue to linger in some quarters. Against this background he then describes the development and implementation of an integrated English syllabus at the University of North West, focusing on his current action research in teaching the first year modules. Using examples from the material he has developed for these modules, he demonstrates how the principles of language/literature integration, as articulated by writers in the field, can be translated into practice in a number of ways. Since this is an on-going project the writer presents his findings as a report on work in progress. The article does, however, conclude with a brief summary of the positive responses received from lecturers and students in response to questionnaires and surveys conducted in 2000 and 2001. A linguist deaf to...
Online Journal of Communication and Media Technologies
We are living at the crest of a communications revolution. Digital communications and computers a... more We are living at the crest of a communications revolution. Digital communications and computers are having a tremendous impact on the world today. This article studies different aspects of communication systems by covering some basic ideas, approaches, and methodologies and gauges the degree of the current state of digital communication studies together with its research into mass communication. This article explains the rationale for the digitization and analyses the new ways of producing communication, the characteristics of digital communication products and the consumption processes that they activate. Finally, an analysis is done of the methodology and technology used in the creation of the multimedia version of the exhibition, and the complexities of the fields of knowledge that are fundamental for constructing a Theory of Digital Communication (TDC). Digitization is creating a second economy that's vast, automatic, and invisible-thereby bringing the biggest change since the Industrial Revolution. This article concludes with a Theory of Digital Communication that should resolve, from defining the study aims and the most pertinent methodologies with the closest fields of knowledge with which to establish strong epistemological relationships. Can such a transformation-deep and slow and silentbe happening today?
Online Journal of Communication and Media Technologies
The information age has created many challenges for every profession. In the case of journalism t... more The information age has created many challenges for every profession. In the case of journalism the introduction of information technology has altered considerably various aspects of the profession. The high tech revolution has significantly altered the way the public obtains its news and information, and has deprived the mass media of its traditional monopoly. This paper will explore intersections between new media, journalism and technology in order to enhance our understanding of the influence of information and communication technology, specially internet technology on traditional journalism. The media and the practice of journalism, however, have been slow to adjust to the Internet and the global ramifications produced by the new information technology. In the past decades, journalists in the Western World have benefited from the tremendous growth in information communication technologies-ICTsand in the last ten years the ICTs have also penetrated the developing world and have made available computers, Internet access, and mobile technology. This development has probably eased journalistic working procedures in these parts of the world. Though journalists throughout the world still separate "domestic" from "foreign," while their audiences casually chat between continents. Today various computerized sources are regularly being used in media organizations. This paper investigates the adoption of information technology, three broad themes reflecting the role of the media in the digital age emerged from the Journalism, how journalists use these new tools to advance their profession, write for global audience and news gathering, the role of Internet; what the security and ethical implications are in this new realm; and whether freedom of the press necessarily means freedom of access, confusion created by new digital technologies and the power, speed and usefulness of digital creation, transmission and reception. This paper also considers that while the new digital platforms and technologies do present significant challenges to traditional journalism, they are also enabling technologies that offer
International Journal of Applied Research and Studies, 2017
Literatures in general and English literature in particular have been used for generations to tea... more Literatures in general and English literature in particular have been used for generations to teach language. It has been proven many times that language can be effectively taught using literature. Literatures, in effect, help shape our thoughts and ideas, learning and using language effectively, and affecting our moods and emotions. We have, in this paper, attempted to show how teaching of several genres of literature, e.g. prose, poetry, drama, short stories etc. help students learn language really well.
International Journal of Trend in Scientific Research and Development
Environmental concerns are increasingly relevant to everyone, and an informed public is a critica... more Environmental concerns are increasingly relevant to everyone, and an informed public is a critical ingredient in the necessary practical steps and policy changes needed to alleviate the developing crisis. Environmental issues have become more entwined as communication technologies proliferate. The aim of this paper is to contribute to the understanding of the media dynamics with reference to the environmental issues alarmingly challenging to human continued survival. The scientists are disturbed for its insecurity, mis-governance, degradation, management and conservation which have gradually come to capture the centre stage. At this juncture, the role of media becomes pertinent in spreading environmental awareness and making the public aware of the formidable crisis looming large over our heads. Although environmental problems are typically discovered by scientists but it is media that often play a central role in disseminating information, influencing people's attitude and promoting public awareness. Media are the cornerstone of any public opinion and acts as a catalyst for change. The ultimate objective of this paper is to find the most decisive factors in creating awareness since this is the first step in developing effective campaigns to promote and protect the integrity of the natural environment for prosperity amongst the population. This paper is an attempt to review the meaning of environment education, its aims and objectives, and ways of promoting environmental awareness in the society. A major challenge to environmental reporting is how to convey complex concepts and impart a sense of the urgency of these challenges in a way that engages the reader .The paper also explores the evolving field of environmental journalism which prefers objectivity over advocacy (Sachsman, 2006:112) with utmost professionalism and scientific information. There is a need for more accurate and unbiased reporting in framing and forming some of the main determinants of public opinion. Sociologist Gaye Tuchman(1978) argues that the news reconstruct social world and are a window to the world, determining, what we want to know, what we have to know and what we should know.
International Journal of Trend in Scientific Research and Development
During the last decade Strategic communication has emerged as a global field of communication res... more During the last decade Strategic communication has emerged as a global field of communication research. Scholars are locked in intense debate on the deliberate purposive use of communication since there is no common understanding to answer what is the core prospective and benefits of strategic communication. Despite these forms of institutionalization, there is still no universal understanding of the pillars on which the field rests. What are the core perspectives and benefits of strategic communication? Are we using appropriate conceptualizations of communication and strategy? How does it differ from traditional disciplines? What is the extra value of an integrated view? What can we learn from recent debates in strategic management and strategic alignment? What is the extra value of an integrated view? What are the methodological challenges of researching the link between communication and organizational goals? What are the experiences from building strategic communication programs at universities in different countries? What are specific challenges of international and comparative research in strategic communication? How can empirical studies inform the debate? How is the field developing in different parts of the world? What do we know about the job market, and how can educators prepare students for the occupational field? Last but not least what do we know about the job market, and how can educators prepare students for the occupational field? This article examines the nature of strategic communication, which is defined as the purposeful use of communication by an organization to fulfill its mission. To be successful in today's business environment, companies need to integrate their communication efforts. Companies today have more arrows in their communication quivers than ever before to get their messages across to varied internal and external constituencies. Why then do companies' communications still miss their mark? With an integrated communication function, companies can respect different constituency viewpoints, concern, and "hot buttons" while still ensuring consistency in message content. Today's constantly changing and fast paced global business environment Corporate communication has become more and more strategy oriented The interest in communication in organizations, especially in internationally operating companies is greater than ever. Communication is increasingly considered an integral part of business knowhow (e.g. Charles, 2009) and an essential business tool, as well as a strategic tool of senior management of global companies (Hämäläinen & Maula, 2004). This paper examines how communicating a corporate strategy is critical to an organization's success at all levels. Covers the importance of communicating corporate and marketing strategies to employees, investors and other stakeholders. Explores how to set communication objectives that reflect the business plan, how to ensure that communications strategy reinforces business strategy, and how to evaluate the effectiveness of corporate communications. The main question is answered by posing three sub-questions: How is communication involved in strategy work? What are the main benefits and challenges of the
NHRD Network Journal
D uring my initial years, I worked for a large manufacturing plant and one of the assignments han... more D uring my initial years, I worked for a large manufacturing plant and one of the assignments handled by me was in 'Welfare.' As a part of the Welfare function, we had set up Cooperative Societies of the wives of the workers. The activities taken up by around 800 of these women were in Tailoring, preparing food items, as also assembling and supplying various electronic items to the Materials Department of this large factory. All these women were from humble backgrounds and most of them had not even completed their Higher school education. However, they got drawn into a "Welfare Programme" and joined like-minded women to run these Industrial Cooperatives. The women were their own
Journal of Development Communication, Jun 1, 2012
Journal of Mass Communication and Journalism, 2012
... Vineet Kaul* Department of Communication and Media, DA-IICT University, Near Indroda, Gandhin... more ... Vineet Kaul* Department of Communication and Media, DA-IICT University, Near Indroda, Gandhinagar, Gujarat, India *Corresponding author: Vineet Kaul, Department of Communication and ... When the automobile was invented, many thought it was just a horseless carriage. ...
Journal of Mass Communication and Journalism, 2012
Journal of Mass Communication and Journalism, 2011
World Englishes, 1990
This paper addresses the issue of the relationship between World Englishes (WE) and applied lingu... more This paper addresses the issue of the relationship between World Englishes (WE) and applied linguistics. The diffusion of English is seen in terms of three concentric circles: the Inner Circle (first-language varieties, e.g., the United States, United Kingdom), the Outer Circle (English-as-a-Second-Language varieties), and the Expanding Circle (English-as-a-Foreign-Language varieties). The discussj.on is essentially restricted to the Outer Circle in wn:i.ch the institutionalized non-native varieties of English are used in multilingual and multicultural contexts, and focuses on four major issues, including: theoretical, applied, societal, and ideological. The paper is divided into the following sections: ontological issues; conflict between idealization and reality; acquisition and creativity; the "leaking paradigms"; cultural content of English; ideological change; where applied linguistics fails the Outer Circle of English; and types of fallacies about WEs. (Authcr/JL)
Literator, 2002
In this article the writer surveys attitudes to the integration of language and literature in ESL... more In this article the writer surveys attitudes to the integration of language and literature in ESL/EFL teaching, noting the reservations that have been expressed about it in the past, and which still continue to linger in some quarters. Against this background he then describes the development and implementation of an integrated English syllabus at the University of North West, focusing on his current action research in teaching the first year modules. Using examples from the material he has developed for these modules, he demonstrates how the principles of language/literature integration, as articulated by writers in the field, can be translated into practice in a number of ways. Since this is an on-going project the writer presents his findings as a report on work in progress. The article does, however, conclude with a brief summary of the positive responses received from lecturers and students in response to questionnaires and surveys conducted in 2000 and 2001. A linguist deaf to...
Online Journal of Communication and Media Technologies
We are living at the crest of a communications revolution. Digital communications and computers a... more We are living at the crest of a communications revolution. Digital communications and computers are having a tremendous impact on the world today. This article studies different aspects of communication systems by covering some basic ideas, approaches, and methodologies and gauges the degree of the current state of digital communication studies together with its research into mass communication. This article explains the rationale for the digitization and analyses the new ways of producing communication, the characteristics of digital communication products and the consumption processes that they activate. Finally, an analysis is done of the methodology and technology used in the creation of the multimedia version of the exhibition, and the complexities of the fields of knowledge that are fundamental for constructing a Theory of Digital Communication (TDC). Digitization is creating a second economy that's vast, automatic, and invisible-thereby bringing the biggest change since the Industrial Revolution. This article concludes with a Theory of Digital Communication that should resolve, from defining the study aims and the most pertinent methodologies with the closest fields of knowledge with which to establish strong epistemological relationships. Can such a transformation-deep and slow and silentbe happening today?
Online Journal of Communication and Media Technologies
The information age has created many challenges for every profession. In the case of journalism t... more The information age has created many challenges for every profession. In the case of journalism the introduction of information technology has altered considerably various aspects of the profession. The high tech revolution has significantly altered the way the public obtains its news and information, and has deprived the mass media of its traditional monopoly. This paper will explore intersections between new media, journalism and technology in order to enhance our understanding of the influence of information and communication technology, specially internet technology on traditional journalism. The media and the practice of journalism, however, have been slow to adjust to the Internet and the global ramifications produced by the new information technology. In the past decades, journalists in the Western World have benefited from the tremendous growth in information communication technologies-ICTsand in the last ten years the ICTs have also penetrated the developing world and have made available computers, Internet access, and mobile technology. This development has probably eased journalistic working procedures in these parts of the world. Though journalists throughout the world still separate "domestic" from "foreign," while their audiences casually chat between continents. Today various computerized sources are regularly being used in media organizations. This paper investigates the adoption of information technology, three broad themes reflecting the role of the media in the digital age emerged from the Journalism, how journalists use these new tools to advance their profession, write for global audience and news gathering, the role of Internet; what the security and ethical implications are in this new realm; and whether freedom of the press necessarily means freedom of access, confusion created by new digital technologies and the power, speed and usefulness of digital creation, transmission and reception. This paper also considers that while the new digital platforms and technologies do present significant challenges to traditional journalism, they are also enabling technologies that offer