Kenneth Adiele - Academia.edu (original) (raw)
Related Authors
United States International University - Kenya
Uploads
Papers by Kenneth Adiele
International Journal of Science and Research (IJSR)
Abstract: Retail financial services in all markets, including emerging markets, are undergoing ma... more Abstract: Retail financial services in all markets, including emerging markets, are undergoing major transformation that is driven by change, deregulation and customer sophistication. Customer service and specifically relationship management in particular is crucial to attaining a sustainable competitive advantage, in the market place. This study is designed to examine the impact of customer relationship management (CRM) on the Business Performance of Nigeria money deposit banks. The nomothetic methodology was adopted and forty copies of structured questionnaire were our primary data collection instrument which was distributed to ten functional and registered money deposit banks in south-south zone of Nigeria. However, the postulated hypotheses were tested by employing the Spearman Rank Correlation Coefficient (SRCC) statistical tool which was facilitated by the statistical packages for social sciences (SPSS). The study however showed that a significant relationship exists between C...
This study examines the effect of physical evidence on patronage of banks in the South- South Zon... more This study examines the effect of physical evidence on patronage of banks in the South- South Zone of Nigeria
This paper is exploratory in nature and examines the international marketing entry strategy and... more This paper is exploratory in nature and examines the international marketing entry strategy and a comparative analysis of Japanese and Indian Firms.
The purpose of this paper is to investigate the relationship between sales force competence analy... more The purpose of this paper is to investigate the relationship between sales force competence analysis and marketing performance in the Industrial and Domestic organizations in Nigeria
This study assesses the impact of atmospherics on customer patronage of quoted Banks in South -S... more This study assesses the impact of atmospherics on customer patronage of quoted Banks in South -South Zone of Nigeria.
This paper examines the extent to which the entreprenuering marketing phenomenon affects national... more This paper examines the extent to which the entreprenuering marketing phenomenon affects national economic growth and development, with a special focus on Nigeria.
International Journal of Science and Research (IJSR)
Abstract: Retail financial services in all markets, including emerging markets, are undergoing ma... more Abstract: Retail financial services in all markets, including emerging markets, are undergoing major transformation that is driven by change, deregulation and customer sophistication. Customer service and specifically relationship management in particular is crucial to attaining a sustainable competitive advantage, in the market place. This study is designed to examine the impact of customer relationship management (CRM) on the Business Performance of Nigeria money deposit banks. The nomothetic methodology was adopted and forty copies of structured questionnaire were our primary data collection instrument which was distributed to ten functional and registered money deposit banks in south-south zone of Nigeria. However, the postulated hypotheses were tested by employing the Spearman Rank Correlation Coefficient (SRCC) statistical tool which was facilitated by the statistical packages for social sciences (SPSS). The study however showed that a significant relationship exists between C...
This study examines the effect of physical evidence on patronage of banks in the South- South Zon... more This study examines the effect of physical evidence on patronage of banks in the South- South Zone of Nigeria
This paper is exploratory in nature and examines the international marketing entry strategy and... more This paper is exploratory in nature and examines the international marketing entry strategy and a comparative analysis of Japanese and Indian Firms.
The purpose of this paper is to investigate the relationship between sales force competence analy... more The purpose of this paper is to investigate the relationship between sales force competence analysis and marketing performance in the Industrial and Domestic organizations in Nigeria
This study assesses the impact of atmospherics on customer patronage of quoted Banks in South -S... more This study assesses the impact of atmospherics on customer patronage of quoted Banks in South -South Zone of Nigeria.
This paper examines the extent to which the entreprenuering marketing phenomenon affects national... more This paper examines the extent to which the entreprenuering marketing phenomenon affects national economic growth and development, with a special focus on Nigeria.