Dr.Keshav Sathaye - Academia.edu (original) (raw)

Books by Dr.Keshav Sathaye

In the profession of advertising, we always concentrate on the creative part and financial aspect... more In the profession of advertising, we always concentrate on the creative part and financial aspect of the business. This presentation is aimed at exploring other significant aspects of the world of advertising. . “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” this famous quote on advertising explains the complexity of the business. This presentation may change this scenario.

The first and foremost responsibility of a teacher to make students aware of Media landscape. Tel... more The first and foremost responsibility of a teacher to make students aware of Media landscape. Tell them about the present media diaspora. Inform them about the turnover of media industry. (it is more than 2 lacks crore in India Today) Put before them the opportunity available for deserving students in media world. It will help in making teaching-learning process smooth, What is Peadgogy ? Methods and art of teaching A tool to make learning easy Interactions and assessment methods. Learning outcome How to decide pedagogy? Type of subjects Theory and practical mix Socio cultural background of the students. Major Media subjects Theory of mass communication Cultural studies. Media Research. Journalism Advertising & PR. Broadcast. Film studies. New Media.

Menaka Magazine ,Marathi Journal , 2009

Drawing and picture painting are two of the oldest arts, but it is rather a peculiar experience t... more Drawing and picture painting are two of the oldest arts, but it is rather a peculiar experience that those who visit a drawing and painting exhibition, rarely show any will to understand the exhibits. We are normally unaware that it gives us a special joy, increases our maturity of thinking. The ability to understand the shot began to acquire importance while we see a film or a serial one the screen. But we are still indifferent to drawing and painting literacy. This article is an attempt to make readers a part of this tour de force of the process of the cameraman Nemai Ghosh, who has to his credit the photography of fifty two artists.

International Journal of Future Generation Communication and Networking, 2021

Abstract- This Research intends to understand the visual aspects of Charlie Chaplin’s film Modern... more Abstract-
This Research intends to understand the visual aspects of Charlie Chaplin’s film Modern Times.. This paper will also try to contemplate other Chaplin’s film to vividly understand the dynamics of visuals in Chaplin’s film journey. In this paper I would try to explore Visual
communication as a perception through films and its impact on the viewer’s mind. Charlie Chaplin’s films have always had a hidden meaning in his story plots. Let it be A Great dictator, The Gold Rush, City Lights etc. Through hilarious scenes he always tried to imbibe his narrative on the minds of viewers. Watching his film without dialogues and sometimes without subtitles never became a barrier for understanding the story of the film and his broader message .His subtitles are also apt and precise "We ain’t burglars — we’re hungry is the sentence in the Film Modern Times. When so called thieves enter into a department store and caught by police this sentence pop up. This is a most valuable commentary made to show the condition of the recession and unemployment era in US. When we talk about imagination, it’s all our brain activity and perception process. As what we see in a film is our physical and optical experience, but it doesn’t go straight to our brain, but it goes with our own interpretation about the scene &visual we see. So necessarily our imagination and perception are two slightly different stages of our viewing experience.
There are three major approaches for our experience of watching film. Matravers put, it is a matter of perception where imagination plays no significant role, particularly in the fiction film genre. Currie has a different outlook. While watching a film perception boils down to the input of imaginative feelings. The third approach accepts imagination & perception are essential factors in experiencing a film.

Tathapi (UGC Care Journal), 2020

This paper intends to explore the contribution of Lokmanya's editorials in the freedom movement. ... more This paper intends to explore the contribution of Lokmanya's editorials in the freedom movement. The researcher also wants to highlight the role of Newspapers in time of socio-political crisis by studying the contents of Daily Kesari &Maharattawhich will allow us to understand the salient features of Tilak's writings. The contents would be analyzed in terms of language, approach, subject knowledge and contemporariness. Since Lokmanya was editing both the paper one in regional language and other in English this was the unique and rare case and needs to be highlighted. The readers of both papers were different and having variety mindset, it was really challenging task to write in such a way to suit both group of people. Though the paper intends to delve the editorials of the past, it would certainly relevant in the present time as freedom struggle is always on; for the citizen who are less privileged and have to fight their own battle every day. The compassion for people, straightforward approach, without any fear or favor would be looked into this paper.

Journal of architecture and technology (multidisciplinary journal) UGC care group II journal , 2020

In the advent of mobile technology getting cheaper; TV channels are now easily accessible & can b... more In the advent of mobile technology getting cheaper; TV channels are now easily accessible & can be viewed on smart phones.TV media have reached new heights in terms of availability and reach ability. This development has created new challenges for the broadcasters. It has become difficult to find out the number of viewers and audience of the channel. previously TRP was the tool available and acceptable by both the channel owner and advertisers. Due to emerging complex situation advertising agencies are getting confused to release advertisement's on TV channels including news channels. this is one crisis situations

New media has become the important communication tool of the society around the world. Facebook, ... more New media has become the important communication tool of the society around the world. Facebook, twitter& you tube are major social media players which are being used extensively by the people. Even the general elections of many countries are fought with keeping social media campaigns at a central stage. The general elections in India in the year 2014 had seen a rampant use of the virtual media and its impact on the voters. The presidential election in the USA had seen candidates spending their funds more on social media campaign. This is the brighter side of the story but at the flip side, we have experienced many drawbacks and ill effects of the new media. With the advent and acceleration of this powerful media in the last decade, many complex issues have been arised and created serious discord in socio-political life .The characteristic of social media is such that it is very difficult to control the contents and the activities to curb it's side effects. Many countries have brought in mechanisms so that its negative impact could be reduced. This paper would do a study of Indian social media activities and various steps taken by the government authorities including information technology acts provisions in the recent past.

The book has emerged from the author’s experience and perspectives. The scope of the book covers ... more The book has emerged from the author’s experience and perspectives. The scope of the book covers themes such as generation of content for television, television media journalism, news presentation, production processes and formats in television media, digital media which includes the radio and the web, media management and advertising.

Relevance of the book: Digital industry and, particularly, television has been growing at a very fast pace. It is opening career destinations for students of mass media. Broadcast journalism and TV production have become integral components of media studies syllabi. However, there are very few books available with an Indian context. The book is designed keeping in mind the syllabi of major universities in India.

Papers by Dr.Keshav Sathaye

European Chemical Bulletin

The Indian media industry is marching speedily towards new heights and glories. Metamorphosis is ... more The Indian media industry is marching speedily towards new heights and glories. Metamorphosis is a term usually used in biology which talks of change from caterpillar to a butterfly. We have borrowed this term to track the journey of the media industry from a small enterprise of a few media branches to a 2 lack crore rupees mega global empire. Metamorphosis has a scientific notion and change in one form from another is well paced and calculated. But here changes are happening as per the changing global media diaspora. There are 4 major changes-change in technology-that are from film to video and from analog sound to digital sound. Change in style of content creation that is formats used to create programmes. Previously documentaries, interviews and serials were popular amongst the audience. Now it has been surpassed by reality shows. In revenue earning method it has changed to commercial time booking to merchandising and sponsorship. The most significant change is in the perception of the audience. The definition of entertainment has shifted from strong storyline to jazzy presentation. This paper will examine and diagnose the journey of Doordarshan's programmes and try to offer a solution to regain its past glory.

JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY, 2022

In media houses, particularly in journalism and entertainment sector what we observe that women h... more In media houses, particularly in journalism and entertainment sector what we observe that women
have always been given abackseat. In serials / films/ commercial ads, she has been portrayed as a
product rather than a character or a person. In the world of consumerism, women are always used as
to attract eye balls of buyers to generate more revenue for the product.
The recent surveys of population suggests that men and women are almost equal in
numbers.However, the gender biases have denied her 50% share in equities&opportunities. Media
industry is supposed to be the most modern and having international exposure; till it has followed the
same route of other fields by not giving much space to women at the peak/higher positions.
In Indian political arena , we observe that the mandatory reservations for women as a Sarpanch or
local municipal member is just a cosmetic and many a times her husband or brother takes decision on
behalf of her . This picture will change only when we bring in a true spirit of equality among men
and women.

Turkish Online Journal of Qualitative Inquiry, Jul 9, 2021

Abstract – Broadcast journalism is a comparatively new area in the journalism teaching arena as i... more Abstract – Broadcast journalism is a comparatively new area in the journalism teaching arena as it is competitively a new subject in the Indian sub-continent. News broadcasting in India has a long history of almost 100 years. The first news bulletin went on air on July, 23, 1927 through a private radio company. But the regular news broadcasting service started under the regime of the Indian Broadcasting service (IBS) which was named afterwards All India Radio in the year 1936.( https://en.wikipedia.org/wiki/Radio_in_India)Television as a medium in India had existed from the year 1959 , but because of the priority of the government ,India and the conservative approach of bureaucracy TV was not used for news and current affairs for many years .In1965 Doordarshan, Delhi started a 5 minutes new bulletin and that is the beginning of the broadcast journalism genre on Indian soil .After Mumbai Doordarshan and the other 5 metro TV stations started around 1972-73, real TV journalism found its roots. (dd report pce.pdf - Chapter 1 Introduction 1.1 Introduction 1.1) All India Radio and Doordarshan had a monopoly of audio& audio- visual news segment in India until the year 1992.However, in the academic circle of journalism and mass communication in Maharashtra, these segments were hardly considered as subjects to be included in curricula and syllabus as a major area of study. Subjects like Television and Radio were there very much in the study programme, but with limited scope. Journalism of Radio & TV had no place in it. This is a major reason that pedagogy for broadcast journalism had not got a berth in the educational diaspora. The present research paper will discuss and study this aspect at length. The second concerning area is on college- level science of education and theory of education, particularly in journalism branch had not been looked into seriously and with due weightage. The researcher, who is also a faculty in broadcast journalism for about 30 years, had taught these subjects in many colleges and institutes in Pune& Maharashtra as a visiting faculty and a subject expert. The present paper would also analyze some experiments done by him to teach broadcast journalism and equip students with more comprehension and clarity. Broadcast journalism a lucrative profession ever growing hand in hand with online media needs facelift through strong pedagogy to teach this subject with more precision and finesse. In this paper, the researcher would be sharing his experiences of teaching broadcast journalism and his findings along with an experiment which that he has conducted for teaching Broadcast journalism module.

Turkish Online Journal of Qualitative Inquiry, 2021

Abstract – Broadcast journalism is a comparatively new area in the journalism teaching arena as i... more Abstract –
Broadcast journalism is a comparatively new area in the journalism teaching arena as it is competitively a new subject in the Indian sub-continent. News broadcasting in India has a long history of almost 100 years. The first news bulletin went on air on July, 23, 1927 through a private radio company. But the regular news broadcasting service started under the regime of the Indian Broadcasting service (IBS) which was named afterwards All India Radio in the year 1936.( https://en.wikipedia.org/wiki/Radio_in_India)Television as a medium in India had existed from the year 1959 , but because of the priority of the government ,India and the conservative approach of bureaucracy TV was not used for news and current affairs for many years .In1965 Doordarshan, Delhi started a 5 minutes new bulletin and that is the beginning of the broadcast journalism genre on Indian soil .After Mumbai Doordarshan and the other 5 metro TV stations started around 1972-73, real TV journalism found its roots. (dd report pce.pdf - Chapter 1 Introduction 1.1 Introduction 1.1) All India Radio and Doordarshan had a monopoly of audio& audio- visual news segment in India until the year 1992.However, in the academic circle of journalism and mass communication in Maharashtra, these segments were hardly considered as subjects to be included in curricula and syllabus as a major area of study. Subjects like Television and Radio were there very much in the study programme, but with limited scope. Journalism of Radio & TV had no place in it. This is a major reason that pedagogy for broadcast journalism had not got a berth in the educational diaspora. The present research paper will discuss and study this aspect at length. The second concerning area is on college- level science of education and theory of education, particularly in journalism branch had not been looked into seriously and with due weightage. The researcher, who is also a faculty in broadcast journalism for about 30 years, had taught these subjects in many colleges and institutes in Pune& Maharashtra as a visiting faculty and a subject expert. The present paper would also analyze some experiments done by him to teach broadcast journalism and equip students with more comprehension and clarity. Broadcast journalism a lucrative profession ever growing hand in hand with online media needs facelift through strong pedagogy to teach this subject with more precision and finesse. In this paper, the researcher would be sharing his experiences of teaching broadcast journalism and his findings along with an experiment which that he has conducted for teaching Broadcast journalism module.

Rise & development of citizen journalism & its relevance in changing media landscape & it's incl... more Rise & development of citizen journalism & its relevance in changing media landscape & it's inclusion in news segment.

Higher education has various streams and each stream require specific language, English language ... more Higher education has various streams and each stream require specific language, English language is dominant in academic sphere however we are experiencing a paradigm shift in this trend where English is not a mandatory tool of higher education .This paper also discusses visual language, language of aesthetic and son on to probe more in this issue

Freedom of media & accountability are two sides of a coin. on the advent of commercilasation; m... more Freedom of media & accountability are two sides of a coin.
on the advent of commercilasation; media houses(barring few exceptions) are ignoring ethics in journalsim & their duties towards common people.
Ofocurse at the same time media housese have pressures from advertisers,Corporate houses and ruling government.
a golden mean would help media to to a responsible journalism

Television media is predominantly a visual medium and this very phenomena indicates aesthetic of ... more Television media is predominantly a visual medium and this very phenomena indicates aesthetic of artistic presentation on small screen. The design aspect of television programming must not be ignored while working for this viabrant medium.

Media business in India and Asia region is increasing by bounds and leaps. We have already cross... more Media business in India and Asia region is increasing by bounds and leaps. We have already crossed turnover of Rs.1,00000 crore in India alone. This huge staggering amount does require a systematic, articulated approach which will eventually improve our media practices. Valuing digital assets and keeping a continuous track of our media commodities and distribution chain would be appropriate.
Management is a serious faculty, it has established on very strong pillars of communication theories, modalities, human psychology, trends, patterns and most importantly, survival of the fittest principle.

Writing for TV & Radio has been a great attraction for teacher community. What are the important ... more Writing for TV & Radio has been a great attraction for teacher community. What are the important components of script writing are described in this PPT .

Menaka Magazine ,Marathi Journal , 2009

International Journal of Future Generation Communication and Networking, 2021

Tathapi (UGC Care Journal), 2020

Journal of architecture and technology (multidisciplinary journal) UGC care group II journal , 2020

European Chemical Bulletin

JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY, 2022

Turkish Online Journal of Qualitative Inquiry, Jul 9, 2021

Turkish Online Journal of Qualitative Inquiry, 2021

Abstract – Broadcast journalism is a comparatively new area in the journalism teaching arena as i... more Abstract –
Broadcast journalism is a comparatively new area in the journalism teaching arena as it is competitively a new subject in the Indian sub-continent. News broadcasting in India has a long history of almost 100 years. The first news bulletin went on air on July, 23, 1927 through a private radio company. But the regular news broadcasting service started under the regime of the Indian Broadcasting service (IBS) which was named afterwards All India Radio in the year 1936.( https://en.wikipedia.org/wiki/Radio_in_India)Television as a medium in India had existed from the year 1959 , but because of the priority of the government ,India and the conservative approach of bureaucracy TV was not used for news and current affairs for many years .In1965 Doordarshan, Delhi started a 5 minutes new bulletin and that is the beginning of the broadcast journalism genre on Indian soil .After Mumbai Doordarshan and the other 5 metro TV stations started around 1972-73, real TV journalism found its roots. (dd report pce.pdf - Chapter 1 Introduction 1.1 Introduction 1.1) All India Radio and Doordarshan had a monopoly of audio& audio- visual news segment in India until the year 1992.However, in the academic circle of journalism and mass communication in Maharashtra, these segments were hardly considered as subjects to be included in curricula and syllabus as a major area of study. Subjects like Television and Radio were there very much in the study programme, but with limited scope. Journalism of Radio & TV had no place in it. This is a major reason that pedagogy for broadcast journalism had not got a berth in the educational diaspora. The present research paper will discuss and study this aspect at length. The second concerning area is on college- level science of education and theory of education, particularly in journalism branch had not been looked into seriously and with due weightage. The researcher, who is also a faculty in broadcast journalism for about 30 years, had taught these subjects in many colleges and institutes in Pune& Maharashtra as a visiting faculty and a subject expert. The present paper would also analyze some experiments done by him to teach broadcast journalism and equip students with more comprehension and clarity. Broadcast journalism a lucrative profession ever growing hand in hand with online media needs facelift through strong pedagogy to teach this subject with more precision and finesse. In this paper, the researcher would be sharing his experiences of teaching broadcast journalism and his findings along with an experiment which that he has conducted for teaching Broadcast journalism module.

This PPT contains, a brief journey of TV as a scintific invention & its importance as a tool of i... more This PPT contains, a brief journey of TV as a scintific invention & its importance as a tool of information & entertainment.
This is an attempt to look at this phenomena in 360degrees

The article is about the editing process of audiovisual content. The article discusses varioud ru... more The article is about the editing process of audiovisual content.
The article discusses varioud rules & convention in editing .
it also illsutartes examples of good & effective editing .

In this slide show i have discussed basic principles of SOUND. Characteristics& types of micropho... more In this slide show i have discussed basic principles of SOUND. Characteristics& types of microphones ,usage & applications are also discussed in this presentation.
Students of mass communication who wants to make career in sound recording may find it useful

Media business has reached to Rs90000 crore in India . However due to stiff competition many med... more Media business has reached to Rs90000 crore in India . However due to stiff competition many media houses ignore ethical and legal issues. This presentation illustrates various such points which should be strictly followed by media practitioners

Media students are always attracted towards camera & its functions. This slide show is prepared ... more Media students are always attracted towards camera & its functions. This slide show is prepared to illustrate various technicalities of camera with pictorial presentation.

This is about use of language in Electronic media particulaly in regional news channels. There is... more This is about use of language in Electronic media particulaly in regional news channels. There is a apahty about the importance of language in visual media.
Tv media is a fusion of two languages visual language as text and text as visual language.
Machulan once wrote MEDIUM IS THE MESSAGE
we are proving it evry day and ignoring the real news storyand content

This article is a sincere attempt to appreciate the art. The book 'Faces of Indian art through t... more This article is a sincere attempt to appreciate the art.
The book 'Faces of Indian art through the lense of Nemai Ghosh'
is the source of this article.
The book has been published by ART ALIVE Gallary New Delhi

Media education is comparatively a new area of education and hence is dealt with hit and miss tec... more Media education is comparatively a new area of education and hence is dealt with hit and miss techniques. The theoretical subjects like media theories and research techniques could be handled without much effort as it has its roots in other established subjects in higher education streams.However, subjects like Radio & Television, New Media PR and Advertising, film studies need a novel approach in imparting knowledge to the students. The teachers who are in the field used to teach as per their experiences in their media profession. That may miss the major area ofPedagogy is all about the teaching & learning process and all the inherent ingredients of classroom transactions and homework exercises. In the beginning I appealed to faculties that make students aware about the media education branch which is a fast growing dynamic and society cantered entity. Since most of the modules in Mass communication are practical based it is a duty of a teacher to evolve various demonstrable situations in their classroom transactions where student could understand the actualities of media practices.Faculty in higher education streams are more of a facilitator than a teacher. This new role demands many such aspects where we can create such an atmosphere where students would be encouraged to learn themselves. Pedagogy is not just about teaching techniques it has threads of learning outcome and the entire process of disseminating information converting it into knowledge and use that for productive purposes The New Media subject is very close to the hearts of the students. Some time they know more than us in the application and use of these media. Teacher needs to explain the socio cultural impact of the new media. Writing blogs, creating podcast needs multimedia skills -Use of multimedia is a crucial part of this module. Concentrate on that because it will help them to make a career in these areas. Enlightening them about the Search Engine Optimization process, how eyeballs could be grabbed and the significance of the feedback on social media are some of the important segments where students seek guidance.Most importantly encourage them to select the right content from the available web world and create their own indigenous script. It is better to avoid stereotype exercises which may not be suitable for each of them.Media subjects are directly connected with society, people around us. So as a teacher it is our duty to prepare students to be a part of the society and to make them society friendly individuals.There could be biases in the minds of students, our duty is to allow him/her to assess the situation and take the right approach. To build a perspective and help them to look at the national and international issues from the prism of nonpartisan lenses is our major responsibility. Cultivate the original thinking by allowing students to express through their priority subjects and topics.Flexibility and dynamism in teaching approach would benefit them immensely. Discussion and deliberation in the classroom are needed for forming the views and developing a sense of belonging among students.Always make a point to mention Fast changing scenarios and trends.it should be a part of your daily teaching exercises. Imbibing multi-tasking nature should be a strategic part of your lesson plan. Last but not least, teachers should be able to convert their teaching modules into a story

Cyber Crime has become most concerned topic in India. What are the rules & regulations of cyber w... more Cyber Crime has become most concerned topic in India. What are the rules & regulations of cyber world are highlighted along with precautions to taken while using social media and online activities

Use of new media is rampant across the world. However time has come to use it with caution and wi... more Use of new media is rampant across the world. However time has come to use it with caution and with responsibility . This paper talks about how new media played a negative role in various events and incidents in India.

Web & Internet journalism is a recent phenomena in the field of mass media . what are the charact... more Web & Internet journalism is a recent phenomena in the field of mass media . what are the characteristics and working pattern and required skill sets are explained in a nut shell .