Lankauskaitė Viktorija - Academia.edu (original) (raw)

Books by Lankauskaitė Viktorija

Digital Age in Semiotics and Communication, 2018

Before being the title of our new journal, Digital age in semiotics and communication was a short... more Before being the title of our new journal, Digital age in semiotics and communication was a short definition of the research program of the Southeast European Center for Semiotic Studies at the New Bulgarian University. Of course, today speaking of a “unified program” in the humanities is a utopian act, given the nature of our communities, the hyper-productivity of our colleagues, the orientation towards projects, a shortage of funding, and predatory open-access publishing. Digital age in semiotics and communication is the first specialized semiotic journal dedicated to the deep cultural transformations after the advent of the internet, and thus provides a platform for a long term collaboration with those fellow semioticians who intend to dedicate their research predominantly to such a topic. It is conceived as a platform for a kind of intellectual crowd sourcing for new semiotic ideas, adequate to new cultural realities, thus opening our discipline to the cultural agenda of the XXI century. The paper of Vuzharov “Personalization Algorithms – Limiting the Scope of Discovery? How algorithms force out serendipity” is about the major backstage processes behind the seductive services of Google and Facebook. The author keeps a strong ethical stance concerning the necessity for more awareness in this regard, and to make the point more clear uses the textual pragmatic model of Eco from The Limits of Interpretation (1992). The next two papers analyze new identity mechanisms emerged in digital culture. Andacht’s paper “The Imagined Community Revisited through a Mock-Nationalistic YouTube Web Series” is dedicated to a new and original form of video narrative, addressing the Uruguayan national identity in a totally different way compared to the nation formation described by Benedict Anderson in Imagined Communities (1983). The main theoretical concept of the British scholar is semiotically revised with the help of some Peircean terms. The paper of Lankauskaitė and Liubinienė “A Shift from ‘Me’ to ‘We’ in Social Media” examines the impact of the Web 3.0. on the mentality of internet users. The shift from ‘me’ to ‘we’ is seen as a consequence of technological innovations which allow crowdsourcing, participatory culture, collective intelligence, etc. The thesis is illustrated with three case studies of an online TV, an offline social action, initiated in social media and an online project for artistic collaboration. The next five papers are dedicated to various aesthetic and interactive practices in digital culture. In his paper “Postcard from Istanbul: Digital Reconstruction of the City as Memory in Tasos Boulmetis’s Polítiki Kouzína / A Touch of Spice / Baharatin Tadi”, Dimitriadis explicates the narrative mechanisms for representing the past with the help of digital effects. Contrary to the mainstream use of the digital special FX, in this case a strong poetic effect is achieved in visualizing the space of memory. Cassone dedicates his paper “’It’s over 9000.’ Apeiron Narrative Configurations in Contemporary Mediascape” to an interesting videogame phenomenon, started as a pen and paper role-playing game in Japan prior to the digital age. The particular narrative device of individual growth of power in the fictional discourse, after the transfer of the plot as a videogame, is analyzed with the tools of generative semiotics and is spread as a meme and viral phenomenon. Another paper is about “Constructing the Corporate Instagram Discourse – a critical visual discourse approach”. There Poulsen takes a critical stance towards an important incoherence in the way Instagram represents its mission, and at the same time how the app is trying to regulate the use of the platform and its visual tools. In his text “Formalism and Digital Research of Literature,” Debnar examines another phenomenon typical of the digital age - the mass digitalization of literary texts and the challenges for the reader in front of huge archives available for everybody. The key notion of his text, borrowed from Moretti, is distant reading, and the author’s contribution is to demonstrate the validity of the formalist approach to that theory. In “Enchanted Object: Indian Sari, Negotiating the Online and the Offline Space”, Khanwalkar makes a sociosemiotic analysis of a garment with huge symbolic value – the Sari. The main object of the research is how online discourse on the Sari upgrades and transforms its significance, how local and global interact in the identity formation process. In the next section there are two papers on the digital age in corporate communication. In “Engaging Brand Communication in Facebook – a Typology of the Brand Page Users”, Kartunova identifies four types of Facebook users of corporate pages using the classical approach of Jean-Marie Floch. The study is supported by empirical data, collected among the target groups and puts the main emphasis on brand culture adoption and brand narrative engagement. Asimova has chosen a semiotic content analysis approach in order to investigate “Digital Culture of the Regulated Industries. Focus: Tobacco Sector”. The conclusions state that although the efficacy of the legal regulations in such industries, social media, blogs and forums open possibilities for marketers in innovative ways of promotion. Contrary to all other papers the last text in the journal, written by Yankova and entitled “The Effeteness of Social Media” holds a conservative stance and argues that similarities to past social relations are more relevant than the differences. The author shows how an abstract metaphysical vision of Peirce about the universe can be extended to the cultural reality of social media.

Digital Age in Semiotics and Communication, 2018

Before being the title of our new journal, Digital age in semiotics and communication was a short... more Before being the title of our new journal, Digital age in semiotics and communication was a short definition of the research program of the Southeast European Center for Semiotic Studies at the New Bulgarian University. Of course, today speaking of a “unified program” in the humanities is a utopian act, given the nature of our communities, the hyper-productivity of our colleagues, the orientation towards projects, a shortage of funding, and predatory open-access publishing. Digital age in semiotics and communication is the first specialized semiotic journal dedicated to the deep cultural transformations after the advent of the internet, and thus provides a platform for a long term collaboration with those fellow semioticians who intend to dedicate their research predominantly to such a topic. It is conceived as a platform for a kind of intellectual crowd sourcing for new semiotic ideas, adequate to new cultural realities, thus opening our discipline to the cultural agenda of the XXI century. The paper of Vuzharov “Personalization Algorithms – Limiting the Scope of Discovery? How algorithms force out serendipity” is about the major backstage processes behind the seductive services of Google and Facebook. The author keeps a strong ethical stance concerning the necessity for more awareness in this regard, and to make the point more clear uses the textual pragmatic model of Eco from The Limits of Interpretation (1992). The next two papers analyze new identity mechanisms emerged in digital culture. Andacht’s paper “The Imagined Community Revisited through a Mock-Nationalistic YouTube Web Series” is dedicated to a new and original form of video narrative, addressing the Uruguayan national identity in a totally different way compared to the nation formation described by Benedict Anderson in Imagined Communities (1983). The main theoretical concept of the British scholar is semiotically revised with the help of some Peircean terms. The paper of Lankauskaitė and Liubinienė “A Shift from ‘Me’ to ‘We’ in Social Media” examines the impact of the Web 3.0. on the mentality of internet users. The shift from ‘me’ to ‘we’ is seen as a consequence of technological innovations which allow crowdsourcing, participatory culture, collective intelligence, etc. The thesis is illustrated with three case studies of an online TV, an offline social action, initiated in social media and an online project for artistic collaboration. The next five papers are dedicated to various aesthetic and interactive practices in digital culture. In his paper “Postcard from Istanbul: Digital Reconstruction of the City as Memory in Tasos Boulmetis’s Polítiki Kouzína / A Touch of Spice / Baharatin Tadi”, Dimitriadis explicates the narrative mechanisms for representing the past with the help of digital effects. Contrary to the mainstream use of the digital special FX, in this case a strong poetic effect is achieved in visualizing the space of memory. Cassone dedicates his paper “’It’s over 9000.’ Apeiron Narrative Configurations in Contemporary Mediascape” to an interesting videogame phenomenon, started as a pen and paper role-playing game in Japan prior to the digital age. The particular narrative device of individual growth of power in the fictional discourse, after the transfer of the plot as a videogame, is analyzed with the tools of generative semiotics and is spread as a meme and viral phenomenon. Another paper is about “Constructing the Corporate Instagram Discourse – a critical visual discourse approach”. There Poulsen takes a critical stance towards an important incoherence in the way Instagram represents its mission, and at the same time how the app is trying to regulate the use of the platform and its visual tools. In his text “Formalism and Digital Research of Literature,” Debnar examines another phenomenon typical of the digital age - the mass digitalization of literary texts and the challenges for the reader in front of huge archives available for everybody. The key notion of his text, borrowed from Moretti, is distant reading, and the author’s contribution is to demonstrate the validity of the formalist approach to that theory. In “Enchanted Object: Indian Sari, Negotiating the Online and the Offline Space”, Khanwalkar makes a sociosemiotic analysis of a garment with huge symbolic value – the Sari. The main object of the research is how online discourse on the Sari upgrades and transforms its significance, how local and global interact in the identity formation process. In the next section there are two papers on the digital age in corporate communication. In “Engaging Brand Communication in Facebook – a Typology of the Brand Page Users”, Kartunova identifies four types of Facebook users of corporate pages using the classical approach of Jean-Marie Floch. The study is supported by empirical data, collected among the target groups and puts the main emphasis on brand culture adoption and brand narrative engagement. Asimova has chosen a semiotic content analysis approach in order to investigate “Digital Culture of the Regulated Industries. Focus: Tobacco Sector”. The conclusions state that although the efficacy of the legal regulations in such industries, social media, blogs and forums open possibilities for marketers in innovative ways of promotion. Contrary to all other papers the last text in the journal, written by Yankova and entitled “The Effeteness of Social Media” holds a conservative stance and argues that similarities to past social relations are more relevant than the differences. The author shows how an abstract metaphysical vision of Peirce about the universe can be extended to the cultural reality of social media.