Lia Febria Lina - Academia.edu (original) (raw)
Uploads
Papers by Lia Febria Lina
Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Sa... more Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Saat ini, konsumen lebih lebih banyak dipengaruhi preferensi sosial dalam membuat keputusan pembelian, seperti keluarga, pengikut dan fans. Berbagai perusahaan melakukan promosi dengan menggunakan “ influencer ” atau microcelebrities , yaitu seseorang yang dianggap biasa untuk memberikan sumber nasehat yang dipercaya, sehingga dapat menutupi fakta bahwa mereka dibayar untuk mempromosikan produk di media sosial Instagram. Penelitian ini menguji attractiveness , trustworthy , competence , dan self presentation pada niat beli produk dengan responden berjumlah 200 orang sebagai pengguna aktif Instagram, yang diuji menggunakan Warp PLS. Hasil penelitian ini menyatakan bahwa mikro selebriti yang menarik, memiliki kemampuan dan memiliki persentasi diri berpengaruh pada niat seseorang dalam membali sebuah produk. Namun, mikro selebriti yang terpercaya tidak memiliki pengaruh pada niat beli. Pemba...
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS, 2021
One of the characteristics of industry 4.0 is that consumers increasingly want products to be mad... more One of the characteristics of industry 4.0 is that consumers increasingly want products to be made just for themselves. This can be supported by the presence of big data, which of course cannot be separated from the use of information, the more complete the data, the more precise and accurate the targeting will be. However, the use of information for some people can also be considered a violation of privacy. Various research about personalized advertising been tested and have yielded mixed results both positive and negative on perceptions and behaviour, and provide directions for next research to testing various consumer factors as moderating variable. This study aims to fill the gaps in previous research by examining the role of consumer privacy concerns as a moderating variable that affects the relationship of personalized advertising on the perceived advertising value of consumers using a survey method on 131 respondents who are active users of Instagram in Indonesia. The finding...
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS, 2022
The level of online shopping in Indonesia has been increasing since its inception, especially due... more The level of online shopping in Indonesia has been increasing since its inception, especially due to the COVID-19 pandemic which has caused a more significant increase.In addition to the quality of supporting applications, service quality in the form of timeliness in delivery and suitability of goods ordered by consumers are also important aspects that need to be considered by businesses that use the Electronic Commerce (E-commerce) platform. This study aims to examine the effect of system quality, information quality, and reliability on user satisfaction of Mobile Commerce (M-commerce), the effect of user satisfaction on the intention to use M-commerce continually, and the role of user experience in strengthening the relationship between user satisfaction and intention to use M-Commerce continually. We used 196 M-commerce consumers who conducted online shopping within three months (April-June 2020) as samples. Hypothesis was tested using PLS-SEM. The findings prove that customer sa...
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Fintech is known as one of the most important innovations unity in financial industry that is gro... more Fintech is known as one of the most important innovations unity in financial industry that is growing rapidly and increase financial inclusion, especially the expansion of access to capital for SMEs. However, research related to this is still limited. This research tries to extend TAM model in financial context by adding external variables such as financial knowledge and financial risk tolerance as driving factor millennials to invest in Fintech P2P lending. This research uses quantitative research using primary data and uses Partial Least Squares-Structural Equation Modelling (PLS- SEM) to analysis the data that has been collected. The result indicates that millennial investment intentions are influenced by perceived usefulness, and risk averse. Findings in this research proves that the users who tend to avoid risks and uncertainties can be encouraged to invest in P2P lending. In the term of technology factor, users who believe that the features in the application of P2P lending is...
Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Sa... more Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Saat ini, konsumen lebih lebih banyak dipengaruhi preferensi sosial dalam membuat keputusan pembelian, seperti keluarga, pengikut dan fans. Berbagai perusahaan melakukan promosi dengan menggunakan “ influencer ” atau microcelebrities , yaitu seseorang yang dianggap biasa untuk memberikan sumber nasehat yang dipercaya, sehingga dapat menutupi fakta bahwa mereka dibayar untuk mempromosikan produk di media sosial Instagram. Penelitian ini menguji attractiveness , trustworthy , competence , dan self presentation pada niat beli produk dengan responden berjumlah 200 orang sebagai pengguna aktif Instagram, yang diuji menggunakan Warp PLS. Hasil penelitian ini menyatakan bahwa mikro selebriti yang menarik, memiliki kemampuan dan memiliki persentasi diri berpengaruh pada niat seseorang dalam membali sebuah produk. Namun, mikro selebriti yang terpercaya tidak memiliki pengaruh pada niat beli. Pemba...
Social media is currently being used by both large companies and SMEs. For large companies the us... more Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the...
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Industry 4.0 has produced many changes in all fields of industry, one of which is FinTech as an i... more Industry 4.0 has produced many changes in all fields of industry, one of which is FinTech as an innovation in the financial sector. This study aims to fill the gaps of various previous studies by testing the DeLone and McLean Models. As well as testing how the role of privacy concerns can reduce perceptions of information quality in intentions to use FinTech. The object of this research is SMEs in Indonesia. The results of this study indicate that perceptions about the quality of information and services have a positive and significant effect on intention to use FinTech. The factor of privacy concern as a moderating variable has an important role in influencing the intention to adopt technology, so someone who has high concerns can reduce the intention to use online loans. OJK as the owner of the highest authority in the field of finance and banking, is expected to be able to guarantee the safety of online loans, in order to reduce the concerns of MSME owners regarding data that mig...
Jurnal Abdi Masyarakat Indonesia
Pembelian impulsive, tidak memahami produk, risiko keuangan adalah masalah keuangan yang dapat me... more Pembelian impulsive, tidak memahami produk, risiko keuangan adalah masalah keuangan yang dapat melanda siapapun. Saat ini Indonesia di dominasi oleh Generasi Z yang disebut iGeneration atau generasi internet yang tentu saja mengalami hal ini. Tujuan pengabdian masyarakat ini untuk memberikan pemahaman kepada Generasi Z tentang keuangan seperti pengelolaan keuangan baik untuk pribadi maupun bisnis, memahami berbagai jenis investasi di digital era yang sangat penting dalam membantu pertumbuhan ekonomi. Pengabdian masyarakat ini menggunakan Generasi Z sebagai sampel dan dipilih 30 siswa/siswi sebagai sampel yang berasal dari MAN 1 Pesawaran. Pada kegiatan ini digunakan sistem pre test dan post test untuk melihat perbedaan sebelum dan sesudah pelatihan dengan harapan siswa siswi dapat mengalami peningkatan pengetahuan. Hasil dari kegiatan ini, siswa atau siswi telah mengalami peningkatan dalam pengetahuan tentang keuangan.
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS
One of the characteristics of industry 4.0 is that consumers increasingly want products to be mad... more One of the characteristics of industry 4.0 is that consumers increasingly want products to be made just for themselves. This can be supported by the presence of big data, which of course cannot be separated from the use of information, the more complete the data, the more precise and accurate the targeting will be. However, the use of information for some people can also be considered a violation of privacy. Various research about personalized advertising been tested and have yielded mixed results both positive and negative on perceptions and behaviour, and provide directions for next research to testing various consumer factors as moderating variable. This study aims to fill the gaps in previous research by examining the role of consumer privacy concerns as a moderating variable that affects the relationship of personalized advertising on the perceived advertising value of consumers using a survey method on 131 respondents who are active users of Instagram in Indonesia. The finding...
Jurnal Muhammadiyah Manajemen Bisnis
Penelitianiiniibertujuaniuntuk menguji pengaruhifoto produk, onlineicustomerireviewidanionlinei c... more Penelitianiiniibertujuaniuntuk menguji pengaruhifoto produk, onlineicustomerireviewidanionlinei customeripada minatibeli di e-commerce. Metodeianalisisiyangidigunakaniadalahianalisisikuantitatifi denganimelakukan survey pada 100 responden yaitu masyarakat Bandar Lampung yang memiliki aplikasi Shopee dan dilakukan pengujian dengan bantuan alat analisis SPSS. Hasil penelitianiinii menunjukkanibahwaipengaruhifoto produk, onlineicustomerireviewidanionline customer ratingi berpengaruh positif pada minat beli di e-commerce. Ketika konsumen merasa bahwa foto produk jelas, onlineicustomerireviewidanionlineicustomeriratingipengguna lain memberikanimanfaat dalam hal memberikan informasi terkait produk maka dapat meningkatkan niat beli.
Jurnal Manajemen Maranatha
One of the advantages of using social commerce, especially Instagram, is the display of paid adve... more One of the advantages of using social commerce, especially Instagram, is the display of paid advertisement that are in accordance with consumer preferences or also called personalization. Previous study on the effectiveness of personalized advertising still shows mix result both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the influence of personalized advertising on the value of advertising which then affects impulse purchases in social commerce and flow experience as moderation. This study using survey method on 157 active Instagram user. The findings in this result show that personalized advertising have positif affect to advertising value and encourage impulse buying. Then flow experience found strengthen effect advertising value on impulse buying. The result indicates when user has fully involved, happy, and excitement when using social media, then receive personalize advertising that match with their...
Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Sa... more Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Saat ini, konsumen lebih lebih banyak dipengaruhi preferensi sosial dalam membuat keputusan pembelian, seperti keluarga, pengikut dan fans. Berbagai perusahaan melakukan promosi dengan menggunakan “ influencer ” atau microcelebrities , yaitu seseorang yang dianggap biasa untuk memberikan sumber nasehat yang dipercaya, sehingga dapat menutupi fakta bahwa mereka dibayar untuk mempromosikan produk di media sosial Instagram. Penelitian ini menguji attractiveness , trustworthy , competence , dan self presentation pada niat beli produk dengan responden berjumlah 200 orang sebagai pengguna aktif Instagram, yang diuji menggunakan Warp PLS. Hasil penelitian ini menyatakan bahwa mikro selebriti yang menarik, memiliki kemampuan dan memiliki persentasi diri berpengaruh pada niat seseorang dalam membali sebuah produk. Namun, mikro selebriti yang terpercaya tidak memiliki pengaruh pada niat beli. Pemba...
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS, 2021
One of the characteristics of industry 4.0 is that consumers increasingly want products to be mad... more One of the characteristics of industry 4.0 is that consumers increasingly want products to be made just for themselves. This can be supported by the presence of big data, which of course cannot be separated from the use of information, the more complete the data, the more precise and accurate the targeting will be. However, the use of information for some people can also be considered a violation of privacy. Various research about personalized advertising been tested and have yielded mixed results both positive and negative on perceptions and behaviour, and provide directions for next research to testing various consumer factors as moderating variable. This study aims to fill the gaps in previous research by examining the role of consumer privacy concerns as a moderating variable that affects the relationship of personalized advertising on the perceived advertising value of consumers using a survey method on 131 respondents who are active users of Instagram in Indonesia. The finding...
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS, 2022
The level of online shopping in Indonesia has been increasing since its inception, especially due... more The level of online shopping in Indonesia has been increasing since its inception, especially due to the COVID-19 pandemic which has caused a more significant increase.In addition to the quality of supporting applications, service quality in the form of timeliness in delivery and suitability of goods ordered by consumers are also important aspects that need to be considered by businesses that use the Electronic Commerce (E-commerce) platform. This study aims to examine the effect of system quality, information quality, and reliability on user satisfaction of Mobile Commerce (M-commerce), the effect of user satisfaction on the intention to use M-commerce continually, and the role of user experience in strengthening the relationship between user satisfaction and intention to use M-Commerce continually. We used 196 M-commerce consumers who conducted online shopping within three months (April-June 2020) as samples. Hypothesis was tested using PLS-SEM. The findings prove that customer sa...
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Fintech is known as one of the most important innovations unity in financial industry that is gro... more Fintech is known as one of the most important innovations unity in financial industry that is growing rapidly and increase financial inclusion, especially the expansion of access to capital for SMEs. However, research related to this is still limited. This research tries to extend TAM model in financial context by adding external variables such as financial knowledge and financial risk tolerance as driving factor millennials to invest in Fintech P2P lending. This research uses quantitative research using primary data and uses Partial Least Squares-Structural Equation Modelling (PLS- SEM) to analysis the data that has been collected. The result indicates that millennial investment intentions are influenced by perceived usefulness, and risk averse. Findings in this research proves that the users who tend to avoid risks and uncertainties can be encouraged to invest in P2P lending. In the term of technology factor, users who believe that the features in the application of P2P lending is...
Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Sa... more Industri 4.0 membawa perubahan dari berbagai aspek terutama dalam perubahan perilaku konsumen. Saat ini, konsumen lebih lebih banyak dipengaruhi preferensi sosial dalam membuat keputusan pembelian, seperti keluarga, pengikut dan fans. Berbagai perusahaan melakukan promosi dengan menggunakan “ influencer ” atau microcelebrities , yaitu seseorang yang dianggap biasa untuk memberikan sumber nasehat yang dipercaya, sehingga dapat menutupi fakta bahwa mereka dibayar untuk mempromosikan produk di media sosial Instagram. Penelitian ini menguji attractiveness , trustworthy , competence , dan self presentation pada niat beli produk dengan responden berjumlah 200 orang sebagai pengguna aktif Instagram, yang diuji menggunakan Warp PLS. Hasil penelitian ini menyatakan bahwa mikro selebriti yang menarik, memiliki kemampuan dan memiliki persentasi diri berpengaruh pada niat seseorang dalam membali sebuah produk. Namun, mikro selebriti yang terpercaya tidak memiliki pengaruh pada niat beli. Pemba...
Social media is currently being used by both large companies and SMEs. For large companies the us... more Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the...
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Industry 4.0 has produced many changes in all fields of industry, one of which is FinTech as an i... more Industry 4.0 has produced many changes in all fields of industry, one of which is FinTech as an innovation in the financial sector. This study aims to fill the gaps of various previous studies by testing the DeLone and McLean Models. As well as testing how the role of privacy concerns can reduce perceptions of information quality in intentions to use FinTech. The object of this research is SMEs in Indonesia. The results of this study indicate that perceptions about the quality of information and services have a positive and significant effect on intention to use FinTech. The factor of privacy concern as a moderating variable has an important role in influencing the intention to adopt technology, so someone who has high concerns can reduce the intention to use online loans. OJK as the owner of the highest authority in the field of finance and banking, is expected to be able to guarantee the safety of online loans, in order to reduce the concerns of MSME owners regarding data that mig...
Jurnal Abdi Masyarakat Indonesia
Pembelian impulsive, tidak memahami produk, risiko keuangan adalah masalah keuangan yang dapat me... more Pembelian impulsive, tidak memahami produk, risiko keuangan adalah masalah keuangan yang dapat melanda siapapun. Saat ini Indonesia di dominasi oleh Generasi Z yang disebut iGeneration atau generasi internet yang tentu saja mengalami hal ini. Tujuan pengabdian masyarakat ini untuk memberikan pemahaman kepada Generasi Z tentang keuangan seperti pengelolaan keuangan baik untuk pribadi maupun bisnis, memahami berbagai jenis investasi di digital era yang sangat penting dalam membantu pertumbuhan ekonomi. Pengabdian masyarakat ini menggunakan Generasi Z sebagai sampel dan dipilih 30 siswa/siswi sebagai sampel yang berasal dari MAN 1 Pesawaran. Pada kegiatan ini digunakan sistem pre test dan post test untuk melihat perbedaan sebelum dan sesudah pelatihan dengan harapan siswa siswi dapat mengalami peningkatan pengetahuan. Hasil dari kegiatan ini, siswa atau siswi telah mengalami peningkatan dalam pengetahuan tentang keuangan.
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS
One of the characteristics of industry 4.0 is that consumers increasingly want products to be mad... more One of the characteristics of industry 4.0 is that consumers increasingly want products to be made just for themselves. This can be supported by the presence of big data, which of course cannot be separated from the use of information, the more complete the data, the more precise and accurate the targeting will be. However, the use of information for some people can also be considered a violation of privacy. Various research about personalized advertising been tested and have yielded mixed results both positive and negative on perceptions and behaviour, and provide directions for next research to testing various consumer factors as moderating variable. This study aims to fill the gaps in previous research by examining the role of consumer privacy concerns as a moderating variable that affects the relationship of personalized advertising on the perceived advertising value of consumers using a survey method on 131 respondents who are active users of Instagram in Indonesia. The finding...
Jurnal Muhammadiyah Manajemen Bisnis
Penelitianiiniibertujuaniuntuk menguji pengaruhifoto produk, onlineicustomerireviewidanionlinei c... more Penelitianiiniibertujuaniuntuk menguji pengaruhifoto produk, onlineicustomerireviewidanionlinei customeripada minatibeli di e-commerce. Metodeianalisisiyangidigunakaniadalahianalisisikuantitatifi denganimelakukan survey pada 100 responden yaitu masyarakat Bandar Lampung yang memiliki aplikasi Shopee dan dilakukan pengujian dengan bantuan alat analisis SPSS. Hasil penelitianiinii menunjukkanibahwaipengaruhifoto produk, onlineicustomerireviewidanionline customer ratingi berpengaruh positif pada minat beli di e-commerce. Ketika konsumen merasa bahwa foto produk jelas, onlineicustomerireviewidanionlineicustomeriratingipengguna lain memberikanimanfaat dalam hal memberikan informasi terkait produk maka dapat meningkatkan niat beli.
Jurnal Manajemen Maranatha
One of the advantages of using social commerce, especially Instagram, is the display of paid adve... more One of the advantages of using social commerce, especially Instagram, is the display of paid advertisement that are in accordance with consumer preferences or also called personalization. Previous study on the effectiveness of personalized advertising still shows mix result both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the influence of personalized advertising on the value of advertising which then affects impulse purchases in social commerce and flow experience as moderation. This study using survey method on 157 active Instagram user. The findings in this result show that personalized advertising have positif affect to advertising value and encourage impulse buying. Then flow experience found strengthen effect advertising value on impulse buying. The result indicates when user has fully involved, happy, and excitement when using social media, then receive personalize advertising that match with their...