A. Lowrie - Academia.edu (original) (raw)

Papers by A. Lowrie

Research paper thumbnail of Marketing for Higher Education: Ethics and Theory Development in a Global Market

AMA Winter Educator’s Conference, Feb 1, 2012

Research paper thumbnail of Service Recovery Encounters in the Classroom

International Journal of Technology and Educational Marketing, 2012

This paper explores the nature of service recovery encounters, particularly the qualities and beh... more This paper explores the nature of service recovery encounters, particularly the qualities and behaviours that male and female students expect from professors in personal service recovery encounters. For this purpose, 40 semi-standardized laddering interviews were conducted (with 20 male and 20 female respondents) in order to gain a deeper understanding of student expectations and the values that drive these expectations. The analysis and findings enrich the existing limited stock of knowledge on desired attributes of professors in service recovery encounters in higher education by developing a deeper understanding of the attributes of professors that dissatisfied female and male students’ desire, as well as the underlying values for these expectations. Results show that the professor’s active listening skills, expertise, friendliness, concern for students, and being empathetic were important to both male and female students. However, gender differences are important in a service-rec...

Research paper thumbnail of Marketing Higher Education: The Promotion of Relevance and the Relevance of Promotion

Social Epistemology, 2006

ABSTRACT This paper examines the marketization of higher education. It takes the curriculum devel... more ABSTRACT This paper examines the marketization of higher education. It takes the curriculum development for a degree sponsored by industry as a focus for exploring the involvement of industry and, more specifically, prospective employers, in shaping higher education provision. Empirical material gathered from a three and a half‐year ethnographic study is used to illustrate how mundane promotional work associated with sponsored curricula operates to reconstitute higher education. It is shown how, in the process of introducing sponsored curricula into the university, a market relevance discourse is merged with traditional discourse to promote a new discursive order and thereby contribute to the reformation of university education. This hybrid discourse (of tradition and relevance) makes traditional resistance to the encroachment of “relevance” into university education more difficult to justify, and perhaps impossible to sustain. Nonetheless, it produces new antagonisms that provide future sites of resistance.

Research paper thumbnail of Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction

Journal of Marketing Education, 2012

This research uses the Kano model of satisfaction to investigate professor characteristics that c... more This research uses the Kano model of satisfaction to investigate professor characteristics that create student satisfaction as well as those attributes that can cause their dissatisfaction. Kano questionnaires were handed out to 104 undergraduate students at a university in the Southwest and to 147 undergraduate students at a university in the Midwest of the United States. The two resulting Kano maps show the same delighting attributes although other satisfaction attributes are also similar. The findings reveal the importance of the personality of professors and the characteristics of professors that (a) are desired by students, (b) are not desired by students, (c) affect student satisfaction the most, and (d) affect satisfaction the least. The results also demonstrate how professors and universities can focus attention on those attributes most likely to influence satisfaction. No attributes of professors are classified as basic or taken for granted factors by students, although thr...

Research paper thumbnail of Accreditation sickness in the consumption of business education: The vacuum in AACSB standard setting

ABSTRACT This article examines peer-administered accreditation in business education, taking AACS... more ABSTRACT This article examines peer-administered accreditation in business education, taking AACSB (Association to Advance Collegiate Schools of Business) as its focus. Attention is directed to the educationally unhealthy consequences of an established regional mode of accreditation becoming an international benchmark for business education consumption. At the heart of the AACSB’s mission-linked approach is an evacuation of core content from business education. The change to a mission-linked architecture was motivated, it is argued, primarily by expansionist, rather than pedagogical, considerations. It coincided with a reduction in the number of US research-based schools unaccredited, the inability of many US-business schools to meet AACSB’s previous standards, the emergence of a rival accreditation agency (Association of Collegiate Business Schools and Programs) formed to target this market, and international competition from other accreditation bodies. We note that the mission-linked approach, underpinned by peer-review, has been good for AACSB growth but has, we suggest, been restrictive and unhealthy for business education that does not fit its ostensibly flexible and accommodating mould.

Research paper thumbnail of Marketing Higher Education: The Promotion of Relevance and the Relevance of Promotion

and-conditions-of-access.pdf This article may be used for research, teaching and private study pu... more and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, redistribution , reselling , loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.

Research paper thumbnail of Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction: A Comparative Study

Journal of Marketing Education, 2012

This research uses the Kano model of satisfaction to investigate professor characteristics that c... more This research uses the Kano model of satisfaction to investigate professor characteristics that create student satisfaction as well as those attributes that can cause their dissatisfaction. Kano questionnaires were handed out to 104 undergraduate students at a university in the Southwest and to 147 undergraduate students at a university in the Midwest of the USA. The two resulting Kano maps show the same delighting attributes while other satisfaction attributes are also similar.

Research paper thumbnail of Marketing for Higher Education: Ethics and Theory Development in a Global Market

AMA Winter Educator’s Conference, Feb 1, 2012

Research paper thumbnail of Service Recovery Encounters in the Classroom

International Journal of Technology and Educational Marketing, 2012

This paper explores the nature of service recovery encounters, particularly the qualities and beh... more This paper explores the nature of service recovery encounters, particularly the qualities and behaviours that male and female students expect from professors in personal service recovery encounters. For this purpose, 40 semi-standardized laddering interviews were conducted (with 20 male and 20 female respondents) in order to gain a deeper understanding of student expectations and the values that drive these expectations. The analysis and findings enrich the existing limited stock of knowledge on desired attributes of professors in service recovery encounters in higher education by developing a deeper understanding of the attributes of professors that dissatisfied female and male students’ desire, as well as the underlying values for these expectations. Results show that the professor’s active listening skills, expertise, friendliness, concern for students, and being empathetic were important to both male and female students. However, gender differences are important in a service-rec...

Research paper thumbnail of Marketing Higher Education: The Promotion of Relevance and the Relevance of Promotion

Social Epistemology, 2006

ABSTRACT This paper examines the marketization of higher education. It takes the curriculum devel... more ABSTRACT This paper examines the marketization of higher education. It takes the curriculum development for a degree sponsored by industry as a focus for exploring the involvement of industry and, more specifically, prospective employers, in shaping higher education provision. Empirical material gathered from a three and a half‐year ethnographic study is used to illustrate how mundane promotional work associated with sponsored curricula operates to reconstitute higher education. It is shown how, in the process of introducing sponsored curricula into the university, a market relevance discourse is merged with traditional discourse to promote a new discursive order and thereby contribute to the reformation of university education. This hybrid discourse (of tradition and relevance) makes traditional resistance to the encroachment of “relevance” into university education more difficult to justify, and perhaps impossible to sustain. Nonetheless, it produces new antagonisms that provide future sites of resistance.

Research paper thumbnail of Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction

Journal of Marketing Education, 2012

This research uses the Kano model of satisfaction to investigate professor characteristics that c... more This research uses the Kano model of satisfaction to investigate professor characteristics that create student satisfaction as well as those attributes that can cause their dissatisfaction. Kano questionnaires were handed out to 104 undergraduate students at a university in the Southwest and to 147 undergraduate students at a university in the Midwest of the United States. The two resulting Kano maps show the same delighting attributes although other satisfaction attributes are also similar. The findings reveal the importance of the personality of professors and the characteristics of professors that (a) are desired by students, (b) are not desired by students, (c) affect student satisfaction the most, and (d) affect satisfaction the least. The results also demonstrate how professors and universities can focus attention on those attributes most likely to influence satisfaction. No attributes of professors are classified as basic or taken for granted factors by students, although thr...

Research paper thumbnail of Accreditation sickness in the consumption of business education: The vacuum in AACSB standard setting

ABSTRACT This article examines peer-administered accreditation in business education, taking AACS... more ABSTRACT This article examines peer-administered accreditation in business education, taking AACSB (Association to Advance Collegiate Schools of Business) as its focus. Attention is directed to the educationally unhealthy consequences of an established regional mode of accreditation becoming an international benchmark for business education consumption. At the heart of the AACSB’s mission-linked approach is an evacuation of core content from business education. The change to a mission-linked architecture was motivated, it is argued, primarily by expansionist, rather than pedagogical, considerations. It coincided with a reduction in the number of US research-based schools unaccredited, the inability of many US-business schools to meet AACSB’s previous standards, the emergence of a rival accreditation agency (Association of Collegiate Business Schools and Programs) formed to target this market, and international competition from other accreditation bodies. We note that the mission-linked approach, underpinned by peer-review, has been good for AACSB growth but has, we suggest, been restrictive and unhealthy for business education that does not fit its ostensibly flexible and accommodating mould.

Research paper thumbnail of Marketing Higher Education: The Promotion of Relevance and the Relevance of Promotion

and-conditions-of-access.pdf This article may be used for research, teaching and private study pu... more and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, redistribution , reselling , loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.

Research paper thumbnail of Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction: A Comparative Study

Journal of Marketing Education, 2012

This research uses the Kano model of satisfaction to investigate professor characteristics that c... more This research uses the Kano model of satisfaction to investigate professor characteristics that create student satisfaction as well as those attributes that can cause their dissatisfaction. Kano questionnaires were handed out to 104 undergraduate students at a university in the Southwest and to 147 undergraduate students at a university in the Midwest of the USA. The two resulting Kano maps show the same delighting attributes while other satisfaction attributes are also similar.