Luis Dominguez - Academia.edu (original) (raw)

Papers by Luis Dominguez

Research paper thumbnail of El extravagante

Research paper thumbnail of Los mejores cuentos de Heiremans

Research paper thumbnail of Jorge edwards

Review: Literature and Arts of the Americas, 1984

Research paper thumbnail of El extravagante

Research paper thumbnail of Changes in Bone Mineral Density, Growth Velocity and Renal Function of Prepubertal Uremic Children during Growth Hormone Treatment

Hormone Research, 1996

Thirteen prepubertal children with a mean chronological age of 6.7 +/- 3.4 years and severe chron... more Thirteen prepubertal children with a mean chronological age of 6.7 +/- 3.4 years and severe chronic renal failure (mean glomerular filtration rate of 20.8 +/- 17.7 ml/min/1.73 m2) were studied. Patients received recombinant human growth hormone (rhGH) at a dose of 1 IU/kg/week given subcutaneously on a daily basis for 12 months. Mean growth rates of our patients increased significantly from a baseline level of 4.3 +/- 2.1 to 9.1 +/- 2.0 cm/year at 12 months of rhGH therapy. Mean height SDS improved from -3.5 +/- 1.0 at initiation of therapy to -2.6 +/- 1.3 at 12 months. Mean serum creatinine and blood urea nitrogen levels remained stable during the study, while mean glomerular filtration rates decreased initially and then stabilized; however, 2 subjects had a significant deterioration of their renal function at 6 and 9 months of rhGH, requiring discontinuing treatment. Before rhGH treatment, total bone mineral content as well as bone mineral density in cortical and trabecular bone were significantly reduced in our patients when compared to healthy controls paired for chronological age and similar to those of a healthy control group paired for bone age and height. Both these parameters increased significantly during rhGH treatment so that at 12 months our patients had values similar to those seen in a healthy control population paired to our patients for chronological age. While trabecular bone mineral density did not change in a group of untreated uremic controls during 12 months of follow-up, the percent of bone mineral density change in trabecular bone in our uremic patients during 12 months of rhGH treatment was very significant (p < 0.001) and larger than that noted in a group of healthy controls paired for bone age and height during 12 months of follow-up. This study demonstrates how rhGH treatment in prepubertal uremic children increases their growth velocity and their bone mineral density significantly, with an improvement in height for age. Careful followup of the renal function of patients in needed as they improve their height and bone mineral status.

Research paper thumbnail of Los mejores cuentos de Heiremans

Research paper thumbnail of Determinants of LDC Exporters' Performance: A Cross-National Study†

Journal of International Business Studies, 1993

Many LDCs have turned to export stimulation as a major engine of growth. A decade ago fifty less ... more Many LDCs have turned to export stimulation as a major engine of growth. A decade ago fifty less developed countries (LDCs) and newly industrialized countries (NICs) had instituted tax, import duty, licensing, financing, insur-ance, or marketing programs to assist ...

Research paper thumbnail of Jorge edwards

Review: Literature and Arts of the Americas, 1984

Research paper thumbnail of Cross-Shopping and Retail Growth

Journal of Marketing Research, 1977

Page 1. STANTON G. CORT and LUIS V. DOMINGUEZ* In contrast to a currently held assumption, cross-... more Page 1. STANTON G. CORT and LUIS V. DOMINGUEZ* In contrast to a currently held assumption, cross-shopping is shown to produce incremental business for a retail firm. The conditions under which such cross-shopping occurs are specified. ...

Research paper thumbnail of Changes in Bone Mineral Density, Growth Velocity and Renal Function of Prepubertal Uremic Children during Growth Hormone Treatment

Hormone Research, 1996

Thirteen prepubertal children with a mean chronological age of 6.7 +/- 3.4 years and severe chron... more Thirteen prepubertal children with a mean chronological age of 6.7 +/- 3.4 years and severe chronic renal failure (mean glomerular filtration rate of 20.8 +/- 17.7 ml/min/1.73 m2) were studied. Patients received recombinant human growth hormone (rhGH) at a dose of 1 IU/kg/week given subcutaneously on a daily basis for 12 months. Mean growth rates of our patients increased significantly from a baseline level of 4.3 +/- 2.1 to 9.1 +/- 2.0 cm/year at 12 months of rhGH therapy. Mean height SDS improved from -3.5 +/- 1.0 at initiation of therapy to -2.6 +/- 1.3 at 12 months. Mean serum creatinine and blood urea nitrogen levels remained stable during the study, while mean glomerular filtration rates decreased initially and then stabilized; however, 2 subjects had a significant deterioration of their renal function at 6 and 9 months of rhGH, requiring discontinuing treatment. Before rhGH treatment, total bone mineral content as well as bone mineral density in cortical and trabecular bone were significantly reduced in our patients when compared to healthy controls paired for chronological age and similar to those of a healthy control group paired for bone age and height. Both these parameters increased significantly during rhGH treatment so that at 12 months our patients had values similar to those seen in a healthy control population paired to our patients for chronological age. While trabecular bone mineral density did not change in a group of untreated uremic controls during 12 months of follow-up, the percent of bone mineral density change in trabecular bone in our uremic patients during 12 months of rhGH treatment was very significant (p < 0.001) and larger than that noted in a group of healthy controls paired for bone age and height during 12 months of follow-up. This study demonstrates how rhGH treatment in prepubertal uremic children increases their growth velocity and their bone mineral density significantly, with an improvement in height for age. Careful followup of the renal function of patients in needed as they improve their height and bone mineral status.

Research paper thumbnail of Chocolates El Rey: Industrial modernization and export strategy

Journal of Business Research, 1997

The introductory article to this special issue points out that export-oriented policies have prov... more The introductory article to this special issue points out that export-oriented policies have proven superior to inward-oriented policies in delivering both long-term economic growth and quality of life indicators. One reason is that export-oriented policies demand economic liberalization as well as reductions in market distortions fro m import barriers, subsidies, and internal market inefficiencies. However, a number of management writers, including Porter, Michael E., The Competitive Advantage of Nations, Free Press, New York, (1990), have suggested that factor costs and availability are not a sufficient basis for sustainable competitiveness in world markets. Nations will attain global competitive advantages to the extent that they are able to foster a spectrum of related industries led by companies possessing a broad set of managerial competencies. Understanding how world-class industries and companies develop remains one of the major research issues in public and corporate policy. This is even less well understood in the case of developing nations, because they have been less well researched and because most studies have focused on industry policy for newly industrializing countries (NICs) and highly industrialized nations. The dilemmas and decisions of Chocolates El Rey and the Venezuelan cocoa industry richly illustrate the commitment required to achieve world-class competitiveness at company and industry levels. In the early 1990s, Venezuela began to open its economy and to encourage nontraditional exports. This transition came to an early halt as a result of a number of political scandals and public opinion backlash in a country accustomed to big government and managed markets. The policy reversals that followed have had a dismal effect on the Venezuelan economy, which has plunged from one crisis to another. Nonetheless, there have been an increase in internal competition and a drive to increase nontraditional exports. Heightened competition has challenged Venezuelan companies to increase their capabilities, even if they do not enter international markets. Some companies simply have sold out to multinational firms. Others have attempted to develop into world-class competitors. For example, some have forged strate,~c alliances with multinational companies (see efforts made by that company both to raise standards in the Venezuelan cocoa industry and to forge a niche for high-quality products in industrial markets. In those markets, there is a wide supply of high-quality goods, intense competition, and well-defined user preferences. Two of the major challenges set forth in the case are: • Export Strategy: Which market segments to target, how to advantageously differentiate the company from entrenched competitors, how to distribute its products to the appropriate segments, what sort of presence to have in export markets, and what price to charge different channel members. • Developing Brand Equity: How to overcome the negative image associated with goods from underdeveloped countries in such a way that an adequate market share may be achieved at profitable prices. The case lends itself to other teaching purposes as well. It illustrates the scope, uses, and limitations of market research; it also is good for a discussion of the company-level process of industrial reconversion in countries that are liberalizing their economies. The case also would be suited to a discussion of the effects of development policies on company and industry performance. The clouds that were gathering over the Venezuelan economy in 1994 raised once again the specter of renewed exchange control regimes and overvalued currencies that have plagued Venezuela's economy. An overvalued currency could greatly complicate El Rey's pricing in export markets. We hope that the case will encourage research on the development of brand equity (Aaker, D. G., Managing Brand Equity,

Research paper thumbnail of Determinants of LDC Exporters' Performance: A Cross-National Study†

Journal of International Business Studies, 1993

Many LDCs have turned to export stimulation as a major engine of growth. A decade ago fifty less ... more Many LDCs have turned to export stimulation as a major engine of growth. A decade ago fifty less developed countries (LDCs) and newly industrialized countries (NICs) had instituted tax, import duty, licensing, financing, insur-ance, or marketing programs to assist ...

Research paper thumbnail of Strategic Options for LDC Exports to Developed Countries

International Marketing Review, 1991

Page 1. LDC Exports 27 Received February 1990 Revised November 1990, May 1991 Strategic Options f... more Page 1. LDC Exports 27 Received February 1990 Revised November 1990, May 1991 Strategic Options for LDC Exports to Developed Countries Luis V. Dominguez University of Miami, USA, and Carlos G. Sequeira INCAE, Costa Rica ...

Research paper thumbnail of Cross-Shopping and Retail Growth

Journal of Marketing Research, 1977

Page 1. STANTON G. CORT and LUIS V. DOMINGUEZ* In contrast to a currently held assumption, cross-... more Page 1. STANTON G. CORT and LUIS V. DOMINGUEZ* In contrast to a currently held assumption, cross-shopping is shown to produce incremental business for a retail firm. The conditions under which such cross-shopping occurs are specified. ...

Research paper thumbnail of The key issues and procedures of industrial marketing research

Industrial Marketing Management, 1979

Industrial marketing research has failed to receive its due attention in marketing books and jour... more Industrial marketing research has failed to receive its due attention in marketing books and journals, even though the volume of transactions in industrial goods and services is more than twice that of consumer goods and services. This article provides a systematic and wide ranging review of the issues, procedures, and opportunities found in industrial marketing research.

Research paper thumbnail of Chocolates El Rey: Industrial modernization and export strategy

Journal of Business Research, 1997

The introductory article to this special issue points out that export-oriented policies have prov... more The introductory article to this special issue points out that export-oriented policies have proven superior to inward-oriented policies in delivering both long-term economic growth and quality of life indicators. One reason is that export-oriented policies demand economic liberalization as well as reductions in market distortions fro m import barriers, subsidies, and internal market inefficiencies. However, a number of management writers, including Porter, Michael E., The Competitive Advantage of Nations, Free Press, New York, (1990), have suggested that factor costs and availability are not a sufficient basis for sustainable competitiveness in world markets. Nations will attain global competitive advantages to the extent that they are able to foster a spectrum of related industries led by companies possessing a broad set of managerial competencies. Understanding how world-class industries and companies develop remains one of the major research issues in public and corporate policy. This is even less well understood in the case of developing nations, because they have been less well researched and because most studies have focused on industry policy for newly industrializing countries (NICs) and highly industrialized nations. The dilemmas and decisions of Chocolates El Rey and the Venezuelan cocoa industry richly illustrate the commitment required to achieve world-class competitiveness at company and industry levels. In the early 1990s, Venezuela began to open its economy and to encourage nontraditional exports. This transition came to an early halt as a result of a number of political scandals and public opinion backlash in a country accustomed to big government and managed markets. The policy reversals that followed have had a dismal effect on the Venezuelan economy, which has plunged from one crisis to another. Nonetheless, there have been an increase in internal competition and a drive to increase nontraditional exports. Heightened competition has challenged Venezuelan companies to increase their capabilities, even if they do not enter international markets. Some companies simply have sold out to multinational firms. Others have attempted to develop into world-class competitors. For example, some have forged strate,~c alliances with multinational companies (see efforts made by that company both to raise standards in the Venezuelan cocoa industry and to forge a niche for high-quality products in industrial markets. In those markets, there is a wide supply of high-quality goods, intense competition, and well-defined user preferences. Two of the major challenges set forth in the case are: • Export Strategy: Which market segments to target, how to advantageously differentiate the company from entrenched competitors, how to distribute its products to the appropriate segments, what sort of presence to have in export markets, and what price to charge different channel members. • Developing Brand Equity: How to overcome the negative image associated with goods from underdeveloped countries in such a way that an adequate market share may be achieved at profitable prices. The case lends itself to other teaching purposes as well. It illustrates the scope, uses, and limitations of market research; it also is good for a discussion of the company-level process of industrial reconversion in countries that are liberalizing their economies. The case also would be suited to a discussion of the effects of development policies on company and industry performance. The clouds that were gathering over the Venezuelan economy in 1994 raised once again the specter of renewed exchange control regimes and overvalued currencies that have plagued Venezuela's economy. An overvalued currency could greatly complicate El Rey's pricing in export markets. We hope that the case will encourage research on the development of brand equity (Aaker, D. G., Managing Brand Equity,

Research paper thumbnail of Niacinamide requirement for growth ofKluyveromyces lactis in minimal medium

Experimental Mycology, 1980

Research paper thumbnail of El extravagante

Research paper thumbnail of Strategic Options for LDC Exports to Developed Countries

International Marketing Review, 1991

Page 1. LDC Exports 27 Received February 1990 Revised November 1990, May 1991 Strategic Options f... more Page 1. LDC Exports 27 Received February 1990 Revised November 1990, May 1991 Strategic Options for LDC Exports to Developed Countries Luis V. Dominguez University of Miami, USA, and Carlos G. Sequeira INCAE, Costa Rica ...

Research paper thumbnail of Los mejores cuentos de Heiremans

Research paper thumbnail of El extravagante

Research paper thumbnail of Los mejores cuentos de Heiremans

Research paper thumbnail of Jorge edwards

Review: Literature and Arts of the Americas, 1984

Research paper thumbnail of El extravagante

Research paper thumbnail of Changes in Bone Mineral Density, Growth Velocity and Renal Function of Prepubertal Uremic Children during Growth Hormone Treatment

Hormone Research, 1996

Thirteen prepubertal children with a mean chronological age of 6.7 +/- 3.4 years and severe chron... more Thirteen prepubertal children with a mean chronological age of 6.7 +/- 3.4 years and severe chronic renal failure (mean glomerular filtration rate of 20.8 +/- 17.7 ml/min/1.73 m2) were studied. Patients received recombinant human growth hormone (rhGH) at a dose of 1 IU/kg/week given subcutaneously on a daily basis for 12 months. Mean growth rates of our patients increased significantly from a baseline level of 4.3 +/- 2.1 to 9.1 +/- 2.0 cm/year at 12 months of rhGH therapy. Mean height SDS improved from -3.5 +/- 1.0 at initiation of therapy to -2.6 +/- 1.3 at 12 months. Mean serum creatinine and blood urea nitrogen levels remained stable during the study, while mean glomerular filtration rates decreased initially and then stabilized; however, 2 subjects had a significant deterioration of their renal function at 6 and 9 months of rhGH, requiring discontinuing treatment. Before rhGH treatment, total bone mineral content as well as bone mineral density in cortical and trabecular bone were significantly reduced in our patients when compared to healthy controls paired for chronological age and similar to those of a healthy control group paired for bone age and height. Both these parameters increased significantly during rhGH treatment so that at 12 months our patients had values similar to those seen in a healthy control population paired to our patients for chronological age. While trabecular bone mineral density did not change in a group of untreated uremic controls during 12 months of follow-up, the percent of bone mineral density change in trabecular bone in our uremic patients during 12 months of rhGH treatment was very significant (p < 0.001) and larger than that noted in a group of healthy controls paired for bone age and height during 12 months of follow-up. This study demonstrates how rhGH treatment in prepubertal uremic children increases their growth velocity and their bone mineral density significantly, with an improvement in height for age. Careful followup of the renal function of patients in needed as they improve their height and bone mineral status.

Research paper thumbnail of Los mejores cuentos de Heiremans

Research paper thumbnail of Determinants of LDC Exporters' Performance: A Cross-National Study†

Journal of International Business Studies, 1993

Many LDCs have turned to export stimulation as a major engine of growth. A decade ago fifty less ... more Many LDCs have turned to export stimulation as a major engine of growth. A decade ago fifty less developed countries (LDCs) and newly industrialized countries (NICs) had instituted tax, import duty, licensing, financing, insur-ance, or marketing programs to assist ...

Research paper thumbnail of Jorge edwards

Review: Literature and Arts of the Americas, 1984

Research paper thumbnail of Cross-Shopping and Retail Growth

Journal of Marketing Research, 1977

Page 1. STANTON G. CORT and LUIS V. DOMINGUEZ* In contrast to a currently held assumption, cross-... more Page 1. STANTON G. CORT and LUIS V. DOMINGUEZ* In contrast to a currently held assumption, cross-shopping is shown to produce incremental business for a retail firm. The conditions under which such cross-shopping occurs are specified. ...

Research paper thumbnail of Changes in Bone Mineral Density, Growth Velocity and Renal Function of Prepubertal Uremic Children during Growth Hormone Treatment

Hormone Research, 1996

Thirteen prepubertal children with a mean chronological age of 6.7 +/- 3.4 years and severe chron... more Thirteen prepubertal children with a mean chronological age of 6.7 +/- 3.4 years and severe chronic renal failure (mean glomerular filtration rate of 20.8 +/- 17.7 ml/min/1.73 m2) were studied. Patients received recombinant human growth hormone (rhGH) at a dose of 1 IU/kg/week given subcutaneously on a daily basis for 12 months. Mean growth rates of our patients increased significantly from a baseline level of 4.3 +/- 2.1 to 9.1 +/- 2.0 cm/year at 12 months of rhGH therapy. Mean height SDS improved from -3.5 +/- 1.0 at initiation of therapy to -2.6 +/- 1.3 at 12 months. Mean serum creatinine and blood urea nitrogen levels remained stable during the study, while mean glomerular filtration rates decreased initially and then stabilized; however, 2 subjects had a significant deterioration of their renal function at 6 and 9 months of rhGH, requiring discontinuing treatment. Before rhGH treatment, total bone mineral content as well as bone mineral density in cortical and trabecular bone were significantly reduced in our patients when compared to healthy controls paired for chronological age and similar to those of a healthy control group paired for bone age and height. Both these parameters increased significantly during rhGH treatment so that at 12 months our patients had values similar to those seen in a healthy control population paired to our patients for chronological age. While trabecular bone mineral density did not change in a group of untreated uremic controls during 12 months of follow-up, the percent of bone mineral density change in trabecular bone in our uremic patients during 12 months of rhGH treatment was very significant (p < 0.001) and larger than that noted in a group of healthy controls paired for bone age and height during 12 months of follow-up. This study demonstrates how rhGH treatment in prepubertal uremic children increases their growth velocity and their bone mineral density significantly, with an improvement in height for age. Careful followup of the renal function of patients in needed as they improve their height and bone mineral status.

Research paper thumbnail of Chocolates El Rey: Industrial modernization and export strategy

Journal of Business Research, 1997

The introductory article to this special issue points out that export-oriented policies have prov... more The introductory article to this special issue points out that export-oriented policies have proven superior to inward-oriented policies in delivering both long-term economic growth and quality of life indicators. One reason is that export-oriented policies demand economic liberalization as well as reductions in market distortions fro m import barriers, subsidies, and internal market inefficiencies. However, a number of management writers, including Porter, Michael E., The Competitive Advantage of Nations, Free Press, New York, (1990), have suggested that factor costs and availability are not a sufficient basis for sustainable competitiveness in world markets. Nations will attain global competitive advantages to the extent that they are able to foster a spectrum of related industries led by companies possessing a broad set of managerial competencies. Understanding how world-class industries and companies develop remains one of the major research issues in public and corporate policy. This is even less well understood in the case of developing nations, because they have been less well researched and because most studies have focused on industry policy for newly industrializing countries (NICs) and highly industrialized nations. The dilemmas and decisions of Chocolates El Rey and the Venezuelan cocoa industry richly illustrate the commitment required to achieve world-class competitiveness at company and industry levels. In the early 1990s, Venezuela began to open its economy and to encourage nontraditional exports. This transition came to an early halt as a result of a number of political scandals and public opinion backlash in a country accustomed to big government and managed markets. The policy reversals that followed have had a dismal effect on the Venezuelan economy, which has plunged from one crisis to another. Nonetheless, there have been an increase in internal competition and a drive to increase nontraditional exports. Heightened competition has challenged Venezuelan companies to increase their capabilities, even if they do not enter international markets. Some companies simply have sold out to multinational firms. Others have attempted to develop into world-class competitors. For example, some have forged strate,~c alliances with multinational companies (see efforts made by that company both to raise standards in the Venezuelan cocoa industry and to forge a niche for high-quality products in industrial markets. In those markets, there is a wide supply of high-quality goods, intense competition, and well-defined user preferences. Two of the major challenges set forth in the case are: • Export Strategy: Which market segments to target, how to advantageously differentiate the company from entrenched competitors, how to distribute its products to the appropriate segments, what sort of presence to have in export markets, and what price to charge different channel members. • Developing Brand Equity: How to overcome the negative image associated with goods from underdeveloped countries in such a way that an adequate market share may be achieved at profitable prices. The case lends itself to other teaching purposes as well. It illustrates the scope, uses, and limitations of market research; it also is good for a discussion of the company-level process of industrial reconversion in countries that are liberalizing their economies. The case also would be suited to a discussion of the effects of development policies on company and industry performance. The clouds that were gathering over the Venezuelan economy in 1994 raised once again the specter of renewed exchange control regimes and overvalued currencies that have plagued Venezuela's economy. An overvalued currency could greatly complicate El Rey's pricing in export markets. We hope that the case will encourage research on the development of brand equity (Aaker, D. G., Managing Brand Equity,

Research paper thumbnail of Determinants of LDC Exporters' Performance: A Cross-National Study†

Journal of International Business Studies, 1993

Many LDCs have turned to export stimulation as a major engine of growth. A decade ago fifty less ... more Many LDCs have turned to export stimulation as a major engine of growth. A decade ago fifty less developed countries (LDCs) and newly industrialized countries (NICs) had instituted tax, import duty, licensing, financing, insur-ance, or marketing programs to assist ...

Research paper thumbnail of Strategic Options for LDC Exports to Developed Countries

International Marketing Review, 1991

Page 1. LDC Exports 27 Received February 1990 Revised November 1990, May 1991 Strategic Options f... more Page 1. LDC Exports 27 Received February 1990 Revised November 1990, May 1991 Strategic Options for LDC Exports to Developed Countries Luis V. Dominguez University of Miami, USA, and Carlos G. Sequeira INCAE, Costa Rica ...

Research paper thumbnail of Cross-Shopping and Retail Growth

Journal of Marketing Research, 1977

Page 1. STANTON G. CORT and LUIS V. DOMINGUEZ* In contrast to a currently held assumption, cross-... more Page 1. STANTON G. CORT and LUIS V. DOMINGUEZ* In contrast to a currently held assumption, cross-shopping is shown to produce incremental business for a retail firm. The conditions under which such cross-shopping occurs are specified. ...

Research paper thumbnail of The key issues and procedures of industrial marketing research

Industrial Marketing Management, 1979

Industrial marketing research has failed to receive its due attention in marketing books and jour... more Industrial marketing research has failed to receive its due attention in marketing books and journals, even though the volume of transactions in industrial goods and services is more than twice that of consumer goods and services. This article provides a systematic and wide ranging review of the issues, procedures, and opportunities found in industrial marketing research.

Research paper thumbnail of Chocolates El Rey: Industrial modernization and export strategy

Journal of Business Research, 1997

The introductory article to this special issue points out that export-oriented policies have prov... more The introductory article to this special issue points out that export-oriented policies have proven superior to inward-oriented policies in delivering both long-term economic growth and quality of life indicators. One reason is that export-oriented policies demand economic liberalization as well as reductions in market distortions fro m import barriers, subsidies, and internal market inefficiencies. However, a number of management writers, including Porter, Michael E., The Competitive Advantage of Nations, Free Press, New York, (1990), have suggested that factor costs and availability are not a sufficient basis for sustainable competitiveness in world markets. Nations will attain global competitive advantages to the extent that they are able to foster a spectrum of related industries led by companies possessing a broad set of managerial competencies. Understanding how world-class industries and companies develop remains one of the major research issues in public and corporate policy. This is even less well understood in the case of developing nations, because they have been less well researched and because most studies have focused on industry policy for newly industrializing countries (NICs) and highly industrialized nations. The dilemmas and decisions of Chocolates El Rey and the Venezuelan cocoa industry richly illustrate the commitment required to achieve world-class competitiveness at company and industry levels. In the early 1990s, Venezuela began to open its economy and to encourage nontraditional exports. This transition came to an early halt as a result of a number of political scandals and public opinion backlash in a country accustomed to big government and managed markets. The policy reversals that followed have had a dismal effect on the Venezuelan economy, which has plunged from one crisis to another. Nonetheless, there have been an increase in internal competition and a drive to increase nontraditional exports. Heightened competition has challenged Venezuelan companies to increase their capabilities, even if they do not enter international markets. Some companies simply have sold out to multinational firms. Others have attempted to develop into world-class competitors. For example, some have forged strate,~c alliances with multinational companies (see efforts made by that company both to raise standards in the Venezuelan cocoa industry and to forge a niche for high-quality products in industrial markets. In those markets, there is a wide supply of high-quality goods, intense competition, and well-defined user preferences. Two of the major challenges set forth in the case are: • Export Strategy: Which market segments to target, how to advantageously differentiate the company from entrenched competitors, how to distribute its products to the appropriate segments, what sort of presence to have in export markets, and what price to charge different channel members. • Developing Brand Equity: How to overcome the negative image associated with goods from underdeveloped countries in such a way that an adequate market share may be achieved at profitable prices. The case lends itself to other teaching purposes as well. It illustrates the scope, uses, and limitations of market research; it also is good for a discussion of the company-level process of industrial reconversion in countries that are liberalizing their economies. The case also would be suited to a discussion of the effects of development policies on company and industry performance. The clouds that were gathering over the Venezuelan economy in 1994 raised once again the specter of renewed exchange control regimes and overvalued currencies that have plagued Venezuela's economy. An overvalued currency could greatly complicate El Rey's pricing in export markets. We hope that the case will encourage research on the development of brand equity (Aaker, D. G., Managing Brand Equity,

Research paper thumbnail of Niacinamide requirement for growth ofKluyveromyces lactis in minimal medium

Experimental Mycology, 1980

Research paper thumbnail of El extravagante

Research paper thumbnail of Strategic Options for LDC Exports to Developed Countries

International Marketing Review, 1991

Page 1. LDC Exports 27 Received February 1990 Revised November 1990, May 1991 Strategic Options f... more Page 1. LDC Exports 27 Received February 1990 Revised November 1990, May 1991 Strategic Options for LDC Exports to Developed Countries Luis V. Dominguez University of Miami, USA, and Carlos G. Sequeira INCAE, Costa Rica ...

Research paper thumbnail of Los mejores cuentos de Heiremans