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Papers by Manish Badlani
In the wake of the financial crisis, banks around the world have to adapt to a different and rapi... more In the wake of the financial crisis, banks around the world have to adapt to a different and rapidly changing business environment. Ongoing shifts in customer behavior and advances in technology are changing not only what customer's expectation from the banks, but also how banks and non-bank competitors deliver financial services. Taking on board the lessons of crisis, banks need to ensure that they are accessing revenue pools that offer long term growth. As the customers adopt new technologies and behaviors, and as banks and non banks alike leverage new technologies, channels and business models to capture more of their customers' business, banks need to find new ways to deliver their services and connect with customers. Effective CRM initiatives utilize advances in technology to analyze available customer data in order to improve marketing and customer satisfaction. Customer Interaction Management (CIM) seeks to leverage the benefits of multi-channel involvement with the c...
International Journal of Research in Commerce, Economics and Management, 2020
Indian journal of applied research, 2018
The Concept of review is to analyze the previous work on a subject to reflect a deep base to the ... more The Concept of review is to analyze the previous work on a subject to reflect a deep base to the researcher as the current study. The review of literature can take various forms like argumentation review, integrative review, historical review, methodological review, systematic review and theoretical review. The review of literature not only presents the facts but also give a framework for future research. So in this regard the researcher has tried to focus systematically review on Customer Engagement in the Insurance Sector.
Relationship marketing has been an excellent way for banks to establish a unique long-term relati... more Relationship marketing has been an excellent way for banks to establish a unique long-term relationship with their customers. It offers a solution for service companies to avail benefit of a lasting relationship with the customer or client, while improving operations and customer satisfaction. This study aims to investigate the impact of adherence to the fundamentals of relationship marketing. 210 respondents consisting of bank customers of the ten public and private sector Banks from major cities of Rajasthan state in India were included in the study from a balanced mix of various demographic factors. Having used Factor Analysis revealed the significant number of factors related to relationship banking affects client’s satisfaction in the banking industry.
In the wake of the financial crisis, banks around the world have to adapt to a different and rapi... more In the wake of the financial crisis, banks around the world have to adapt to a different and rapidly changing business environment. Ongoing shifts in customer behavior and advances in technology are changing not only what customer's expectation from the banks, but also how banks and non-bank competitors deliver financial services. Taking on board the lessons of crisis, banks need to ensure that they are accessing revenue pools that offer long term growth. As the customers adopt new technologies and behaviors, and as banks and non banks alike leverage new technologies, channels and business models to capture more of their customers' business, banks need to find new ways to deliver their services and connect with customers. Effective CRM initiatives utilize advances in technology to analyze available customer data in order to improve marketing and customer satisfaction. Customer Interaction Management (CIM) seeks to leverage the benefits of multi-channel involvement with the c...
International Journal of Research in Commerce, Economics and Management, 2020
Indian journal of applied research, 2018
The Concept of review is to analyze the previous work on a subject to reflect a deep base to the ... more The Concept of review is to analyze the previous work on a subject to reflect a deep base to the researcher as the current study. The review of literature can take various forms like argumentation review, integrative review, historical review, methodological review, systematic review and theoretical review. The review of literature not only presents the facts but also give a framework for future research. So in this regard the researcher has tried to focus systematically review on Customer Engagement in the Insurance Sector.
Relationship marketing has been an excellent way for banks to establish a unique long-term relati... more Relationship marketing has been an excellent way for banks to establish a unique long-term relationship with their customers. It offers a solution for service companies to avail benefit of a lasting relationship with the customer or client, while improving operations and customer satisfaction. This study aims to investigate the impact of adherence to the fundamentals of relationship marketing. 210 respondents consisting of bank customers of the ten public and private sector Banks from major cities of Rajasthan state in India were included in the study from a balanced mix of various demographic factors. Having used Factor Analysis revealed the significant number of factors related to relationship banking affects client’s satisfaction in the banking industry.