M. Carnevale - Academia.edu (original) (raw)
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Papers by M. Carnevale
We present a framework based on psycholinguistic theory to explain how individuals spell auditori... more We present a framework based on psycholinguistic theory to explain how individuals spell auditorily-presented information. We use the framework to predict and test how spelling-related characteristics of brand names and factors related to the context in which brand names are presented (e.g., spelling primes) will make the brands more or less memorable. Further, we reveal the process through which spelling-related linguistic variables influence brand recall: the dual-code (both written and auditory) that results from spelling a brand correctly leads to greater ability to later recall the brand. Our framework identifies two routes that interact when individuals have to transcribe a brand: the lexical (top-down) route and the sublexical (bottom-up) route.
ACR North American Advances, 2017
Journal of Applied Social Psychology, 2014
Using both a lab experiment and actual transaction data, we investigated whether and how incident... more Using both a lab experiment and actual transaction data, we investigated whether and how incidental similarities (e.g., shared letters between buyer and seller's name) might influence buyer behavior. Particularly, while prior work suggests that consumers generally prefer incidental similarity, we use the context of Internet auctions to show that this preference reverses when prices are high. Under these conditions, buyers avoid incidentally similar sellers. We speculate that this effect is tied to individuals' motive to self-protect. Implications for theory and practice are discussed.
We present a framework based on psycholinguistic theory to explain how individuals spell auditori... more We present a framework based on psycholinguistic theory to explain how individuals spell auditorily-presented information. We use the framework to predict and test how spelling-related characteristics of brand names and factors related to the context in which brand names are presented (e.g., spelling primes) will make the brands more or less memorable. Further, we reveal the process through which spelling-related linguistic variables influence brand recall: the dual-code (both written and auditory) that results from spelling a brand correctly leads to greater ability to later recall the brand. Our framework identifies two routes that interact when individuals have to transcribe a brand: the lexical (top-down) route and the sublexical (bottom-up) route.
ACR North American Advances, 2017
Journal of Applied Social Psychology, 2014
Using both a lab experiment and actual transaction data, we investigated whether and how incident... more Using both a lab experiment and actual transaction data, we investigated whether and how incidental similarities (e.g., shared letters between buyer and seller's name) might influence buyer behavior. Particularly, while prior work suggests that consumers generally prefer incidental similarity, we use the context of Internet auctions to show that this preference reverses when prices are high. Under these conditions, buyers avoid incidentally similar sellers. We speculate that this effect is tied to individuals' motive to self-protect. Implications for theory and practice are discussed.