Milena Viassone - Academia.edu (original) (raw)

Milena Viassone

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Papers by Milena Viassone

Research paper thumbnail of Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

Impresa Progetto - Electronic Journal of Management, 2019

Introduction-2. Literature review-2.1. Augmented reality: definitions and characteristics-2.2 Uti... more Introduction-2. Literature review-2.1. Augmented reality: definitions and characteristics-2.2 Utilitarian versus hedonistic values in AR literature-2.3. Consumers' perception and technology readiness-2.4. Consumer engaging in AR during the purchase journey-3. Methodology-4. Discussion of results-5. Conclusion, implications and further researches-References

Research paper thumbnail of Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

Impresa Progetto - Electronic Journal of Management, 2019

Introduction-2. Literature review-2.1. Augmented reality: definitions and characteristics-2.2 Uti... more Introduction-2. Literature review-2.1. Augmented reality: definitions and characteristics-2.2 Utilitarian versus hedonistic values in AR literature-2.3. Consumers' perception and technology readiness-2.4. Consumer engaging in AR during the purchase journey-3. Methodology-4. Discussion of results-5. Conclusion, implications and further researches-References

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