Mădălina-Adina Opriş - Academia.edu (original) (raw)

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Papers by Mădălina-Adina Opriş

This article contains theoretical aspects regarding quality management in education at the nation... more This article contains theoretical aspects regarding quality management in education at the national level. The specific features of educational activities determine a particular application of the educational marketing concept. These particularities arise from the fact that the educational institution is placed in the economic environment and denotes the relationships they maintain with the market. The paper continues with an analysis of the higher education system in Romania, in which the evolution of the universities, the number of students and teachers is presented.

The purpose of this article is to highlight the complex process of distribution for sustainable t... more The purpose of this article is to highlight the complex process of distribution for sustainable textile products. The main objective is to establish the most effective and sustainable distribution policies and strategies used by textile companies in Romania. It can be said that the distribution chain has to be very short and in many cases, conducted by the producer itself, because he has to follow the sustainable product through all its life phases. In conclusion, it can be said that for many companies the distribution process has a great impact on the environment, therefore it is very important to supervise the distribution chain. Key-words: sustainable distribution, reverse distribution, textile products.

International Journal of Economic Practices and Theories, Vol. 4, No. 5, 2014, Special issue on Marketing and Business Development, e-ISSN 2247–7225, 2014

The purpose of this paper is to study the impact of the ecological crises and of the current conc... more The purpose of this paper is to study the impact of the ecological crises and of the current concerns for maintaining a clean and safe environment. The entire economic activity is related to the environment, being at least, the place for producing the goods. The consumers are growing their interest on the world behind the product, they want to know how, where and who manufactured the product they want to buy, in order to determine the price they want to pay, and to make the purchase decision. The main part of this article contains a marketing research made on the Brasov’s adult population, having the main objective to establish the opinions, attitudes and behaviors of the Brasov citizens on the eco-marketing campaigns. In order to determine this, a quantitative research was conducted, on 384 subjects. This research contains questions about the interest manifested by the population from Brasov on the ecological problems, the actions that were taken by different age groups concerning ...

The purpose of this paper is to study the impact of the ecological crises and of the current conc... more The purpose of this paper is to study the impact of the ecological crises and of the current concerns for maintaining a clean and safe environment. The entire economic activity is related to the environment, being at least, the place for producing the goods. The consumers are growing their interest on the world behind the product, they want to know how, where and who manufactured the product they want to buy, in order to determine the price they want to pay, and to make the purchase decision. The main part of this article contains a marketing research made on the Brasov’s adult population, having the main objective to establish the opinions, attitudes and behaviors of the Brasov citizens on the eco-marketing campaigns. In order to determine this, a quantitative research was conducted, on 384 subjects. This research contains questions about the interest manifested by the population from Brasov on the ecological problems, the actions that were taken by different age groups concerning ...

This article contains theoretical aspects regarding quality management in education at the nation... more This article contains theoretical aspects regarding quality management in education at the national level. The specific features of educational activities determine a particular application of the educational marketing concept. These particularities arise from the fact that the educational institution is placed in the economic environment and denotes the relationships they maintain with the market. The paper continues with an analysis of the higher education system in Romania, in which the evolution of the universities, the number of students and teachers is presented.

International Journal of Economic Practices and Theories, Oct 1, 2014

This article contains theoretical aspects regarding quality management in education at the nation... more This article contains theoretical aspects regarding quality management in education at the national level. The specific features of educational activities determine a particular application of the educational marketing concept. These particularities arise from the fact that the educational institution is placed in the economic environment and denotes the relationships they maintain with the market. The paper continues with an analysis of the higher education system in Romania, in which the evolution of the universities, the number of students and teachers is presented.

The purpose of this article is to highlight the complex process of distribution for sustainable t... more The purpose of this article is to highlight the complex process of distribution for sustainable textile products. The main objective is to establish the most effective and sustainable distribution policies and strategies used by textile companies in Romania. It can be said that the distribution chain has to be very short and in many cases, conducted by the producer itself, because he has to follow the sustainable product through all its life phases. In conclusion, it can be said that for many companies the distribution process has a great impact on the environment, therefore it is very important to supervise the distribution chain. Key-words: sustainable distribution, reverse distribution, textile products.

International Journal of Economic Practices and Theories, Vol. 4, No. 5, 2014, Special issue on Marketing and Business Development, e-ISSN 2247–7225, 2014

The purpose of this paper is to study the impact of the ecological crises and of the current conc... more The purpose of this paper is to study the impact of the ecological crises and of the current concerns for maintaining a clean and safe environment. The entire economic activity is related to the environment, being at least, the place for producing the goods. The consumers are growing their interest on the world behind the product, they want to know how, where and who manufactured the product they want to buy, in order to determine the price they want to pay, and to make the purchase decision. The main part of this article contains a marketing research made on the Brasov’s adult population, having the main objective to establish the opinions, attitudes and behaviors of the Brasov citizens on the eco-marketing campaigns. In order to determine this, a quantitative research was conducted, on 384 subjects. This research contains questions about the interest manifested by the population from Brasov on the ecological problems, the actions that were taken by different age groups concerning ...

The purpose of this paper is to study the impact of the ecological crises and of the current conc... more The purpose of this paper is to study the impact of the ecological crises and of the current concerns for maintaining a clean and safe environment. The entire economic activity is related to the environment, being at least, the place for producing the goods. The consumers are growing their interest on the world behind the product, they want to know how, where and who manufactured the product they want to buy, in order to determine the price they want to pay, and to make the purchase decision. The main part of this article contains a marketing research made on the Brasov’s adult population, having the main objective to establish the opinions, attitudes and behaviors of the Brasov citizens on the eco-marketing campaigns. In order to determine this, a quantitative research was conducted, on 384 subjects. This research contains questions about the interest manifested by the population from Brasov on the ecological problems, the actions that were taken by different age groups concerning ...

This article contains theoretical aspects regarding quality management in education at the nation... more This article contains theoretical aspects regarding quality management in education at the national level. The specific features of educational activities determine a particular application of the educational marketing concept. These particularities arise from the fact that the educational institution is placed in the economic environment and denotes the relationships they maintain with the market. The paper continues with an analysis of the higher education system in Romania, in which the evolution of the universities, the number of students and teachers is presented.

International Journal of Economic Practices and Theories, Oct 1, 2014