Ahmad Maiyaki - Academia.edu (original) (raw)

Papers by Ahmad Maiyaki

Research paper thumbnail of The Impact of Advertising on Consumer Buying Behaviour

CERN European Organization for Nuclear Research - Zenodo, May 31, 2022

The present research paper is focusing on the impact of advertising on consumer's buying behaviou... more The present research paper is focusing on the impact of advertising on consumer's buying behaviours. Advertising is the key factor, which raise the consumers' intentions towards the product and buying behaviours. The buying behaviour is strongly influenced by image of the product which is build by the advertisers. The study explores that a creative and well executed advertisement has always a great impact on the buying trends or purchasing behaviours of the consumers. At the same time quality of the product and price are also included with their strong impact on buying behaviour of consumer. Likewise to some extent the celebrity endorsement also matters in the buying behaviour. Therefore the study concludes that the positive impact of all these factors, on the buying behaviour of the consumer proves the loyalty of consumer towards brand which helps in promotion of the advertised product and changes the buying behaviour towards buying intentions.

Research paper thumbnail of Moderating Role of Perceived Transparency on the Relationship between Service Fairness and Customer Loyalty

The International Journal of Business & Management, 2021

In recent times, the marketing literature has seen increase interest in customer loyalty. Organiz... more In recent times, the marketing literature has seen increase interest in customer loyalty. Organizations around the globe struggle to acquire and retain their customers. The concept has no doubt continued to gain prominence among marketing researchers. Although the literature suggests that there is no single universally acceptable definition of the construct (Gaurav, 2016), Oliver (1999) viewed it as an intense commitment to re-buy or re-patronize a product or service of choice over a long period of time. The concept is conceptualized to mean positive word of mouth communication, unwillingness to switch to competitors product or service, positive association with a firm's products (Butcher, Sparks, & O'Callaghan, 2001) and the willingness of the customer to pay a premium price for a product or service (Gaurav, 2016). Customer loyalty manifests itself in various ways. Loyal customers often become highly tolerant towards an organization and its products or services (Kang, 2019). They provide genuine and honest feedback, make referrals and insist in making repeat purchase (Kang, 2019).

Research paper thumbnail of Theorizing the Mediating Role of Customer Citizenship Behavior on the Relationship between Perceived Service Fairness and Customer Loyalty: A Proposed Model

This paper aims at proposing a conceptual model explaining the link between perceived service fai... more This paper aims at proposing a conceptual model explaining the link between perceived service fairness and customer loyalty. Specifically, the primary objective of the paper is to propose a conceptual model depicting the possible mediating role of customer citizenship behavior on the relationship between perceived service fairness and customer loyalty. Relevant journal articles where consulted for the development of the conceptual model. The model proposes that customer citizenship behavior may play a mediating role between perceived service fairness and customer loyalty.

Research paper thumbnail of Factors Influencing Brand Switching Behaviour of Mobile Phone Users and the Mediating Effect of Customer Satisfaction: A Literature Review

Journal of Education, Society and Behavioural Science, 2019

Mobile phone market is one of the most turbulent market environments today due to increased compe... more Mobile phone market is one of the most turbulent market environments today due to increased competition and change. Thus, it is of growing concern to look at consumer brand switching behaviour and shade light on the factors that influence the consumer switching between different brands of mobile phones. On this basis, this paper deals with consumers' brand switching behaviour of mobile phone by studying factors that influence consumers to change their mobile phones brand and the mediating effects of customer satisfaction. Using literature review, it was found that although the purchase of a mobile phone is subjective, there are some general factors that seem to influence the switching behaviour of consumers among brands. The studies further show that among other things that influence consumer switching behaviour in the purchase of mobile phones includes reference group and product quality. The study further reveals that customer satisfaction has positive effects on customer swit...

Research paper thumbnail of Consumers’ Attitude toward Islamic Insurance Services (Takaful) Patronage in Kano Metropolis, Nigeria

International Journal of Marketing Studies, 2015

Islamic Insurance (Takaful) is the insurance practice that is established based on ethical faith ... more Islamic Insurance (Takaful) is the insurance practice that is established based on ethical faith to provide a risk management product for consumers whose belief has discouraged them to patronize the conventional insurance services.Takaful products are developed to be free from 3 in-built principles (interest, uncertainty and gambling element) that have disqualified any financial transaction to be Sharia compliant. Thus, the paper is aimed at examining the factors that influence the consumers' attitude toward Takaful services patronage in Kano Metropolis, Nigeria. To this end, the study examines the extent to which consumers' awareness, perception of Takaful services and the trust and confidence they reposed on Takaful Operators have significant relationship with their attitude towards Takaful services patronage. A structured questionnaire was the only instrument used in collecting the data. Although, the population of the study is indefinite, 384 subjects are administered with the questionnaires using judgmental sampling technique and the employment status of the respondents was the basis for the selection and inclusion of the respondents in the study. The data was analyzed using multiple-regression with SSPS version 17. The paper found that awareness, perception, trust and confidence are significantly related to the consumers' attitude toward Takaful services patronage. It was, therefore, recommended that an attitudinal change campaign is required and rigorous marketing campaign should be embarked upon to create awareness of Takaful service and its Operators. Hence, trust and confidence of people should be won and built in favor of Takaful services.

Research paper thumbnail of Determinants of customer behavioural responses in the Nigerian retail banks: Structural equation modeling approach

African Journal of Business Management, 2012

The paper aims at exploring the relationship between functional quality, technical quality, perce... more The paper aims at exploring the relationship between functional quality, technical quality, perceived value and corporate image on customer behavioural responses in the Nigerian retail banks. A sample of 800 retail bank customers was drawn through multistage cluster sampling. The empirical data was analysed using structural equation modeling with AMOS software. The findings reveal that each of technical quality, perceived value and corporate image has significant positive relationship with behavioural intention. However, functional quality does not have significant relationship with behavioural intention. Furthermore, it was found as expected that customer behavioural intention is positively and significantly related to the customer actual behavior. Managerial and policy implication were discussed; and direction for future research was equally highlighted.

Research paper thumbnail of Principles of Islamic Capital Market

International Journal of Academic Research in Accounting Finance and Management Sciences, 2013

This chapter aims at reviewing the basic concepts and principles of Islamic Capital Market (ICM).... more This chapter aims at reviewing the basic concepts and principles of Islamic Capital Market (ICM). Hence, issues related to the ICM such as its components, norms and ethics of transaction, Sukuk structuring, stock selection criteria, regulatory and legal framework and challenges facing ICM were discussed. The method adopted is essentially literature review, as such the chapter is conceptual in nature. It was concluded that the ICM is rapidly growing and there is a huge potentials waiting to be exploited in the market. Finally, it was recommended that the ICM of the countries that adopted the Islamic finance should be enhanced by developing innovative products strictly in conformity with the provisions of Shari'ah.

Research paper thumbnail of The Impact of Advertising on Consumer Buying Behaviour

CERN European Organization for Nuclear Research - Zenodo, May 31, 2022

The present research paper is focusing on the impact of advertising on consumer's buying behaviou... more The present research paper is focusing on the impact of advertising on consumer's buying behaviours. Advertising is the key factor, which raise the consumers' intentions towards the product and buying behaviours. The buying behaviour is strongly influenced by image of the product which is build by the advertisers. The study explores that a creative and well executed advertisement has always a great impact on the buying trends or purchasing behaviours of the consumers. At the same time quality of the product and price are also included with their strong impact on buying behaviour of consumer. Likewise to some extent the celebrity endorsement also matters in the buying behaviour. Therefore the study concludes that the positive impact of all these factors, on the buying behaviour of the consumer proves the loyalty of consumer towards brand which helps in promotion of the advertised product and changes the buying behaviour towards buying intentions.

Research paper thumbnail of Moderating Role of Perceived Transparency on the Relationship between Service Fairness and Customer Loyalty

The International Journal of Business & Management, 2021

In recent times, the marketing literature has seen increase interest in customer loyalty. Organiz... more In recent times, the marketing literature has seen increase interest in customer loyalty. Organizations around the globe struggle to acquire and retain their customers. The concept has no doubt continued to gain prominence among marketing researchers. Although the literature suggests that there is no single universally acceptable definition of the construct (Gaurav, 2016), Oliver (1999) viewed it as an intense commitment to re-buy or re-patronize a product or service of choice over a long period of time. The concept is conceptualized to mean positive word of mouth communication, unwillingness to switch to competitors product or service, positive association with a firm's products (Butcher, Sparks, & O'Callaghan, 2001) and the willingness of the customer to pay a premium price for a product or service (Gaurav, 2016). Customer loyalty manifests itself in various ways. Loyal customers often become highly tolerant towards an organization and its products or services (Kang, 2019). They provide genuine and honest feedback, make referrals and insist in making repeat purchase (Kang, 2019).

Research paper thumbnail of Theorizing the Mediating Role of Customer Citizenship Behavior on the Relationship between Perceived Service Fairness and Customer Loyalty: A Proposed Model

This paper aims at proposing a conceptual model explaining the link between perceived service fai... more This paper aims at proposing a conceptual model explaining the link between perceived service fairness and customer loyalty. Specifically, the primary objective of the paper is to propose a conceptual model depicting the possible mediating role of customer citizenship behavior on the relationship between perceived service fairness and customer loyalty. Relevant journal articles where consulted for the development of the conceptual model. The model proposes that customer citizenship behavior may play a mediating role between perceived service fairness and customer loyalty.

Research paper thumbnail of Factors Influencing Brand Switching Behaviour of Mobile Phone Users and the Mediating Effect of Customer Satisfaction: A Literature Review

Journal of Education, Society and Behavioural Science, 2019

Mobile phone market is one of the most turbulent market environments today due to increased compe... more Mobile phone market is one of the most turbulent market environments today due to increased competition and change. Thus, it is of growing concern to look at consumer brand switching behaviour and shade light on the factors that influence the consumer switching between different brands of mobile phones. On this basis, this paper deals with consumers' brand switching behaviour of mobile phone by studying factors that influence consumers to change their mobile phones brand and the mediating effects of customer satisfaction. Using literature review, it was found that although the purchase of a mobile phone is subjective, there are some general factors that seem to influence the switching behaviour of consumers among brands. The studies further show that among other things that influence consumer switching behaviour in the purchase of mobile phones includes reference group and product quality. The study further reveals that customer satisfaction has positive effects on customer swit...

Research paper thumbnail of Consumers’ Attitude toward Islamic Insurance Services (Takaful) Patronage in Kano Metropolis, Nigeria

International Journal of Marketing Studies, 2015

Islamic Insurance (Takaful) is the insurance practice that is established based on ethical faith ... more Islamic Insurance (Takaful) is the insurance practice that is established based on ethical faith to provide a risk management product for consumers whose belief has discouraged them to patronize the conventional insurance services.Takaful products are developed to be free from 3 in-built principles (interest, uncertainty and gambling element) that have disqualified any financial transaction to be Sharia compliant. Thus, the paper is aimed at examining the factors that influence the consumers' attitude toward Takaful services patronage in Kano Metropolis, Nigeria. To this end, the study examines the extent to which consumers' awareness, perception of Takaful services and the trust and confidence they reposed on Takaful Operators have significant relationship with their attitude towards Takaful services patronage. A structured questionnaire was the only instrument used in collecting the data. Although, the population of the study is indefinite, 384 subjects are administered with the questionnaires using judgmental sampling technique and the employment status of the respondents was the basis for the selection and inclusion of the respondents in the study. The data was analyzed using multiple-regression with SSPS version 17. The paper found that awareness, perception, trust and confidence are significantly related to the consumers' attitude toward Takaful services patronage. It was, therefore, recommended that an attitudinal change campaign is required and rigorous marketing campaign should be embarked upon to create awareness of Takaful service and its Operators. Hence, trust and confidence of people should be won and built in favor of Takaful services.

Research paper thumbnail of Determinants of customer behavioural responses in the Nigerian retail banks: Structural equation modeling approach

African Journal of Business Management, 2012

The paper aims at exploring the relationship between functional quality, technical quality, perce... more The paper aims at exploring the relationship between functional quality, technical quality, perceived value and corporate image on customer behavioural responses in the Nigerian retail banks. A sample of 800 retail bank customers was drawn through multistage cluster sampling. The empirical data was analysed using structural equation modeling with AMOS software. The findings reveal that each of technical quality, perceived value and corporate image has significant positive relationship with behavioural intention. However, functional quality does not have significant relationship with behavioural intention. Furthermore, it was found as expected that customer behavioural intention is positively and significantly related to the customer actual behavior. Managerial and policy implication were discussed; and direction for future research was equally highlighted.

Research paper thumbnail of Principles of Islamic Capital Market

International Journal of Academic Research in Accounting Finance and Management Sciences, 2013

This chapter aims at reviewing the basic concepts and principles of Islamic Capital Market (ICM).... more This chapter aims at reviewing the basic concepts and principles of Islamic Capital Market (ICM). Hence, issues related to the ICM such as its components, norms and ethics of transaction, Sukuk structuring, stock selection criteria, regulatory and legal framework and challenges facing ICM were discussed. The method adopted is essentially literature review, as such the chapter is conceptual in nature. It was concluded that the ICM is rapidly growing and there is a huge potentials waiting to be exploited in the market. Finally, it was recommended that the ICM of the countries that adopted the Islamic finance should be enhanced by developing innovative products strictly in conformity with the provisions of Shari'ah.