Mitra Maleki - Academia.edu (original) (raw)
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12345MA Students of Insurance Management, Islamic Azad University, (Rasht Branch), Guilan, Iran A... more 12345MA Students of Insurance Management, Islamic Azad University, (Rasht Branch), Guilan, Iran Abstract One of the most valuable assets of any company is its brand equity. Brand equity, of customer’s perspective (CBBE) is a value that subjective estimates make for a brand and if the estimate of customer is higher than the value of a brand, the company in the shadow of this value could earn more benefits from consumers. The result shows that: Except the promotion of selected elements of marketing, they are effective in CBBE dimensions.From Dimensions of brand equity, respectively loyalty to the brand, brand image, perceived quality of brand, awareness of brand, have a significant positive effect on brand equity. Repeat a brand, have a positive and non-significant effect in brand equity.
"This study was carried out to investigate the impact of involving in three ... more "This study was carried out to investigate the impact of involving in three different types of language tasks, i.e., (1) a reading comprehension task followed by multiple-choice items, (2) a reading comprehension task followed by fill-in-the-blank items, and (3) a sentence-writing task on the incidental vocabulary learning of three intact groups of Iranian EFL learners at high school level. The participants’ performance on two immediate and delayed vocabulary post-tests was evaluated with a test of ANOVA (analysis of variances) and a Scheffe post-hoc test. Statistics revealed that the EFL learners’ retention of newly learned vocabulary was progressively improved because of involvement in Task 1 to 3 as an evidence of successful incidental vocabulary learning. Higher average scores of the participants for the sentencewriting task indicated a deeper load of language processing in EFL learners and a longer retention of the incidentally learned vocabulary. Keywords: EFL, Task, Involvement, Retention, Incidental, Vocabulary"
12345MA Students of Insurance Management, Islamic Azad University, (Rasht Branch), Guilan, Iran A... more 12345MA Students of Insurance Management, Islamic Azad University, (Rasht Branch), Guilan, Iran Abstract One of the most valuable assets of any company is its brand equity. Brand equity, of customer’s perspective (CBBE) is a value that subjective estimates make for a brand and if the estimate of customer is higher than the value of a brand, the company in the shadow of this value could earn more benefits from consumers. The result shows that: Except the promotion of selected elements of marketing, they are effective in CBBE dimensions.From Dimensions of brand equity, respectively loyalty to the brand, brand image, perceived quality of brand, awareness of brand, have a significant positive effect on brand equity. Repeat a brand, have a positive and non-significant effect in brand equity.
"This study was carried out to investigate the impact of involving in three ... more "This study was carried out to investigate the impact of involving in three different types of language tasks, i.e., (1) a reading comprehension task followed by multiple-choice items, (2) a reading comprehension task followed by fill-in-the-blank items, and (3) a sentence-writing task on the incidental vocabulary learning of three intact groups of Iranian EFL learners at high school level. The participants’ performance on two immediate and delayed vocabulary post-tests was evaluated with a test of ANOVA (analysis of variances) and a Scheffe post-hoc test. Statistics revealed that the EFL learners’ retention of newly learned vocabulary was progressively improved because of involvement in Task 1 to 3 as an evidence of successful incidental vocabulary learning. Higher average scores of the participants for the sentencewriting task indicated a deeper load of language processing in EFL learners and a longer retention of the incidentally learned vocabulary. Keywords: EFL, Task, Involvement, Retention, Incidental, Vocabulary"