Mandusha Maharaj - Academia.edu (original) (raw)

Uploads

Papers by Mandusha Maharaj

International Review of Management and Marketing

The retailing environment has shown that consumer purchases are dependent upon the consideration ... more The retailing environment has shown that consumer purchases are dependent upon the consideration and subsequent evaluation of product attributes. Consumer’s selection of products are driven by their preferences for the attributes that the products possess. The aim of this study was to investigate product attribute preferences for cross-category shopping products in Durban. The quantitative study design based on a cross-sectional descriptive survey was conducted. The study population consisted of consumers within the city of Durban. The study sampled 213 students selected from three universities in Durban (University A, B and C). Research respondents were chosen using convenience sampling. Respondents were purposely selected based on their capacity to give meaningful information relevant to the study. The Cronbach alpha test was conducted to test for reliability of the first instrument. The results indicated acceptable, consistent scoring patterns for the sections of the research ins...

International Journal of Research in Business and Social Science (2147- 4478)

This study aims to investigate the effectiveness of marketing communication tools adopted by grad... more This study aims to investigate the effectiveness of marketing communication tools adopted by graduates of the Durban University of Technology. A quantitative approach was utilised, and data were collected through a structured self-developed questionnaire. The population for this study was graduates of the Durban University of Technology. A sample of four hundred and fifty questionnaires was administered to graduates from all faculties at the Durban campuses. The findings revealed that the communication media adopted by the respondents were generally appropriate and effective. The results indicated that traditional communication tools (newspapers and career magazines) and non-traditional communication tools (amongst others, social media, the internet websites, electronic databases and email systems) were adopted by graduates. The university allocates a 4life email address to all registered students. The 4life email address is maintained after completion of studies thus facilitating e...

Microbiology Resource Announcements, 2018

We report here two genome sequences of a newly designated rhinovirus genotype, RV-C56, which were... more We report here two genome sequences of a newly designated rhinovirus genotype, RV-C56, which were obtained from respiratory specimens of three patients with acute respiratory illness in 2016 and 2017. To our knowledge, these sequences represent the first near-complete genomes for RV-C56 strains.

Journal of Contemporary Management, 2022

Police Practice and Research

International Journal of Sociotechnology and Knowledge Development

The South African space industry is not seen by young learners as a potential career. The objecti... more The South African space industry is not seen by young learners as a potential career. The objectives of this study were to identify: high school students' awareness of the industry, their perceptions of employment opportunities, and their knowledge of the industry's educational requirements. A quantitative, descriptive survey with structured questionnaires was administered to 171 respondents. Purposive and quota sampling selected grade 10-11 students in rural, urban and suburban schools. Most respondents had some awareness of the industry, but had limited knowledge about career opportunities, especially in rural schools. Respondents were unclear about how and where to apply for space-related education. The space industry inadequately markets itself to students, so more outreach programs, sponsoring of science and technological projects, more scholarships, and encouragement of the Department of Higher Education to provide information about, and improve career guidance officer...

Problems and Perspectives in Management

The central tenet of the new Constitution of South Africa is to create equal and socially just ec... more The central tenet of the new Constitution of South Africa is to create equal and socially just economic order. This resulted in the higher education sector being restructured through incorporations and mergers. The limited financial resources, forces universities to evaluate and review their marketing strategies in order to attract suitably prepared and qualified students. The universities have not fully explored the role played by choice factors in influencing the students’ decision of enrolling at a particular university. The purpose of this study is to identify the factors that may influence students in their choice of selecting a public university in the Tshwane Metropolitan Region, South Africa. An empirical study was conducted amongst first year students at two public universities in the Tshwane Metropolitan Region, Pretoria. The study design was quantitative in nature, using a descriptive technique, cross sectional and collected data through the application of a non-probabili...

AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011

The study assessed customer perceptions of cellular phone services (five), attributes/features (t... more The study assessed customer perceptions of cellular phone services (five), attributes/features (twelve) and factors (four) impacting on selection/preference. The empirical study was undertaken in KwaZulu-Natal and comprised of 476 cell phone subscribers, drawn using the multi-stage sampling technique. Data was collected using a self-developed, closed-ended, precoded questionnaire, the reliability of which was assessed using Cronbach's coefficient alpha. Data was analysed using descriptive and inferential statistics. The results indicate that the most important cell phone service is the short messaging/multi-media systems and the most important attribute is the battery life. Other significant services and attributes/features were also noted. The factor having the greatest influence on selection/preference of the cell phone was related to having the latest technology. Age reflected the most significant biographical correlates whilst gender differences were not noted. The key findings were graphically depicted in a flowchart and recommendations were made in terms of market segmentation, product design, product development and, promotional and marketing strategies.

Risk Governance and Control: Financial Markets & Institutions

This study investigated public perceptions of the service delivery provided by the Community Serv... more This study investigated public perceptions of the service delivery provided by the Community Service Centres (CSC) of the South African Police Service (SAPS) Durban, South Africa. The study focuses on measuring service quality and service delivery. SERVQUAL was used to compare clients’ perceptions against expectations of service quality. Four hundred respondents were surveyed at three community service centres (previously known as ‘police stations’), with expectations and perceptions being assessed via the dimensions of tangibility, reliability, responsiveness, assurance and empathy. The results indicate that in all five dimensions there is a significant negative quality gap, implying that the quality of service received is below what is expected by clients. Improvements are required in all five dimensions if service delivery is to be improved. Actions needed to improve service quality include regular assessment and monitoring of clients’ experiences, as well as employees’ behaviour.