Margaret Hogg - Academia.edu (original) (raw)

Papers by Margaret Hogg

In response to the call for family research which (a) acknowledges that alternative forms of fami... more In response to the call for family research which (a) acknowledges that alternative forms of families exist, moving away from the predominance of nuclear conventions (Commuri and Gentry, 2000), (b) extends the restrictive nature of the participants recruited in family studies (Ekström, Tansuhaj and Foxman, 1987) and (c) focuses on more than one specific aspect of the family unit at a disaggregate level (Bazerman, 2001) this paper attempts to offer a more holistic view and complete account of how power and influence are exerted in family decision-making. We study the family decision making processes in six different families through a series of in-depth interviews, focussing specifically on how the children in each family try to get their voices heard and how they attempt to exert influence within their families. Themes such as gatekeeping, family microenvironments, intragenerational influence and individual/collaborative influence attempts emerge as ways through which individuals seek to restrict the power of others whilst maintaining or enhancing their own power levels in family decision-making. Power and influence in family decision-making: Child Focussed Perspectives From 21 st Century Families

Routledge eBooks, Sep 5, 2018

Journal of Business Research, Nov 1, 2018

Consumers face tensions in deciding which goal to pursue, who to be and which self to present in ... more Consumers face tensions in deciding which goal to pursue, who to be and which self to present in daily life. Yet we know little about these tensions consumers experience as they respond to distinct interpersonal contexts (e.g., perceived support, trust, conflict and sense of belongingness). To this end, we explore the consumption deliberations that consumers undertake for self-presenting when faced with varying interpersonal encounters. We used interview data with women aged 19-62 and Rabinovich and Kacen's (2013) qualitative coding methodology to examine interpersonal patterns of self-presentation. During the data analysis, attachment theory emerged as important in illuminating the tensions participants experienced in pursuing 4 types of goal-pursuit (intimacy, prevention, performance and authenticity) aided by their consumption choices for self-presenting in specific interpersonal contexts. Our findings show intrapsychic and interpersonal influences are not non-interacting entities, but rather need to be studied in conjunction when examining how people create desired social images/identities.

Edward Elgar Publishing eBooks, Dec 21, 2006

European Journal of Marketing, Mar 29, 2013

PurposeThe purpose of this paper is to examine children's consumption experiences within fami... more PurposeThe purpose of this paper is to examine children's consumption experiences within families in order to investigate the role that different family environments play in the consumer socialisation of children.Design/methodology/approachKey consumer socialisation literature is reviewed and family communication patterns and parental socialisation style studies are introduced. Such studies argue for the homogenous and shared nature of the family environment for children. A three‐stage qualitative study of six families is reported, incorporating existential phenomenological interviews. The voices of children and their parents are captured, and the transcribed interview texts are analyzed on two levels (within and across family cases) using a hermeneutical process.FindingsThe findings of the study point towards the differential treatment of children within the family environment by both parents and siblings. It is proposed that children inhabit a unique position, or micro‐environment, within their family setting. Consumer micro‐environments are introduced; these have important implications in terms of children's consumption behaviour and, more importantly, their consumer socialisation process within the family setting.Research limitations/implicationsConsumer micro‐environments have potentially important implications in any re‐evaluation of the literature on consumer socialisation, and it is suggested that children may not have equal access to socialisation advice and support offered by family members. A limited number of families and family types are recruited in this exploratory study, and scope exists to explore family micro‐environments across a greater variety of family forms.Originality/valueA series of micro‐environments, which have implications for the consumer socialisation of children, will be developed on a theoretical level. Existing consumer research views the family environment in homogenous terms, with suggestions that children are socialised by their parents in a similar manner (inhabiting a shared family environment). These findings problematise such a view and also offer insights into the role played by siblings in the consumer socialisation process.

ACR North American Advances, 2009

ACR North American Advances, 2012

European Journal of Marketing, Jul 27, 2010

Journal of Marketing Management, Apr 1, 1998

ABSTRACT Negation is an important emergent theme in consumer research. The creation of meaning vi... more ABSTRACT Negation is an important emergent theme in consumer research. The creation of meaning via consumption involves positive and negative choices. Consumption constellations have been used to model the complementarity of positive choices among multi-category products. Consumption anti-constellations have been proposed to represent the complementarity of negative choices across multi-category products. Anti-constellations involve two aspects of consumers' negative choices: non choice and anti choice. Findings from this exploratory study suggest that the creation of meaning via negative consumption is influenced by two sets of overlapping factors: by affordability availability and accessibility which can be linked to non choice; and by abandonment, avoidance and aversion which can be linked to anti choice. In conclusion, the importance for marketing management of understanding why' consumers reject certain products and brands is discussed.

Journal of Marketing Management, Jul 1, 2012

This article may be used for research, teaching, and private study purposes. Any substantial or s... more This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.

Journal of Further and Higher Education, Aug 1, 2004

There is significant evidence that student-centred approaches to learning using experiential exer... more There is significant evidence that student-centred approaches to learning using experiential exercises considerably enhance students' understanding of substantive theory and also aid acquisition of transferable skills, such as those pertaining to research management and investigation. We consider an experiential pedagogic approach to be particularly rich in helping students to acquire practical skills for and applying critical thought to qualitative research. In this paper we explain why we see experiential learning as particularly valuable in this context. Additionally, we present and reflect upon the combination and integration of classwork-and fieldwork-based experiential techniques which we have used to develop a critical approach towards qualitative enquiry and a range of qualitative research skills amongst postgraduate marketing students.

ACR North American Advances, 2020

In this paper we challenge the tendency to treat gender as a unitary theoretical construct; and a... more In this paper we challenge the tendency to treat gender as a unitary theoretical construct; and argue for a more differentiated view of how the psychological aspects of gender influence the consumption of advertising. In a small-scale exploratory study we examine the potential impact of gender identity within consumers' self-schemas on their consumption of advertising. Bem's Sex Role Inventory was administered to twenty-five young adults who then watched video clips of two television advertisements. The focus group discussions about the two advertisements were analysed within the context of the respondents' gender schemas identified via the BEM SRI scores: masculine, feminine, androgynous or undifferentiated. Considerable support was found for the view that the centrality of gender identity to self-schemas affects how consumers process and interpret advertising. The implications for further research into the intersections amongst gender, identity and the consumption of advertising are discussed.

Design Journal, Mar 1, 2001

COlour is so constantly in evidence in our lives that we are inclined to give it almost no consci... more COlour is so constantly in evidence in our lives that we are inclined to give it almost no conscious attention.' (Guptill, 1980) Colour influences all aspects of our lives, from the food we eat and the clothes we wear to the environment in which we work {Duncker, 1939}. The colour of an item of apparel worn by someone has an impact on how they are perceived by others and how they perceive themselves. This means that consumers are extremely sensitive to colour when choosing apparel goods. There are several factors that influence colour choice, and while tradition and convention may Jor certain items dictate a restricted and well-understood colour palette, there are other items where there is considerably more scope for colour choice. This presents those with responsibility for merchandising decisions with a series of opportunities with regard to colour. There are however important implications for those making colour decisions. Choose colours that do not sell and the cost can be considerable with stocks of unsold garments on the shelves and purchases missed. The penalties for getting a colour range out of balance, or plain wrong can include loss of sales, profit and market share. Selecting the wrong brightness or chroma for a product may lead to losing market share to competitors who have achieved the correct balance of colours. This paper aims to contribute towards a greater understanding oj colour decision-making by considering some oj the Jactors that influence colour selection decisions, looking at the services that are available to those making decisions about colour and analysing the processes involved in colour decisionmaking. An attempt will also be made to develop a strategic framework to assist in the management of colour selection.

Fair trade has been researched extensively. However, our understanding of why consumers might be ... more Fair trade has been researched extensively. However, our understanding of why consumers might be reluctant to purchase fair trade goods, and the associated potential barriers to the wider adoption of fair trade products, is incomplete. Based on data from 409 USA participants, our study demonstrates some of the psychological processes that underlie the rejection of fair trade products by conservatives. Our findings show that political conservatism affects fair trade perspective-taking and fair trade identity, and these latter two subsequently affect fair trade purchase intention. The decrease in fair trade perspective-taking and fair trade identity are two psychological features that potentially shield conservatives from the appeals of fair trade products. We extend prior research on the effects of political ideology on consumption not only by demonstrating the predisposition of highly conservative consumers towards prosocial consumption, but also by showing the internal functioning of the conservative decision-making process. We further demonstrate that the effect of conservatism on fair trade purchase deliberation is moderated by age and income. Age reduces the negative effect of conservatism on fair trade perspective-taking, whereas income heightens the negative effect of conservatism on fair trade perspective-taking. Our results suggest that fair trade initiatives can target the conservative consumer segment in high-income countries with a greater chance of success when applying marketing strategies that make perspective-taking redundant and that aim at younger consumers with lower incomes.