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Migration History by Maria Rosaria Carli

Issm-Cnr, Rapporto sulle economie del Mediterraneo. Edizione 2018, a cura di Eugenia Ferragina, il Mulino, Bologna 2018, 2018

Papers by Maria Rosaria Carli

Sustainability

This paper examines two sustainability practices in complex and uncertain processes such as the c... more This paper examines two sustainability practices in complex and uncertain processes such as the case of the promotion of the underground built heritage (UBH). Convinced that the sustainability of a UBH valorisation project is only guaranteed by its survival over time, the authors argue that the decision-making process must be bottom-up, i.e., promoted and developed by the actors of the territory—communities and stakeholders—who share a strategic objective. They assume that they have already defined the value of the asset to be enhanced through heritage interpretation. At this point, two practices are proposed. The first is aimed at enhancing the UBH for the territory itself and involves the application of design thinking; the second, in the interest of the economic agents, is aimed at promoting the territory externally—promoting sustainable tourism—through the application of audience development. The work is a theoretical proposal and has not yet been tested in the field. The author...

Reward-based crowdfunding for building a valuable circular business model

Journal of Business Research

Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry: a scenario analysis

Journal of Business & Industrial Marketing, 2021

Purpose This study aims to access, analyze and highlight opportunities and problems of the Indian... more Purpose This study aims to access, analyze and highlight opportunities and problems of the Indian pharmaceutical sector in the broader national health-care industry. The recent changes in the field, at the institutional and corporate levels, have placed India in the spotlight of the global pharmaceutical market, but several threats and weaknesses could limit this expansion. Design/methodology/approach Descriptive and inferential analyses have been based on empirical data extracted from authenticated data sources. Subsequently, a narrative strengths, weaknesses, opportunities and threats analysis was performed based on the results of prior investigations and on qualitative data that were retrieved from a marketing intelligence examination to generate an overall scenario analysis. Findings Indian pharmaceutical companies have faced several challenges on various fronts. In the home market, drug prices are controlled by the drug price control order; therefore, there is strong pressure o...

Rieds Rivista Italiana Di Economia Demografia E Statistica Italian Review of Economics Demography and Statistics, 2012

Sustainability

The Italian catacombs represent one of the most interesting examples of the country’s underground... more The Italian catacombs represent one of the most interesting examples of the country’s underground built heritage. A strategic use of digital technologies can foster their sustainability by providing virtual access to local communities and tourists, as well as by transferring their value to future generations. Referring to a classification of the catacombs of Italy carried out by the Pontifical Commission for Sacred Archaeology of Vatican City, this paper analyzes the digital presence of this heritage within the contexts of social media, video sharing and navigation platforms in institutional and touristic areas. The emerging results show a good digital presence of this cultural heritage on these platforms. At the same time, they reflect an almost total absence of 3D technologies, virtual reconstructions or augmented reality. Only 2 out of 63 catacombs analyzed offer a photographic overview of the sites through the online Google Art and Culture platform, but this is only a small exam...

Issm-Cnr, Rapporto sulle economie del Mediterraneo. Edizione 2018, a cura di Eugenia Ferragina, il Mulino, Bologna 2018, 2018

Sustainability

This paper examines two sustainability practices in complex and uncertain processes such as the c... more This paper examines two sustainability practices in complex and uncertain processes such as the case of the promotion of the underground built heritage (UBH). Convinced that the sustainability of a UBH valorisation project is only guaranteed by its survival over time, the authors argue that the decision-making process must be bottom-up, i.e., promoted and developed by the actors of the territory—communities and stakeholders—who share a strategic objective. They assume that they have already defined the value of the asset to be enhanced through heritage interpretation. At this point, two practices are proposed. The first is aimed at enhancing the UBH for the territory itself and involves the application of design thinking; the second, in the interest of the economic agents, is aimed at promoting the territory externally—promoting sustainable tourism—through the application of audience development. The work is a theoretical proposal and has not yet been tested in the field. The author...

Reward-based crowdfunding for building a valuable circular business model

Journal of Business Research

Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry: a scenario analysis

Journal of Business & Industrial Marketing, 2021

Purpose This study aims to access, analyze and highlight opportunities and problems of the Indian... more Purpose This study aims to access, analyze and highlight opportunities and problems of the Indian pharmaceutical sector in the broader national health-care industry. The recent changes in the field, at the institutional and corporate levels, have placed India in the spotlight of the global pharmaceutical market, but several threats and weaknesses could limit this expansion. Design/methodology/approach Descriptive and inferential analyses have been based on empirical data extracted from authenticated data sources. Subsequently, a narrative strengths, weaknesses, opportunities and threats analysis was performed based on the results of prior investigations and on qualitative data that were retrieved from a marketing intelligence examination to generate an overall scenario analysis. Findings Indian pharmaceutical companies have faced several challenges on various fronts. In the home market, drug prices are controlled by the drug price control order; therefore, there is strong pressure o...

Rieds Rivista Italiana Di Economia Demografia E Statistica Italian Review of Economics Demography and Statistics, 2012

Sustainability

The Italian catacombs represent one of the most interesting examples of the country’s underground... more The Italian catacombs represent one of the most interesting examples of the country’s underground built heritage. A strategic use of digital technologies can foster their sustainability by providing virtual access to local communities and tourists, as well as by transferring their value to future generations. Referring to a classification of the catacombs of Italy carried out by the Pontifical Commission for Sacred Archaeology of Vatican City, this paper analyzes the digital presence of this heritage within the contexts of social media, video sharing and navigation platforms in institutional and touristic areas. The emerging results show a good digital presence of this cultural heritage on these platforms. At the same time, they reflect an almost total absence of 3D technologies, virtual reconstructions or augmented reality. Only 2 out of 63 catacombs analyzed offer a photographic overview of the sites through the online Google Art and Culture platform, but this is only a small exam...