Marina Moreno - Profile on Academia.edu (original) (raw)
Related Authors
Uploads
Papers by Marina Moreno
The purpose of this thesis is to explore, describe, and analyze how firms that manufacture and ma... more The purpose of this thesis is to explore, describe, and analyze how firms that manufacture and market public consumer products utilize the potential of product sound, as an audio branding tool, in building Consumer-Based Brand Equity.
The purpose of this thesis is to explore, describe, and analyze how firms that manufacture and ma... more The purpose of this thesis is to explore, describe, and analyze how firms that manufacture and market public consumer products utilize the potential of product sound, as an audio branding tool, in building Consumer-Based Brand Equity.