Markela Panegyres - Academia.edu (original) (raw)
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Papers by Markela Panegyres
Alphaville: Journal of Film and Screen Media
Markela Panegyres Mark Zuckerberg's recent rebranding of Facebook as Meta was accompanied by the ... more Markela Panegyres Mark Zuckerberg's recent rebranding of Facebook as Meta was accompanied by the announcement of the Metaverse project-a so-far unrealised vision of interconnected augmented and virtual reality spaces accessible through digital devices like VR headsets and augmented reality glasses. Zuckerberg introduces the Metaverse in a glib promotional video on YouTube: we are shown how the Metaverse can transform our home and work environments into hybrid virtual spaces that will apparently lift us out of everyday banality. One only needs to put on a pair of augmented reality glasses to see, according to Zuckerberg, "an incredibly inspiring view of whatever you find most beautiful" (Meta). Metaverse participants can live vicariously through personalised avatars, and buy and sell virtual merchandise, property and NFTs. The video is a disturbing and saccharine articulation of the myth that technological innovations will improve lives and produce a digital utopia-a myth typically pushed by Big Tech CEOs such as Zuckerberg.
Edvard Munch's famous painting The Scream is a deeply personal expression of an explosive int... more Edvard Munch's famous painting The Scream is a deeply personal expression of an explosive intensity of emotion. The Scream exposes the artist’s psychological state in reaction to traumatic events in his troubled life and directly confronts the lived experience of pain and horror. Given the confessional nature of this painting, it is somewhat paradoxical that The Scream has become one of the most widely appropriated works of art. From Andy Warhol’s appropriation of the image, to birthday cards and inflatable toys, from cartoons and graffiti to television commercials and advertising, and from Homer Simpson’s ‘scream’ to the mask of the killers in the Scream series of movies, Munch’s scream has been disseminated in a plethora of forms within popular culture. This paper explores to what extent Munch’s personal scream becomes undermined or is conversely given more weight when the work is appropriated. Is Munch's scream drained of integrity, reduced to commodity and transformed in...
Alphaville, Dec 20, 2022
Markela Panegyres Mark Zuckerberg's recent rebranding of Facebook as Meta was accompanied by the ... more Markela Panegyres Mark Zuckerberg's recent rebranding of Facebook as Meta was accompanied by the announcement of the Metaverse project-a so-far unrealised vision of interconnected augmented and virtual reality spaces accessible through digital devices like VR headsets and augmented reality glasses. Zuckerberg introduces the Metaverse in a glib promotional video on YouTube: we are shown how the Metaverse can transform our home and work environments into hybrid virtual spaces that will apparently lift us out of everyday banality. One only needs to put on a pair of augmented reality glasses to see, according to Zuckerberg, "an incredibly inspiring view of whatever you find most beautiful" (Meta). Metaverse participants can live vicariously through personalised avatars, and buy and sell virtual merchandise, property and NFTs. The video is a disturbing and saccharine articulation of the myth that technological innovations will improve lives and produce a digital utopia-a myth typically pushed by Big Tech CEOs such as Zuckerberg.
Alphaville: Journal of Film and Screen Media
Markela Panegyres Mark Zuckerberg's recent rebranding of Facebook as Meta was accompanied by the ... more Markela Panegyres Mark Zuckerberg's recent rebranding of Facebook as Meta was accompanied by the announcement of the Metaverse project-a so-far unrealised vision of interconnected augmented and virtual reality spaces accessible through digital devices like VR headsets and augmented reality glasses. Zuckerberg introduces the Metaverse in a glib promotional video on YouTube: we are shown how the Metaverse can transform our home and work environments into hybrid virtual spaces that will apparently lift us out of everyday banality. One only needs to put on a pair of augmented reality glasses to see, according to Zuckerberg, "an incredibly inspiring view of whatever you find most beautiful" (Meta). Metaverse participants can live vicariously through personalised avatars, and buy and sell virtual merchandise, property and NFTs. The video is a disturbing and saccharine articulation of the myth that technological innovations will improve lives and produce a digital utopia-a myth typically pushed by Big Tech CEOs such as Zuckerberg.
Edvard Munch's famous painting The Scream is a deeply personal expression of an explosive int... more Edvard Munch's famous painting The Scream is a deeply personal expression of an explosive intensity of emotion. The Scream exposes the artist’s psychological state in reaction to traumatic events in his troubled life and directly confronts the lived experience of pain and horror. Given the confessional nature of this painting, it is somewhat paradoxical that The Scream has become one of the most widely appropriated works of art. From Andy Warhol’s appropriation of the image, to birthday cards and inflatable toys, from cartoons and graffiti to television commercials and advertising, and from Homer Simpson’s ‘scream’ to the mask of the killers in the Scream series of movies, Munch’s scream has been disseminated in a plethora of forms within popular culture. This paper explores to what extent Munch’s personal scream becomes undermined or is conversely given more weight when the work is appropriated. Is Munch's scream drained of integrity, reduced to commodity and transformed in...
Alphaville, Dec 20, 2022
Markela Panegyres Mark Zuckerberg's recent rebranding of Facebook as Meta was accompanied by the ... more Markela Panegyres Mark Zuckerberg's recent rebranding of Facebook as Meta was accompanied by the announcement of the Metaverse project-a so-far unrealised vision of interconnected augmented and virtual reality spaces accessible through digital devices like VR headsets and augmented reality glasses. Zuckerberg introduces the Metaverse in a glib promotional video on YouTube: we are shown how the Metaverse can transform our home and work environments into hybrid virtual spaces that will apparently lift us out of everyday banality. One only needs to put on a pair of augmented reality glasses to see, according to Zuckerberg, "an incredibly inspiring view of whatever you find most beautiful" (Meta). Metaverse participants can live vicariously through personalised avatars, and buy and sell virtual merchandise, property and NFTs. The video is a disturbing and saccharine articulation of the myth that technological innovations will improve lives and produce a digital utopia-a myth typically pushed by Big Tech CEOs such as Zuckerberg.