Maya Fauzia - Academia.edu (original) (raw)

Papers by Maya Fauzia

Modality Journal International Journal of LInguistics and Literature, Vol. 4. No. 1, June, 2024

Realizing that each human being is naturally gifted with numerous talents, the objective of the s... more Realizing that each human being is naturally gifted with numerous talents, the objective of the study is to identify the potentials of Wringinsongo village and the marketing strategies the village has implemented to realize a tourism village. Wringinsongo village has abundant natural and human resources waiting to be explored, namely Sumberingin swimming pond, multipurpose building, natural clean water source, and local products such as traditional drinks made from turmeric, banana and papaya chips, as well as Jemblem, a traditional snack made from fried cassava. This study employed a descriptive qualitative design. The data collection methods were in-depth interviews, observations, and documentation. The findings revealed that due to some changes in management, the BUMDes has yet to be able to apply optimal marketing strategies. Furthermore, the village did not have any promotional videos or social media. The marketing strategies using a language approach were used to spread information about Wringinsongo village and its potential. It is expected that the village management will implement marketing strategies that use a language approach more frequently to support the development of Wringinsongo village into a tourism village. The marketing strategy using a language approach is to use attractive captions containing information about the facilities, infrastructure, and various potentials of Wringinsongo Village.

Modality Journal International Journal of LInguistics and Literature, Vol. 4. No. 1, June, 2024

Realizing that each human being is naturally gifted with numerous talents, the objective of the s... more Realizing that each human being is naturally gifted with numerous talents, the objective of the study is to identify the potentials of Wringinsongo village and the marketing strategies the village has implemented to realize a tourism village. Wringinsongo village has abundant natural and human resources waiting to be explored, namely Sumberingin swimming pond, multipurpose building, natural clean water source, and local products such as traditional drinks made from turmeric, banana and papaya chips, as well as Jemblem, a traditional snack made from fried cassava. This study employed a descriptive qualitative design. The data collection methods were in-depth interviews, observations, and documentation. The findings revealed that due to some changes in management, the BUMDes has yet to be able to apply optimal marketing strategies. Furthermore, the village did not have any promotional videos or social media. The marketing strategies using a language approach were used to spread information about Wringinsongo village and its potential. It is expected that the village management will implement marketing strategies that use a language approach more frequently to support the development of Wringinsongo village into a tourism village. The marketing strategy using a language approach is to use attractive captions containing information about the facilities, infrastructure, and various potentials of Wringinsongo Village.